Monday, September 8th, 2008


What’s Better Than Increased George Lopez Ratings?
Increased George Lopez Ratings in Two Time Periods!

San Francisco / KBCW / July 08 vs July 07 Time Period
Demo                   5:30pm                6:00pm
Adults 18-34        +250%
rtg      +167% rtg
Adults 18-49        +  67% rtg      +100% rtg

The George Lopez Show
Source: NSI WRAP Sweeps, Live+, July 07TP: 5:30pm: Malcolm, 6pm: King-Queens



Good morning. It’s Monday, September 8, 2008, and this is your first early morning briefing.  

Tonight’s Premieres:
ESPN: Monday Night Football at 7p
FOX: Terminator: The Sarah Connor Chronicles at 8p
A&E: Intervention: After Treatment at 9p
E!: Dr. 90210 at 10p

Tonight’s Finale:
ABC: High School Musical at 8p

Debuting today in Syndication (check local listings for stations/times):
The Bonnie Hunt Show, Judge Karen, The Doctors, Deal or No Deal and Family Court with Judge Penny


MSNBC is making some Presidential Election coverage changes.  Keith Olbermann and Chris Matthews will no longer anchor the network’s election coverage, but rather NBC News correspondent and MSNBC host David Gregory will anchor the upcoming debates and election night.  Olbermann and Matthews will continue as analysts.  According to The New York Times, the change is a direct result of the network’s perceived partisan lean to the left, creating tension with its NBC Universal parent company.  MSNBC has averaged 2.2 million viewers during the DNC and 1.7 during the RNC, placing it last among all the broadcast and cable news networks.

According to Nielsen, the fourth and final night of the Republican National Convention last Thursday, which featured Presidential nominee Sen. John McCain’s acceptance speech, drew in a combined total of 38.9 million total viewers from eight networks offering live coverage from approximately 10-1115p: ABC, CBS, NBC, CNN, FOX News Channel, MSNBC, Univision and Telemundo. Specifically, FOX News drew in 9.2 million, followed by NBC at 8.7 million, ABC 6.0 million, CBS 5.3 million, CNN 4.8 million and MSNBC at 2.5 million. The combined total from the eight networks among A18-49 viewers was 15.2 million. Total viewers for PBS from its coverage Thursday night between 8-11p was 2.7 million.
Around the world, 4.7 billion viewers tuned into the Beijing Olympics which represents nearly 70% of the global population, according to Nielsen and based on data gathered from its partners in 37 international markets. The Beijing Olympics topped the 3.9 billion viewers by +21% from the 2004 Athens Games and the 3.6 billion viewers who watched the Sydney Games in 2000 by +31%.

Top 10 Weekend Box Office Estimates: September 5-7, 2008
Bangkok Dangerous (Lionsgate)                    $7.8 million – opening weekend
Tropic Thunder (Paramount/DreamWorks)        $7.5 million – 4 wk total $96.8m
The House Bunny (Sony)                              $5.9 million  3 wk total $37.0m
The Dark Knight (Warner Bros.)                      $5.7 million – 8 wk total $512.2m
Traitor (Overture Films)                                 $4.7 million – 2 wk total $17.7m
Babylon A.D. (Fox)                                       $4.0 million – 2 wk total $17.2m
Death Race (Universal)                                  $3.6 million – 3 wk total $29.8m
Disaster Movie (Lionsgate)                             $3.3 million – 2 wk total $10.9m
Mamma Mia! (Universal)                                 $2.7 million – 8 wk total $136.3m
Pineapple Express (Sony)                               $2.4 million – 5 wk total $84.2m
Source: Box Office Mojo



20th Century Fox Television said it will halt production on the FOX series 24 for more than two weeks as of September 15. The show is taking a time out because executive producer Howard Gordon was not happy with the direction of the last six episodes of the season. Scripts will be rewritten and the show is expected to resume production by October 9. Season seven is still on target to debut next January.

ABC gave a nod of approval for 13 episodes of In the Motherhood, a 30m series based on one by the same name that appeared online about the pitfalls of parenting. Mindshare, which created the online version, will also be involved with the television series while ABC Studio produces. Sprint and Suave which were on board as marketing sponsors for the online format will cross over and continue to sponsor the TV version. Casting for the TV edition is currently happening, although it is not certain if the three actresses who appeared in the online version – Leah Remini, Chelsea Handler and Jenny McCarthy – will star in the TV series.

