Monday, September 21st, 2009


Monday to the Max on CBS
New Season Premieres – The laughs start tonight
ACCIDENTALLY ON PURPOSE 8:30/7:30c  New Series

Don’t miss the Late Show With David Letterman with special guest: President Barack Obama

America’s #1 Network. Only CBS.
Source: NTI. For full source, click here. For more CBS info, visit .

Cynopsis: DIGITAL


Good morning, it’s Monday,  September 21, 2009, and this is your first early morning digital briefing.

The FCC will no longer remain neutral on the controversial net neutrality issue, according to published reports. FCC Chairman Julius Genachowski is expected to give speech on Monday to transform existing net neutrality principles into codified rules that specify how internet service providers are allowed to manage the flow of traffic on their networks. The rules, which will be extended to include both broadband and wireless networks according to the WSJ, will make it impossible for the Comcasts and AT&Ts of the U.S. to block or throttle services based on what kind of content is being delivered or how much bandwidth is being consumed. The new rules, long advocated by content providers like Google, could open up the net to new data-intensive services.



Disney Online Mom & Family Portfolio
#1 in Family & Parenting Sites

Over 2,000 Holiday crafts, recipes, articles, videos and more …

Brad Davis, SVP Disney Online Ad Sales (818) 295-3612
Source: comScore Media Metrix July 2009


joined the pay for play push, announcing that beginning next year much of its web content would again be available only to paid subscribers. Variety dropped its pay wall in early 2007 when it launched a new digital edition, helping to increase its unique user base to over 2.5 million.
unveiled a new web home for Meet The Press with David Gregory, featuring on demand embeddable video interview excerpts and transcripts, along with new interactive features that allow users to follow David’s Twitter feed and connect to his Facebook page. is back with a third season of Mode After Hours, its webisode series providing back story shenanigans from the Ugly Betty set. Mark and Mandy gear up for Mode wedding issue in the first episode, sponsored by Intel.
A new tie up between Tiger Aspect Productions and Mobile Streams will give mobile web users access to the entire Mr. Bean Animation catalogue via retail portals such as and Content includes full episodes, clips, voicetones and screensavers.
Comcast, Lifetime, HBO, Discovery Health and kick off their third annual Pink Ribbon campaign today to raise awareness and inform women about options available to them. Programs are available via on demand and at and


Popular Adobe Air-based Twitter desktop interface Seesmic Desktop has released a new version of its software that allows users and marketers integrate posts on both Twitter and Facebook ­- a useful shortcut for brand promotion. New features include a reply-to-all option that allows users to reply to all of the usernames listed in a given message – handy when re-tweeting because it will Retweet the exact text of the message. Also a new partnership with Twitter photo sharing tool YFrog allows you to click on the camera icon in either client to instantly post photos to Twitter.


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
Learn how Operators and Networks are delivering real engagement, revenue and tune-in.
Receive exclusive research on the state of Advanced Advertising and ITV at the event!

Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
CLICK HERE For Luncheon Registration & Information.


The latest effort to rejuvenate the flagging display ad market is Google‘s DoubleClick Ad Exchange, an open exchange that enables advertisers to bid on space across a network of sites. The technology is built upon DoubleClick’s proprietary Dynamic Allocation system, acquired with Google’s $3.1 purchase of the company in 2007. The system provides publishers with a real-time reading of what buyers are willing to pay, giving sellers the opportunity to maximize returns on their inventory, while maintaining more control than so-called remnant ad solutions.


The U.S. Dept. of Justice weighed in on Google’s proposed book search settlement with authors and publishers, saying it should be rejected in its current form but that the parties involved should continue ongoing discussions. “Because a properly structured settlement agreement in this case offers the potential for important societal benefits, the United States does not want the opportunity or momentum to be lost,” the DOJ stated.
Joltid and Joost , both owned by Skype founders Niklas Zennstrong and Janus Friis, have filed another lawsuit targeting former Joost CEO Mike Volpi. The suit claims that Volpi breached his fiduciary duty as CEO by using confidential information to broker the tentative deal to acquire a majority stake in Skype. Volpi left Joost after two years at the post this past July to take a position as a partner at the venture capital firm Index Ventures. Index was part of the group that struck a deal to acquire a 65% share of Skype from eBay during the summer.
made the letter it wrote to the FCC public, revealing its interactions between Apple over the rejection of the Google Voice application for the iPhone. (When originally submitted on Aug. 21, Google had redacted portions of the letter retaining to negotiations between the two companies.) Google says that the Google Voice app was rejected because it duplicated certain core functionalities provided by the iPhone. The Google Latitude app was rejected for the same reason – it duplicates functionality of the main mapping app, which was also developed by Google. Apple has maintained that Google Voice was never formally rejected and that discussions regarding its acceptance are still ongoing.
The American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music Inc. (BMI), and other performing-rights groups are seeking to collect performance fees from digital retailers such as Apple for music contained in TV shows and films as well as from single tracks, reports CNET. Trade group the Digital Media Association, representing groups like Apple, RealNetworks and Pandora, say such fees would constitute “double-dipping” as producers already pay synchronization fees for the right to include music in entertainment properties.


