Monday, October 6th, 2008






Good morning. It’s Monday, October 6, 2008, and this is your first early morning briefing. 
Tonight’s Premieres:
Celebrity Expose at 8p


Nielsen reports the total estimated viewers for the live Vice Presidential Debate between candidates Gov. Sarah Palin and Sen. Joseph Biden last Thursday from 9-1030p reached 69.9 million. Nielsen’s combined total viewer number includes 11 networks: ABC, CBS, FOX, NBC, Telefutura, Telemundo, BBC-America, CNBC, CNN, FOX News Channel and MSNBC. ABC topped the list with 13.1 million viewers, followed by NBC at 12.8 million, while CBS and FOX News Channel tied at 11.1 million each, with CNN delivering 10.7 million and MSNBC at 4.4 million. PBS/NewsHour also estimates 3.5 million viewers watched its live coverage of the Vice Presidential Debate between 9-11p. In addition, Nielsen released household ratings for Thursday’s VP Debate based on 55 local markets containing electronic meters. Overall, the local market household rating was 45.0 with Baltimore having the highest HH rating at 59.1 and Los Angeles coming in last with a HH rating of 34.4.

Retirement Living TV is once again joining forces with AARP on two of AARP TV’s flagship programs. The sophomore season of Inside E Street, the 30m news/talk show hosted by Sheilah Kast, debuts this Friday. Inside E Street airs each week at 3p on Mondays and Fridays. My Generation, co-hosted by Greg Williams and Cynthia Steele Vance, focuses on celebrities and experts discussing lifestyle issues during each half-hour episode will premiere season two October 14. This program airs weekly at 3p on Tuesdays and Thursdays.

While negotiations continued over the weekend, fifteen LIN TV stations in 11 markets are still dark on the Time Warner Cable systems.  LIN pulled the stations at midnight last Friday morning when the carriage deal had expired with Time Warner.  And while alternative delivery systems have been vying for the viewers, Time Warner has thus far given away upwards of 50,000 antennas to those requesting them.  Markets affected include Green Bay, Buffalo, Indianapolis, Dayton, Austin TX, Toledo, Springfield MA, Fort Wayne IN, Mobile, Terra Haute and Columbus OH.

Top 10 Weekend Box Office Estimates: October 3-5, 2008
Beverly Hills Chihuahua (Buena Vista)          $29.0 million – opening weekend
Eagle Eye (Paramount/DW)                         $17.7 million – 2 wk total $54.6m
Nick & Norah’s Infinite Playlist (Sony)           $12.0 million – opening weekend
Nights in Rodanthe (Warner Bros.)               $7.4 million – 2 wk total $25.1m
Appaloosa (Warner Bros./NL)                   $5.0 million – 3 wk total $5.6m
Lakeview Terrace (Sony)                             $4.5 million – 3 wk total $32.1m
Burn After Reading (Focus)                         $4.1 million – 4 wk total $51.6m
Fireproof (Samuel Goldwyn)                        $4.1 million – 2 wk total $12.5m
An American Carol (Vivendi)                        $3.8 million – opening weekend
Religulous (Lionsgate)                                 $3.5 million – opening weekend
Source: Box Office Mojo


Sundance Channel okayed a new original series featuring Keith Johnson, the antiques buyer for retailer Anthropologie. With eight 30m episodes, Man Shops Globe (wt) will travel with Keith as he scours the flea markets in Paris to remote villages in countries such as India looking for unique finds. The series is produced by World of Wonder, the company behind Tori and Dean: Home Sweet Hollywood, One Punk Under God among others.

AMC introduces a new series in development called Red Mars about the first humans living in a colony on the Red Planet. The series is based on the sci-fi novel Red Mars by Kim Stanley Robinson. Jonathan Hensleigh is writing the TV script and executive producing along with Michael Jaffe and Howard Braunstein of Jaffe Braunstein Entertainment and Vince Gerardis, Ralph Vicinanza, and Eli Kirschner of Created By.

NBC has picked up a script called ICE which stands for Immigrations and Customs Enforcement, a division of Homeland Security, from exec producers Antoine Fuqua, Michael De Luca and writer Matthew Carnahan, reports Variety.   The ICE division watches the US borders to make sure nothing untoward passes into the country.  Universal Media Studios will produce.

September Films USA, owned by DCD Media, won an original commission from A&E Network for a docu-series called The Exterminators. In thirteen, half-hour episodes, set to premiere early next year, the series follows a Louisiana family-owned pest control company – VEXCON – whose specialty is getting rid of everyday bugs to trapping and releasing wild animals including alligators, snakes and bobcats found in people’s homes.

