Monday, October 20th, 2008



The Force is Solid!

Delivery for STAR WARS: THE CLONE WARS on Cartoon Network among Kids 6-11 increased by 83%!
And among kids 2-11 delivery increased 59% over the same time period last year!

Click for More Information.

Cynopsis: Kids!


Good morning. It’s Monday, October 20, 2008 and this is your first early morning Kids briefing.

Chapman Entertainment entered into a partnership at Mipcom Junior last week with Pukeko Pictures to produce a CGI animated action series based on its new property, tentatively titled Trooper Tom (26×22).  Targeted to K6-12, Trooper Tom revolves around a futuristic Pinocchio, an experimental android infused with human DNA.  Pukeko Pictures is a new kid’s TV endeavor from New Zealand’s Weta Workshop.

In a pre-emptive move, Walden Media acquires a screenplay titled Tough Cookies by sisters Carley and Chelsea Steiner, per Variety.  The plot follows what happens when a judge orders  “deadbeat dad” and his daughter’s friends to start a troop of their own, and the unique methods they employ to compete against a troop of snotty popular girls to win a competition.


Atlantyca Entertainment inks a license deal with Random House Children’s Books in the US for the English-language translation rights to Italian publisher Edizioni Piemme’s four-book series, Century, by author Pierdomenico Baccalario.  The Century series follows the story of four young kids who, according to a prophecy, are selected for a special mysterious mission that will settle a pact between man and nature.  The books were acquired by Jim Thomas, Editorial Director, Random House Books for Young Readers, an imprint of Random House Children’s Books.  The first title in the series is set to publish in North America in fall 2009.

Jakks Pacific Inc. acquires the kid’s product businesses of Hong Kong-based Tollytots Ltd, and Westborough, MA-based Kids Only, Inc. and its Hong Kong affiliate Kids Only, Ltd. The acquired businesses include licenses for well-known character and brand licenses, and their kid’s product lines.

Animatus Studio recently completed work on Help Mikey Make It Out, an interactive animation in collaboration with  The project is designed to help educate kids about what to do when a smoke alarm goes off.


The food chain Del Taco celebrates Halloween by including Edgar & Ellen in its Kids Loco Meal.  Edgar & Ellen and their hairy-eyeball pet, Pet, will be featured on toys and point-of-sale materials at 500+ Del Taco restaurants this month.  The premiums include an Edgar & Ellen themed puzzle, a concentration card game, door hangers and a Pet mini-plush (

AL Ovadia & Associates is appointed by KJG Ltd to handle licensing and merchandising rights for Absolutely Cuckoo Ltd‘s Love & Stuff and The Greetlings brands across North America.  Additionally, Al Ovadia & Associates will handle licensing rights to Zoo Zoo.  This follows KJG’s recently completed deal with Empire Multimedia to handle the licensing and merchandising rights for five of Absolutely Cuckoo’s properties in the Far East


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Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 1719, 2009:
Max Payne (Fox) PG-13                                                Opening Weekend $18.0m
Beverly Hills Chihuahua (Buena Vista) PG                       $11.2m-3 wk total $69.1m
The Secret Life of Bees (Fox Searchlight) PG-13              Opening Weekend $11.1m
W. (Lionsgate) PG-13                                                   Opening Weekend $10.6m
Eagle Eye (Paramount (DreamWorks)) PG-13                 $7.3m-4 wk total $81.3m
Nick and Norah’s Infinite Playlist (Sony/Columbia) PG-13 $3.9m-3 wk total $26.7m
Nights in Rodanthe (Warner Bros.) PG-13                       $2.7m-4 wk total $36.9m
Fireproof (Samuel Goldwyn) PG                                     $2.7m-4 wk total $20.7m
The Express (Universal) PG                                           $1.3m-2 wk total $8.3m
The Duchess (Paramount Vantage) PG-13                      $2.2m-5 wk total $9.2m
Source: Box Office Mojo

Last week while many of us were in Cannes at Mipcom, the National Book Foundation announced The 2008 National Book Award Finalists in several categories including Young People’s Literature:

Laurie Halse Anderson, Chains (Simon & Schuster)
Kathi Appelt, The Underneath (Atheneum)
Judy Blundell, What I Saw and How I Lied (Scholastic)
E. Lockhart, The Disreputable History of Frankie Landau-Banks (Hyperion)
Tim Tharp, The Spectacular Now (Alfred A. Knopf)


Gavin Metcalfe is named VP/International Home Entertainment, Nickelodeon and Viacom Consumer Products (NVCP).  Metcalfe, who most recently toiled for HIT Entertainment, will be based in London and report dually to Jean-Philippe Randisi, SVP and MD/Canada, Europe & Latin America and Sherice Torres, SVP/Global Home Entertainment and Music.  Metcalfe oversight includes the NY International Home Entertainment group.  NVCP has also appointed Duncan Hamilton as Director/International Home Entertainment; reporting directly to Metcalfe he will also be based in London.


