Monday, October 5th, 2009




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Cyn opsis


Good morning. It’s Monday, October 5, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
Lifetime: Sherrie at 7p; Rita Rocks at 730p
Logo: The Decorating Adventures of Ambrose Price at 10p
BET: The Mo’Nique Show at 11p

Tonight’s Finale:
Univision: Manana es para Siempre at 8p


Cyn opsis Media
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Advanced Advertising and iTV solutions.

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In cooperation with Ensequence, WE tv, Wedding Central, and Comcast Spotlight


NBC Universal announced it has revamped five worldwide channel brands with each sporting new logos and names. Additionally, the name of NBCU Global Networks unit is now Universal Networks (International). The five repositioned channels brands are:

  • Universal Channel – Considered the flagship entertainment channel with shows, characters and stories connecting on a deeper level.
  • 13th STREET Universal – Specializes in crime and suspense drama content.
  • Syfy Universal – Original sci-fi and fantasy channel.
  • Diva Universal – Women-centric entertainment channel with a mix of drama, escapism and reality shows.
  • Studio Universal – Featuring favorite movies and the stories surrounding them.

ABC will move the fourth season premiere of Ugly Betty by one week from October 9 to October 16. ABC has been airing same-week repeats during the 8-10p Friday block and wanted one additional week for sampling purposes.  Ugly Betty returns with a two-hour premiere on October 16 and then settles in its regular time period of Fridays at 9p the next week.

TLC is partnering with the wedding media brand The Knot across multiple platforms to offer on-air wedding tips and advice with the goal to promote the network’s Friday night wedding-themed programming and specials happening this fourth quarter. This partnership ties in with TLC’s national media campaign theme “behind every dream is a scene” found on local TV, various print titles, billboard, radio and through online ads. TLC and The Knot’s partnership will also highlight other TLC programs such as Cake Boss and the new Flowers Uncut with Jeff Leatham and Happily Ever Faster. TLC viewers will receive on-air advice directly from TV personality and editor-in-chief of The Knot, Carley Roney on Friday nights and also via More wedding-related information can also be found at

VERSUS opened its fifth season coverage of the NHL with 832,781 total viewers watching the double-header of Bruins vs. Capitals and Avalanche vs. Sharks. VERSUS is the exclusive cable television home of the NHL.

Syfy’s two-hour debut of new series Stargate Universe, starring Robert Carlyle, Lou Diamond Phillips and Ming-Na, last Friday at 9p drew in 1.12 million A18-49, 1.32 million A25-54 and 2.35 million total viewers, according to Multichannel News.

PBS launches the 30th anniversary of its home improvement series This Old House on Thursday at 8p followed by the eighth season premiere of Ask This Old House at 830p (check local listings for both shows). This Old House tackles renovations on two period homes in the Boston area during the new season.

Top 10 Weekend Box Office Estimates: October 2-4, 2009
Zombieland (Sony)                                    $25.0 million – opening weekend
Cloudy With A Chance Of Meatballs (Sony)    $16.7 million – 3 wk total $82.4m
Toy Story/Toy Story 2 (Disney)                   $12.5 million – opening weekend
The Invention of Lying (Warner Bros.)           $7.4 million – opening weekend
Surrogates (Disney)                                   $7.3 million – 2 wk total $26.4m
Capitalism: A Love Story (Overture Films)      $4.9 million – 2 wk total $5.3m
Whip It (Fox Searchlight)                            $4.9 million – opening weekend
Fame (MGM)                                            $4.8 million – 2 wk total $16.6m
The Informant (Warner Bros.)                     $3.8 million – 3 wk total $26.6m
Love Happens (Universal)                           $2.8 million – 3 wk total $18.9m
Source: Rentrak


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~ MIPCOM 2009 ~

Ken DuBow and his new global distribution company Opus Distribution will be bringing to MIPCOM four film projects targeting the international television market:

  • My Girlfriend’s Boyfriend, film starring Alyssa Milano and Christopher Gorham, Tom Lenk, Beau Bridges and Carol Kane.
  • Prodigy, film starring Colin Ferguson and Keir Gilchrist.
  • Additionally, Opus Distribution will be pre-selling two films, Locked Away and Bus Stop Conspiracy.

