Monday, September 15th, 2008


Our sponsors weren’t on stage.
But they definitely made the show.

Video Music Awards partnerships created some loud results.

MTV gives a big shout out and thanks to our VMA sponsors.
It was truly a killer show, with ratings up 24% over last year.
This made the 2008 VMA’s the highest rated cable telecast this year.
We definitely made some beautiful (and loud) music together.

Source: NHI, 09/07/08 vs. 09/09/07. V12-34. Live+SD gross national rtg. MTV/MTV2.  YTD: 12/31/07-09/07/08.



Good morning. It’s Monday, September 15, 2008, and this is your first early morning briefing. 
Premiering today in Syndication:
The Martha Stewart Show (check local listings for times/stations)

Tonight’s Finales:
TNT: The Closer at 9p
Showtime: Weeds at 9p

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FOX signed an expanded renewal agreement with Chef Gordon Ramsay which keeps him as host of Hell’s Kitchen and Kitchen Nightmares for at least two additional seasons, as well as an option for a third series. The pact also gives Ramsay the opportunity to host a cooking special sometime during this season. Hell’s Kitchen and Kitchen Nightmares are produced by Granada America and A. Smith and Co. The third proposed series would be similar to a show Ramsay is involved with now for UK’s Channel 4 called Man Camp where guys are put through physical and intellectual challenges and learn to cook at the same time. The upcoming special would also mirror a live program Ramsay hosted for Channel 4 last January allowing viewers to cook at home along with Ramsay.

Season premiere of Saturday Night Live this past weekend, featuring Olympian Michael Phelps as host and a cameo by Tina Fey as VP Candidate Sarah Palin, drew in 7.4/18 in metered markets, reports Nielsen. That number marks the highest rated episode since September 29, 2001 with Reese Witherspoon hosting, which was also the first SNL episode following the 9/11 attacks.  National numbers for the SNL season debut will be out on Thursday.

Elsewhere with Palin – the real Sarah Palin – ABC News’ Charles Gibson’s interview with Palin on 20/20 last Friday night pulled in 7.9 million viewers, the highest number for that news program in more than six months. In the key Adult demo, the program averaged a 2.1/6 A18-49, per fast affiliate ratings from Nielsen.

Cake Distribution and FRESH TV made a global distribution agreement for the animated series Total Drama Action from FRESH TV. This second series, now in production with an expected debut launch next spring, picks up where the series Total Drama Island finishes and takes 15 of the original contestants to a deserted film studio lot for even more challenges and the opportunity to win a larger prize. Total Drama Island is currently airing in the U.S. on The Cartoon Network and was commissioned by TELETOON Canada.

Prior to the Primetime Emmy Awards on September 21, ABC will air Jimmy Kimmel’s Big Night of Stars special at 7p on both coasts, according to B&C. The line-up of stars includes an introduction by Barbara Walters and interviews with Ryan Seacrest, Tracy Morgan, Salma Hayek and Michael Phelps. Several other stars will make appearances such as William Shatner, Rachael Ray, Regis Philbin, Kelly Ripa and more.

Top 10 Weekend Box Office Estimates: September 12-14, 2008
Burn After Reading (Focus)                           $19.4 million – opening weekend
Tyler Perry’s The Family That Preys (Lionsgate) $18.0 million – opening weekend
Righteous Kill (Overture Films)                       $16.5 million – opening weekend
The Women (PictureHouse)                          $10.1 million – opening weekend
The House Bunny (Sony)                              $4.3 million – 4 wk total $42.2m
Tropic Thunder (Paramount/DreamWorks)        $4.2 million – 5 wk total $103.0m
The Dark Knight (Warner Bros.)                      $4.0 million – 9 wk total $517.7m
Bangkok Dangerous (Lionsgate)                     $2.4 million – 2 wk total $12.5m
Traitor (Overture Films)                                $2.1 million – 3 wk total $20.7m
Death Race (Universal)                                 $2.0 million – 4 wk total $33.2m
Source: Box Office Mojo

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HBO has an untitled pilot project in the works about a professional golfer from Florida who is forced to enter the witness protection program, reports Variety. Writers Carl Hiaasen, columnist/author with the Miami Herald and Mike Lupica, sports columnist/author of the Daily News will collaborate on the script.

