Cyn opsis

09.14.09

Good morning. It’s Monday, September 14, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Today’s Syndication Premieres (check local listings):
Maury, The Jerry Springer Show, The Martha Stewart Show and The Steve Wilkos Show distributed by NBC Universal Domestic Television Distribution
Wheel of Fortune, Rachael Ray, Dr. Phil Show and The Oprah Winfrey Show distributed by CBS Television Distribution
Dr. Oz distributed by Sony Pictures Television

Tonight’s Premieres:
Fine Living Network: Have Fork Will Travel at 5p
ESPN: Monday Night Football at 7p
ABC Family: Lincoln Heights at 8p
The CW: One Tree Hill at 8p; Gossip Girl at 9p
NBC: The Jay Leno Show at 10p
VH1: Eddie Griffin: Going for Broke at 10p

A CYNOPSIS MESSAGE FROM DIRECTV

*      NFL Online & Mobile features let fans take your brand everywhere they go
*     NFL Game Mix, Standings & Trivia engage fans
*     Player Tracker & Alerts reach fantasy players with real time updates
*     Advertise in EVERY game, EVERY Sunday

TBS announced late last week it is renewing My Boys for a fourth season, the comedy starring Jordana Spiro who plays a Chicago-based sports columnist. TBS ordered nine new episodes for 2010. The series is from creator Betsy Thomas and is produced by Sony Pictures Television and Pariah with Thomas, Gavin Polone and Jamie Tarses serving as executive producers.

ABC Family picked up a sophomore season of the frosh comedy 10 Things I Hate About You about the Stratford sisters, Kat and Bianca. Ten new episodes are on the docket from creator/executive producer Carter Covington. ABC Family though, did not pursue more of the comedy Ruby & the Rockits, opting to conclude the series after its original 10-episode run.

Showtime heads to The Real L Word: Los Angeles, a new nine-episode, one-hour reality series about a group of real-life, well-known lesbians as they lead their glamorous daily lives. Ilene Chaiken, who was the creator/executive producer of Showtime’s drama series The L Word is executive producing the new series along with Dan Cutforth and Jane Lipsitz of Magical Elves. The Real L World: Los Angeles will premiere in 2010.

In other Showtime news, the premium network debuts Lock ‘n Load a new six-episode 30m reality series October 21 at 8p. The series, staying politically neutral, centers on The Shootist gun store in Englewood, CO where hidden cameras survey the many gun transactions revealing varied reasons why people purchase fire arms. The series is produced by Authentic Entertainment with Tom Rogan and Lauren Lexton as executive producers.

This Wednesday’s two-hour season finale of America’s Got Talent on NBC at 8p features a live performance by Scottish singing sensation Susan Boyle. Earlier this year, Boyle entranced the world with her voice during an audition on Britain’s Got Talent show. Though she didn’t place first on Britain’s Got Talent, Boyle now has a recording contract with Sony BMG and is working on her debut album which has already reached #1 via Amazon.com’s bestselling music list through pre-orders. FremantleMedia N.A. and SYCO Television produce America’s Got Talent.

Several notable winners from Saturday’s Creative Arts Emmy® Awards ceremony include:

• HISTORY won three Emmy® Awards for its special 102 Minutes That Changed America about what happened on September 11, 2001 produced by Siskel/Jacobs Productions. The special won in the categories: Outstanding Nonfiction Special; Outstanding Sound Editing for Nonfiction Programming; and Outstanding Sound Mixing for Nonfiction Programming.
• A&E Network’s Intervention won for Best Reality Program. Intervention is produced by GRB Entertainment.
• PBS’ American Masters, produced by Thirteen/WNET took home honors for Outstanding Nonfiction Series.
• HBO’s Roman Polanski: Wanted and Desired gained two awards: Outstanding Writing for Nonfiction Programming (Joe Bini, P.G. Morgan and Marina Zenovich, Writers) and for Outstanding Directing for Nonfiction Programming. Produced by Milwood Pictures, Graceful Pictures, BBC, Antidote Films in association with HBO Documentary Films and ThinkFilms.
• Outstanding Guest Actor in a Comedy Series award went to Justin Timberlake for his hosting stint on NBC’s Saturday Night Live.
• Outstanding Guest Actress in a Comedy Series was awarded to Tina Fey for her impersonation of then-Governor Sarah Palin on NBC’s Saturday Night Live.
• Michael J. Fox won as Outstanding Guest Actor in a Drama Series for FX’s Rescue Me.
• Ellen Burstyn topped as Outstanding Guest Actress in a Drama Series in NBC’s Law & Order: SVU.
• Comedy Central’s Southpark nabbed an Emmy for Outstanding Animated Program (less than an hour).
• Cartoon Network’s Destination Imagination (Foster’s Home For Imaginary Friends) won for Outstanding Animated Program (programming one hour or more).