Following Yahoo and ESPN’s lead, CBS Sports Mobile released its CBS Sports Mobile Football app for iPhone and iPod touch, giving players access to fantasy scoring updates from their specific team and league, breaking player news, and fantasy advice from Fantasy gurus. The app also includes lots of general NFL coverage, including live scoreboards, stats, and video on demand highlights.
Here are a couple of cutesy solutions to a practical problem: the Pogo Stylus and Pogo Sketch gizmos from Ten One Design are pens designed to allow women with long nails to manipulate the touch screens of the devices like the iPhone and the Palm Pre. Both are available for $14.95 each and come in multiple colors, (including hot pink.)


iTV provider Ensequence announced that it has secured $20 million in funding and that it has named former MTV and BET distribution executive Peter Low to President & CEO. Dalen Harrison, the company’s former CEO, will remain with the company, joining its board of directors.
Soon-to-be relaunched entertainment and celebrity site has hired Will Lee as Executive Editor. The former TMZ New York bureau chief will be based in New York and report to President and Editor-in-Chief Bonnie Fuller.


“Champions are made from something they have deep inside them  a desire, a dream, a vision.”

Those words from Muhammad Ali capture the sense of purpose that has made diversity part of the business DNA for the 2009 Walter Kaitz Foundation Diversity Champions. Congratulations to Comcast Corp. and Turner Broadcasting System. Please join us at cable’s pre-eminent fundraising event to honor them, and to unite behind our industry’s commitment to diversity. With your support, we’re all champions.



The Emmys are like the Super Bowl for folks in the TV business and this year proved to be a more interactive experience for users who sat and watched the show with their laptops. Mobile video service Kyte powered live streaming coverage from the Red Carpet with full Facebook and Twitter integration. Comcast’s provided similar functionality, aggregating celebrity Facebook and Twitter posts leading up to and through the evening’s festivities. CBS, which had the Emmy telecast rights this year, joined the fun with a live Emmy Blog on, allowing users to send in comments or vote in polling questions. Entertainment websites are the testing ground for interactive activities at the moment, and they should help incubate some cool on-screen apps that cable providers could have up and running in time for the Emmys next year.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: COMMERCIAL OPS SPECIALIST CMT/NYC: 1+ yr sked commercials exp. Strong multi-tasking, org and communication skill. Exp with Gabriel or similar sys. Prof in MS Office. EOE/M/F/D/AAP. Apply (9/26)

JOB OPENING: SHOWRUNNER/Boston television Production Company: Must have network credit as showrunner. Live in Boston area or willing to relocate. Apply to [email protected] and put “SHOWRUNNER” in the subject field (9/26)

JOB OPENING: AD SALES TRAFFIC COPY COORD/ TV One/NY: BA Pref’d and/or 3 yrs exp in TV Ops. & Traffic. Wrk w/external agencies, planners + Ad Sales mgmt to secure commercial copy for network. More info: (9/26)

JOB OPENING: SR RESEARCH ANALYST/ABC Burbank: Min 2 yrs exp in TV/digital research, apt at Nielsen, strong written, PC & analytical skills, college degree req. Apply at: (9/25)

JOB OPENING: DIR PRICING & PLAN’G/TWC/NY: Resp for strategic dvlpmnt/operational mngmnt of TWC Cable Ad Sales pricing & plan’g group. 3+ yrs Sr mngmnt + cable pricing & plan’g exp. Resume: [email protected] (9/25)

JOB OPENING: ASSISTANT /Endemol USA/LA: Detail-oriented professional for Head of Non-Scripted Development. 1 year exp on busy entertainment industry desk required. Salary/benefits/401k. Resume to: [email protected] (9/25)

JOB OPENING: ACCT EXEC DIR RESPONSE/ION/NY: Req’d 5 yrs TV ad sales & DR Sales, strong oral/written skills vital, duties pricing, creative selling & promo ideas. EOE full ad (9/25)

JOB OPENING: DIR DEVL & PROD SHORT FORM /DISNEY CHANNEL/LA: Oversee devlpmnt and execution of short form content for Disney Channel & Disney XD.  Min 5 yrs devlpmt exp; multiplatform a plus. Apply Req #206058 (9/25)

JOB OPENING: VICE PRESIDENT/GENERAL MANAGER Meredith Corp. seeks VP/GM in Kansas City (KCTV/KSMO). Will develop the stations’ full potential for audience, revenue, and profits. More at (9/24)

JOB OPENING: AD SALES TRAINING MGR/FOX CABLE NETWORKS/NYC: Seeking 2-4yrs training exp in Sales Operations; Cable exp needed; Highly organized & detailed; Integrated Sales systems a plus. Resumes to FNG17312. (9/24)

