Related Stories
Cynopsis 03/17/26: “The Neighborhood” Takes a Final Bow
Tuesday March 17, 2026 IN THE NEWS The NFL and Paramount Skydance are negotiating a costly renewal deal, reports CNBC. The agreement could have Paramount boost the average annual fee for CBS’ Sunday afternoon games by about 50% from the current $2.1 billion. While Paramount’s existing 11-year agreement runs through the […]
03/16/26: Cynopsis Media Tech Update
Monday March 16, 2026 TOP MEDIA TECH NEWS NBCUniversal touted the Milano Cortina 2026 Winter Olympics as a new record-setter for programmatic and AI usage in live sports streaming. Last month, Olympics ad inventory was available for agencies to buy through seven DSPs, including Amazon DSP, The Trade Desk and Viant. […]
Cynopsis 03/16/26: Peacock Goes Vertical
Monday March 16, 2026 IN THE NEWS Peacock is rolling out new vertical video features as it looks to stand out in the streaming pack. The updates include an AI-powered experience guided by a video avatar of “Watch What Happens Live” host Andy Cohen, launching this summer, along with AI-enabled real-time […]
03/15/26: Cynopsis Jobs
Sunday March 15, 2026 CYNOPSIS SPORTS AWARDS Help Decide What Defines the Future of Sports Media The 2026 Cynopsis Sports Awards are assembling an elite panel of industry leaders to evaluate the year’s most innovative work across sports content, platforms, marketing, and technology. If you’re a senior executive in sports media, advertising, streaming, or brand […]
Cynopsis 03/13/26: Disney+ Launches Vertical Video
Friday March 13, 2026 IN THE NEWS Disney+ has launched vertical video offering Verts, designed to make it easier for users to find their next watch. By tapping the new Verts icon in the navigation bar on mobile, users enter a vertical video feed and can swipe through a stream of […]
CynCity
Cynsiders
March Madness Is Making DOOH a More Responsive Channel
By Luba Giglia, COO, AdOmni With the First Four tipping off Tuesday, March Madness is...The Infrastructure Battle for Walled Garden Interoperability
Who Will Own the Rails? Holding Companies, Identity Providers, and Cloud Data Platforms Build Alternative...As AI Agents Transform Digital Advertising, Where’s the Privacy Architecture?
By Rowena Lam, Senior Director of Product at IAB Tech Lab Everyone is excited about...
