Monday, October 26th, 2009


The Boss is Back!
        Cake Boss returns tonight at 10/9c on TLC
  “Baking meets the Sopranos” -Best Week Ever
“Psst: The secret ingredient is still drama” -Entertainment Weekly
“Buddy Valastro rises to the occasion” – Daily
More Magazine
“Love them” -New York Post

“…Call him the King Kong of cakes”New York Times

Freakin’ Sweet! 

Cyn opsis


Good morning. It’s Monday, October 26, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
TLC: Cake Boss at 10p

Tonight’s Finale:
VH1: Real Chance of Love at 9p


Cynopsis Media Luncheon 12:45-2:30, Reservations Open @ Rm. 605
Advanced Advertising & Interactive TV: A Panel Discussion: What’s Real – What’s Not

Panel:  Jen Soch, VP, Activation Director of Advanced TV, MediaVest USA – Keynote
Lisa Meier,
SVP of Sales, Time Warner Cable
 Kevin Smith, VP, Digital Media, Comcast Spotlight
Jen Robertson,
VP, Digital & Emerging Media, We tv, Wedding Central
Andy Addis,
SVP, Marketing & Business Development, Ensequence

Sponsored by WE tv, Wedding Central, Comcast Spotlight, Ensequence


NBC gave full season back-nine orders to three shows: the new comedy Community, new drama Mercy as well as the sophomore sitcom Parks and Recreation. This season to date, Community is averaging a 2.6/5 rating/share among A18-49 and 5.7 million viewers; Mercy is averaging a 2.1/5 rating/share with A18-49 and 7.8 million viewers overall; and Parks and Recreation is averaging a 2.1/5 rating/share with A18-49 and 4.8 million total viewers. Community is produced in collaboration with Krasnoff Foster Entertainment, Harmonious Claptrap, Russo Brothers and Universal Media Studios in association with Sony Pictures Television. Mercy is produced by BermanBraun and Universal Media Studios while Parks and Recreation is produced by Deedle-Dee Productions and Universal Media Studios.

HBO renewed its 30m drama series In Treatment, starring Gabriel Byrne as Dr. Paul Weston, for a third season. Production on season three begins early next year in New York with a premiere slated for later in 2010. Additional cast members joining Byrne for the new season will be confirmed at a later date. HBO Entertainment produces the series.

The Style Network will debut a new show featuring a different take on the makeover genre called What I Hate About Me. The series, with ten one-hour episodes, will premiere January 2 at 9p and watch as women are challenged to deal with the ten things about their lives they loathe the most, be it relationship issues to out-of-control finances to a physical flaw. After revealing their ten biggest problems, each participant will face series host Lisa Arch and a rotating panel of experts who will offer advice on how to deal with these issues. The Style Network will also bring back the series Ruby in first quarter 2010, documenting the weight loss journey of Ruby Gettinger who previously weighed 716 pounds and now weighs 350 pounds.

Last Thursday’s series premiere of The Jeff Dunham Show on Comedy Central at 9p broke the network’s record for a series debut by posting a 2.6 rating among A18-49 and attracting 3.0 million A18-49 viewers as well as 5.3 million total viewers. In addition, The Jeff Dunham Show was the most-watched program in cable during Thursday primetime among total viewers and was the highest-rated and most-watched show in cable during Thursday prime with A18-49, M18-34 and M18-24. The Jeff Dunham Show is from Levity Entertainment Group and is executive produced by Judi Brown-Marmel, Robert Hartman and Stu Schreiberg.

It Only Hurts When I Laugh opened last Thursday on truTV with back-to-back episodes at 10p, averaging 1.4 million total viewers, 763,000 A25-54 and 419,000 M25-54 viewers.

Also this past Thursday at 10p, Bravo’s The Real Housewives of Atlanta concluded its second season drawing in a little more than 2.0 million A18-49 viewers and nearly 3.0 million total viewers. These tallies are up 22% and 35% respectively compared to the season one finale.

Top 10 Weekend Box Office Estimates: October 23-25, 2009
Paranormal Activity (Paramount)                $22.0 million  5 wk total $62.5m
Saw VI (Lionsgate)                                    $14.8 million  opening weekend
Where The Wild Things Are (Warner Bros.)  $14.4 million  2 wk total $54.0m
Law Abiding Citizen (Overture Films)           $12.7 million  2 wk total $40.3m
Couples Retreat (Universal)                        $11.1 million  3 wk total $78.2m
Astro Boy (Summit Entertainment)             $7.0 million  opening weekend
The Stepfather (Sony)                               $6.5 million  2 wk total $20.4m
Cirque Du Freak: The Vampire’s Assistant (Universal) $6.3 million  opening weekend
Cloudy With A Chance Of Meatballs (Sony)   $5.6 million  6 wk total $115.2m
Zombieland (Sony)                                    $4.3 million  4 wk total $67.3m
Source: Rentrak