During MIPCOM, DLT Entertainment announced it will preview to broadcasters the new comedic mockumentary, The Academy based on the fictional Clapham Academy of Creative Arts headlined by Sir Ian McKellen. DLT is co-producing the project with 2act Productions.

Digital Rights Group (DRG), based in London, picked up the global distribution rights to several new titles under the terms of its continued first look deal with UK independent production company Renegade Pictures. These projects will launch at MIPCOM 2009 under the DRG brand C4i:

  • Your Place or Mine, 6 eps, 60m, Genre: reality/makeover, produced by Renegade Pictures for BBC
  • Don’t Tell the Bride, season three, 11 eps, 60m, Genre: reality/wedding, produced by Renegade Pictures for BBC Three


  • The Hogan Twins – Two Sisters One Brain, Genre: documentary, produced for Channel 4 in the UK.
  • Mendelssohn, The Nazis & Me, Genre: documentary/historical/music, produced for BBC Four.
  • The Seven Ages of Pregnancy, produced for BBC Three


Latino owned and managed Maya Entertainment, whose goal is increasing the US Latino film-attending audience, made a deal with iN DEMAND Networks, effective immediately. The new arrangement will have Maya Entertainment films now available by VOD to cable subscribers via major cable operators across the US.


Producer Chris Lilley and Princess Pictures are beginning pre-production on the new comedy series Angry Boys in Australia this month. The 12-episode 30m series is a co-production of HBO and ABC TV in association with the BBC. Lilley and Princess Pictures are behind the previous comedies Summer Heights High and We Can Be Heroes.

NBC finalized a competitive bid against ABC and CBS to pick up a spec project from Warner Bros. and J.J. Abrams’s Bad Robot about a husband and wife spy team cites THR. NBC gave the drama project a pilot commitment with a major penalty attached. This project reunites Abrams with the spy genre after his successful turn with ABC’s Alias.  Furthermore, NBC made a deal involving the crime drama project Midnighters based on Alloy Entertainment’s book series and produced by Warner Bros. TV. Chad Hodge will write the project which is receiving a script commitment. Hodge will executive produce with Alloy’s Bob Levy and Leslie Morgenstein. Midnighters is about a group of people, all born at midnight who solve crimes during the 25th hour of each day.

Also at NBC, the network cut back its midseason drama series Day One to a four-hour miniseries. Originally, NBC had planned a 13-episode series though after reviewing the production budget, NBC executives decided to run it as a miniseries instead. Day One’s creator Jesse Alexander was involved in the decision and NBC has said it will keep the door open to making Day One a full series particularly if it proves successful. Day One is still scheduled to debut following NBC’s coverage of the Winter Olympics. Day One is produced by Universal Media Studios.

Comedy Central gave a pilot order nod to the 30m project Boys and Girls Guide to Getting Down, reports THR. Based on the 2006 independent film from Paul Sapiano, the pilot is a how-to guide for 20-somethings living in the city with a narrator offering tips. Sapiano will executive produce along with John Lynch and Luke Greenfield who will also direct.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Comcast‘s potential purchase of NBC Universal has analysts salivating over what the cable giant could bring to advertisers in terms of reach and addressable set-top-box-based services. The tie-up would give Comcast access to more than 45 million customers across TV, the web and phone services. Gaining more channels would help protect Comcast against the erosion of live viewing, notes AdAge, as well as position it against upcoming revenue sharing shifts that may involve the splitting of DVR rental fees with programmers.   Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY: DQ Entertainment (DQE) unveils plans to produce the new live-action series, Toomai The Story of an Elephant Boy (26×30) for kids 14 and under.  Based on Rudyard Kipling’s Toomai of the Elephants, which is part of his The Jungle Book stories, and will be entirely produced by DQE on location in India with a budget of between $11 million – $12.4 million USD.  DQE plans to raise funds for the production through pre-sales, some of which are currently in discussion.  DQE is showcasing the trailer for the series at Mipcom this week.  Set for release in early 2011, Toomai The Story of an Elephant Boy is supported by ABC (Australia) and other broadcasters.  Full edition: CYN KIDS.    


