Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
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A CYNOPSIS MESSAGE FROM PREMION Wednesday October 15, 2025 IN THE NEWS Right-leaning Newsmax has joined the growing list of news organizations that have refused to sign a letter they say severely restricts their ability to cover the Pentagon and the US Dept. of Defense. Last month the Pentagon put forth a […]
Tuesday October 14, 2025 Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Television advertising has undergone a remarkable transformation in recent years, with connected TV (CTV) emerging as a powerful channel for marketers seeking the impact of traditional television with the precision of digital targeting. However, a concerning trend […]
A CYNOPSIS MESSAGE FROM OMEDA Tuesday October 14, 2025 IN THE NEWS Apple TV+ has rebranded as Apple TV, “with a vibrant new identity.” The news was revealed in a press release about the streaming plans for blockbuster “F1: The Movie,” which drops Friday, December 12. Apple’s paid streaming service launched in […]
Monday October 13, 2025 YouTube has started a pilot program that gives banned creators another shot. “We know many terminated creators deserve a second chance,” reads a YouTube Team blog post. “YouTube has evolved and changed over the past 20 years, and we’ve had our share of second chances to get things right with our […]
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