For a full list of Creative Arts Emmy® Award winners, visit http://cdn.emmys.tv/awards/primetimeawards.php. The 61st Annual Primetime Emmy Awards will be broadcast live on CBS this Sunday starting at 8p.

IFC showcases cooking and independent rock n’ roll bands in the new original series Dinner with the Band opening November 24 at 11p in the network’s Automat programming block. Hosted by New York City chef Sam Mason, the six half-hour episodes follow Mason as he prepares his favorite dishes for his favorite bands at his loft in Brooklyn. Each band will perform three songs during their featured episode and indie bands highlighted include Sharon Jones & The Dap-Kings, Kid Sister and Flosstradamus, Final Fantasy and more. Dinner with the Band was created by Darin Bresnitz and co-developed by his brother Greg Bresnitz, who both founded Finger on the Pulse, based in Brooklyn which also includes their production company Diabolik Productions.

Larry Gelbart, 81, the comedy writer who developed the classic TV show M*A*S*H, died of cancer last Friday in Los Angeles. Mr. Gelbart wrote the pilot for M*A*S*H in 1972 based on the 1970 movie of the same name from director Robert Altman about smart, funny doctors operating on wounded soldiers during the Korean War. Mr. Gelbart wrote additional episodes of M*A*S*H and served as executive script consultant and additionally shared an Emmy award with producer/director Gene Reynolds when M*A*S*H topped for outstanding comedy in 1974. Other major achievements during his career included co-authoring a book called A Funny Thing Happened on the Way to the Forum which became a hit Broadway musical in the 1960s and co-writing the 1982 movie Tootsie. In 2008, Larry Gelbart was inducted into the Academy of Television Arts & Sciences Hall of Fame. He is survived by his wife, Pat, two children, six grandchildren and two great-grandchildren.

Top 10 Weekend Box Office Estimates: September 11-13, 2009
Tyler Perry’s I Can Do Bad All By Myself (Lionsgate) $24.0 million  opening weekend
9 (Focus Features)                                     $10.9 million  1 wk total $15.3m
Inglourious Basterds (The Weinstein Co.)     $6.5 million  4 wk total $104.3m
All About Steve (20^th Century Fox)              $5.8 million  2 wk total $21.8m
The Final Destination (Warner Bros.)           $5.5 million  3 wk total $58.3m
Sorority Row (Summit Entertainment)         $5.3 million  opening weekend
Whiteout (Warner Bros.)                            $5.1 million  opening weekend
District 9 (Sony)                                        $3.6 million  5 wk total $108.5m
Julie & Julia (Sony)                                    $3.3 million  6 wk total $85.4m
Gamer (Lionsgate)                                     $3.2 million  2 wk total $16.1m
Source: Rentrak

Program Call: If your company is attending MIPCOM or MIP JR in early October with programming to sell, Cynopsis Media is producing our annual MIPCOM Shopping Guide available to all Cynopsis and Cynopsis Kids subscribers on Thursday, October 1. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). To be included in this free and highly-viewed special edition, please send details to
by Friday, September 25, 2009.

