Monday, October 5th, 2009

Cynopsis: DIGITAL


Good morning, it’s Monday, October 5, 2009, and this is your first early morning digital briefing.

Comcast‘s potential purchase of NBC Universal has analysts salivating over what the cable giant could bring to advertisers in terms of reach and addressable set-top-box-based services. The tie-up would give Comcast access to more than 45 million customers across TV, the web and phone services. Gaining more channels would help protect Comcast against the erosion of live viewing, notes AdAge, as well as position it against upcoming revenue sharing shifts that may involve the splitting of DVR rental fees with programmers.


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is planning a new journalism project with funding from the Corporation for Public Broadcasting (CPB) and the John S. and James L. Knight Foundation to develop in-depth, local coverage on national topics critical to local communities. The groups will provide $2 million and $1 million respectively, to organize a pilot group of local PBS and NPR stations to expand original reporting, to hire journalist bloggers to focus on issues important to their cities, and to curate, distribute and share online content about high-interest, specialized subjects. Stations will feed their work into NPR’s content management system, where each pilot participant will have access to each other’s work. Topics will include politics, the economy, healthcare, immigration and education.
Game software giant Electronic Arts and Twentieth Century Fox began setting up a CG-animated feature film version of Will (The Sims) Wright’s latest immersive video game Spore, reports Variety. Greg Erb and Jason Oremland (“The Princess and The Frog”) will write the script and Ice Age producer Blue Sky Studios will co-produce. Spore, which EA sold 1 million copies of last year during its first 3 weeks in release, was one of the first games to emphasize and incorporate user generated content, showcased in the Sporepedia compendium.
If you’re looking for a clip of David Letterman’s on air confession from last Thursday night’s Late Show telecast, good luck. CBS keeps requesting its removal from YouTube.


Twitter began testing a new feature called “Lists,” which allows users to subscribe to and share groups of users the follow with friends. The idea is to enable the sharing of curated sets of known twitterers.
Online family video producer KidMango struck new distribution partnerships with Yahoo! Kids and media software interface Boxee, increasing the potential audience for a range of shows from producers such as Millimages, Your Family Entertainment AG and Devine Entertainment. Weekly shows will be added to the Yahoo Kids lineup via The deal also includes the creation of Boxee’s first kid-targeted app, offering access to full episodes from, organized by age level.
Entertainment brand-targeted merchandise e-commerce platform Delivery Agent has raised $25 million to expand internationally and to extend its technology to serve “click-to-buy” applications for online video, mobile and set-top boxes. New investor Focus Ventures led the round, joined by T-Venture, Coral Group and Ironwood Capital and existing investors Bessemer Venture Partners, Worldview Technology Partners and Cardinal Venture Capital. The funding brings the company’s total investment to date to $60 million.


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Mobile advertising platform AdMob signed an exclusive deal with iPhone App developer Tapulous to become the company’s exclusive display ad network. Tapulous became a high-profile developer with the success of the hugely popular music game Tap Tap Revenge, registering more than 15 million downloads across its catalog. Tapulous will work with AdMob to develop brand new ad units contoured specifically for mobile. The game publisher will also utilize AdMob to promote its upcoming titles. 


Craigslist won a preliminary ruling against eBay as a Delaware court dismissed two of eBay’s claims against the online classified site for being “moot” and “speculative,” per Reuters. Five remaining claims are expected to be heard in an upcoming trial scheduled for December.