Cynopsis Media – CTAM Summit 2009 Luncheon
October 26th 12:45 – 2:30pm

Advanced Advertising and Interactive TV
A Panel Discussion: What’s Real – What’s Not!
How Do MSOs, Networks and Brands Make Money with ITV Today!
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Sponsored by WE tv, Wedding Central, Comcast Spotlight, and Ensequence
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Thursday – A18-49 Analysis: For a second straight week, ABC won the race among A18-49 at 4.8/13, according to final national ratings from Nielsen Media Research. At 8p, ABC’s new Flash Forward went toe-to-toe with CBS’ Survivor: Samoa at 3.7/11 apiece while FOX’s Bones was second at 2.7/8. ABC gave the right diagnosis at 9p as Grey’s Anatomy won with a 6.1/16 with CBS’ CSI next at 4.1/11. During 10p, a new season of Private Practice on ABC debuted and was the cure for viewers at 4.6/13 and CBS placed second again with The Mentalist at 3.8/11 and NBC’s The Jay Leno Show was third at 1.5/4.

Live + Same Day Household Ratings: Thursday, October 1, 2009 – time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 9.0/15        Survivor: Samoa 6.9/11, CSI 9.9/16, The Mentalist 10.1/17

ABC: 8.1/13         Flash Forward 6.7/11, Grey’s Anatomy 9.9/16, Private Practice [p] 7.6/13

FOX: 4.7/8           Bones 5.9/10, Fringe 3.6/6

NBC: 3.4/6           SNL Weekend Update 3.3/5, Parks and Recreation 2.9/5, The Office 4.3/7, Community 3.5/5, The Jay Leno Show 3.3/6

UNIV: 2.3/4         En Nombre Del Amor 2.1/3, Manana Para Es Siempre 3.0/5, La Rose de Guadalupe 1.7/3

CW: 1.9/3           Vampire Diaries 2.3/4, Supernatural 1.6/3

ION: 0.5/1          Ghost Whisperer 0.5/1, NCIS [r] 0.4/1, NCIS [r] 0.6/1

TELE: 0.5/1         Mas Sabe El Diablo 0.6/1, Ninos Ricos 0.4/1, Victorinos 0.5/1

A18-49: ABC 4.8/13, CBS 3.9/11, FOX 2.5/7, NBC 2.3/6, UNIV 1.8/5, CW 1.4/4, TELE 0.4/1, ION 0.2/1



Hoff Productions promoted Lisa Mao to VP/Development where she will manage the daily operations of the non-fiction production house’s development team in addition to leading the company’s overview positioning strategy. Lisa joined Hoff Productions in 2005 where she has developed 100+ hours of programming content for WEtv, Animal Planet, TLC, Fine Living Network and Discovery Channel.

This day in History:  1947 – U.S. President Harry S Truman held the first televised presidential address from the White House. The subject was the current international food crisis.

Answer to Yesterday’s Trivia Question:  If you’re watching Criminal Minds, what is an “unsub”?  (no fair looking this up!) UNIDENTIFIED SUBJECT as noted on an episode in the first season (a suspect could be IDENTIFIED and still UNKNOWN) Kudos to: David Williams/Knoxville; Andrew Pappalardo-mediaedge:cia/NY; Michelle Randall-FLN/Knoxville; Ivan Tafur-Initiative/Atlanta; Cortney Naylor-Cadre Solutions Group/Birmingham; Paul Walker-Broyles & Walker Comm/Dallas; Michele Wilinski-KSHB/Kansas City; John Amato-KTTV/LA; Eve Noga-Global Edmonton/Edmonton; Kate Hammill-Stellick Marketing Comm/Toronto

Today’s Trivia Question:  “Don’t hate me because I’m beautiful” is the tag line to what product?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


OCTOBER 6, 11am-2pm  The Edison Ballroom NYC

Featuring a distinguished panel discussing Corporate Social Responsibility:

Ben Cohen, Ben & Jerry’s Ice Cream

Ellen East, Time Warner Cable, Kiera Hynninen, National Geographic Channel, Alicin Williamson, MTV Networks

Plus, free Ben & Jerry’s ice cream!
SPONSORS: AETN, Fox Cable Networks, MTV Networks, NBC Universal, Scripps Networks, WE tv
Go to for details.