FOX made several casting announcements for its 60m comedy musical project called Glee, tapping Broadway star Matthew Morrison as Will, an Ohio high school Spanish teacher who is asked to manage the glee club, reports THR. Lea Michele, also seen on Broadway, will portray the glee club’s female diva while Jayma Mays, from ABC’s Ugly Betty, will play Emma the high school guidance counselor and possible love attraction for Will. Glee, from Ryan Murphy, is produced by 20th Century Television and is expected to debut next March.

CBS is looking at a comedy pilot from BermanBraun, Universal <Media Studios and creator Linwood Boomer called The Karenskys, reports Variety.  The story is about a woman who returns to her hometown and large ethnic family after her husband takes a new job in town.

Jodi Marks, the former host of HGTV’s Fix It Up will now be a segment host on the syndicated Today’s Homeowner with Danny Lipford. Jodi’s segment titled Best New Products will debut as the show begins season eleven this week. She will also work with Danny and the other two hosts, Allen Lyle and Joe Truini on various projects.

Casting Call: For an upcoming special this December, NBC continues to seek funny family videos surrounding the holidays: Chanukah, Christmas and New Year’s. Submit memorable family videos or for more information contact Gina Gonzalez at


ESPN DIGITAL MEDIA SALES – High Impact Digital Packages Available – Click Here .

CYNOPSIS DIGITAL – TODAY’S TOP STORY: Full edition: Marketers are continuing to step up efforts to get the government to take a harder look at the pending search agreement between Google and Yahoo, a pact that if approved will give Google control of between 80-90% of the search market. The Association of National Advertisers sent a letter to the U.S. Department of Justice (DOJ) late last week, citing its objections to the deal. Advertisers fear diminished competition and increased concentration of market power will ultimately lead to higher prices for online advertising.   CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY: Wildbrain has inked an exclusive deal with animation creator/writer/director Danny Antonucci (Ed, Edd n Eddy, The Brothers Grunt).  Under the pact, Antonucci will develop kid and adult TV series, feature film and new media projects for Wildbrain. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Italy’s FASTWEB telecom provider is launching Warner Bros. International Television Distribution’s Warner TV non-exclusively as a branded SVOD channel as of today.  The service’s subscribers will gain access to a range of Warner Bros. TV series, films and cartoons such as ER, V (The Visitors), Looney Tunes: Back in Action and many others.  Previous Warner TV VOD channel launches include Top Up TV, Tiscali, Virgin Media and BT in the U.K., Germany’s ProSieben, USEN Corporation’s GyaO in Japan and France’s Free TV.  A debut is also planned later this year in India.  Full edition: CYN INTERNATIONAL.


Thursday – A18-49 Analysis: NBC led a clean sweep Thursday night with 4.7/13 A18-49, according to fast affiliate ratings from Nielsen Media Research. NBC surged at 8p with the opening game of the NFL season with a 5.0/15 followed by a 5.8/15 through 9p for the last hour of football. Also during these first two hours, FOX opened a new season of Kitchen Nightmares with a 2.2/7 at 8p and a 2.6/7 at 9p. Then at 10p, NBC’s coverage of the Republican National Convention at 3.2/8 was more than double that of CBS at 1.4/4, ABC at 1.3/4 and UNIV at 1.3/3.  

Live + Same Day Household Ratings: Thursday, September 4, 2008 time period averages. Source: Nielsen Media Research

NBC: 7.5/12           NBC NFL Thursday Special: Washington at New York Giants 8.6/14, NBC News Decision ’08: Republican National Convention 5.2/8       

CBS: 4.2/7             Big Brother 4.2/7, CSI [r] 5.0/8, CBS News Campaign 2008: Republican National Convention 3.4/6

FOX: 3.3/5            Kitchen Nightmares [p] 3.3/5

ABC: 3.2/5            Ugly Betty [r] 3.0/5, Grey’s Anatomy [r] 3.0/5, ABC News Vote 2008: Republican National Convention 3.6/6

