Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in the week. Saturday and Sunday were down 50% and 47%, respectively, as the seriousness set in.
Thursday March 5, 2026 IN THE NEWS Despite rumors that she’d be leaving, Gayle King has signed a deal that will keep her on “CBS Mornings.” “Rumors of my demise were inaccurate and greatly exaggerated,” said King in a statement. “CBS News is my longtime home, and I am committed to our mission. I’m […]
Wednesday March 4, 2026 CTV’s Local Moment Has Arrived Thanks To Total TV Convergence As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The implications are especially significant for regional and […]
A Cynopsis Message From A+E Global Media Wednesday March 4, 2026 IN THE NEWS Federal Communications Commission Chairman Brendan Carr said Tuesday that he expects Paramount to face little trouble winning regulatory approval for its proposed acquisition of Warner Bros. Discovery. Speaking to Arjun Kharpal on CNBC, Carr said, […]
Tuesday March 3, 2026 IN THE NEWS Paramount Skydance appears to be in no hurry to divest the cable networks it will acquire after its planned $110 billion merger with Warner Bros. Discovery. “We believe in the assets that we’re buying and there’s no plans to divest or spin off a package of cable […]
Monday March 2, 2026 The Convergent TV World conference, produced by AdExchanger, Cynopsis and the Chief Marketer Network, is taking place March 5-6 in New York City. Click here to register. TOP MEDIA TECH NEWS Paramount Skydance and Warner Bros. Discovery both reported their fiscal […]
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