A CYNOPSIS MESSAGE FROM THE NEW YORK TELEVISION FESTIVAL

Independent television distributor ALL3MEDIA International picked up the global rights to Wa$ted! USA, the Discovery USA version. The series turns average households into eco-friendly havens saving homeowners lots of cash. ALL3MEDIA International also made a deal for the show’s upcoming third season which is now casting. Through ALL3MEDIA International, Wa$ted was acquired in France and in French-speaking Europe and Africa via Odysee and Ushuaia TV. Wa$ted airs in the US on Planet Green.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Look out Nielsen. A coalition of 14 media giants including Time Warner, News Corp., Walt Disney and NBC Universal – calling itself the Coalition for Innovative Media Measurement (CIMM) – announced plans to team up to develop new methods to measure TV viewing across multiple platforms. The group plans to mine set top box data, measure internet video consumption and analyze cross-platform usage to gain a more accurate picture of how audiences now consume premium content. The companies have agreed to make contributions of at least $1 million combined to build new research apparatus. “The velocity of today’s technology developments enables us to demand a more sophisticated measurement model that provides greater accountability and accuracy to increase the effectiveness of our clients’ media and marketing investments,” wrote Nick Brien, President and CEO, Interpublic Group’s Mediabrands about CIMM’s missions. “We can no longer subscribe to outdated perceptions of engagement.”   Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:   Fred Seibert and his Frederator Studios inks a multi-year deal with Sony Pictures Animation to develop animated feature films.  Seibert, formerly President of Hanna-Barbera Productions, launched the Frederator animation studio in 1998 and has developed animated properties including The Fairly OddParents, Dexter’s Laboratory, My Life as a Teenage Robot, The Powerpuff Girls and Wow! Wow! Wubbzy!  Frederator is currently in production on Fanboy & Chum Chum, the CG animated series launches this fall on Nickelodeon, and Adventure Time at Cartoon Network set for May 2010.  Additionally, Frederator is developing a feature film based on the animated series Samurai Jack at Paramount Picture with Bad Robot Productions.  Seibert also launched Next New Networks and served as the original creative director of MTV: Music Television and later toiled for Nickelodeon and helped create Nick-at-Nite.  Sony Pictures Animation’s, which recently inked a development first look deal with The Gotham Group, newest kid/family aimed movie, Cloudy With A Chance of Meatballs, opens nationwide on September 18.  Full edition: CYN KIDS.    

Thursday  A18-49 Analysis: NBC delivered a big win Thursday, creating a great divide among the competition in the A18-49 demo with a 7.3/22, according to final national ratings from Nielsen Media Research. At 8p, the combo of NBC’s NFL Opening Kick-Off Show and the actual game start posted a 5.3/17 which was double the next nearest network and show, CBS’ Big Brother at 2.6/8 followed in third place by The CW’s series debut of Vampire Diaries at 2.1/7. NBC’s NFL Thursday maintained a giant lead during 9p at 8.7/25 with UNIV’s Manana Para Es Siempre many paces behind in second at 2.5/7. Also this hour, The CW premiered a new season of Supernatural, ranking fourth at 1.4/4. NBC’s NFL game ended through 10p with an 8.4/24 and CBS’ The Mentalist repeat came in second at 1.8/5. Overall, NBC’s NFL season opener was the highest rated in seven years with an average audience of 20.9 million viewers.

Live + Same Day Household Ratings: Thursday, September 10, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

NBC: 11.3/19     NFL Opening Kick-Off Show 5.8/11, NBC NFL Thursday: Tennessee at Pittsburgh 12.8/22

CBS: 5.1/8           Big Brother 11 4.6/8, CSI [r] 5.0/8, The Mentalist [r] 5.6/10

ABC: 2.8/5          Grey’s Anatomy [r] 2.7/5, Grey’s Anatomy [r] 3.3/5, Private Practice [r] 2.4/4

CW: 2.6/4           Vampire Diaries [p] 3.2/5, Supernatural [p] 2.1/3

FOX: 2.5/4           Bones [r] 2.8/5, Fringe [r] 2.2/4

UNIV: 2.0/3         En Nombre Del Amor 2.1/4, Manana Para Es Siempre 2.8/4, Reviva El Sueno 1.1/2

MNT: 0.8/1          My Thursday Night Movie: Crazy in Alabama 0.8/1

ION: 0.7/1          Ghost Whisperer [r] 0.4/1, NCIS [r] 0.7/1, NCIS [r] 0.9/2

TELE: 0.5/1         Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

A18-49: NBC 7.3/22, CBS 1.9/6, CW 1.8/5, UNIV 1.6/5, FOX 1.2/3, ABC 1.1/3, TELE 0.5/1, MNT 0.3/1, ION 0.2/1

A CYNOPSIS MESSAGE FROM IAB MIXX 2009

This day in History:  1814 – Francis Scott Key wrote the “Star-Spangled Banner,” a poem originally known as “Defense of Fort McHenry,” after witnessing the British bombardment of Fort McHenry, MD, during the War of 1812. The song became the official U.S. national anthem on March 3, 1931.