And a nod to Soupy Sales who passed away at the age of 83 late Thursday night.  When I was 10, I was stuck at the JFK airport in New York with my mother for three days and two nights – a result of a massive snow storm.  We had the good fortune to spend the time in the American Airlines Admiral’s Club, in relative comfort, much different than most of the stranded who were in the main airport areas downstairs.  There were two celebrities also staying at the Admiral’s Club – Goldie Hawn, TV’s current IT girl on Rowan & Martin’s Laugh-In, and Soupy Sales.  Goldie Hawn didn’t speak to anybody and clearly did not want to be spoken to, either. Soupy was wonderfully approachable, for both the adults and me.  He stayed awake for most of our 60 hour detention, spending the overnight hours downstairs putting on free standup shows for the throngs of people.  I liked him on his television show, because I was just a kid.  But I liked him better for what he did to make so many people’s uncomfortable predicament, altogether bearable, memorable and even fun.


Who will be the advertising king of the future  Google, Microsoft, or a yet to be known company?
Think Like a CEO & Create Winning Digital Strategies

In this 3-day executive education course, you’ll learn how some companies have prospered by embracing elegant digital strategies and others have failed by ignoring the digital danger warning signs.

Advanced Digital Media Strategies
December 9-11, 2009 ? New York City
Limited seats available! Sign up today


Angie Harmon, familiar to TV audiences for her past leading roles on crime dramas Law & Order and Women’s Murder Club, takes on the lead character of TNT’s new pilot Rizzoli, based on the popular Jane Rizzoli mystery novels by Tess Gerritson. Warner Horizon Television is producing the pilot and Janet Tamaro (Bones, Lost) will write and executive produce along with Bill Haber’s Ostar Productions. Michael M. Robin will direct and also executive produce the pilot.

Benjamin Bratt reprises his former role as Detective Reynaldo Curtis in an upcoming episode on NBC’s Law & Order. Bratt was on the series as a regular for four seasons from 1995-1999 and most recently headlined the A&E Network series The Cleaner.

ABC is prepping an extreme weight loss docu-series, working with J.D. Roth, executive producer of NBC’s The Biggest Loser, cites THR. The show, tentatively titled Obese, will chronicle a different person’s story in each episode as cameras follow them over the course of a year. ABC ordered six one-hour episodes from 3 Ball Productions which will also sell the format to international markets. ABC is expected to launch the series in 2011.

Both Ashlee Simpson-Wentz and Colin Egglesfield are departing The CW series Melrose Place as regulars next January. This news is not surprising to the two actors, as their characters were involved in the murder mystery plot line which will be resolved and the characters will move on.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   In another sign that the worst may be over on the tech front, Microsoft managed to beat earnings expectations on during FY Q1 – thanks mostly to layoffs and other cost-cutting measures. The company reported net income of $3.57 billion for the quarter ending Sept. 30 on total revenue of $12.92 billion, a 14% decline from a year ago. Sales of entertainment related devices (Xbox, etc.) were flat, totaling $1.9 billion. Meanwhile Amazon and Netflix enjoyed banner results last quarter.  Full edition: CYN DIGITAL.    

CYNOPSIS KIDS – TODAY’S TOP STORY:  HandMade Films acquires Larry Schwarz’s NYC-based Animation Collective Group in a deal valued at a maximum of US$12 million, and has partnered with National Geographic Kids to launch the joint venture Handmade Kids TV.  Schwarz will remain the creative head of the Animation Collective Group for Handmade Kids and will also serve on the Handmade Kids board of directors.  Additionally the newly formed Handmade Kids inks a deal with the Duchess of York, Sarah Ferguson to adapt her books Tea for Ruby and the Little Red series as animated TV programs. The terms of this deal were not announced other than Ferguson will remain involved with her properties and will become a non-executive director of the Handmade Kids board. HandMade’s acquisition of Animation Collective is subject to profit performance over a three-year period. HandMade is set to release its CGI animated feature film Planet 51 in the US next month, which Sony is distributing.  Production on its movie Eloise in Paris, featuring Uma Thurman, is set to begin pre-production soon, with an additional six movies planned for release over the next two years.  Full edition: CYN KIDS.    


Thursday  A18-49 Analysis: ABC led the pack Thursday night by delivering a 4.0/11 A18-49, according to final national ratings from Nielsen Media Research. At 8p, CBS held its own with Survivor at #1 with 4.0/12 followed by ABC’s FlashForward at 3.1/9 and the MLB ALCS Game 5 on FOX in third at 2.7/9. Grey’s Anatomy pivoted ABC to first place at 9p with a strong 5.3/14 while NBC’s sitcoms The Office and 30 Rock averaged a second place at 3.9/10. FOX’s NY Yankees vs. the LA Angels MLB game won through 10p at 4.5/12 and ABC’s Private Practice came in second at 3.7/10.