JOB OPENING: AD SALES ACCOUNT EXEC/Cynopsis Media/NJ office. Sales Exec needed with 5+ years of ad sales/TV industry exp & record of budget beating sales success.  Send cover ltr/Resume to [email protected]  (9/22)

JOB OPENING: NEW MEDIA MKTG MGR/Scripps/Knox-TN: Dev VOD Promos & mktg strategies; dev processes, content package & agreements w/ On Demand affiliates. Analyze distrib models for tech reqs. To apply: (9/22)

JOB OPENING: RESEARCH ANALYST/Univision NY: Support advertising and affiliate sales. 1-2 years Nielsen ratings experience. Program tracking and analysis; create sales materials. Please e-mail resume to [email protected] (9/22)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: Boutique TV Syndication Co. needs diligent undergrad to assist in daily operations. Duties include creation of mktg/promo materials,contracts, etc. MS Office & strong comm skill required. Email [email protected] (9/26)

F ALL INTERNSHIP CREDITS ONLY:Electric Artists ONLINE MKTG INTERN:Research, analytical reporting, admin tasks. Excel, PPT & Twitter-savvy. Undergrad,2 days per week. Reply: geoffreyc@electricartists w/ res/cover (9/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (9/26)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (9/26)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (9/26)

SITUATION WANTED: MARKETING MGR/NYC: 5+ yrs exp, seeking FT/PT position. Clients: Oprah Magazine, NASCAR, Stoli. Enthusiastic team leader & player; exp in mkg strategy, PR, social media, web project mgt, events. [email protected] (9/26)

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (9/26)

SITUATION WANTED: WRITER/PRODUCER/SUPR PROD/FIELD PROD-DIR: 18 yrs exp: 200+ credits w/E!, TV Guide Net, GSN, Food Net.. Hard news bg. Xcptnl storyteller and interviewer. Contact: [email protected] (9/25)

SITUATION WANTED: PRODUCER : 5+ yrs exp. Entert & Music TV shows for MTV & others. Creative writer & Field Prod. Strong Mng, people skills, ethics. Direct talent, artists & celebs intvs. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam. [email protected]. (9/25)

SITUATION WANTED: ASST POSITION/LA: Entry level position in the ent. Industry at an agency or mngmnt firm. Exp in sales & mngmnt as well as audio/video prod and post production. Very organized & fast learner. (9/24)

SITUATION WANTED: WRITER’S ASSISTANT/PA position on TV series. 15 years experience in the industry as artist, writer, and PA. Please contact me at [email protected] or 310-772-8248 (9/24)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel. [email protected] (9/22)

SITUATION WANTED: MEDIA BUYING/SALES/NY:5+ years experience media buying/mrkng Familiar with brdcst media and multimedia platforms. Results oriented, persistent. Seeking position in buying or network sales. [email protected] (9/22)

SITUATION WANTED: SR FIELD PROD/DIR: 15 yrs exp: CBS, NBC, Discovery, HGTV, Fox, Style, Fine Living, Speed. Xlnt interview & story skills; great w/people, places & things; nat’l & int’l exp. [email protected] (9/22)

SITUATION WANTED: BRAND STRATEGIST & BUSINESS DEVELOPMENT; Ad Agency & Hollywood Studio experience; content development, distribution & licensing, account mgt, strategy, pitching, closing. [email protected] (9/22)

SITUATION WANTED: SHOOTER/PRODUCTION EDITOR/Graphics-Final Cut, Premiere, CS3-4 Many skills Looking for FT/PT/Temp. in Connecticut. Contact Greg 619.708.5266   Great work ethic, team player (9/22)

SITUATION WANTED: TRAFFIC MANAGER with13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ Area only.  [email protected] (9/22)

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA) 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: Email: [email protected] (9/22)

SITUATION WANTED: FIELD PRODUCER/DIRECTOR (NYC):8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery [email protected] (9/22)

SITUATION WANTED: 9 time Emmy winning CREATIVE PRODUCER-based in Atlanta seeking freelance jobs. Great with clients. 15yrs experience in promotional / creative TV.  [email protected] / website: (9/22)

SITUATION WANTED: DIGITAL MEDIA/CABLE/BUSINESS AFFAIRS ATTORNEY Broad in-house exp in content prod& distribution, new media, operations, cable affiliate & ad sales. Avail for project/consultant/FT. Contact [email protected] (9/22)

SITUATION WANTED: Recent grad seeking an ENTRY-LEVEL position in the entertainment industry. Experience in marketing, sales, mgt., project management. Highly organized, eager to learn and contribute. Email: [email protected] (9/22)

SITUATION WANTED: RESEARCH/STRATEGY – 20+ yrs expertise in Nielsen methodology, calcs, Hisp, research, sales, & presentations. Email: [email protected] (9/22)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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