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/6-10/12/2008, 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    iCarly (10/11; 8p)                                       2247
NICK:    SpongeBob SquarePants (10/11; 11:30a)     2211
DSNY*:  Wizards of Waverly Place (10/12; 8:30p)     2186
NICK:    SpongeBob SquarePants (10/11; 12p)          2169
DSNY*:  Hannah Montana (10/12; 8p)                      2122
DSNY*:  Suite Life on Deck (10/10; 8p)                    2101
NICK:    SpongeBob SquarePants (10/11; 9:30a)       2099
NICK:    SpongeBob SquarePants (10/12; 12:30p)     2056
NICK:    SpongeBob SquarePants (10/11; 11a)          2046
NICK:    SpongeBob SquarePants (10/12; 12p)          1983
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/6-10/12/2008, 6a-6a:
K6-11                                                                 Total Delivery (000)
NICK:    iCarly (10/11; 8p)                                                          1792
DSNY*:  Suite Life on Deck (10/10; 8p)                                        1729
DSNY*:  Wizards of Waverly Place (10/12; 8:30p)                         1723
DSNY*:  Hannah Montana (10/12; 8p)                                          1649
DSNY*:  Phineas and Ferb (10/10; 8:30p)                                     1523
DSNY*:  Muppets Wizard of OZ (10/8; 8-9:50p)                             1415
DSNY*:  Mostly Ghostly: Who Let the Ghosts Out (10/11; 8-9:50p) 1348
NICK:    iCarly (10/12; 1p)                                                           1341
NICK:    SpongeBob SquarePants (10/12; 12:30p)                         1334
NICK:    iCarly (10/8; 6:30p)                                                        1320
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/6-10/12/2008, 6a-6a:
Tweens 9-14                                                      Total Delivery (000)
DSNY*:  Wizards of Waverly Place (10/12; 8:30p)                         1782
NICK:     iCarly (10/11; 8p)                                                          1584
DSNY*:  Hannah Montana (10/12; 8p)                                          1570
DSNY*:  Suite Life on Deck (10/10; 8p)                                         1492
DSNY*:  Muppets Wizard of OZ (10/8; 8-9:50p)                             1291
DSNY*:  Mostly Ghostly: Who Let the Ghosts Out (10/11; 8-9:50p) 1251
DSNY*:  Phineas and Ferb (10/10; 8:30p)                                     1243
NICK:     iCarly (10/8; 6:30p)                                                       1203
DSNY*:  Twitches Too (10/6; 8-9:35p)                                          1143
DSNY*:  Casper Meets Wendy (10/12; 9-10:45p)                           1141
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/6-10/12/2008, 6a-6a:
Teens 12-17                                             Total Delivery (000)
DSNY*:  Wizards of Waverly Place (10/12; 8:30p)                1088
CBS:      NFL Various Teams & Times (10/12; 4:15-7:38p)    1052
DSNY*:  Hannah Montana (10/12; 8p)                                  933
CBS:      CSI (10/9; 9-10:01p)                                             892
NICK:     iCarly (10/11; 8p)                                                  883
NICK:     iCarly (10/8; 6:30p)                                               719
DSNY*:  Suite Life on Deck (10/10; 8p)                                 713
NICK:     SpongeBob SquarePants (10/11; 11:30a)                 709
ABC:      Desperate Housewives (10/8; 8-10:01p)                   701
DSNY*:  Muppets Wizard of OZ (10/8; 8-9:50p)                      691
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 11, 2008 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 1.0/5 Avg. (9a-1p)  ABC aired from 9a-12p only this day
The Emperor’s New School 0.7/3; The Replacements 0.9/4; That’s So Raven 1.2/6; That’s So Raven 1.3/6; Hannah Montana 1.0/5; Suite Life of Zack & Cody 1.0/5
FOX (4KidsTV) 1.0/5 Avg. (8a-12n)
Di-Gata Defenders 0.3/2; Biker Mice-Mars 0.5/3; Sonic X 1.1/5; Sonic X 1.4/6; Chaotic M’arrillian Invasion 1.5/7; Teenage Mutant Ninja Turtles Fast Forward 1.2/6; Kirby 1.2/6; Winx Club 0.6/3
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Will & DeWitt 0.5/5; Skunk Fu 0.6/5; Viva Pinata 0.7/4; Gogoriki 0.9/4; Spectacular Spider-Man 0.8/4; Teenage Mutant Ninja Turtles 0.9/4; Dinosaur King 0.8.4; Yu-Gi-Oh 5D 0.7/3; Chaotic 0.6/3; Chaotic 0.3/2
CBS (KEWLopolis on CBS) 0.3/2 Avg. (7-10a/10a-12p)
Cake 0.2/1; Horseland 0.3/1; Dino Squad 0.3/2; Strawberry Shortcake 0.3/1; Care Bears 0.3/2; Sushi Pack 0.5/3
NBC (Qubo on NBC) Avg. 0.3/1 (10a-1p)
Jane and the Dragon 0.3/1; Zula Patrol 0.2/1; 321 Penguins/Larryboy Adventures 0.2/1; Veggie Tales 0.2/1; Turbo Dogs 0.5/3; My Friend Rabbi 0.3/2

