No pre-rendering here. The E3 reveal trailer for Insomniac’s upcoming Spider-Man game that wowed E3 pundits showcased in-engine footage, in real-time, according to the company. The newest franchise showcasing Marvel’s action hero will be made an open world title a “completely original story and universe.”
Related Stories
Streamlined 9/29/2026: MMMs Can Tell You If CTV Worked. They Can’t Always Tell You Why
Marketing mix models deserve the attention they are getting. Used well, they can pull brands out of a measurement culture that still gives too much credit to the click, especially in channels where clicking was never the point. For CTV, that discipline is badly needed.
Cynopsis 09/28/2026: Block The Merger Officially Opposes The Paramount Settlement
Not surprisingly, the Block The Merger coalition – more specifically, Free Press, the Committee for the First Amendment, the Freedom of the Press Foundation, the Future Film Coalition and the International Documentary Association – officially filed an amicus brief to oppose the settlement Paramount Skydance made with 12 state attorneys general.
Cynopsis 9/25/2026: Paramount’s Merger Plans Face Further Delays
The Paramount-Warner Bros. Discovery merger is experiencing even further delays thanks to US District Judge Araceli Martinez-Olguin, who did not grant court approval to the settlement and proposed consent decree that Paramount worked out with 12 state attorneys general earlier this week.
Streamlined 9/24/2026: PubMatic Jumps On The Show-Level CTV Targeting Bandwagon
Connected TV advertisers are still pining after show-level control. And PubMatic announced contextual targeting at the episode level is available to media buyers accessing CTV inventory through its platform.
Cynopsis 9/23/2026: The White House Launches “Trump TV”
The White House launched its own 24/7 streaming YouTube feed called “Trump TV: The Essentials Station,” which will air previously recorded speeches, “greatest hits” and other clips featuring the president.
CynCity
Cynsiders
AI Ads Are Forcing the Industry to Get Privacy Right, Finally
By Jaime Schultheis, Head of Global Data Partnerships at Bombora Every major shift in digital...The question isn’t whether AI changes hiring. It’s whether leaders are paying attention
As AI absorbs more of the tasks that once defined early careers — the research,...Building the New Creator Studio
The entertainment industry has no shortage of networks, agencies, and production shops. But Max Cutler,...
