OOH Usage Plummets As Stay-at-Home Orders Take Effect

OOH usage continues to decline week to week as statewide stay-at-home orders go into effect. There was a 48% drop in total day OOH usage between the last week in February when sports were still available, programming was more typical, and stay-at-home orders were still to come for the majority of the country, and the week immediately following President Trump’s first prime time address on the coronavirus. Last week saw further declines, taking the total drop since the week of Feb 22 to 28th hitting 65% according to Tunity Analytics. The changes differed by DMA but appeared to be less a factor of when statewide stay-at-home orders went into effect and more a function of market size. By the week of March 23rd, the top ten markets were down an average 63%, 11 to 20 were down 68%, 21 to 30 72%, and markets 31 to 40 were off 74%.

 

Related Stories

06/01/20: Cynopsis Media Tech Update

Tech

  Monday June 1, 2020 Twitter added a “public interest notice” to a tweet from President Trump as protests raged over the death of George Floyd in a confrontation with police. “We’ve taken action in the interest of preventing others from being inspired to commit violent acts, but have kept the Tweet on Twitter because […]

06/01/20: HBO Max grabs rights to Young Sheldon

HBO Max grabs rights to Young Sheldon

  Monday June 1, 2020 Today’s PremieresBravo: Below Deck Mediterranean at 9pDIY: Maine Cabin Masters at 9pPBS Kids: Hero ElementaryQuibi: Life-Size ToysTravel Channel: Beyond the Unknown at 10p Tonight’s FinalesABC: The Baker and the Beauty at 9pFood Network: Bakeaway Camp With Martha Stewart at 9p, Amy Schumer Learns to Cook at 10pTLC 90-Day Fiance: Self-Quarantined […]

05/31/20: Cynopsis Jobs

high five

  SR MGR MARKETING DATA ENGINEERPlaystationSan Mateo CA Build a strategy and a team of developers to evolve SIE’s marketing data infrastructure to align with and accelerate our marketing strategy for the next generation of gaming 10+yrs mktg tech exp. Full info HERE Sunday May 31, 2020 In today’s Jobs news: Cynopsis […]

05/29/20: Starz orders reimagined Step Up

Starz orders Step Up reboot

  Friday May 29, 2020 Today’s PremieresApple: Central ParkNetflix: Space Force Today’s FinaleVH1: RuPaul’s Drag Race at 8p Saturday’s PremiereNat Geo WILD: Heartland Docs, DVM at 8p Sunday’s PremieresABC: Celebrity Family Feud at 8p, Press Your Luck at 9p, Match Game at 10pAMC: Quiz at 10pEpix: Laurel Canyon at 9pID: Who Killed Jeffrey Epstein at […]

CynCity

Cynsiders

Instagram