Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
Wednesday March 25, 2026 IN THE NEWS Many young people aged 18-24 find traditional news irrelevant, difficult to understand, or unfairly biased against their demographic, according to the Reuters Institute for the Study of Journalism’s Digital News Report. Key findings of the research include: · Young people are now clearly social-first […]
A CYNOPSIS MESSAGE FROM PREMION Tuesday March 24, 2026 IN THE NEWS A group of Democratic senators is demanding a “thorough review” of the proposed $110 billion Paramount Skydance–Warner Bros. Discovery merger, citing concerns over significant foreign investment tied to the deal. In a letter to FCC Chairman Brendan […]
Monday March 23, 2026 TOP MEDIA TECH NEWS Samsung Ads touts dessert brand Crumbl’s first streaming TV campaign as a testament to CTV’s ability to perform on par with search and social media – particularly by matching cost efficiency benchmarks and driving the bakery’s intended business results. Crumbl’s campaign involved Samsung’s […]
Monday March 23, 2026 IN THE NEWS CBS News started another round of layoffs on Friday. “It’s no secret that the news business is changing radically, and that we need to change along with it,” said CBS News Editor in Chief Bari Weiss and CBS News president Tom Cibrowski in a memo to staff. […]
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