THE #WEAREHEREWITHYOU CAMPAIGN SHARES INFORMATION AND RESOURCES DURING COVID-19 HEALTH CRISIS TO SUPPORT HEALTH & SAFETY
CORPORATE OUTREACH EFFORTS AMPLIFY THE WORK OF PARTNER ORGANIZATIONS;
HISTORY PROVIDING RESOURCES TO ENHANCE HOME LEARNING
New York, NY – April 13, 2020 – At a time when the country is grappling with a new normal, navigating the concerns and challenges of the COVID-19 pandemic, A+E Networks® has rolled out various initiatives to share information and resources with audiences to help support health and safety during the crisis. The A+E Networks pro-social campaign, PSAs, partnerships and educational initiatives were announced today by Paul Buccieri, Group President, A+E Networks.
“A+E Networks has a long-standing commitment to social responsibility that we are leaning into now more than ever,” said Paul Buccieri, Group President, A+E Networks. “Through our PSAs and brand messages, it is our hope to add to the nationwide chorus and encourage us all to stay safe and stay home. We are also honored to amplify the important work of organizations are helping communities through this crisis, focused on first responders and veterans who are assisting others in this challenging time. And we are proud to provide free educational programming across HISTORY’s platforms as an important means of enhancing the home entertainment and learning experiences.”
Aspects of the campaign include:
· A pro-social campaign #WeAreHereWithYou including talent-led public service announcements (PSAs) and original network brand spots which underpin the PSA campaign across linear, digital and social channels to spread the message of “Stay Safe. Stay Healthy. Stay Home.”
· The #WeAreHereWithYou campaign also supports the work of several non-profit organizations, with a special focus on first responders, raising awareness and funds for those on the front lines in communities across the country.
· Finally, A+E Networks pro-social efforts also provide entertaining, informative free programming during this time of social distancing.
Through on-air and social support, #WeAreHereWithYou PSAs highlight Center for Disease Control (CDC) social distancing recommendations and messaging developed by the Ad Council driving to coronavirus.gov, a centralized resource which provides up-to-date information about COVID-19.
Find A&E’s LivePD cast PSA here; Lifetime’s spotlight and thank you to healthcare heroes here; and CDC messaging spot example here.
A+E Networks has a long-term commitment to supporting veterans and highlighting their stories through the Mission to Honor initiative. HISTORY has partnered with veteran-led disaster response organization Team Rubicon, which is currently serving in communities across the country, leading efforts to combat the coronavirus pandemic. Through its #NeighborsHelpingNeighbors campaign, volunteers across the country are assisting in a wide range of activities including delivering medical supplies, supporting emergency operation centers, delivering food to those in need, and staffing testing stations, among other operations. See the PSA here.
Additionally, A+E Networks is supporting and raising awareness for organizations assisting communities on the front lines of this crisis. In addition to Team Rubicon, these organizations include the USO of Metropolitan New York which is providing support resources for military servicemen and women and their families deployed during this critical time; the Gary Sinise Foundation which has launched a dedicated campaign called, Emergency COVID-19 Combat Service, which provides grants to first responders in need of personal protective equipment (PPE) when answering COVID-19 service calls, and financial assistance to first responders, service members, veterans, and their families impacted by the coronavirus; the First Responders Children’s Foundation COVID-19 Emergency Response Fund which provides support to those first responder families who are enduring financial hardship due to the coronavirus outbreak; and is sharing messaging about the American Red Cross’ call for blood donations.
Additionally, HISTORY has launched HISTORY at Home, a special initiative which makes available 100+ episodes of educational programming for free at https://www.history.com/history-at-home. Organized into “hubs” around 10 core curriculum topics and curated with study materials, text stories and short-form video, the content is best-suited for middle and high school students. America, the Story of Us; How the States Got Their Shape; The Ultimate Guide to US Presidents; and Events That Changed America are currently available.
HISTORY is also offering free trials of HISTORY Vault which features 2000+ hours of premium content including documentaries, series and specials.
ADDITIONAL QUOTES FROM KEY EXECUTIVES:
Jake Wood, Co-Founder and CEO, Team Rubicon
“It goes without saying that we wouldn’t be able to fight this fight alone; A+E’s on-air support will help us to connect with viewers, educating the masses while encouraging them to join in on our efforts against COVID-19. With the support of A+E and their viewers, we can continue to carry out our mission of providing aid to vulnerable populations impacted by COVID-19,” said Jake Wood, Co-founder and CEO of Team Rubicon. “We’re grateful to have such a renowned organization on our side, supporting us, as we support our nation in the fight against this pandemic.”
Elizabeth Luciano, Senior Vice President, Consumer Marketing, A+E Networks
“The aim for our #WeAreHereWithYou campaign is to share information and resources about the health crisis, while also elevating the important cause-based work of our partner organizations. Together, we’ll continue to provide inspiration, hope and entertainment during this difficult time,” said Elizabeth Luciano, senior VP, Consumer Marketing, A+E Networks. “Our networks and content are invited into homes and into viewers lives everyday, and we take the responsibility of brand trust seriously. With our talent delivering the message of ‘Stay Safe. Stay Healthy. Stay Home,’ it’s an emotional connection with our viewers, reminding them that we’re all in this together.”
ABOUT A+E NETWORKS
A+E Networks® is a global content company comprised of some of the most popular and culturally-relevant brands in media including A&E®, Lifetime®, HISTORY®, LMN®, FYI®, VICELAND®, Blaze® and Crime+Investigation®. A+E Networks’ portfolio extends across platforms and genres, with a scripted production division, A+E Studios™; unscripted production through Six West™; independent film unit A&E IndieFilms®; watch apps, games, FAST channels, AVOD, and SVOD initiatives including A&E Crime Central, Lifetime Movie Club and HISTORY Vault; and podcasts such as History This Week, through A+E Digital®; Experiential/branded live events and Ecommerce through A+E Consumer Enterprises®; and branded channels, content distribution and scripted/unscripted co-productions around the world through A+E International®. A+E Networks’ channels and branded programming reach more than 335 million households in over 200 territories in 41 languages. A+E Networks is a joint venture of Disney-ABC Television Group and Hearst. Follow us on Twitter at twitter.com/aenetworks and Facebook at facebook.com/AENetworks.
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