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Cynopsis 10/05/2026: Paramount-WBD Will Become “Skydance”

Paramount Skydance CEO David Ellison declared Friday on X that the combined company name will be shortened to just Skydance. Paramount Motion Pictures Co-Chairs Josh Greenstein and Dana Goldberg will continue to lead the company’s film division while James Gunn and Peter Safran remain the heads of DC Studios.

Cynopsis 10/2/2026: Netflix Wishes It Were Growing Faster

Netflix co-CEO Ted Sarandos acknowledged the platform isn’t growing quickly enough. Sarandos also said it remains to be seen how much of a threat the mega-merger between Paramount and Warner Bros. Discovery – which is now allowed to proceed, per a US district judge – will pose.

Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets

Supply path optimization (SPO) has become industry shorthand for aggressive fee-cutting and stripping out intermediaries. According to Tom Wolfe, Senior Vice President of Programmatic Strategy and Partnerships at Locality, that’s only half the equation. Wolfe’s point on this episode of AdExchanger’s Inside the Stack is that a shorter path is better, and it’s even better […]

Cynopsis 9/30/2026: Disney Braces For TV Layoffs

Disney conducted another round of layoffs, primarily across tech and HR. Insider sources say the TV division is bracing for a major impending restructuring under new Disney Entertainment Television head Debra O’Connell amid broader workflow automation and cost-tightening pressures.

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