Take a video game staple, combine with a dash of Breaking Bad and Game of Thrones and throw in a heavy dose of media blitz and you get the newest trailer for Square Enix’ Final Fantasy Universe. The company lays out the land in the spot, combining elements of a movie (which stars Aaron Paul, Lena Headey and Sean Bean) with anime and games. Final Fantasy XV will be out on Sept. 30.
Thursday October 2, 2025 IN THE NEWS CTV ad spend is climbing, but confidence isn’t keeping pace. According to Gracenote’s Context Is King report, marketers are prioritizing brand-building objectives in their CTV campaigns but often rely on targeting tactics better suited for narrow audience segments. That misalignment is limiting reach and effectiveness and may […]
Wednesday October 1, 2025 CYNOPSIS SCREENSHIFT Step Into What’s Next. On Oct. 14, Cynopsis + C2HR will connect you directly with insider strategies that turn your job applications into offers. Two job seeker passes remain for $99. Get in the game! SAVE MY SPOT FEATURED JOB NATIONAL SALES MANAGER>> HEARST MEDIA […]
A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY Wednesday October 1, 2025 IN THE NEWS FuboTV shareholders have approved the streamer’s proposed merger with Disney’s Hulu + Live TV. Announced in January 2025, the deal – still subject to regulatory review – would give Disney a roughly 70% stake in Fubo. CEO David […]
Tuesday September 30, 2025 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. MORE SCRUTINY OVER ESPN-NFL DEAL A group of lawmakers sent a letter to ESPN, Disney, the NFL and MLB raising antitrust concerns around ESPN’s pending moves with the NFL. The letter—signed by Sens. Elizabeth Warren (D-MA) and […]
Tuesday September 30, 2025 IN THE NEWS Mike Cavanagh has been promoted from president of Comcast to co-CEO, alongside Brian Roberts, effective in January. “Since joining Comcast a decade ago, Mike has proven himself to be a trusted and collaborative leader,” said Roberts. “He is the ideal person to help lead Comcast as we […]
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