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Paramount Skydance CEO David Ellison declared Friday on X that the combined company name will be shortened to just Skydance. Paramount Motion Pictures Co-Chairs Josh Greenstein and Dana Goldberg will continue to lead the company’s film division while James Gunn and Peter Safran remain the heads of DC Studios.
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Streamlined 10/01/2026: What Brands Are Getting Wrong About YouTube, Says GM’s Former CMO

Most brands have a YouTube presence. Far fewer have a YouTube strategy. Nobody’s looking at the whole picture, says Norm de Greve, former CMO of General Motors.
Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. According to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that’s only half the equation. Wolfe’s point on this episode of AdExchanger’s Inside the Stack is that a shorter path is better, and it’s even better […]
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AI Ads Are Forcing the Industry to Get Privacy Right, Finally
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