Crown Media Family Networks 3/29/17

March 29
Crown Media Family Networks

Crown Media Family Networks an Upfront celebration for media buyers on Wednesday at NYC’s landmark Rainbow Room. Bill Abbott, Crown Media president & CEO, opened the presentation with brief remarks about the Hallmark brand. “Our brand has become one of the highest profile brands in entertainment with high quality original content that consistently delivers high ratings and makes both of our networks such a unique success story,” said Abbott. “Hallmark is synonymous with trust, emotional connections, caring, holidays, and celebrating life’s special moments every day. These touchstones are essential building blocks as we create content across multiple genres, and market and promote it in an intentional way.”

Crown Media’s EVP of advertising & digital sales, Ed Georger, spoke to the Hallmark brand promise and the importance to advertisers of the environment in which they convey their marketing messages. “Hallmark Channel and Hallmark Movies & Mysteries are, quite simply, two of the most trusted brands on television. And based on recent news, with major advertisers pulling their ads from digital platforms that deliver objectionable, off-brand content, it is clear how incredibly important it is for you to trust that your commercial messages air in a safe environment,” said Georger. As for data, “Everyone is talking about new data but we know what still matters most…delivering Nielsen ratings in the weeks and months in which they are planned.” Reinforcing the company’s ongoing growth and success, Georger noted that Hallmark Channel was the most watched and highest rated network on all of cable among women 25-54 for the entire fourth quarter last year, while Hallmark Movies & Mysteries has grown 83% over the past 2 years.

The evening was emceed by Debbie Matenopolous and Mark Steines, co-hosts of Hallmark Channel’s two-hour daily lifestyle program, Home & Family. Also in attendance were other familiar faces from Hallmark Channel and Hallmark Movies & Mysteries’ current and upcoming programming, including Danica McKellar, Kellie Martin, Kathie Lee Gifford, and Lacey Chabert. The evening culminated with a musical performance by multi-Grammy nominated singer/songwriter Jewel, who also stars in the Fixer Upper Mysteries movie series on HM&M.

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]