Casting Call: Producers of a new 20-episode television show called The Hollywood Judge are looking for people involved in unusual lawsuits or disputes where justice is needed and deserved. The show is looking for real stories from real people. Send a brief description of your claim or dispute, a recent photo of yourself, name, phone numbers (including cell) and if possible contact info for the other party to
. The show will pay participants an appearance fee to be on the show and will pay the settlement. For more information, visit

Casting Call: A major television network is casting for a one-hour reality show, looking for females 18-28 years old who are rich and act like privileged “princesses” who want to move out of the family home. The one chosen young lady must have the desire to move into her own apartment or house that is funded by her parents. The selected participant will get to star in her own show and producers will connect her with professional designers to decorate her new abode. Interested participants must send name, a photo, brief bio, where you live, age, contact numbers, occupation/level of schooling and reasons why you would be great on the show, plus links to Facebook or MySpace pages to
. Deadline for entries is September 23, 2008.


ESPN DIGITAL MEDIA SALES – High Impact Digital Packages Available – Click Here .

CYNOPSIS DIGITAL – TODAY’S TOP STORY The entertainment industry may finally have found an alternative to the all-powerful iTunes/iPod solution. A group of media, entertainment and consumer electronics companies will announce the “Digital Entertainment Content Ecosystem (DECE)” today, a push to set standards and usage rules to insure interoperability of digital content on multiple devices and platforms. Devices built to DECE specs would be able to play DECE-branded content and work with any DECE-certified service, eliminating annoying territorial divides. Charter members of the group include Alcatel-Lucent, Best Buy, Cisco, Comcast, Fox Entertainment Group, HP, Intel, Lions Gate Entertainment, Microsoft, NBC Universal, Paramount Pictures, Philips, Sony, Toshiba, VeriSign, and Warner Bros.   Full edition: CYN DIGITAL.

Wolverine and the X-Men and Ironman: Armored Adventures, Nicktoons Network 2009!

CYNOPSIS KIDS – TODAY’S TOP STORY: The Academy of Television Arts & Sciences (ATAS) awarded the 2007-2008 Creative Arts Primetime Emmys for programs and individual achievements at the 6oth Annual Emmy Awards presentation at the Nokia Theatre L.A. live in Los Angeles.  The ceremony featured outstanding achievement for work in the kid/family entertainment community Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: Life is not a picnic as we well know but it now seems that BskyB will not have any picnic.  The U.K. company’s plans for its over-and-over delayed Picnic digital terrestrial pay TV service have been under scrutiny from the Ofcom watchdog org for the past year and a half due to BSkyB’s rather large presence in the overall English pay TV realm.  Due to the regulatory questioning, BSkyB had decided to stop its Picnic go-ahead efforts until Ofcom issues more approval.  The 4-channel Picnic was to have consisted of entertainment, movie, news and sports networks on the Freeview platform.  The decision to not take the Picnic “outside” may result in the loss of nearly 30 jobs at BskyB. Full edition: CYN INTERNATIONAL.


Thursday – A18-49 Analysis: FOX was leader of the pack Thursday night at 2.6/8 A18-49, according to final national ratings from Nielsen Media Research. At 8p, CBS’ Big Brother was in charge at 2.7/9 while Hole in the Wall on FOX officially made its debut with two back-to-back episodes that posted a 2.0/7 during 8p and a 2.6/8 at 830p. FOX was on fire at 9p as Kitchen Nightmares won with 2.9/8. Then at 10p, CBS was #1 with Flashpoint at 2.2/6.

