Monday, September 28th, 2009

Cynopsis: DIGITAL

09/28/09

Good morning, it’s Monday, September 28, 2009, and this is your first early morning digital briefing.

The FCC’s new neutrality rules are already causing some finger pointing. AT&T filed a letter with the FCC on Friday accusing the Google Voice web-based calling system of violating net neutrality principles. AT&T argues that Google Voice, which enables users to consolidate several voice lines and forward calls to a single number, unfairly discriminates by restricting outgoing calls to some numbers such as adult chat lines and conference-call centers. In a blog posting, Google counsel Richard Whitt notes that the FCC’s net-neutrality principles “apply only to broadband carriers – not Web-based software applications. Even though the FCC does not have jurisdiction over software applications, AT&T apparently wants to use the regulatory process to undermine web-based competition and innovation.”

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~ MULTIPLATFORM CONTENT NEWS ~

 
Warner Music Group
has completed a deal with YouTube that will bring back music videos from such prominent artists as Madonna and U2 to the site, reports Ad Age. Warner Music pulled the videos from YouTube last December after the two parties could not agree on a new revenue sharing arrangement.
 
Turner Sports’ NASCAR.com is reaching out to race fans on MySpace with a new community page, integrating the 80k member NASCAR.com community with MySpace, along with several other social media feeds. The site enables racing fans to embed photos and videos, create photo galleries and participate in contests, polls and scheduled online events.
 

~ INNOVATORS & START-UPS ~

 
Zookaboo, a new pre-school targeted series in pre-production by Spain’s BRB Internacional, hopes to become the first series to be shot in 3D Stereoscopic. The show will use the new visual effects technology, which requires the use of special glasses, to broadcast in 3D across TV, low-demand internet video and BluRay. Zookaboo is a co-production between BRB and Catalonian company Screen 21, with French design studio Image In contributing.
 

~ DIGITAL ADVERTISING ~

 
PBS is unveiling a new multiplatform brand package around the tagline “Be More” this fall. It features more than 600 elements including promo opens and closes, video bumps for IDs and support messaging and web elements. PBS stations will debut the new package in conjunction with the Sept. 27 premiere of Ken Burns’ The National Parks: America’s Best Idea.
 

~ TECHNOLOGY DEALS, MERGERS AND SKIRMISHES ~

 
In its battle to match Verizon’s FiOS fiber-to-the-home service, Time Warner Cable launched its Docsis 3.0 Wideband Internet service in New York, its first major market deployment. The 50 Mbps down/5Mbps up service will be priced at $100/month and is available now in Manhattan (below 79th Street), Staten Island and Queens (Fresh Meadows, Forest Hills and South Flushing). The service will be available throughout TWC’s entire NYC footprint by next Spring.
 
News Corp.’s IGN is acquiring independent content site What They Play, a gaming-themed news site helps parents determine which games are appropriate for their kids. The site was founded by former Ziff Davis employees John Davison and Ira Becker.
 
Shortened URL web addresses that are crucial to microblogging service Twitter could end up being used by malware authors to infect computers, warns computer security firm Symantec. The company released a video Friday on the dangers of clicking on the short URLs that link users from a tweet to a story, photo or video. One way to protect against such evildoers is to utilize browser plug-ins that will check a shortened URL for you and show you the final URL before you click through.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Social networkers who frequent Facebook, MySpace or LinkedIn tend to be more affluent and more urban than average Americans, according to the Nielsen Claritas service. Carved into “Young Digerati” or “Beltway Boomers” segments, social networkers also vary in demographic makeup depending on which services they frequent:

  • Facebook users are largely upscale – the top third of lifestyle segments relative to affluence were 25% more likely to use Facebook than those in the lower third
  • The bottom third segments related to affluence are 37% more likely to use MySpace than those in the top third
  • Users of Facebook were also much more likely to use professional-themed LinkedIn than those who use MySpace
~ GADGETS & APPS ~

 
Despite data slowdown concerns, AT&T finally enabled multimedia messaging (MMS) for 3G and 3GS iPhone users. MMS enables iPhone customers to embed photos and videos within their text messages. The feature can be turned on by updating your carrier settings. while re-synching the phone with iTunes.
 
Robotvision is a new iPhone app powered by Microsoft’s Bing search engine that allows you search for restaurants, bars, museums and other points of interest by sourcing geotagged Flickr posts from users in the area.
 

~ EXECUTIVE MOVES ~

 
Mobile marketing firm 2ergo has appointed John Orlando as Managing Director of the Americas for 2ergo. He begins immediately and will be based out the company’s New York office.


