Cynopsis: Kids!

10/19/09

Good morning. It’s Monday, October 19, 2009, and this is your first early morning Kids briefing. 

Arthur the aardvark teams with Lance Armstrong for a special two-part episode of Arthur that focuses on helping kids cope when someone they know has cancer, which premieres today on PBS Kids Go! (check local listings).  The Arthur two-parter, The Great MacGrady, revolves around news that the school’s beloved lunch lady Mrs. MacGrady is diagnosed with cancer, and how Arthur and the others react in different ways.  The Great MacGrady will air each weekday this week on PBS Kids Go!

A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA EVENTS

MORE KIDS STUFF

Disney Channel picks up a third season of the series The Suite Life on Deck, with production on the new episodes is set to begin in early 2010.  The new season of the series is being executive produced by Pamela Eels O’Connell (Family Matters) and Irene Dreayer (Sister, Sister, Smart Guy).  The Suite Life on Deck is produced by It’s A Laugh Productions for Disney Channel.

It’s the Great Pumpkin, Charlie Brown, Charles M. Schulz’s 1966 Halloween-themed half-hour Peanuts special, will air twice this month on ABC.  The holiday special, coupled with the Peanuts special You’re Not Elected, Charlie Brown, will air Tuesday, October 27, 8-9p.  It’s the Great Pumpkin, Charlie Brown will air on its own the following night Wednesday, October 28 at 8p on ABC.

Nickelodeon Australia name Joel ad Benji Madden, from the band Good Charlotte, as co-hosts for the 7th Annual Australian Nickelodeon Kids Choice Awards.  The twin Madden brothers join the recently announced host, Delta Goodrem, for this year’s show that will be held Friday, November 13 at Hisense Arena in Melbourne and air on Nick at 7p.

BBC Worldwide Channels Asia expands its channel line-up under a new distribution deal with pay-TV operator Hong Kong Cable.  Under the agreement, four BBC-branded channels will bow on Hong Kong Cable this year, beginning with BBC Knowledge on October 29, and followed by CBeebies, BBC Entertainment and BBC Lifestyle by years end.  BBC World New is already available on the platform.

Odyssey Entertainment, a division of media/marketing company Odyssey Pictures Corporation, has acquired the licensing/distribution rights to 31 hours of animated kid’s content from France-based Dominique Paul Mougenot (DPM). Under the deal Odyssey picks up the rights to animated short-form programming including Superman, Popeye, Casper, Bugs Bunny and Daffy Duck as well as holiday-centric titles such as the Paramount Studio produced 1939 animated movie Gulliver’s Travels (1×75).  Odyssey will digitize its programming library and re-distribute it across multiple platforms, including satellite and IPTV digital broadcasting.

MARKETING/LICENSING

Scholastic Media launches two new iPhone and iPod touch apps ($2-4) in time for Halloween:  I Spy Spooky Mansion takes users on a scary adventure where they must solve I Spy riddles/puzzles in order to collect keys and find their way out of the mansion; Goosebumps PhotoShock is an app aimed at K8+ that lets users alter their photos into scary Goosebumps pictures, with the help of 9o+ creepy icons, objects and frames.

Nickelodeon & Viacom Consumer Products (NVCP) and Germany’s Bike Fashion Vertriebs ink a two-year extension to their existing SpongeBob SquarePants branded bike and accessories deal.  Bicycles, helmets, bells, gloves and baskets, among other products, will continue to be available from Toys R Us, Vedes, MyToys, Hoffmann Company, ZEG and Hartje, across Austria, Germany and Switzerland

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; October 16-18, 2009:
Where the Wild Things Are (Warner Bros.) PG               Opening Weekend $32.5m
Couples Retreat (Universal) PG-13                               $17.9m-2 wk total $63.3m
The Stepfather (2009) (Sony/Screen Gems) PG-13       Opening Weekend $12.3m
Cloudy with a Chance of Meatballs (Sony/Columbia) PG $8.1m-5 wk total $108.3m
Toy Story/Toy Story 2 (3D) (Buena Vista) G                 $3.0m-3 wk total $28.6m
Surrogates (Buena Vista) PG-13                                  $1.9m-4 wk total $36.3
The Invention of Lying (Warner Bros.) PG-13                $1.9m-3 wk total $15.5m
Whip It (Fox Searchlight) PG-13                                  $1.5m-3 wk total $11.4m
Fame (2009) (MGM) PG                                              $880,000-4 wk total $21.8m
Love Happens (Universal) PG-13                                 $563,220-5 wk total $22.4m
Source: Rentrak ( www.rentrak.com )

