Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
Tuesday December 2, 2025 IN THE NEWS Older viewers are fueling much of the growth in influencer content, according to data from Ampere Analysis – among 55–64-year-olds, weekly viewing of influencer content in the US has jumped from 44% in 2020 to 54% in 3Q25. “The biggest surprise in our latest data wasn’t how […]
A CYNOPSIS MESSAGE FROM OMEDA Monday December 1, 2025 While a growing share of US adults report using Instagram, TikTok, WhatsApp and Reddit, YouTube continues to lead the pack, at 84%. That’s according to a Pew Research survey, which found Facebook coming in second with 71%. Age matters – among younger users, eight […]
A CYNOPSIS MESSAGE FROM SCREENVISION Cinema Wins the Holiday and Everything After Record attendance, premium attention, and a slate built to outperform every other screen. Whether it’s Broadway musicals or animated franchises, cinema delivers. ~27.2M packed theaters this Thanksgiving, ~8.6M for Wicked: For Good, and ~14.5M for Zootopia 2. December surges with Avatar: Fire and […]
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A CYNOPSIS MESSAGE FROM HALLMARK CHANNEL Wednesday November 26, 2025 IN THE NEWS Warner Bros. Discovery has requested that bidders submit revised, sweetened offers by Monday, December 1. Paramount Skydance is pursuing an acquisition of the entire company, while Netflix and Comcast are focusing on Warner Bros. Studios and HBO Max. The […]
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