Snapchat inks content pact with A+E Networks

Snapchat is bringing more content to its Discover platform. In a partnership with 45th & Dean, the in-house digital agency of A+E Networks, Snapchat will develop new short-form shows. It’s not the first time Snapchat has reached such a pact; NBCU, BBC, Disney-ABC, and Turner have all made deals to release content on the app. The first show to be developed under the A+E deal will be Second Chance, a series in which couples work on relationship-threatening conflicts. It’ll be the first unscripted show that a network has ever produced for Snapchat that isn’t based on an existing television series. (Though future shows produced under the pact may well be based on existing properties from A+E’s networks.) Second Chance is set to premiere in April. As with its arrangements with other TV brands, Snapchat will share in both ad revenue and sales responsibilities.

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