Monday, September 15th, 2008



more BOYS than ever!

·         This was our best summer EVER, B6-11 +18% vs. 07, including the best month ever, July +28%!
·         Friday’s are Laser Awesome! Ratings are up, B9-14 +74% and B6-11 +34%
·         2009: Wolverine and the X-Men and Ironman: Armored Adventures

Source: Nielsen Media Research 1.M-Su 6A-6A, Nicktoons B6-11 MC CVG AA%, 6/2/08-8/31/08 vs. 6/4/07-9/2/07; Oct 04 – Aug 08 2.Nicktoon’s F 6p-8p time period, 6/27/08-9/7/08 vs 6/29/07-9/9/07, MC CVG AA%. Subject to qualifications upon request.

Cynopsis: Kids!


Good morning. It’s Monday, September 15, 2008, and this is your first early morning Kids briefing.

The Academy of Television Arts & Sciences (ATAS) awarded the 2007-2008 Creative Arts Primetime Emmys for programs and individual achievements at the 6oth Annual Emmy Awards presentation at the Nokia Theatre L.A. live in Los Angeles.  The ceremony featured outstanding achievement for work in the kid/family entertainment community including:

Children’s Program (possibility of one, multiple or no awards)
Classical Baby (I’m Grown Up Now): The Poetry Show (HBO)
Nick News with Linda Ellerbee: The Untouchable Kids of India (Nickelodeon)

Individual Achievement in Animation (possibility of one, multiple or no awards)
Foster’s Home for Imaginary Friends  Mondo Coco (Cartoon Network)
Creature Comforts America  Self Image, Winging It, Art (CBS)

Special Class, Short-Format Animated Programs (possibility of one, multiple or no awards)
Camp Lazlo  Lazlo’s First Crush (Cartoon Network)

Interactive Media Programming (possibility of one, multiple or no awards)
Interactive Nonfiction – Disney Channel Games Digital Media Event (Disney Channel)
Interactive Fiction – The Heroes Digital Experience (

Governors Award
Preserve Our Planet campaign (National Geographic Channel)

Emmy awards in 28 categories will be announced at the 2008 Primetime Emmy Awards, which will air live on Sunday, September 21 at 8p, on ABC, also from the Nokia Theatre L.A.  A full list of winners from the weekend as well as further information can be found at .


Disney Channel UK is developing a new animated comedy series, Gwyn (a working title), co-written by actor Giles New (two of the Pirates of the Caribbean movies) and Keiron Self (My Family), per Broadcast Now.  Based on a BBC Radio Wales project, the story revolves around a boy named Justin and how his life changes when Gwyn, a six-foot elf, explodes out of the boy’s closet with a pack of mythical creatures in hot pursuit of him.

Neptuno Films (Spain), animation producer/distributor, is partnering with Raisat (Italy) including the creation of a licensing and merchandising program for one of Neptuno’s series and the broadcast rights for two other series, per Animation World News.  Under the deal Neptuno and Raisat will develop a licensing program in Italy for Connie the Cow, which currently airs on Raisat.  Raisat will market and develop merchandising and publishing product lines for the series.  Additionally, Raisat picks up the broadcast rights to Neptuno Films’ preschool series, The Gloops (104×3) and Megaminimals (130×6), on its kid’s channel Raisat YoYo.

Cake Distribution and Fresh TV ink a new worldwide distribution deal for Fresh TV’s new Total Drama Action, the sophomore season of its animated reality series Total Drama Island.  Commissioned by Teletoon (Canada), Total Drama Action features 15 of the original contestants to a new location, a deserted film studio lot, where they take part in new challenges.  Additionally, the new season includes episodes where former contestants as well as fans comment on the current competition.  Currently in production, Total Drama Action is set for premiere in spring 2009.  Total Drama Island premiered on Teletoon and currently airs on Cartoon Network US.

Disney Channel premieres Studio DC hosted by Selena Gomez on Sunday, October 5 at 8p.  Gomez, one of the stars of Disney Channel’s Wizards of Waverly Place, hosts the music and sketch comedy show featuring the Muppets along with guests including performances by The Cheetah Girls in a dance number with Miss Piggy, and a duet from Demi Lovato and Beaker, meanwhile Fozzi Bear will gives Gomez a lesson in joke telling.  This is the second Studio DC special, the first, hosted by Dylan and Cole Sprouse, debuted in August.