Live + Same Day Household Ratings: Thursday, October 22, 2009  time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 7.5/12        Flash Forward 6.2/10, Grey’s Anatomy 9.8/15, Private Practice 6.7/11

CBS: 7.3/12         Survivor: Samoa 7.6/12, CSI [r] 6.5/10, The Mentalist [r] 7.6/13

FOX: 7.3/12         FOX MLB ALCS Game 5: NY Yankees at LA Angels 7.6/13

NBC: 3.7/6          Community 3.2/5, Parks and Recreation 3.1/5, The Office 5.1/8, 30 Rock 4.1/6, The Jay Leno Show 3.3/6

UNIV: 1.9/3        En Nombre Del Amor 1.9/3, Sortilegio 2.4/4, La Rose de Guadalupe 1.4/2

CW: 1.4/2           Vampire Diaries [r] 1.5/2, Supernatural [r] 1.2/2

ION: 0.8/1          Ghost Whisperer 0.7/1, NCIS [r] 0.9/1, NCIS [r] 0.9/2

TELE: 0.6/1         Mas Sabe El Diablo 0.7/1, Ninos Ricos 0.5/1, Victorinos 0.5/1

A18-49: ABC 4.0/11, FOX 3.5/10, CBS 3.0/8, NBC 2.5/7, UNIV 1.5/4, CW 0.8/2, TELE 0.5/1, ION 0.3/1



Chris Albert advanced to VP/Communication and Talent Relations with National Geographic Channel (NGC). In his new role, Chris will continue to manage the network’s consumer PR efforts and major campaigns as well as talent relations for NGC and the recently announced new channel Nat Geo Wild. Chris reports to Russell Howard, SVP/Communications. Congratulations, Chris!

Telemundo Station Group appointed Celia Chavez as President/GM of WSNS/Chicago. Most recently, Celia served as President/GM of two Telemundo stations, KBLR/Las Vegas and KDEN/Denver. Additionally, Telemundo Station Group upgraded Erika Diaz to Station Manager at KSTS/San Francisco-San Jose.

This day in History:  1970 – “Doonesbury,” the comic strip by Gary Trudeau, premiered in 28 newspapers across the U.S.

Answer to Yesterday’s Trivia Question:   What show used Elvis’ All Shook Up as its theme? ABC’s 1990 one season wonder ELVIS starring Michael St. Gerard   Kudos to just one … Synda Kollman/Boca Raton!

Today’s Trivia Question:  This mother & son exchange is from what classic television show: 

Mom:  You’d better go to your room. I don’t want you to get hit by your father.
Son: Why would Dad hit me?
Mom:  Because I’m not sure just where I’m going to throw him!  

with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)


IAB Professional Development – Fall Classes Open

Leveraging the expertise of our members, the IAB delivers cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output module gives marketers, agencies and publishers the skills they need to succeed in the rapidly changing digital landscape.

Classes are led by industry leaders such as Microsoft, AOL, Yahoo!, Nielsen, comScore, Q Interactive, Audience Science and more. For more info: .

Later — Cyn

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 /

Classifieds – Trish Pihonak- 203-926-9878 /

Member of Interactive Advertising Bureau (iab)

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR  STRATEGIC MARKETING/SUNDANCE/NY – Resp for strat dev & delivery of rev-gen, integrated mrktg campaigns & solutions. 5-7 years sales/marketing experience Cable/Agency. res ref #9902BR  (10/31)

JOB OPENING:  NBC Universal is looking for a MANAGER , Bravo Ad Sales Research. Please visit our site at   for more info, job#1104454 (10/31) 

JOB OPENING: ACCOUNT MGR/The Hotel Networks/New York: 3+ yrs Ad Sales Exp, OOH/Digital-Place Based+++, Creative, Aggressive, Proven Sales Pro, Excel Communication Skills A Must, Self-Motivated, Email:

JOB OPENING:  ACCOUNT EXECUTIVE/Brooklyn, NY:  Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable TV, radio, e-media adv.  Valid NY DL.  See full posting and apply to req 9911BR   (10/31)

JOB OPENING: VP AND MGR DEVELOPMENT/ LA based production co. specializing in unscripted programming (2 Positions): Great opportunity w/ competitive salaries. VP req’s 3+yrs exp.Res. and/or bio with references: to

JOB OPENING: MGR RSRCH & SALES DVLP/Disney Media Sales/NYC 5+ yrs exp sales rsrch & mkting, creation of materials, rsrch for cross platform ops, must be able translate numbers into strat mktg msges, req 210693 (10/30)