UNIV: 2.1/3          Al Diablo con los Guapos 2.4/4, Fuego en la Sangre 2.3/4, La Gran Noche Republicana 1.7/3

CW: 1.5/2             90210 [r] 1.5/2

TELE: 0.6/1          Dona Barbara 0.5/1, Sin Senos No Hay Paraiso 0.8/1, Gran Celebracion Republicana 0.5/1

A18-49: NBC 4.7/13, FOX 2.4/7, CBS 1.8/5, UNIV 1.6/5, ABC 1.2/3, CW 1.0/3, TELE 0.4/1


Richard L. Borjas was named Supervising Producer for the show The Balancing Act which airs weekdays on Lifetime Television. Richard will also be an Executive with Boca Raton-based production company Five Star Entertainment which produces the show, working on new projects and business.

MAGNA tapped Elizabeth Herbst-Brady as President. Elizabeth will head the unit as it morphs from a broadcast negotiations entity to one that is involved in intelligence-gathering, analysis and a negotiations company that encompasses digital, print, radio and television.

Scott Rubin joined Championship Gaming Series (CGS) as VP/Marketing. Scott will serve on the league’s executive team to supervise worldwide strategy, development and implementation of marketing efforts. Under marketing, he will be involved with integrated marketing activities that include advertising, promotions, public relations, event marketing, online promotions and sponsorships. Scott will report to Geoff Stevens, COO.



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This day in History: 
Born on this day: Sid Caesar (1922), Peter Sellers (1925), Patsy Cline (1932), David Arquette (1971), Pink (1979)

Answer to Yesterday’s Trivia Question:  Whose bill from the Happy Hour Bar arrived at the WJM-TV newsroom on the 15th of every month?  LOU GRANT’S (The Mary Tyler Moore Show) Kudos to: Paul Prange-WWJ/WKBD/MI; Matt Meachem-Tribune Media Services/Queensbury, NY; Mark WajdaAnnunciation Catholic Church/Altamonte Springs, FL; Earl Black-Zenith Media/NY; Jim Smith-Oncor Dallas/Dallas; Gretchen Brady-KDAF/Dallas; Jeanette Gipson-JA Integrated Thinking/Brentwood, TN; Tim Rank-HRP/St. Louis; Christopher Lastrapes-Fox Filmed Entertainment/LA; Alex Petrilli, Jr.-TiVo/CA; Clover Roy-Pacific Technical Group, Inc./Burbank; Matt Sautter-Dish Network/Denver; Nancy Dixon Welch-Eclipse Television & Sports Marketing, L.L.C./Tortola, British Virgin Islands

Today’s Trivia QuestionWhat former TV anchorman made headlines by attending two Grateful Dead concerts? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


Industry Day Panel Series
Presented with The Hollywood Reporter
Monday, Sept. 15th 1 PM – 7 PM — New World Stages — Midtown Manhattan

Top TV leaders discuss “The Future of Television Development.”

Speakers include: Ben Silverman, Jim Wiatt, Donny Deutsch, Ed Carroll, Keith Samples, Nancy Dubuc, Tony DiSanto, Marc Juris and many more.

Click here to visit the NYTVF Box Office and reserve passes.

Later — Cyn

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JOB OPENING: DEVELOPMENT/NATURAL HISTORY DIRECTOR 3632: National Geographic Television is seeking DEVELOPMENT/NATURAL HISTORY DIRECTOR. To apply visit our website: and search fro Job ID 3632. EOE (9/13)

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WHAT’S ON TONIGHT –  Monday, September 8, 2008

ABC: High School Musical: Get In the Picture [f ], CMA Music Festival 2008
AZTECA: Camino a la Fama, Historia Detras del Mito, Pasiones Prohibidas
CBS: The Big Bang Theory [r], How I Met Your Mother [r], Two and a Half Men [r], The New Adventures of Old Christine [r], CSI: Miami [r]
CW: Gossip Girl, One Tree Hill
FOX: Terminator: The Sarah Connor Chronicles [p ], Prison Break
ION: Boston Legal, NCIS, ER
MNT: Celebrity Expose [r], Celebrity Expose [r]
NBC: Deal or No Deal, America’s Toughest Jobs, Dateline
PBS: Antiques Roadshow [r], History Detectives, Objects and Memory
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, Cristina

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