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Coffee, breakfast pizza and the sound of Pharrell Williams’ “Happy” got the crowd warmed up for The Weather Channel’s “AllFront” (content and native ads on all screens) presentation at NYC’s Times Center on Tuesday. Chris Raleigh, SVP, cable and cross-platform ad sales said that since the net’s “It’s Amazing Out There” relaunch in November, “Total […]

NewFronts 2013: The Weather Company Programming The Weather Company unveiled six new web series — three previously announced during Weather’s Upfront, three announced for the first time yesterday — all of which will be produced under the Weather Films banner. Each show will consist of six, 2-4 minute episodes, with all six being made available at […]

Upfront 2013: The Weather Channel The Weather Channel hosted its first Upfront presentation – ever. At the Mandarin Oriental in New York City, Weather Company Chairman CEO David Kenny announced five new series, three new web series, and a refresh of the network’s look. The Weather Channel and Twitter have also formed a partnership to enable video […]