JOB OPENINGPROMO PRODUCER/Universal Sports/LA, conceptualize/write/produce on-air promos, 5+yrs exp. as a producer, sports and edit exp a+.  Send to:

JOB OPENING: ACCOUNT EXECUTIVE/West Nyack, NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to req 9887BR (10/29)

JOB OPENING: PROGRAM ACQUISITIONS MANAGER/Films Media Group/Princeton, NJ: 3+ yrs exp in acq; strong knwlg of factual prgmng & distrib; solid industry contacts; self-starter & deal-maker. MA a +. Email
EOE (10/28)

JOB OPENING: PUBLICIST / Cartoon Network & Adult Swim/Atlanta: 3+ yrs PR exp. Ent/TV PR exp. a plus. Must have excellent writing, pitching, comm. skills. Submit resume to:

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: Former NTWRK PUBLICIST looking for FT, freelance or PT work. I have more than 10 yrs exp in brdcst and syndicated TV publicity with strong relationships with nat’l and reg’l ent & business press.  Email: 

SITUATION WANTED: DIGITAL VP+ Emmy-winning digital media innovator and seasoned exec, with 8 yrs experience at MTVN/Nickelodeon Online, 15 yrs in industry. Willing to relocate. Contact:
Resume: (10/30)

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email:

SITUATION WANTED: FIELD PROD/WRITER/DIR NY/LA Award-winning, TV & digital. 8+ years experience in documentary, infotainment, interstitial & more. Fast, fun, “gets it.” Email:

SITUATION WANTED: FREELANCE BUDGETS –Very experienced LP/EIC has experience with all formats Feature, Variety, Docu-Soap, Game Show, Scripted, Competition/Elimination-very reasonable rates.

SITUATION WANTED: MKT RSRCHR (NYC): 5 yrs. rsrch/data analysis/report generation exp, with 2 yr. focus on eye tracking tech. Worked w/ MTV, FOX, NBC and Google. Contact:
. (10/29)

SITUATION WANTED: TRAFFIC MANAGER with 13 years exp seeks position in Radio/TV/Online or traffic software in NY/NJ.

SITUATION WANTED: Recent deaf college grad looking to gain experience in MEDIA/ADVERTISING . Former star on a hit prime-time TV show, Amazing Race, past this year that would like to break into the field. Email:

SITUATION WANTED: WHATCHA GOT?: Hardworking. Smart. Fast. Thorough. Great writer. Media Relations. I do it all. Excellently. Whatever it takes to get the job done. No job too demeaning (except sales). NY/NJ

SITUATION WANTED: MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.Familiar with SEO,SEM protocols.

SITUATION WANTED: ASSOCIATE PRODUCER (L.A.), 10+ years production experience, including reality, scripted, post production, game shows, live shows, location shoots. Valid passport  willing to travel.

SITUATION WANTED: VETERAN PRODUCER OF WEB, REALITY AND SCRIPTED TELEVISION seeks an in-house producing career with a marketing, advertising or media-buying agency. Please email:
Online Resume: (10/28)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

SITUATION WANTED: Extremely detail oriented PRODUCTION MANAGER with 18+ years experience able to handle several projects simultaneously in a fast paced environment. Possess strong interpersonal skills. Email:

SITUATION WANTED: FIELD PRODUCER/DIRECTOR/NYC:8 yrs exp in reality & docs. Local & Int’l prod. Strong story teller. Exp w/ Sony Z-1U & V-1. Bi-lingual (Eng & Span) CREDITS: Bravo, History, Discovery

SITUATION WANTED: COORDINATOR/RESEARCHER/AP/EDUCATION MEDIA/NYC: 3+ yrs. exp. PBS, CNBC, Oprah, documentaries, kids media, production, research. Highly organized & detail-oriented. Seeking FT/PT or freelance.
( (10/27)

SITUATION WANTED: CAMERA OPERATOR/LA Based MTV, TRUTV, ABC, Watch my reel at: . Contact email:

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.


ABC:  Dancing with the Stars, Castle
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother, Accidentally on Purpose, Two and a Half Men, Big Bang Theory, CSI Miami
CW: One Tree Hill, Gossip Girl
FOX:  So You Think You Can Dance, Lie to Me
ION:  Ghost Whisperer, Criminal Minds, Criminal Minds
NBC:  Heroes, Trauma, Jay Leno Show
PBS: Antiques Roadshow, American Experience, Herbert Hoover: Landslide
TELE: Mas Sabe el Diablo, Ninos Ricos Padres Pobres, Victorinos
UNIV:  El Nombre del Amor, Sortilegio, Cristina

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

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