The U.S. ranks 15th in world in Broadband Quality, placing it in the “Comfortable enjoying today’s applications” category but out of the “Ready for tomorrow” ranking, according to the latest Cisco-sponsored study from the Univ. Of Oxford and the Univ. of Olivedo in Spain. The report claims that top ranking countries saw increased investments in fiber and cable network upgrades, coupled with competition diversity and supported by “strong government vision and policy.” South Korea, second only to Hong Kong and Luxembourg in Broadband Penetration, ranked #1 in terms of overall broadband quality, surpassing last year’s leader Japan with a 72% improvement in its Broadband Quality Score (BQS). Japan boasted the cities with highest BQS scores in the world, with Yokohama, Nagoya, Sapporo and Osaka all in the top 10. Sweden had the highest score among European nations.
Top 10 Nations in Broadband Quality – 2009
Rank Nation     B’band penetration B’band Quality  B’band
                        (% of households)      Score         Leadership
1 South Korea             97%                 66              139
2 Japan                      64%                 64              115
3 Hong Kong              99%                 33               111
4 Sweden                  69%                 57                110
5 Switzerland             90%                 40               108
6 Netherlands            83%                 46                108
7 Singapore               96%                 32                107
8 Luxembourg           99%                  27                107
9 Denmark                82%                  45                106
10 Norway                 84%                  38                102
Source: Broadband Quality Score report; BQS for each country was determined using a formula that weighted each category according to the quality requirements of a set of popular applications including web browsing, social networking, music downloads, basic video streaming and standard definition IPTV. The speed tests also measured future apps including high-quality video file sharing and streaming, high-definition IPTV and cinema-quality live event broadcasts.


The next time you go out for sushi try the new $1.99 Sushi Catalogue App for the iPhone from Japanese manga publisher Shogakukan. It gives photos and detailed descriptions of 80 different varieties of authentic Japanese sushi, complete with a voice track teaching the proper pronunciations. The free Sushipedia app from Tokiolabs is also useful when you want to look up the name of a sushi variety from a menu.


FCC Chairman Julius Genachowski announced several new staff appointments at the agency:

  • Catherine Seidel, Chief of the Consumer and Governmental Affairs Bureau, has been named Deputy Chief of the Wireline Competition Bureau
  • John Branscombe, Chief of the Spectrum and Competition Policy Division, was also named Deputy Chief of the Wireless Competition Bureau
  • Monica Desai, former Chief of the Media Bureau, has been named Deputy Chief of the Wireless Telecommunications Bureau
  • Mark Stone, Deputy Managing Director of the FCC, has been named Deputy Chief of the Consumer and Governmental Affairs Bureau

Entertainment union specialist Jonathan Handel, a lawyer with TroyGould’s Entertainment, Sports and Media Department, has become an adjunct professor at the UCLA School of Law.  He will teach a semester-long class on entertainment unions and guilds in January 2010 and will continue to represent clients at TroyGould.
Fox International Channels (FIC) upped two of its global content executives, Sharon Tal Yguado and Jason Simms, to SVP/Content Development and SVP/Global Acquisitions, respectively. Both will continue to oversee all aspects of global content across the FIC group. Sharon and her team work out of Los Angeles while Jason and his team are based in London.


Illeana Douglass, probably best known for her supporting roles in Scorsese movies such as Cape Fear and GoodFellas, has found new life as an online video star on, the home for the award-winning web series she writes and produces for Ikea. (In the most recent episode, she explains that decided to do the “bad internet TV show” after her agent kept hounding her to do “bad TV movies for Lifetime,” trading a paycheck for control.) EasytoAssemble has become a model for the celebrity-infused web series because it strikes the perfect tone – it’s dry, understated and ironic, without taking itself too seriously. (It also doesn’t hurt when the producer has gifted actors like Kevin Pollack in their speed dial to call on as guest stars.) Web entertainment portal My Damn Channel has gotten into the Illena Douglass business this season producing Sparhusen, her new Spinal Tap homage co-created and co-starring Rob Mailhouse and Todd Spahr. MyDamn is hosting a premiere of the series on Wednesday night at the Egyptian Theater on Hollywood Boulevard that should be loads of fun.


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Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: SALES MKTG/ACCT EXEC/LA: LA based online production company that creates web advertisements and viral videos. Good relationships with corps & ad agencies a must. Resume: [email protected] (10/10)

JOB OPENING: ACCOUNT EXECUTIVE/New York NY:CBS Radio is seeking skilled sales professionals. Join one of our flagship radio stations.See full postings and apply at: (10/10)

JOB OPENING: LICENSING AGENCY ACCT EXEC/midtown NYC: High growth licensing agency seeks. Industry exp, strong written/verbal comm skills, & passion/resolve to engage licensors & licensees alike. E-mail resume: [email protected] (10/9)

JOB OPENING: ACCT MANAGER, PUBLISHER (TV)/ VIBES MEDIA (CHICAGO, IL) Client service experience, TV Broadcast Category experience, BA in Broadcast Communications, Advertising, Mktg. Apply @ (10/9)