Final K6-11 Ratings for Saturday, October 11, 2008 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/23 Avg. (7a-1p)
Jimmy Neutron 1.5/19; Jimmy Neutron 2.3/21; Fairly OddParents 3.6/25; Fairly OddParents 4.1/22; SpongeBob SquarePants 4.7/23; SpongeBob SquarePants 5.1/23; Back at the Barnyard 4.2/20; Mighty B! 4.1/21; SpongeBob SquarePants 5.0/25; SpongeBob SquarePants 5.0/27; SpongeBob SquarePants 5.0/27; SpongeBob SquarePants 4.7/26
CARTOON NETWORK 1.8/10 Avg. (7a-1p)
George of the Jungle 1.7/15; Flapjack 2.5/17; Chowder 2.7/15; Secret Saturdays 2.3/11; Pokemon: Diamond and Pearl  Battle Dimension 2.2/10; Ben 10: Alien Force 2.0/10; Transformers: Animated 1.4/7; Bakugan 1.4/7; Robotboy 1.4/8; Ben 10: Alien Force 1.5/8; Ben 10: Alien Force 1.5/8
DISNEY CHANNEL 1.3/8 Avg. (7a-1p)
The Wiggles 0.7/9; Johnny and the Sprites 0.8/7; Little Einsteins 1.2/8; My Friends Tigger & Pooh 1.5/8; Mickey Mouse Clubhouse 1.7/8; Mickey Mouse Clubhouse 1.5/7; Imagination Movers 1.7/8; Handy Manny 1.2/6; Higglytown Heroes 1.1/5; Charlie and Lola 1.0/5; Cheetah Girls 2 (110 minutes) 1.9/11
TOON DISNEY (Jetix) 0.6/3 Avg. (7a-1p)
Suite Life of Zack & Cody 0.1/1; Phineas and Ferb 0.5/5; Monster Buster Club 0.4/3; Power Rangers Jungle Fury 0.7/4; Shaggy Dog 0.9/4; Dave the Barbarian Shorts (15-minutes) 0.4/2; Dave the Barbarian 0.3/2; Dave the Barbarian 0.3/2; Dave the Barbarian 0.3/2

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 16, 2008, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 996; K6-11 460; TWEENS 9-14 342
DISNEY CHANNEL:     K2-11 748; K6-11 459; TWEENS 9-14 393
CARTOON NETWORK: K2-11 638; K6-11 389; TWEENS 9-14 317
TOON DISNEY:           K2-11 112; K6-11   52; TWEENS 9-14   40
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question: Who shot Mr. Burns at the end of season 6 of The Simpsons?  MAGGIE SIMPSON Kudos to: Evan Smith-Cartoon Network/ [Adult Swim]/NY; Ed Dall’Aste-UPROAR! Youth Marketing/NY; Kathy May-Fisher-Price/E. Aurora, NY; Janice Bernache- Bully! Entertainment/Baltimore; Kevin Uriarte-Disney Online/San Francisco; Alexandra Fink-Pitch, Inc./Culver City, CA; Betsy Bozdech-Common Sense Media/San Francisco; Christopher Swiszcz-Playhouse Disney/Burbank; Brenda Bowen-The Bowen Press/The Frankfurt Book Fair, Germany; Michael Decsi-Nelvana/Toronto; Michelle Lemmon-Canwest Broadcasting/Toronto; Lee Williams-Boomstone Animation Inc./Ottawa

Today’s Trivia Question:  Name the twins on the animated series The Thundercats?  (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Jennifer Franko – 203-583-9796 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: AE, ONLINE AD SALES/Comcast/LA: Rep Comcast Nets, E! Online,,, to our external customers, develop, generate and maintain business for all networks. (10/25)

JOB OPENING: SR. MGR, RESEARCH/Music Choice: Support sales, mrktng & prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (10/25)

JOB OPENING: NEWS WRITERS/CNN “NO BIAS, NO BULL”/NY: Exp’d news writers wanted for prgrm w/ compelling & engaging copy, full of attitude, flair, passion, sass, & appropriate outrage. Writing samples/Res: [email protected] EOE (10/25)

JOB OPENING: NYC BROADCASTING CO- ADV PRINT PRODUCTN TRAFFIC MGR: 4/5yrs ad agcy exp: collateral/outdoor tactics-knwldg MediaBuy-Mac/filemkr strong commun skills/deg pref’d. Resume: [email protected] (10/24)