Elsewhere, September Films USA also won the commission for season six of Bridezillas for WE tv with 22 one-hour episodes, slated to debut June 2009. This commission takes the series about brides turning into monsters to 102 total episodes.

Casting Call: Bischoff Hervey Entertainment, creators/producers of VH1’s Scott Baio is 45 and Single among others, is working on a new docu-soap series, bringing the Saddle Ranch and its lifestyle and staff to television. The series is seeking attractive, fun males and females, between 18-35 years old who are bartenders, servers, cocktail servers, hosts and hostesses. Other restaurant experience will be considered a plus. An open casting call will take place this Saturday from 12-4p at the Saddle Ranch Chop House, 8371 Sunset Blvd, West Hollywood, CA 90069. Interested applicants should bring a recent headshot. For more information, send an email to  


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   The citizen journalist movement took it on the chin again on Friday as false reports spread that Apple CEO Steve Jobs had a heart attack. The story, which caught fire via Twitter, Digg and other services and was picked up on news blogs such as Silicon Alley Insider, initiated from a user generated posting on CNN’s iReport site (whose tagline is “unedited, unfiltered news.”) Apple’s stock price, which has been trading down as of late due to market conditions, took a dive on the news, falling more than 10% before recovering after the phony report was refuted. The SEC has already contacted iReport seeking details about who uploaded the report – the second false report about Jobs’ health to circulate since August (when Bloomberg mistakenly published an obit of the Apple CEO.)   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Some details of the completed separation of Paramount Pictures and DreamWorks were issued yesterday afternoon.  As previously stated, David Geffen, a co-founder of DreamWorks who oversaw the transition for DreamWorks, will not be part of the new company.  Under the separation deal Steven Spielberg and Stacey Snider‘s new Reliance Big Entertainment backed movie company will take the lead on a number of development projects, which Paramount will have the option to co-finance and co-distribute.  All other projects that are currently in development will remain at Paramount, with the new studio having the opportunity to co-finance several projects to which Spielberg is attached.  Specific titles included under these first two points were not announced, which include kid/family titles, but are likely to be soon.  Additionally, Spielberg will continue to produce the Transformers franchise for Paramount as well as collaborating on three other Paramount movies including, When Worlds Collide.  A majority of the current DreamWorks staff is expected to be offered positions at the new Spielberg/Snider/Reliance company.  Full edition: CYN KIDS.

Get in on the countdown to fame — Advertise on La Academia only on Azteca America!

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  All3Media has teamed up with Patrick Scholtze to create White Smoke Media (WSM), a format corp to be co-run by Etienne de Jong.  The company, headquartered in the Netherlands’ Hilversum, will only focus on idea creation rather than production with All3Media gaining first-look rights to the format ideas.  The launch was back in March but the official debut has just recently occurred as WSM first focused on building a catalog with 10-12 projects now currently in development.  One of the first formats off the diving board is the family-focused comedy panel Family Connections program.    Full edition: CYN INTERNATIONAL.


Thursday – A18-49 Analysis: CBS was the overall leader Thursday night with 3.8/10 A18-49, according to final national ratings from Nielsen Media Research. At 8p, CBS’ Survivor: Gabon was the undisputed winner with 4.5/12 and the next nearest competitor was NBC’s hour-long My Name Is Earl at 2.7/8 following by ABC’s Ugly Betty at 2.5/7. During 9p-1030p, most of the networks covered the Vice Presidential Debate live so no individual network ratings are available. At 1030p, NBC topped with its post-debate analysis at 3.6/9, followed by ABC at 3.1/8 and CBS at 2.4/6.

Live + Same Day Household Ratings: Thursday, October 2, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 6.9/11          Survivor: Gabon 7.7/12, CBS News Campaign ’08: Vice-Presidential Debate [no ratings data available], Debate Analysis 5.2/8

ABC: 5.8/9             Ugly Betty 5.6/9, ABC News Vote ’08:Vice-Presidential Debate [no ratings data available], Debate Analysis 6.3/10

NBC: 4.8/8            My Name Is Earl 4.1/7, NBC News Decision ’08: Vice-Presidential Debate [no ratings data available], Debate Analysis 6.2/10     

CW: 2.4/4             Smallville 2.5/4, Supernatural 2.4/3

FOX: 2.3/4            Hole in the Wall 2.2/4, Hole in the Wall 2.3/4, Vice-Presidential Debate Coverage [no ratings data available]

UNIV: 2.1/3          Cuidado con El Angel 2.0/3, Fuego en La Sangre 2.4/3, Rosa de Guadalupe 1.9/3

MNT: 1.3/2           Wrestle Mania 1.2/2, Magic’s Biggest Secrets Finally Revealed 1.4/2

TELE: 0.4/1          El Juramento 0.4/1, Decision 2008: Debate Vice-Presidencial – Live [no ratings data available], Debate Analysis 0.4/1

A18-49: CBS 3.8/10, NBC 3.0/8, ABC 2.7/7, UNIV 1.7/4, CW 1.5/4, FOX 1.5/4, MNT 0.8/2, TELE 0.2/1



Weigel Broadcasting Co. added Steve Gadlin to its management team as Web Development Manager. Steve is charged with putting a web team together and taking the technical development and content management functions in-house.