BBC Worldwide Americas inks its largest programming content sale to Paraguay at BBC Showcase Latin America.  Broadcasters Telefuturo and Hispanoamerica TV del Paraguay acquired a range of programming (100 hours worth), including the kid-targeted animated series Animalia.  Based on the books by Graeme Base, Animalia is a Burberry, Lux Monkey, Double Base production for BBC in association with Porchlight Entertainment.


Scholastic Storybook Treasures is set to release the DVDs Make Way For Ducklings … and More Delightful Duck Stories and Harry The Dirty Dog … and More Playful Puppy Stories on Tuesday, September 30.  Based on noted author Robert McCloskey’s classic book, Make Way For Ducklings, the animated adaptation feature was one of the first productions from Weston Woods Studios in the 1950s.  Other stories on the Make Way For Ducklings DVD include The Story About Ping, The Ugly Duckling, Angus and the Ducks, and two additional stories Cat and Canary, Wings: A Tale of Two Chickens.  Harry the Dirty Dog is based on author Gene Zion’s Harry the Dirty Dog books.  The DVD’s other puppy stories include No Roses for Harry, Officer Buckle and Gloria, Dot the Fire Dog, as well as the Beast on monsieur Racine, Angus Lost, and the Spanish language version of Harry, Harry, el perrito sucio.

Nickelodeon and Broadway Across America have teamed to launch the newest Dora the Explorer live stage show, Dora the Explorer Live! Search for the City of Lost Toys in the US in 2009.  Targeted to preschoolers and their families, the live stage show will make stops in 4o cities across the country.

The BBC’s CBBC is setting out on the road across the UK this fall with an interactive exhibit for kids, See Me on CBBC.  The touring exhibit will allow kids will to see themselves on CBBC its website, play interactive games, try out a green screen, chat online and program show reels in the CBBC Green Room area.  The exhibit will feature CBBC series including The Sara Jane Adventures and the game show Escape From Scorpion Island.  Some of the demos made by kids during the See Me on CBBC tour will be featured at a later date on both CBBC TV and website.

Hasbro, Inc celebrates the 25th anniversary of its My Little Pony brand with The My Little Pony Project: 25 Ponies for 25 Years art gallery exhibition.  The one-night only event takes place this Thursday, September 18 at the Chelsea Art Museum in NYC, and will feature the collection of celebrity/designer/artist created ponies that will be up for auction to benefit Give Kids The World Village.  The exhibit features ponies created by Toki Doki, Jon Burgerman, and Tado, David Arquette and Courteney Cox, LeAnn Rimes, and Kimora Lee Simmons to name a few.  The public can participate in the Auction (September 18-October 2) by going to .


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13, September 12-14, 2008:
Tyler Perry’s The Family That Preys (Lionsgate) PG-13 Opening Weekend $18.0m
The Women (2008) (Picturehouse) PG-13                   Opening Weekend $10.1m
The House Bunny (Sony/Columbia) PG-13                  $4.3m-4 wk total $42.2m
The Dark Knight (Warner Bros.) PG-13                       $4.0m-9 wk total $517.7m
Traitor (Overture Films) PG-13                                  $2.1m-3 wk total $20.7m
Babylon A.D. (Fox) PG-13                                         $1.8m-3 wk total $20.3m
Mamma Mia! (Universal) PG-13                                 $1.7m-9 wk total $139.3m
Disaster Movie (Lionsgate) PG-13                              $1.6m-3 wk total $12.7m
Fly Me to the Moon (Summit Entertainment) G           $1.3m-5 wk total $9.9m
Vicky Cristina Barcelona (MGM (Weinstein)) PG-13     $1.3m-5 wk total $18.0m
Source: Box Office Mojo


BRB Internacional ups Silvia Orellana to Director/Audiovisual Distribution.  She will be responsible for overseeing sales of productions in the BRB catalog, as well as supervising marketing and advertising efforts.

Jason Binks joins ITV Worldwide as VP/Digital and New Media.  Binks will oversee development of the company’s digital business (DTO, DTR, VOD) and identify new opportunities in the international market.  Additionally he will also support the TV and home entertainment sales teams and work with tech companies in this new environment.  Binks reports to Steve Gallant, Director/Global Content Publishing.  Binks was most recently toiled for ROO Media as Sr. Sales and Distribution Director, Europe.  He previously held business development positions at Groove Mobile, Hyperlaunch New Media, Buongiorno and DX3 Technologies.


Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, September 11, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 981; K6-11 423; TWEENS 9-14 322
DISNEY CHANNEL:     K2-11 638; K6-11 403; TWEENS 9-14 322
CARTOON NETWORK: K2-11 614; K6-11 360; TWEENS 9-14 253
TOON DISNEY:           K2-11 103; K6-11   52; TWEENS 9-14   36
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: In the Peter Pan story, what is the name of the Darling family’s dog?  NANA Kudos to: Lina M. Maini-Beacon Media Enterprises/NY; Barbara Rosenthal-Tiffany Outdoor/NY; Ellen Harter Wall-FamilyFun/Northampton ,MA; Melissa Baumgart-HBO/NY; Hank Bordowitz-The Bordowitz Media Werx/Macomb, IL; Rosemary Cunningham-MMT/Chicago; Matt Stevens-Script Partners/Burbank; Kerri Huyck-KIDK/Idaho Falls, ID; LeNea Ricks-KIDK/Idaho Falls, ID; Chip Beaman-Soundelux Design Music Group/Hollywood; Lynn Valiquette- Picture Box Distribution Inc./Toronto; Loic Rayssiguier-Game One/Paris

Today’s Trivia Question:  Who played Kap’n Karl on Pee-wee’s Playhouse? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

CableU – Know Networks Better. Pitch Smarter. Click here


What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR. PARTNERSHIPS/LIFETIME TV/NY: resp. for utilizing Lifetime assets to lead the Part. division in the dev. & exec. of customized sponsorship packages Apply at: (9/20)

JOB OPENING: NATL SLS ASST/UNIVISION COMM/NY: Provide support for AE’s, act as liaison w/ stations/clients. Highly orgnz’d, det oriented & proactive w/ exc comm. skills. All MS & Donovan skills req’d. Res: [email protected] (9/20)

JOB OPENING: MGR PR/AMC tv/NYC: Mng/exec media relations campaigns to support orig prgrmng, ad sales, affil sales & mktg goals.3+ yrs media relations exp. Strong relationship w/press. Res: ref# 7056BR (9/19)

JOB OPENING: DIR, TALENT/Discovery/SS: Prep offers, handle deal neg. etc. for Discovery’s Nets & internal bus/ creative units. Assume on-going deal mgmt for life of talent bus. relationship w/ DCL. Apply: Req#8295 (9/19)

JOB OPENING: DEV EXEC/NY PROD CO proven track record in various genres & strong buyer contacts. Sr level prod credits a must. Network exp in a development capacity pref’d. Res/references/sal req’s to: [email protected] (9/19)

JOB OPENING: TV CHANNEL ASST PROGRAMMER/LAPTV/Atlanta: 2 yrs work exp; 1 yr TV Prgrmng exp; PC prof; Spanish & English; BA degree; Knwldg of L. American mrkt, culture & implementation of prgrmng strat. Resume: [email protected] (9/18)

JOB OPENING: ACCT EXEC/Nielsen Media Research/NY: Sales/client service of all Nielsen Media products to nat’l clients including Cable Networks, Brdcst Networks, Nat’l Agencies and Syndicators. Apply: 10412BR (9/18)

JOB OPENING: PR ROLE (4 Mo temp role)/Oxygen Media/NY: Work on campaigns for series/specials.Have proven rel’ps in media/print/brdcst/blogs/social ntwrkng sites. Solid writing/pitching skills req’d. Resume: [email protected] (9/17)

JOB OPENING: DIR., ONLINE PARTNERSHIPS & DISTRIBUTION/Scripps Networks/NY: Resp. for securing distrib. of SN programming across various platforms. Knowledge of TV/ Cable technology & media. Apply at: (9/17)

RETAIL SPACE: Production company looking for office/production space in Manhattan. Must be turn key with phone, internet and power; room for large staff w/edit suites. Email inquiries to [email protected] (9/17)

JOB OPENING: ASSOC RSRCH DIR/ZenithOptimedia/San Fran: Work with exciting automotive and telecomm clients. 5+ yrs mktg/rsrch exp; TNS/MI Strategy data sys., IMS, Nielsen, MRI, Simmons. Res:
[email protected] (9/17)