JOB OPENING: SR BRAND MGR/HiT Entertainment/NYC: Dvlp/execute global creative & bus strategy to grow assigned brands & achieve financial targets. 7+ yrs brand mgmt exp kids ent and/or licensing. Res: [email protected] (10/24)

JOB OPENING: DIR. PROD/DEV/Discovery/LA: Dev proj. across key genres, w/10+ yrs broad/cable exp Exp in writing, post prod and talent management. Apply:, Req#8361 (10/24)

JOB OPENING: FREELANCE MKTG COPYWRITER/Fuse/NY: Create PPT pres, prgrm descrips, mktg pkgs, newsletters. Responsible for content of Ad Sales site. Excl. writing skills/creativity/MS PPT. Rez: [email protected] “FMCF” in sub (10/24)

JOB OPENING: MGR. AD SALES TRAINING & SYSTEMS/Comcast/NY: Responsible for overall training, quality assurance & staff support on all Comcast Ad Sales systems. Apply: or (10/24)

JOB OPENING: STORY PRODUCER (thru March)/N. Hollywood: Extensive clip show exp needed.Locate/bring in clearable clips. Great self motivation a must. Bring new story ideas for wkly pitch meetings. Resume: [email protected] (10/23)

JOB OPENING: ASST MGR BRAND & NEW MEDIA MKTG/Hachette Book Group (Little, Brown Books, Young Readers div) NY: Req’s both creative mktg & new media/web exp.Apply: (10/22)

JOB OPENING: ASSOC PROD, FASHION & BEAUTY/Lifetime/NY: Research celebrity photos, prod Web pages, update content. Spot celeb fashion trends to create celebrity content. Industry Cont a +. (10/22)

JOB OPENING: DIGITAL AD PRODUCT MGR/AETN/NY:Execute day-to-day objectives of Digital Ad Ops specializing in ad product mgmt. Exp online w/ ad products, tagging & mapping.Apply: (10/22)

JOB OPENING: HR GENERALIST/LA: Hndle HR functns w/ emphsis on recruitmnt, emp relations, perfrmnce mgmt, HR procss & procedres. Recruiter and/or Generalist exp. Computer prof & HRIS sys. Res to [email protected] (10/21)

JOB OPENING: DIR, BUS STRAT & DEV/LA: Updte/dev fin & biz mods fr affl negt/frecast/bdget/tacts; sup VOD. Exp: mgmt consltng/prduct/strtgy/wrk in media/cble ntwrk/anlytc skls. BS in Fin/Mgmt/Acct. Res to [email protected] (10/21)

JOB OPENING: VP, FIELD SALES/LA: Exc strtgy&prdc demnd to max dist & subscrbr/rev goals/dev relatns w/MSO’s/ovrsee contrct compl & bdgts/5+ yrs lead in sales team/Strg strtgic & anlytl skls. Res to [email protected] (10/21)

JOB OPENING: SPECIAL PROJ F/L POS/LA: Wrk w/ Mrktng on full lfe cyc cncpt/campgns to Pre/Pro/Pst Prd. Exp in prd mgmt & shts (EPK-lrge commrcl campgns). Bsic Pst Prd shoots, vfx comp & grphc pkgs. Apply: [email protected] (10/21)

JOB OPENING: SERIES PRODUCER, WRITER-PRODUCERS, AP’s, COORDINATORS, LINE PRODUCERS/Atlas Media/NY: Seeking all levels for new shows. Strong skills, ability to manage tight deadlines. APPLY: [email protected] (10/21)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to [email protected] (10/23)

FALL INTERNSHIP CREDITS ONLY: The Media Relations department at CBS Television Distribution is looking for qualified Interns for Fall 2008. Please send resume to [email protected] (10/23)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Exp. PROD/WRITER/DIR. NBC; Discovery, TLC, CMT, E!, CNN, Disney; Celebrities, Ent., Animals, troubled souls. Reality/Non-fiction. LA based, willing to travel. [email protected] (10/22)

SITUATION WANTED: 2 Time Emmy-Award Winning Producer (LA): Can direct, script, oversee editing of lifestyle, news, reality, doc or entertainment style projects of any length. Highly exp’d in-studio & with demos. [email protected] (10/22)

SITUATION WANTED: Looking for work as a PRODUCTION MANAGER/LINE PRODUCER Contact 818-384-8045 or [email protected] (10/22)

SITUATION WANTED: EXEC. IN CHARGE OF PROD/LINE PRODUCER: 15+ Ntwrk & cable exp ,Exec in Charge, Coord Prod, Line Prod, Prod Mgr seeking work in synd TV shows, sports, kids series, event prod opps, NY/NJ/CT. E-mail: [email protected] (10/21)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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