JOB OPENING: MEDIA ANALYST/Billetts America/NYC: Analyze media plans on both a cost & quality basis. 4-8 Yrs Media Buying/Planning Exp Req; Strong Excel and analytical skills reqd; resume: [email protected] (10/9)

JOB OPENING: DIR, MEDIA REL/CABLEVISION/LI: 5+ yrs in high impact PR in Corp/Agency/ &-or Political setting. Journalism exp a +. Must have excellent writing, platform & social media/Web 2.0 PR skills. Send to [email protected] (10/9)

JOB OPENING: DIRECT RESPONSE SALES PLAN/TV One/NY: Min 1-2 yrs DR/TV Sales Planner exp. Pref’d/BA required. Direct Response Agency Buying/Plan exp. a +. Familiar with rsrch tools MRI, Nielsen. Full description at (10/9)

JOB OPENING: NEW MEDIA SALES DIR/ Midwest TV station: Take new media sales to new level. Will create & oversee growth strategies, dvlp business plan & mng inventory, pricing, prod & traffic. Resume to: [email protected] (10/9)

JOB OPENING: SALES & MKTG MNGR/ Plum TV/Martha’s Vineyard: Creative, aggressive, ad sales pro familiar w/local/regional area. 5+ yrs exp in cable TV, or other nat’l media. See full posting (10/9)

JOB OPENING: MGR, RSRCH – DIGI-NETS AD SALES/SCRIPPS NETWORKS/NY:5+ yrs media rsrch exp. Strong analytical/data interpretation/pres. skills req’d. Job description: & select req 1169 (10/8)

JOB OPENING: CONTENT EDITOR HOME & FOOD/iVillage/NYC: Job ID 1062295 Oversees content dvlpmnt for Home & Food verticals. 5 yrs web publishing exp (10/8)

JOB OPENING: V.P. DIR. OF DIRECT RESPONSE/Active Int’l in Pearl River, NY (15 miles from NYC): Min 10 yrs exp. in leadership & mngmnt of a DR dept. req’d. Resumes to: [email protected] or call 845-732-8943 (10/8)

JOB OPENING: AD SALES SOLUTIONS ACCT MGR/DISCOVERY/MIA: Creative & strategic pro to oversee & grow solutions in Mex. 5+yrs exp pref in ad agency, strat dev, consulting exp. See full posting & apply at Req 9096 (10/8)

JOB OPENING: DESIGNER, MOTION GRAPHICS/CBS College Sports Network: Exp’d, detailed & creative a must. 5 yrs exp in TV or advertising agency. Please apply: (10/8)

JOB OPENING: SR MGR/DIR ONLINE & ONAIR COMMERCE/AETN/NY: Mngs daily bus. all online & on-air merchandise sales (DVD/merch/ licensed product) for all AETN brands & mngs (3rd party e-commerce) relationship 5-10 yrs exp apply (10/8)

JOB OPENING: AFFILIATE OPS REP/iN DEMAND/NYC: Provide internal/external customer support in collection/entry/maintenance of affiliate info. Degree +1-2 yrs in cable. Apply to: [email protected] (10/7)

JOB OPENING: WRIT/PROD ON AIR PROMOS/truTV/NYC: 3+yrs writ/prod exp. OnAirPromos/TV/Adv, Strng concept & writing abilities, Edit A+, Knwldge of truTV brand EOE/M/F/D/AAP. Apply online via Req#114319 (10/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

F ALL INTERNSHIP CREDITS ONLY: Teen Kids News/TV STATION RELATIONS INTERN/Old Greenwich CT: Mature, good voice, confirming time periods and schedules for our FCC approved program. Resumes, etc. to Laurie Newkirk 203-637-0044 (10/8)

F ALL INTERNSHIP CREDITS ONLY: NON-FICTION TV INTERNSHIP/Atlas Media Corp/NYC: Jr/Sr undergrad or grad student. Ideal opp to learn about bus. of commercial TV prod. 2-3 days/wk. Post/ Pre prod exp. Res/cvr letter/info: [email protected] (10/8)