~ WEBSITE OF THE DAY ~

 
CBS Interactive CEO Quincy Smith joined the chorus of critics against Hulu in an internal email sent to staffers that was “leaked” to the blog TechCrunch. In it he suggests that this fall’s ratings declines may be a result of “reckless Hulu streams,” and that authentication (which CBS has committed to in Time Warner Cable and Comcast’s TV Everywhere initiative,) may be a “nice option” with which to limit the erosion. Whether it was intended for public consumption or not, the missive outlines the conundrum the networks now face regarding their much beloved online video portals Hulu and TV.com. While visitors, usage and ad revenue all continue to trend upward on the sites – TV.com just reported its ninth consecutive month of growth with monthly gains in unique viewers (16%), video streams and minutes (19%) – the networks don’t want to wait too long to either begin charging for content or to start packing more ads within the video.
 

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
09.28.09


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Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .



JOB OPENING: SVP, AD SALES/Sirius XM Radio Inc/NYC: Seeking a Sr Exec to lead and manage a nat’l advertising sales team. 10 yrs sales mgmt exp. Apply at: https://careers-siriusxm.icims.com/jobs/4555/job (10/3)

JOB OPENING: AD SALES & DIGITAL MEDIA COORD/Sony Pictures TV Intl Div/Culver City, CA: Digital media background 1+ years, multi-task oriented in fast paced entertainment environment. Pls email: [email protected] (10/3)

JOB OPENING: RESEARCH ANALYST/ABC/Burbank: Min 1 yrs exp in TV research, apt at Nielsen, strong written & analytical skills, college degree pref. Apply at: www.disneyabcjobs.com (ID 207697 & 207744) (10/3)

JOB OPENING: DIGITAL DESIGN DIRECTOR/Nickelodeon/NYC: 7+ yrs exp. managing/leading design dept of Ent-based site, Adv Exp in Use Issues, Stng Digi Design knowldge, Kids Audience Exp A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)

JOB OPENING: DIRECTOR CONTENT & PROGRAMMING/Nickelodeon Digital/NYC: 7+ yrs exp w/Digi Prog & Editorial, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)

JOB OPENING: DIRECTOR, CONTENT & PROGRAMMING/VERTICALS/Nickelodeon Digital/NYC: 7+yrs exp w/Digi Prog & Edit, Strng Knwlg w/Online Prod/Trends, Digi Marketing/Childrens media exp. A+ EOE/M/F/D/AAP. Apply www.mtvnetworkscareers.com (10/2)

JOB OPENING: AD SALES RESEARCH DIRECTOR/ION/NY: 8+ yrs ad sales nat’l resch exp, expert in Galaxy/N Power/MRI/TNS req’d, strong quantitative analytic skills & strat. thinking a must. www.ionmedia.tv/careers/employment.cfm?id=1159 (10/2)

JOB OPENING: MANAGER OF DEV. – ALTA LOMA PROD./Playboy Entertainment/LA: 5+ yrs. exp., 2 yrs. in feature film dev.; studio, production co. and or agency exp. a must. Apply to: http://playboy.net-apply.com/16179; EOE (10/2)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+ yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply: [email protected] (10/2)

JOB OPENING: PRODUCER/ SpikeTV/NY: 3 yrs nat’l cable/network exp as writer/producer; related degree pref. Short-form exper reqd. Strong creative/communic sk: writing, design, music direction. Apply: www.mtvnetworkscareers.com EOE (10/2)

JOB OPENING: FREELANCE SPECIALIST, MUSIC SERVICES/AETN/NY:Oversee tracking of music cue sheets.Familiarity with ASCAP/BMI/SESAC. Analyze music agreements. 2-3 yrs exp in TV Music Pub Admin. Apply: www.aetn.com/careers.html (10/2)

JOB OPENING: RESEARCH ANALYST, INT’L TV DIST/Warner Bros/Burbank: 2 yrs TV Research exp. BA in related field. Nielsen Galaxy Explorer a must; ITVR a plus. Strong computer skills. Email: [email protected] RE: UCTC/114268BR (10/2)

JOB OPENING:  RESRCH ANALYST/DIRECTV Latin America/LA: Monitor DTV branded channels and provide insight in the dev of business strategies. Analytical skills. Contractor w/ growth opps. Resume: [email protected] (10/1)

JOB OPENING;  SCHEDULING & ACQUISITIONS/Qubo Children’s Channel/ION/NY: Manages scheduling and oversees all program acquisitions for 24/7 Qubo kids channel.Must have Kids TV experience.EOE. [email protected].  (10/1)

