No pre-rendering here. The E3 reveal trailer for Insomniac’s upcoming Spider-Man game that wowed E3 pundits showcased in-engine footage, in real-time, according to the company. The newest franchise showcasing Marvel’s action hero will be made an open world title a “completely original story and universe.”
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The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...Let’s Make a (Bundle) Deal
Companies are getting inventive in the converged TV space, finding new ways to bridge linear...Restoring the Balance Between Platforms and Publishers
The manufactured complexity of CTV Is rigging the game against publishers, contends Scott Ryan, founder...