Amy Winter joined TLC as SVP/Marketing, Creative and Operations. Amy will lead the development and execution of strategic marketing efforts to upgrade TLC’s brand awareness. Based in Atlanta, Amy will report to Eileen O’Neill, President/GM, TLC.


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This day in History:
  1991 – Elizabeth Taylor was married for the 8th time to a construction worker named Larry Fortensky. The wedding was held at Michael Jackson’s estate in California. They divorced in 1996.

Answer to Yesterday’s Trivia Question: What was the nick-name of Starsky and Hutch’s red and white Ford Torino?  THE STRIPED TOMATO Kudos to: Matt Oestreich-WFTV/Orlando, FL; Christine Ferrara-WBZ/WSBK/Boston; Mike Schwartz-WJBF/WRBL/WNEG; Bret Rice-Comcast Spotlight/Pittsburgh; Randy Warner-R-Train Management/LA; Terah Bingham- KJCT/Telemundo/Grand Junction, CO; Terry Powers-FOX TV/LA; Lorrie Shilling-DIRECTV/El Segundo, CA

Today’s Trivia Question: In the 1997 film Gross Pointe Blank, when Martin (John Cusack) returns to his hometown for his 10 year reunion, what is the name of the convenience store that replaced his childhood home?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIRECTOR,TURNER AD SALES RESEARCH/CNN/NY: Resp for research-based strategic direction of CNN. BA. Min5 yrs exp in sales research at ntwrk.Must have primary research experience. Apply: 

JOB OPENING: FREELANCE PROJ MGR, PRINT/BRAVO TV/NY: Mng print & Digital advrtsng & promo projects. Mng work flow, creative team. Strong comm./org skills. Previous Ntwrk exp req’d. Resume: 

JOB OPENING: DIR MKTG & PROMO/Wang Theatre/Boston:  Dev & execute strategic tix sales, mktg/promo for concerts/shows. Pitch new biz & negotiate agreements. 8 yrs mktg exp w/ music/venues/ent. Rez: 
. “DMPB” in sub   (10/11)

JOB OPENING: MANAGER, DEVELOPMENT & PRODUCTION / NATIONAL GEOGRAPHIC TELEVISION / Washington, DC: 5 yrs exp in Giant Screen Film Industry. EOE. Apply to JOB ID 3651 at (10/10)

JOB OPENING: SR RSRCH ANLYST-ASST/Lifetime / NY: Analyze & prdce reprts, suppt Ad Sales & Finance, daily & compet rtgs reprt; incl lght admin wrk. Exp TV Rsrch/data anlyst/StarTrak/Galax Expl; (10/10)

JOB OPENING: RESEARCH DIRECTOR/Lifetime/NY: Support Digital, VOD & Ad Sales plus perform Primary Rsrch;Primary contact for all Digital Ad Sales request. Trck wkly/mntly data for VOD, Apply: (10/10)

JOB OPENING: ANALYST DIGITAL NETWORK MEDIA/Sony Pictures/CA: Assist in sales activities involved in developing proposals & supporting AE sales activities for RFPs. Media exp required. Apply: Req# 700795 (10/10)

JOB OPENING: MGR PARTNERSHIPS/Lifetime/NY: Dev integrated ad sales proposals for advertisers int in partnering w/ Lifetime brand on TV, online, VOD & wireless. Bckgd in media, prod & mktg a plus: (10/10)

JOB OPENING: ACCT EXEC/MediaPlace/NY & CHI: Out of Home TV, creative “out of box” thinking, media sales/planning exp. Please email res/cl to:
. “AE” in subj (10/9)

JOB OPENING: VP BUS AFFRS/LA: Acq/dist/mktg wrk for prg & dist actvties. Strct/neg/drft/serv-deals/agrmt, mtkg/promo, dom/intl licns, acquis & biz affrs. 7+ yr lwyer @ firm, 4+ yr TV & mem of CA or NY Bar. Res:

JOB OPENING: BUS AFFRS ATTRNEY/LA: Prod deals w/ dev & acq. Advse execs/clients on bus strctres/labr/guild/intell prp. Rview bdgts & licns. 5yrs lwyer @ firm & 3 yrs in TV. Membr of CA or NY Bars. Res:

JOB OPENING: AFFILIATE RELATIONS: Input clearances in Station Clearance System for region stations. Negot make goods for netwrk distribut. Day-to-day contact w/stations . Apply: Req 179259 EOE (10/9)

JOB OPENING: EXPERIENCED PRODUCER AND PRODUCTION COORDINATOR: Wanted for animated pre-school properties based in New York City. Animation production experience required. Email 

JOB OPENING: NYC ENTERTAINMENT CO INVESTMENT FUND ACCOUNTANT: 3yrs exp Fund/investment/endowment a+ Day2day acctg for funds 1/4ly reports-wk/w fund mgrs/banks- Deg nec.
60-70K (10/8)

JOB OPENING: AD SALES MKTG MGR, DIGITAL/Zoom Media NY: Develop advertising & mktg solutions for clients; produce proposals illustrating Zoom’s Digital media offerings; assist in client mtgs. 2-4 yrs. media mktg exp. Send resume & cover ltr:

JOB OPENING: PROMOTIONS PRODUCER/FINAL CUT EDITORS/LX.TV/NY:  Promotions producer / editor needed immediately for LX.TV prods. 3 yrs exp. in producing, writing & editing promos w/ Final Cut pref’d. Resumes to

JOB OPENING: MGR AFFILIATE MKT/ION/NY: develop plans/implement campaigns for IMN properties bachelors required, 5-7 yrs. in Mrkt, 3-5 yrs in cable affiliate sales and mkt./must multitask
. EOE (10/8)

JOB OPENING: EXECUTIVE ASSISTANT-HARMONIX/Boston: 2+yrs admin exp. Strng communic & interprsnl sk; Proficient MS Word/Excel/PPT. Detail-oriented; str organ sk; fast-paced env. EOE/M/F/D/AAP. Apply (10/7)

JOB OPENING: PRODUCTION MANAGER /NATIONAL GEOGRAPHIC CHANNEL/Washington, DC: 2+ yrs exp in long form documentary. EOE. Apply to JOB ID 3601 at (10/7)

JOB OPENING:  RESRCH MGR/PRGM AND MKTG/Lifetime/LA: TV/Data Anlys in Prgming, Mktg Affil Distr. Prep reprts for ratings/comp perform. Est prgm/sched chges. Star Trak/Nielsen sys, and strng math. Res:

JOB OPENING: SR RSRCH ANALYST/Lifetime/LA: Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res:

JOB OPENING: SR ANALYST, PRIM RSRCHER: Mng quant/qual rsrch studies. 3rd party rsrch, outside comp; Anylze prim + sec data/Intrpt finds & prvide recomm. Rsrch exp in media or ent co/Anlys+wrting skills. Res:

JOB OPENING: MANAGER PRODUCTION /ABC-Burbank: Support Disney XD/SOAPnet, BA/BS, 6-8 year’s series, post supvsr/producer or production mgr. Movie Magic/Excel, Network & Union/Guild knowledge, Req. #178476 (10/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: Entertainment ad agency immed needs an extremely orgnzd INTERN who can multi-task in our busy print division, working w/ Account Team & assisting Creative Dir/Design Team. Res to
(Van Nuys) (10/10)

FALL INTERNSHIP CREDITS ONLY: MEDIA & ENTERTAINMENT PUBLICITY INTERN. Manhattan PR agency is looking for students to assist w/ all aspects of business, from events to rsrch. Good communication skills & enthusiasm are a must.

FALL INTERNSHIP CREDITS ONLY: Ripe Digital- LA looking for Viral Video Interns. Find, log and write video descriptions. Fax resume to

FALL INTERNSHIP CREDITS ONLY: The Chamber Group is a full service PR firm seeking passionate interns! Internship is for credit only, w/compensation for travel/meals (min of 15 hrs/wk). Contact: Damali Elliott 212.366.5801/

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
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SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail:

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  Monday, October 6, 2008

ABC: Dancing with the Stars, Boston Legal
AZTECA: Camino a la Fama, Historia Detras del Mito, Al Extremo
CBS: The Big Bang Theory, How I Met Your Mother, Two and a Half Men, Worst Week, CSI: Miami
CW: Gossip Girl [r], Privileged [r]
FOX: Terminator: The Sarah Connor Chronicles, Prison Break
ION: Boston Legal, NCIS, ER
MNT: Celebrity Expose, Magic’s Biggest Secrets Finally Revealed
NBC: Chuck , Heroes, Life
PBS: Antiques Roadshow [r], American Experience
TELE: El Juramento, Dona Barbara, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego on la Sangre, Cristina

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