JOB OPENING: DIR, INT’L MKTG, DIG. DIST/BURBANK/WARNER BROS. DIG. DIST: Support European offices in an effective worldwide rollout of VOD, EST & wireless content in existing & emerging growth opp mkts. Res: [email protected] (9/17)

JOB OPENING: ASST SPONSORSHIP MGR/NYC: Responsible for post sale execution of custom sponsorships sold by sales team across the ABC digital sites Background in online/digital marketing Apply to: Req #173570 (9/17)

JOB OPENING: ESPN/ DIR SALES OPERATIONS based in NYC: Oversee team on 20. Must have solid mgt and leadership as well as media exp. Send resume to [email protected] (9/16)

JOB OPENING: JR AE /NABBR.COM/LA: Ad sales / acct mgmt, dev & res. Min 2 yrs media planning/sales, & understand/participation of social web, multitasking, MS office, BA or equiv. Salary / comish / equity – Apply: [email protected] (9/16)

JOB OPENING: TVG Network, the interactive horseracing network, is seeking a SALES PLANNER; located in Los Angeles. To apply, click: (9/16)

JOB OPENING: MANAGER MARKETING/ABC/Burbank: BA degree, 4yrs solid TV/Advertising exp. needed to execute off air marketing for Daytime/SOAPnet. Apply Req # 175534 (9/16)

JOB OPENING: ANALYST AD SALES TRAINING/ MTVN/NYC: Train Jr sales staff one-on-one or in groups on sales processes & systems. Must have 1 yr min in sales & strong comm skills. Apply online at . EOE/M/F/D/AAP (9/16)

JOB OPENING: DIR, COMMERCIAL OPS/MTV/NYC: Run commercial ops team to create/run commercial logs for several music channels at MTV. Must have 5-7+ yrs in traffic w/ 5+ yrs of mgt. Apply online: . EOE/M/F/D/AAP (9/16)

JOB OPENING: PRODUCT OPS MGR/TBS/NY or ATL: Drive operations of new TV ad product across divisions. Need 4-7 yrs in network or digital mktg ops, ad ops, etc. Freelance to start. Send res and cover to [email protected] (9/16)

SUMMER/FALL INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDITS ONLY: SOCIAL MEDIA/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online marketing programs for Res: [email protected] (9/20)

FALL INTERNSHIP CREDITS ONLY: EDITORIAL/MARKETING INTERN/NYC: Need hard-working, web-savvy college student for assisting in the execution of online editorial and marketing initiatives for Res: [email protected] (9/20)

FALL INTERNSHIP CREDITS ONLY: DEV/PROD INTERN/LA: Need hard-working, college student for Feature film & TV Distrib. Co. PC/MS Office lit; Script Coverage, admin., prod.-related duties. Attend meetings/pitches w/ exec. Res: [email protected] (9/19)

FALL INTERNSHIPS CREDITS ONLY : CREATIVE NETWORK VIDEO INTERN/NYC: Assist video team in planning & executing of projects. Duties: research, production coordination, set production assistance, admin & creative support. Non-paying internship. To apply visit: (9/18)

FALL INTERNSHIP CREDITS ONLY: ENT PR INTERN/W. Hollywood CA: Need reliable, trust-worthy, focused college student for PR firm. PC/ntwrk/MS Office literate; resp incl: phones, PR materials, photo shoots & events. Res: [email protected] (9/17)

FALL INTERNSHIP CREDITS ONLY: Sesame Workshop/NYC seeks INTERNS for Sesame Street & Inter Prod, MKTG/PR, Educ & Rsrch dept. for various projects. Knwlg of MS Word/Excel/ email Res: [email protected] Stipend offered (9/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: AWARD WINNING NY based WRITER/PRODUCER/EDITOR seeks work in promos, sales tapes, sizzles, short form etc. Own Avid with 13+ years network exp. Email: [email protected]. (9/19)

SITUATION WANTED: SP/ AP/ PRODUCTION COORD: 5+yrs prof brdcst exp will relocate,lifestyle, ent. news, bio, clip, doc, reality. Creative, field, coordination, rights & clearances. Personable, professional  [email protected] (9/18)

SITUATION WANTED: BIZ DEV EXECUTIVE/(NY/LA): 10 yrs sales exp, start-up, turnaround & F100 exp., strong in all media pltfrms. Open to top tier assistant and c-level pos in any entertainment field. Email at [email protected]  (9/17)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]