F ALL INTERNSHIP CREDITS ONLY: Work on dvlpmnt of a unique, social-networking website. Responsibilities include mktg, research and community-building. SEO and SEM talent or experience a +. Flexible hrs. Resume & cover letter to [email protected] (10/8)

F ALL INTERNSHIP CREDITS ONLY: DESIGN INTERN: Work w/TV Creative Servs Dept. Duties:pre-prod,graphic design, photography, multi-media. Exp.-MAC, Photoshop, Illustrator, Quark, InDesign & Powerpoint. Email: [email protected] RE: UCTC /#114484BR (10/8)

F ALL INTERNSHIP CREDITS ONLY: Looking for enthusiastic intern w/ strong writing & communication skills for online start-up/NYC. Send resume, references and 1 writing sample to [email protected] . Unpaid but local transportation stipend included (10/7)

F ALL INTERNSHIP CREDITS ONLY: AUDIO/VIDEO INTERN wanted for ATL post production facility. Position is non-paid & offers college credit. Students only. Experience w/ FCP, Adobe, ProTools/Fairlight a plus. Contact: [email protected] for info. (10/7)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: NEED CLOSED CAPTIONING & FAST TURNAROUND? We Provide Closed Captioning for all broadcast mediums; Tape, Web, SD, HD, & Tapeless available. Satisfaction Guaranteed! Great Prices! For a Quote: [email protected] (10/10)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR NY Award winning, very experienced, All network, all cable, all genres. Fast, fun, frugal! [email protected] (10/10)

SITUATION WANTED: WRITER/PRODUCER/VO TALENT (LA): 15+ years experience in Creative Marketing, Trailers & On-Air Promo. Seeks Freelance or Staff Position. Reel & Contact Info: Email: [email protected] (10/10)

SITUATION WANTED: ART / CREATIVE DIRECTOR (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (10/10)

SITUATION WANTED: AD CAMPAIGN/TRAFFIC MGR: NYC Avail immed Temp or FT. Exp’d online traffic mgr. Optimize camps, trafficking assets in DoubleClick. 10 yrs prof media exp. [email protected] (10/9)

SITUATION WANTED: EDUCATIONAL MEDIA ASST/COORD/NYC: 3+ yrs. exp. Interested in production, mktg, consumer products. Highly organized, detail-oriented &former teacher. Seeking FT/PT, freelance, temp to perm. Email: [email protected] (10/9)

SITUATION WANTED: ENTRY LEVEL JOB/BURBANK/LA:Grad w/BFA seeks position in animation studio. Maya, Flash, Photoshop, Illust., & hand-drawn Animation. Reel – Email: [email protected] (10/8)

SITUATION WANTED: RESEARCH DIR/STRATEGIST – 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience. How can I help you? Email: [email protected] (10/8)

SITUATION WANTED: Experienced PRODUCTION/PROJECT MANAGER relocating to Dallas. Highly organized, proactive,results-oriented with focus on budgets & deadlines. Gets along with any personality. Contact: [email protected] (10/8)

SITUATION WANTED: REALITY STORY PRODUCER/LA: Makeover, Competition, Docu-Soap, Non-Fic & Ent. Studio/field director (live & tape), excellent storyteller, writer & team leader. Avid & FCP savvy. [email protected]/310.710.7669 (10/8)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (10/8)

SITUATION WANTED: ADMIN OR ASST POSITION WANTED/NYC: 3+ yrs admin exp at well-known companies in exec assistance, licensing, prod development, digital, with specialization in children’s TV. Creative & professional.  [email protected] (10/7)

SITUATION WANTED: ENTRY LEVEL ENT JOB/NYC: 3 yrs experience in TV at a top 4 network, seeking new opportunities. Interest in production and development. Highly organized, creative, quick learner. Please contact [email protected] (10/6)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: [email protected] (10/6)

SITUATION WANTED: MEDIA BUYER: FREELANCER AVAIL-10+ yrs exp buying natl broadcast & cable. Assist w strategy, planning costs, competitive, buy negotiations and maintenance. References. Able to work remotely. [email protected] (10/6)

SITUATION WANTED: STORY ART, DESIGN & ILLUSTRATION/(NYC): 20 years experience working concept through completion. Portfolio: Email: [email protected] (10/6)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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