Live + Same Day Household Ratings: Thursday, September 11, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 5.6/9            Big Brother 5.0/8, CSI [r] 6.0/10, Flashpoint 5.8/10

ABC: 3.4/6            Ugly Betty [r] 2.8/5, Grey’s Anatomy [r] 3.8/6, Private Practice [r] 3.5/6

FOX: 3.4/6            Hole in the Wall [p] 2.7/5, Hole in the Wall [p] 3.5/6, Kitchen Nightmares 3.7/6

NBC: 3.4/6           America’s Got Talent 6.3/11, My Name Is Earl [r] 3.5/6, The Office 2.9/5, The Office [r] 2.9/5, 30 Rock [r] 2.4/4, The Office [r] 2.2/4       

UNIV: 2.2/4          Al Diablo con los Guapos 2.7/4, Fuego en la Sangre 2.3/4, La Rosa de Guadalupe 1.7/3

CW: 1.3/2             Smallville [r] 1.4/2, Supernatural [r] 1.2/2

TELE: 0.7/1          El Juramento 0.4/1, Dona Barbara 0.8/1, Sin Senos No Hay Paraiso 1.0/2 

MNT: 0.6/1           Hero Awards [r] 0.6/1

A18-49: FOX 2.6/8, CBS 2.4/7, UNIV 1.9/6, NBC 1.8/5, ABC 1.5/4, CW 0.7/2, TELE 0.5/2, MNT 0.3/1


Retirement Living TV (RLTV) named Patrick Baldwin as GM to oversee all business divisions, strategic direction and overall daily operations of the network. Patrick was upped from VP/Strategic Development where he worked on partnerships with AARP and NBC and distribution agreements with a number of cable operators including Verizon FiOS. He will continue to report to Brad Knight, CEO.



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This day in History:
  1971 – Greenpeace was founded.

Answer to Yesterday’s Trivia Question:  What Indianapolis weatherman of the 1970’s once forecast hail “the size of canned hams”?  DAVID LETTERMAN Kudos to:Ged Young-CBS Affiliate Relations/NY; Tim McNamara-FOX 59/CW 4/Indianapolis, IN; Andrew Goldman-HBO/NY; Robert Morgan-Scripps Networks/Knoxville; Stephen Benefield-Charter Media/Birmingham, AL; Kyle Brawner-KDAF/Dallas; Dan Whitford- RPM Advertising /Chicago; John Heiser-o2 ideas inc./Birmingham, AL; Keith Raskin-What’s Next Productions/Santa Clarita, CA; Alan Perris-The Television Academy/North Hollywood; Jim Gray-FrogLight Prods./Missoula, MT; John Amato-Good Day LA/LA

Today’s Trivia QuestionWhat was the only TV show of the ’70s to have its theme song top Billboard’s Hot 100?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR. PARTNERSHIPS/LIFETIME TV/NY: resp. for utilizing Lifetime assets to lead the Part. division in the dev. & exec. of customized sponsorship packages Apply at: (9/20)

JOB OPENING: NATL SLS ASST/UNIVISION COMM/NY: Provide support for AE’s, act as liaison w/ stations/clients. Highly orgnz’d, det oriented & proactive w/ exc comm. skills. All MS & Donovan skills req’d. Res:

JOB OPENING: MGR PR/AMC tv/NYC: Mng/exec media relations campaigns to support orig prgrmng, ad sales, affil sales & mktg goals.3+ yrs media relations exp. Strong relationship w/press. Res: ref# 7056BR (9/19)

JOB OPENING: DIR, TALENT/Discovery/SS: Prep offers, handle deal neg. etc. for Discovery’s Nets & internal bus/ creative units. Assume on-going deal mgmt for life of talent bus. relationship w/ DCL. Apply: Req#8295 (9/19)

JOB OPENING: DEV EXEC/NY PROD CO proven track record in various genres & strong buyer contacts. Sr level prod credits a must. Network exp in a development capacity pref’d. Res/references/sal req’s to:

JOB OPENING: TV CHANNEL ASST PROGRAMMER/LAPTV/Atlanta: 2 yrs work exp; 1 yr TV Prgrmng exp; PC prof; Spanish & English; BA degree; Knwldg of L. American mrkt, culture & implementation of prgrmng strat. Resume:

JOB OPENING: ACCT EXEC/Nielsen Media Research/NY: Sales/client service of all Nielsen Media products to nat’l clients including Cable Networks, Brdcst Networks, Nat’l Agencies and Syndicators. Apply: 10412BR (9/18)

