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Cynopsis 10/15/24: Fox and Telemundo team for the Super Bowl
Tuesday October 15, 2024 IN THE NEWS Democratic presidential candidate Vice President Kamala Harris will sit down with Bret Baier for her first formal Fox News Channel interview on Wednesday, October 16. The talk will air during “Special Report with Bret Baier” at 6p. Harris is the first Democratic presidential candidate since Hillary Clinton […]
10/14/24: Cynopsis Media Tech Update
Monday October 14, 2024 X has dropped Unilever from its lawsuit, filed in August, against the World Federation of Advertisers and federation members. The lawsuit alleges that the defendants had conspired to withhold billions of ad dollars from Twitter/X after Elon Musk acquired it, to force the platform to maintain certain safety standards. In a […]
Cynopsis 10/14/24: Chelsea Handler returns to host The Critics Choice Awards
Monday October 14, 2024 IN THE NEWS Seeing the same ads over and over not only impacts the viewing experience, it can affect viewers’ perception of brands. In a study from the AD-ID and The Harris Poll, 59% of viewers report that seeing the same ads repeatedly leads to a negative impact on their […]
10/13/24: Cynopsis Jobs
SENIOR INTEGRATED MARKETING CAMPAIGN PROJECT MANAGER BEACON MEDIA GROUP NY/NJ Seeking a diligent, organized, and enthusiastic individual to join our team as we manage Integrated Marketing Campaigns for a candy manufacturer. Responsibilities include ensuring client satisfaction, managing project timelines, and optimizing campaign effectiveness. If you’re proactive and enjoy collaborating with teams, we want to hear […]
Cynopsis 10/11/24: Netflix renews “Nobody Wants This”
Friday October 11, 2024 IN THE NEWS DirecTV announced plans to launch FAST platform “MyFree DIRECTV” later this year. The service will be accessible across online, mobile, and smart TVs and streaming devices. At launch, the free service will provide viewers with access to curated content and an on-demand library, with additional channels slated […]
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“The M Factor”: The Making of a Movement
“The M Factor: Shredding the Silence on Menopause” premieres Thursday, October 17 on PBS (check local...DPAA Global Summit: Taking Attendees From Brands to Broadway
The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty....How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...