Later — Cyn

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SALES MKTG/ACCT EXEC/LA: LA based online production company that creates web advertisements and viral videos. Good relationships with corps & ad agencies a must. Resume:

JOB OPENING: ACCOUNT EXECUTIVE/New York NY:CBS Radio is seeking skilled sales professionals. Join one of our flagship radio stations.See full postings and apply at: (10/10)

JOB OPENING: LICENSING AGENCY ACCT EXEC/midtown NYC: High growth licensing agency seeks. Industry exp, strong written/verbal comm skills, & passion/resolve to engage licensors & licensees alike. E-mail resume:

JOB OPENING: ACCT MANAGER, PUBLISHER (TV)/ VIBES MEDIA (CHICAGO, IL) Client service experience, TV Broadcast Category experience, BA in Broadcast Communications, Advertising, Mktg. Apply @ (10/9)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume:

JOB OPENING: DIR, MEDIA REL/CABLEVISION/LI: 5+ yrs in high impact PR in Corp/Agency/ &-or Political setting. Journalism exp a +. Must have excellent writing, platform & social media/Web 2.0 PR skills. Send to

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at (10/9)

JOB OPENING: NEW MEDIA SALES DIR/ Midwest TV station: Take new media sales to new level. Will create & oversee growth strategies, dvlp business plan & mng inventory, pricing, prod & traffic. Resume to:

JOB OPENING: SALES & MKTG MNGR/ Plum TV/Martha’s Vineyard: Creative, aggressive, ad sales pro familiar w/local/regional area. 5+ yrs exp in cable TV, or other nat’l media. See full posting (10/9)

JOB OPENING: MGR, RSRCH – DIGI-NETS AD SALES/SCRIPPS NETWORKS/NY:5+ yrs media rsrch exp. Strong analytical/data interpretation/pres. skills req’d. Job description: & select req 1169 (10/8)

JOB OPENING: CONTENT EDITOR HOME & FOOD/iVillage/NYC: Job ID 1062295 Oversees content dvlpmnt for Home & Food verticals. 5 yrs web publishing exp (10/8)

JOB OPENING: V.P. DIR. OF DIRECT RESPONSE/Active Int’l in Pearl River, NY (15 miles from NYC): Min 10 yrs exp. in leadership & mngmnt of a DR dept. req’d. Resumes to:
or call 845-732-8943 (10/8)

JOB OPENING: AD SALES SOLUTIONS ACCT MGR/DISCOVERY/MIA: Creative & strategic pro to oversee & grow solutions in Mex. 5+yrs exp pref in ad agency, strat dev, consulting exp. See full posting & apply at Req 9096 (10/8)

JOB OPENING: DESIGNER, MOTION GRAPHICS/CBS College Sports Network: Exp’d, detailed & creative a must. 5 yrs exp in TV or advertising agency. Please apply: (10/8)

JOB OPENING: SR MGR/DIR ONLINE & ONAIR COMMERCE/AETN/NY: Mngs daily bus. all online & on-air merchandise sales (DVD/merch/ licensed product) for all AETN brands & mngs (3rd party e-commerce) relationship 5-10 yrs exp apply (10/8)

JOB OPENING: AFFILIATE OPS REP/iN DEMAND/NYC: Provide internal/external customer support in collection/entry/maintenance of affiliate info. Degree +1-2 yrs in cable. Apply to:

JOB OPENING: WRIT/PROD ON AIR PROMOS/truTV/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept & writing abilities, Edit A+, Knwldge of truTV brand EOE/M/F/D/AAP. Apply online via Req#114319 (10/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