The National Football League (NFL) and National Dairy Council (NDC) have teamed up to launch Fuel Up to Play 60, a new effort to fight against childhood obesity.  Designed give kids a say in altering school nutrition and increasing physical activity, the new program will reach 60,000 elementary, middle and high schools in the current school year.  The goal of the program is to get kids/teens to work with their school administrators to create more opportunities for 60 minutes a day of physical activity and to offer healthier foods.  Also check out the NFL’s NFLRush.com.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/5-10/11/09 , 6a-6a:
K2-11                                             Total Delivery (000)
DSNY*: Wizards of Waverly Place (10/9; 8-8:30p)     2518
NICK:    SpongeBob SquarePants (10/10; 9:30a)       2310
NICK:    SpongeBob SquarePants (10/10; 12:30p)     2224
NICK:    Penguins of Madagascar (10/10; 10:30a)      2166
NICK:    Penguins of Madagascar (10/10; 10a)           2143
DSNY*: Suite Life on Deck (10/9; 8:30p)                  2138
NICK:    SpongeBob SquarePants (10/10; 9a)            2137
NICK:    SpongeBob SquarePants (10/10; 12p)          2081
DSNY*: Jonas (10/11; 8:30p)                                  1997
NICK:    SpongeBob SquarePants (10/10; 11:30a)     1962
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/5-10/11/09 , 6a-6a:
K6-11                                             Total Delivery (000)
DSNY*: Wizards of Waverly Place (10/9; 8-8:30p)     2042
DSNY*: Suite Life on Deck (10/9; 8:30p)                  1686
DSNY*: Jonas (10/11; 8:30p)                                  1616
DSNY*: Hannah Montana (10/11; 7:30p)                  1540
DSNY*: Suite Life on Deck (10/8; 5p)                       1526
DSNY*: Return to Halloweentown (10/8; 8-9:40p)     1504
DSNY*: Wizards of Waverly Place (10/9; 7:35-8p)     1502
NICK:    SpongeBob SquarePants (10/10; 9:30a)       1488
NICK:    SpongeBob SquarePants (10/10; 9a)            1474
DSNY*: Wizards of Waverly Place (10/9; 5:30p)        1467
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/5-10/11/09 , 6a-6a:
Tweens 9-14                                  Total Delivery (000)
DSNY*: Wizards of Waverly Place (10/9; 8-8:30p)     1695
DSNY*: Jonas (10/11; 8:30p)                                  1430
DSNY*: Suite Life on Deck (10/9; 8:30p)                  1379
DSNY*: Sonny With A Chance (10/11; 8p)                1327
DSNY*: Hannah Montana (10/11; 7:30p)                  1322
DSNY*: Jonas (10/11; 7p)                                       1245
DSNY*: Wizards of Waverly Place (10/9; 5:30p)        1205
DSNY*: Return to Halloweentown (10/8; 8-9:40p)     1203
DSNY*: Suite Life on Deck (10/8; 5p)                       1181
DSNY*: Suite Life on Deck (10/11; 5p)                     1173
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/5-10/11/09 , 6a-6a:
Teens 12-17                                       Total Delivery (000)
FOX:     Family Guy (10/11; 9-9:31p)                           1062
ESPN:   NFL/Packers v. Vikings (10/5; 8:30-11:56p)       969
FOX:     Cleveland (10/11; 8:30p)                                 948
FOX:     The Simpsons (10/11; 8p)                                854
CBS:     NFL/Various Teams/Times (10/11; 4:15-7:36p)  848
DSNY*: Wizards of Waverly Place (10/9; 8-8:30p)           829
NBC:     Indianapolis at Tennessee (10/11; 8:32-11:21p) 802
DSNY*: Jonas (10/11; 8:30p)                                        793
FOX:     American Dad (10/11; 9:31-10p)                       724
DSNY*: Sonny With A Chance (10/11; 8p)                      670
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, October 10, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (TheCW4Kids) 0.9/5 Avg. (7a-12p)
Gogoriki 0.1/2; Winx Club 0.4/4; Rollbots 0.7/4; Dinosaur King 0.9/5; Yu-Gi-Oh 1.3/6; Sonic X 1.3/5; Sonic X 1.1/5; Teenage Mutant Ninja Turtles 1.3/6; Chaotic 1.1/5; Kamen Rider Dragon Knight 0.7/3
ABC 0.8/3 Avg. (9a-1p)
The Emperor’s New School 0.5/2; The Replacements 0.9/4; That’s So Raven 1.0/4; That’s So Raven 1.1/5; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.0/5; Power Rangers RPM 0.3/1; Power Rangers RPM 0.3/1
NBC (Qubo on NBC) Avg. 0.3/1 (8a-11a)
Willa’s Wild Life 0.3/2; Babar 0.2/1; Jacob Two Two 0.3/1; Jane and the Dragon 0.3/1; Zula Patrol 0.4/2; My Friend Rabbit 0.3/1
CBS (CookieJarTV) 0.3/1 Avg. (7-10a/10a-12p)
Busytown Mysteries 0.1/0; Noonbory and the Super 7 0.4/2; Busytown Mysteries 0.5/2; Busytown Mysteries 0.2/1; Noonbory and the Super 7 0.1/0; Sabrina: Animated Series 0.6/3