JOB OPENING:  VP, STRATEGIC MARKETING (Syfy)/NBCU/NY: Lead team to strategically expand Syfy client & rev base. BS, 10 yrs sales marktng or business to business marktng exp. Entertainment industry exp. www.nbcjobs.com job#1085368. (10/1)

JOB OPENING: DIR, PRGRMNG/KSBI/OKC: Mng all areas of prgrmng. Prgrmng acquisition, plan’g, Nielsen overnight. Strong knwlg of news media & brdcst sports. BA & 3+yrs exp TV prgmng &/or mktg req’d. [email protected] or fax 405-631-7367 (9/30)

JOB OPENING: RESEARCH ANALYST/NFL/NY: Resourceful, self-starter needed to support league-wide research (Mktg, Media/Sales, & Broadcast); Strong analytical/data interpretation/writing sk. 2-3 yrs exp. Apply @ www.nfl.apply2jobs.com (9/30)

JOB OPENING: SALES MKTG/DAILYMOTION/NYC: Create sales/mktg materials, proposals & responses to RFPs. Dynamic start up envir. 3-5+ yrs relevant experience at a digital publisher or agency a must. Res/cover: [email protected] (9/30)

JOB OPENING: AD SALES TRAFFICKER/DAILYMOTION/NYC: Help monetize the strong growth in the US for world’s largest ind. video site. Must have 3-5 years relevant experience at a digital publisher. Res/cover: [email protected] (9/30)

JOB OPENING: ACCOUNT EXECUTIVE/Oakland NJ: Seeks AE for local ad sales.3-5 yrs ad sales exp. pref cable TV, radio, e-media adv. Valid NJ DL. See full posting and apply to www.cablevision.jobs req 9446BR (9/30)

JOB OPENING: ACCOUNT MANAGER/SNL Kagan/NY or CA: Conduct onsite/online training, grow the client base and provide best-in-class customer service. Strong comm skills, BA pref plus exp in media industry. Full posting www.snl.com EOE (9/30)

JOB OPENING: EXP’D POST PROD: (exclnt creative creds) to lead editors & GFX artists for a multi-ep doc series. Must relocate to Knoxville for 6-7 month assignment. Res: [email protected] (9/29)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ASSOCIATE CREATIVE DIRECTOR/CREATIVE SERV DIRECTOR/New York, NY: 6 yrs experience. Online & TV experience. Directing successful Broadcast, Print, Web campaigns. Email: [email protected] (10/3)

SITUATION WANTED: FREELANCE BUDGETS -Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates. [email protected] (10/2)

SITUATION WANTED: Job in TV/FILM PRODUCTION/LA: or behind the scenes/office work. ANY marketing, PR, PA, assistant etc. Educated, organized go getter with 3+ years exp. in TV etc. To contact me: (310)945-6442 / [email protected] (10/2)

SITUATION WANTED: JR COPYWRITER/COPYWRITER: Entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. www.SmackersLikesCrackers.com. Contact me at [email protected] (10/2)

SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT: Ad Agency & Hollywood Studio experience; content development & distribution, account mgt, creative & media strategy, pitching. [email protected] (10/2)

SITUATION WANTED: ASST POSITION/LA: Ent. Industry. MBA with Exp. in Production, Talent, and Distribution. Highly organized, detail oriented, fast learner. Please contact me at [email protected] or (917) 670-8781 (10/2)

SITUATION WANTED: SR. FIELD PROD/DIR/LA: Docusoap, Lifestyle, Infotainment,Feature Doc + more. Resonant leader, keen dir/writer, strong storyteller field/ post + showrunner. 8+ yrs. Int’l/ Dom. [email protected] / 917.716.7277 (10/2)

SITUATION WANTED: ADVERTISING CREATIVE DIRECTOR/SR COPYWRITER: Wide variety of experience in TV, Digital, Radio, Theatrical, and Print. www.ericabromson.com . Please contact me at [email protected] (10/2)

SITUATION WANTED: WRITER’S ASSISTANT/PA in LA: Recent college grad seeks entry-level position at a studio, network, or production co. Exp in writing, production, and internships. Willing to learn. Contact: [email protected] (9/30)

SITUATION WANTED: Job seeker with 14 years experience in Television and Web production. My skills are: producing, editing, writing, and creating TV programming and writing, editing, and producing websites. Please contact at: [email protected] (9/30)

SITUATION WANTED: JR COPYWRITER/JR WRITER: entry level. Previous reputable internships. Humorous Writer, creative thinker, happy go lucky. Skilled in the adobe suite. www.SmackersLikesCrackers.com. Contact me at [email protected] (9/30)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
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