F ALL INTERNSHIP CREDITS ONLY: Teen Kids News/TV STATION RELATIONS INTERN/Old Greenwich CT: Mature, good voice, confirming time periods and schedules for our FCC approved program. Resumes, etc. to Laurie Newkirk 203-637-0044 (10/8)

F ALL INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info:

F ALL INTERNSHIP CREDITS ONLY: Work on dvlpmnt of a unique, social-networking website. Responsibilities include mktg, research and community-building. SEO and SEM talent or experience a +. Flexible hrs. Resume & cover letter to

F ALL INTERNSHIP CREDITS ONLY: DESIGN INTERN: Work w/TV Creative Servs Dept. Duties:pre-prod,graphic design, photography, multi-media. Exp.-MAC, Photoshop, Illustrator, Quark, InDesign & Powerpoint. Email:
RE: UCTC /#114484BR (10/8)

F ALL INTERNSHIP CREDITS ONLY: Looking for enthusiastic intern w/ strong writing & communication skills for online start-up/NYC. Send resume, references and 1 writing sample to
. Unpaid but local transportation stipend included (10/7)

F ALL INTERNSHIP CREDITS ONLY: AUDIO/VIDEO INTERN wanted for ATL post production facility. Position is non-paid & offers college credit. Students only. Experience w/ FCP, Adobe, ProTools/Fairlight a plus. Contact:
for info. (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: NEED CLOSED CAPTIONING & FAST TURNAROUND? We Provide Closed Captioning for all broadcast mediums; Tape, Web, SD, HD, & Tapeless available. Satisfaction Guaranteed! Great Prices! For a Quote:

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR NY Award winning, very experienced, All network, all cable, all genres. Fast, fun, frugal!

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA): 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: Email:

SITUATION WANTED: ART / CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: Email:

SITUATION WANTED: AD CAMPAIGN/TRAFFIC MGR: NYC Avail immed Temp or FT. Exp’d online traffic mgr. Optimize camps, trafficking assets in DoubleClick. 10 yrs prof media exp.

SITUATION WANTED: EDUCATIONAL MEDIA ASST/COORD/NYC: 3+ yrs. exp. Interested in production, mktg, consumer products. Highly organized, detail-oriented &former teacher. Seeking FT/PT, freelance, temp to perm. Email:

SITUATION WANTED: ENTRY LEVEL JOB/BURBANK/LA:Grad w/BFA seeks position in animation studio. Maya, Flash, Photoshop, Illust., & hand-drawn Animation. Reel – Email:

SITUATION WANTED: RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email:

SITUATION WANTED: Experienced PRODUCTION/PROJECT MANAGER relocating to Dallas. Highly organized, proactive,results-oriented with focus on budgets & deadlines. Gets along with any personality. Contact:

SITUATION WANTED: REALITY STORY PRODUCER/LA: Makeover, Competition, Docu-Soap, Non-Fic & Ent. Studio/field director (live & tape), excellent storyteller, writer & team leader. Avid & FCP savvy.

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, digital, with specialization in children’s TV. Creative & professional. 

SITUATION WANTED: ENTRY LEVEL ENT JOB/NYC: 3 yrs experience in TV at a top 4 network, seeking new opportunities. Interest in production and development. Highly organized, creative, quick learner. Please contact

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position:

SITUATION WANTED: MEDIA BUYER: FREELANCER AVAIL-10+ yrs exp buying natl broadcast & cable. Assist w strategy, planning costs, competitive, buy negotiations and maintenance. References. Able to work remotely.

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION/(NYC): 20 years experience working concept through completion. Portfolio: Email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Dancing with the Stars, Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, Big Bang Theory, CSI Miami
CW: One Tree Hill, Gossip Girl
FOX:  House, Lie to Me
ION:  Ghost Whisperer, Criminal Minds, Durham County
NBC:  Heroes, Trauma, Jay Leno Show
PBS: Antiquest Roadshow, Investing LA: The Chandlers and Their Times
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV: Manana es para Siempre [f ]

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