JOB OPENING: PR ROLE (4 Mo temp role)/Oxygen Media/NY: Work on campaigns for series/specials.Have proven rel’ps in media/print/brdcst/blogs/social ntwrkng sites. Solid writing/pitching skills req’d. Resume:

JOB OPENING: DIR., ONLINE PARTNERSHIPS & DISTRIBUTION/Scripps Networks/NY: Resp. for securing distrib. of SN programming across various platforms. Knowledge of TV/ Cable technology & media. Apply at: (9/17)

RETAIL SPACE: Production company looking for office/production space in Manhattan. Must be turn key with phone, internet and power; room for large staff w/edit suites. Email inquiries to

JOB OPENING: ASSOC RSRCH DIR/ZenithOptimedia/San Fran: Work with exciting automotive and telecomm clients. 5+ yrs mktg/rsrch exp; TNS/MI Strategy data sys., IMS, Nielsen, MRI, Simmons. Res:

JOB OPENING: DIR, INT’L MKTG, DIG. DIST/BURBANK/WARNER BROS. DIG. DIST: Support European offices in an effective worldwide rollout of VOD, EST & wireless content in existing & emerging growth opp mkts. Res:

JOB OPENING: ASST SPONSORSHIP MGR/NYC: Responsible for post sale execution of custom sponsorships sold by sales team across the ABC digital sites Background in online/digital marketing Apply to: Req #173570 (9/17)

JOB OPENING: ESPN/ DIR SALES OPERATIONS based in NYC: Oversee team on 20. Must have solid mgt and leadership as well as media exp. Send resume to

JOB OPENING: JR AE /NABBR.COM/LA: Ad sales / acct mgmt, dev & res. Min 2 yrs media planning/sales, & understand/participation of social web, multitasking, MS office, BA or equiv. Salary / comish / equity – Apply:

JOB OPENING: TVG Network, the interactive horseracing network, is seeking a SALES PLANNER; located in Los Angeles. To apply, click: (9/16)

JOB OPENING: MANAGER MARKETING/ABC/Burbank: BA degree, 4yrs solid TV/Advertising exp. needed to execute off air marketing for Daytime/SOAPnet. Apply Req # 175534 (9/16)

JOB OPENING: ANALYST AD SALES TRAINING/ MTVN/NYC: Train Jr sales staff one-on-one or in groups on sales processes & systems. Must have 1 yr min in sales & strong comm skills. Apply online at . EOE/M/F/D/AAP (9/16)

JOB OPENING: DIR, COMMERCIAL OPS/MTV/NYC: Run commercial ops team to create/run commercial logs for several music channels at MTV. Must have 5-7+ yrs in traffic w/ 5+ yrs of mgt. Apply online: . EOE/M/F/D/AAP (9/16)

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SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online marketing programs for Res:

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FALL INTERNSHIPS CREDITS ONLY : CREATIVE NETWORK VIDEO INTERN/NYC: Assist video team in planning & executing of projects. Duties: research, production coordination, set production assistance, admin & creative support. Non-paying internship. To apply visit: (9/18)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN/W. Hollywood CA: Need reliable, trust-worthy, focused college student for PR firm. PC/ntwrk/MS Office literate; resp incl: phones, PR materials, photo shoots & events. Res:

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Stipend offered (9/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
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for rates and specs for Job Openings.

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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  Monday, September 15, 2008

ABC: Movie:Batman Begins
AZTECA: Camino a la Fama, Historia Detras del Mito, Noticiero Azteca America
CBS: The Big Bang Theory [r], How I Met Your Mother [r], Two and a Half Men [r], The New Adventures of Old Christine [r], CSI: Miami [r]
CW: Gossip Girl, One Tree Hill
FOX: Terminator: The Sarah Connor Chronicles, Prison Break
ION: Boston Legal, NCIS, ER
MNT: Celebrity Expose [r], Celebrity Expose [r]
NBC: Deal or No Deal, America’s Toughest Jobs, Dateline
PBS: Antiques Roadshow [r], History Detectives, Where We Stand: America’s Schools in the 21st Century
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, Cristina

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