Final K6-11 Ratings for Saturday, October 10, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.6/23 Avg. (7a-1p)
Jimmy Neutron 1.3/16; Jimmy Neutron 2.2/20; Fairly OddParents 3.8/24; Fairly OddParents 4.9/25; SpongeBob SquarePants 6.0/27; SpongeBob SquarePants 6.1/25; Penguins of Madagascar 5.6/23; Penguins of Madagascar 5.6/24; Back at the Barnyard 4.7/21; SpongeBob SquarePants 4.7/22; SpongeBob SquarePants 4.9/23; SpongeBob SquarePants 5.5/25; Secret Saturdays 1.1/14
DISNEY CHANNEL 2.8/14 Avg. (7a-1p)
My Friends Tigger & Pooh 1.8/23; Little Einsteins 2.0/18; Special Agent Oso 2.3/14; Handy Manny 2.7/14; Mickey Mouse Clubhouse 2.4/11; Mickey Mouse Clubhouse 2.5/11; Imagination Movers 2.9/12; Handy Manny 2.2/9; Phineas and Ferb 3.5/16; Phineas and Ferb 4.5/21; The Cheetah Girls 2 (1×110) 3.6/17
CARTOON NETWORK 1.7/9 Avg. (7a-1p)
Chaotic 1.2/11; Bakugan 1.7/11; The Super Hero Squad Show 1.7/9; Pokemon: Diamond and Pearl Galactic Battle 2.3/10; Hot Wheels: Battle Force 1.9/8; Batman: Brave & The Bold 1.8/7; Star Wars: Clone Wars 1.8/8; Ben 10: Alien Force 2.2/10; Yu-Gi-Oh 5Ds 1.2/6; Johnny Test 1.9/9; Johnny Test 1.8/8
DISNEY XD 1.0/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.4/5; Phineas and Ferb 1.1/10; Phineas and Ferb 1.2/8; Jimmy Two Shoes 0.8/4; Kid vs. Kat 0.6/3; Monster Buster Club 0.7/3; Phineas and Ferb 1.1/5; Zeke and Luther 1.2/5; Haunted Mansion (1×115) 1.2/5

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, October 15, 2009, 6am-11pm, ranked by K2-11:
NICKELODEON:         K2-11 1129; K6-11 493; TWEENS 9-14 332
DISNEY CHANNEL:     K2-11   962; K6-11 598; TWEENS 9-14 474
CARTOON NETWORK: K2-11   588; K6-11 346; TWEENS 9-14 238
DISNEY XD:               K2-11   115; K6-11   83; TWEENS 9-14   68
Source: MTVN Research from Nielsen Media Research Data

Answer to Yesterday’s Trivia Question:  Who is Scrooge McDuck’s personal pilot and dimwitted friend?  LAUNCHPAD McQUACK  Kudos to: Kyle Luna-Animation Insider/Tobyhanna; Lanie Richberger-Turner Broadcasting/Atlanta; Heather Tilert/NY; Sarah Dell’Aquila-Cartoon Network/NY; Kevin Schmidt-NCC/Chicago; Odette Felix-Dark Horse Media/Tucson; Rebecca Rodriguez-Disney Channel/Burbank; Matthew Bergeron-Disney ABC Cable Networks Group/Burbank; Mark Dowell/Burbank; Betsy Bozdech-Common Sense Media/San  Francisco; Claire Wilmut-Boomstone Animation/Ottawa

Today’s Trivia Question:  What character is known for saying “_____day is a very dangerous day” (where the blank is something different everyday)? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
10.19.09

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