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Tuesday October 14, 2025 Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend […]
Cynopsis 10/14/25: NBC’s “Stumble” Gets a Debut Date

A CYNOPSIS MESSAGE FROM OMEDA Tuesday October 14, 2025 IN THE NEWS Apple TV+ has rebranded as Apple TV, “with a vibrant new identity.” The news was revealed in a press release about the streaming plans for blockbuster “F1: The Movie,” which drops Friday, December 12. Apple’s paid streaming service launched in […]
10/13/25: Cynopsis Media Tech Update

Monday October 13, 2025 YouTube has started a pilot program that gives banned creators another shot. “We know many terminated creators deserve a second chance,” reads a YouTube Team blog post. “YouTube has evolved and changed over the past 20 years, and we’ve had our share of second chances to get things right with our […]
Cynopsis 10/13/25: “Yellowjackets” to End with Season Four

Monday October 13, 2025 IN THE NEWS Showtime’s “Yellowjackets” will wrap with upcoming season four. “We’ve always known there would come a point when the story would tell us it wants to end, and it’s our belief that our job – our responsibility – is to listen,” posted the series’ creators/executive producers Ashley Lyle […]
10/12/25: Cynopsis Jobs

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What to Expect at the 2025 DPAA Video Everywhere Summit
Cynopsis’ ScreenShift event is Tuesday, October 14 at City Winery – but for a deep...Overheard at AWNY
What’s the buzz at Advertising Week New York? “As is typical at industry conferences, we’re...The Pharma Ad Ban and the Future of CTV
By James Ramelli, Partner, Fyllo The federal government’s move to ban pharmaceutical advertising on linear...