Answer to Yesterday’s Trivia Question:  What was the name of the helicopter on Riptide? SCREAMING MIMI  Kudos to:  Synda Kollman/Boca Raton; Christine Ferrara-WSBK/WBZ/Boston; Maria Bauza-WorldLink Media/NY; Doug O’Mara-Fox News/New York City; Bob Sieber/Birmingham; Dustin Lee-CAL Ranch Stores/Idaho Falls; Vic Lowrey-Vic Lowrey Productions/Santa Clarita; Kevin Weist/San Francisco; Susan Nessanbaum-Goldberg-M and S Entertainment/Los Angeles; Derrick Goulet-CBS/Studio City

Today’s Trivia Question:  Who were the original five MTV VJ’s? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
09.14.09

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JOB OPENING: ACCOUNT MGR/The Hotel Networks/Chicago: 3+ yrs Ad Sales Exp, OOH/Digital-Place Based+++, Creative, Aggressive, Proven Sales Pro, Excel Communication Skills A Must, Self-Motivated, Email
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JOB OPENING: SR PRODUCER/Soapnet.com/CA. Proj manage digt’l efforts, site dev initiatives incl; mob, community & viral digt’l mktg. Min 8yrs dev, bldg online prop. PM skills and HTML req. Visit www.disneyabcjobs.com ID 203730 (9/19)

JOB OPENING: ACCOUNT EXECUTIVE/Gaia Interactive/NYC: Seeks dynamic, strategic, savvy Media Salesperson. Resp. for generation & selling online ad/sponsorship. 2-4+ yrs online media sales. Resumes to:
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JOB OPENING: DIR MKTG/PBS KIDS SPROUT/COMCAST/PA: dev & implement mktg plans/strong work ethic & mgmt skills? Req’d 10+ yrs exp. @ TV Ntwrk Mktg, kids prod & leading/managing advertising. Apply: www.COMCAST.com (9/18)

JOB OPENING: MGR OF PROMO MKTG/PBS KIDS SPROUT/COMCAST/PA: strong leading creative concept dev & project mgmt skills? Req’d 5+ yrs exp. @ TV Ntwrk Mktg, kids prod & brand/promo mktg. Apply: www.COMCAST.com (9/18)

JOB OPENING: COORDINATOR, INTEGRATED MARKETING/Nickelodeon/NYC. 2+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Fast paced/Strng multitasking skills, Strng Project/Time Mgmt skills EOE/M/F/D/AAP. Apply www.mtvncareers.com (9/18)

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JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at tvoneonline .com (9/17)

JOB OPENING: VP DVLPMNT/TWO CATS PRODS/NY: Oversee reality/non-fiction dev for small prod-co moving from PBS docs to break into cable. Solid rolodex, ideas, exprnce selling to cable nets a must. Res/Cvr Ltr:
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JOB OPENING: SALES EXEC/Plum TV/NY: Creative, aggressive, strategic pro to grow new lifestyle media org (tv, web, social) focused on upscale market. 5+ yrs selling cable TV, or other nat’l media. See full posting plumtv .com (9/15)

JOB OPENING: DIR OF AD SALES/Plum TV/New Eng: Strategic mgr to oversee teams and generate rev for lifestyle mulitplat-media org focused on upscale market. 8+ yrs selling media, exp w/upscale market. Full posting plumtv .com (9/15)

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FALL INTERNSHIP CREDITS: CONTENT ACQUISITIONS/Cartoon Net, NY: Assist in research, presentations, department meetings. Strong internet research skills, Excel & Power Point a plus.
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SITUATION WANTED: EXP’D GRAPHIC DESIGNER/ARTIST (LA) Reality-TV, Film, Commercial, Documentaries & Corp. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: www.ChaztizedMedia.com (9/19)

SITUATION WANTED: FREELANCE DESIGN & ILLUSTRATION (NYC)20 years experience working concept through completion. Portfolio: www.baerdavis.com Email:
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WHAT’S ON TONIGHT –  MONDAY, SEPTEMBER 14, 2009

ABC:  Movie: Dreamgirls
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [r], How I Met Your Mother [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW: One Tree Hill [p ], Gossip Girl [p ]
FOX:  House [r]
ION:  Ghost Whisperer, Criminal Minds, Durham County [p ]
MNT: Twilight Zone, Twilight Zone, Magic’s Biggest Secrets Finally Revealed [r]
NBC:  America’s Got Talent, Jay Leno Show [p ]
PBS: Antiques Roadshow, History Detectives, Note by Note (The Making of Steinway L1037)
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV: El Nombre del Amor, Manana es para Siempre, Cristina

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