Monday, November 3rd, 2008

Cynopsis: DIGITAL

11/03/08

Good morning, it’s Monday, November 3, 2008, and this is your first early morning digital briefing.
 
The FCC is receiving last minute pressure to suspend or delay to big votes scheduled for Tuesday. Despite pressure from broadcasters, the FCC appears to ready to rule on whether to allow unlicensed use of the “white space” – the unused portion of the public airwaves not allocated to TV broadcasters – when television goes digital in February. However another commission vote scheduled for Tuesday may in fact be tabled, according to the WSJ. This proposal would change the intercarrier compensation rules that specify how telecom providers pay each other to exchange voice and data communications traffic between systems. Consumer groups, rural phone carriers, congressional leaders and voices within the FCC are pushing for more public debate on the issue.
 

~ MULTIPLATFORM CONTENT NEWS ~

 
MTV‘s Choose or Lose campaign enters the home stretch today as the network plans to utilize the latest interactive social tools the cover the election on Nov. 4 & 5:

  • ChooseorLose.com, MTV.com and MTVNews.com will feature a real-time TwitterVision map of the U.S. including Twitter messages from young people, SMS messages from viewers and messages and videos from the campaign’s crew of 51 citizen journalists
  • MTV News will have teams on the ground in New York, Chicago, and Phoenix providing man on the street interviews
  • MTV/Knight Street Team 08 reporters from 15 battleground states will broadcast live
  • mobile-to-web coverage including in-depth videos, blogs and Twitter updates
  • Two MTV citizen journalists will take part in the first-ever AP continuous live video stream, “Big Issue: Election Results,” available to some 2,000 Web sites of newspapers via AP’s Online Video Network
  • MTV is airing an exclusive Q&A with Barack Obama this morning at 9 am ET in which the senator answers questions submitted by users

 
Win or Lose John McCain scored high ranks among viral video fans for his comic timing and depreciating sense of humor. The Presidential hopeful appeared live with Tina Fey (as Sarah Palin) on SNL over the weekend in a mock QVC infomercial. (“Barack Obama purchased airtime on three major networks,” joked McCain. “We, however, can only afford QVC.”)
 
Internet Broadcasting
and the AP are teaming up to offer local TV station partner sites a special “Election Night” package per B&C, offering election result updates every 3-7 minutes rather than the 30-60 minute updates it says are typical of local media sites. Content includes a national presidential results map and links to a wide selection of national and local news sites providing election video clips and breaking-news coverage.


~ INNOVATORS & START-UPS ~

 
Professionally-themed social network LinkedIn launched a number of new applications to help members customize their profiles, share information and create project-based entries. Box on LinkedIn shares files within your network. Amazon on LinkedIn allows you to discover what your network is reading. TripIt on LinkedIn allows you see where your network is traveling. SixApart on LinkedIn updates members’ blog posts.
 
Online video platform Clearleap secured $3.3 million in venture debt financing from Silicon Valley Bank. Clearleap says it will use the funds to enhance development of infrastructure and business management products for IPTV service providers and content owners. The funding announcement follows a $9M Series A equity investment from venture capital leaders Trinity Ventures and Noro-Moseley.
 
Instant messaging and chat provider Meebo will integrate embeddable Meebo chat rooms into Comedy Central’s Indecision2008.com to host live user commentary during election and post-election television coverage. The network will promote Meebo on-air on Nov. 4 directing amateur pundits to the site to weigh in with their opinions.
 

~ GADGETS & APPS ~

 
Check out greenMeter from Hunter Research and Technologies, a new iPhone app that keeps track of your car’s carbon footprint and fuel efficiency. The program uses the device’s internal accelerometer to measure forward acceleration and compute engine power, fuel economy, fuel cost, carbon footprint, and oil consumption. More advanced measurements such as drag coefficient, vehicle pitch and rolling resistance can be calculated using estimates available on the company’s site.
 


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~ DIGITAL ADVERTISING ~

 
The Interactive Advertising Bureau introduced 5 new best practices initiatives to spur growth and improve efficiencies in online advertising:

 
The prospect of the Justice Dept. approving a search alliance between Google and Yahoo appear to be dimming as both sides consider walking away from the table, according to the WSJ.
 

~ TRENDS, RESEARCH, ETC.  ~

 
Confirming a theme long espoused by proponents of online video streaming, Nielsen released data from its new 1,000 home TV/Internet Convergence Panel that says watching video online doesn’t necessarily take away from TV viewing. Video junkies are the power users in both mediums: the top fifth of internet users spend more than 250 minutes/day watching television, compared to 220 minutes of television viewing by people who do not use the internet at all. Conversely the lowest consumers of television also have the lowest usage levels for the internet. Other findings include:

  • Nearly 31% of in-home internet activity takes place while the user is watching television. About 4% of TV viewing occurs when the consumer is also using the internet
  • Roughly 50% of panelists had viewed some streaming content online, led by Female Teens (82%), Male Teens (64%), Men 18-34 (57%) and Men 35-54 (55%)
  • Nearly 60% of panelists and more than 80% of people who watched TV and used the internet that month had simultaneous sessions
  • Teens are the most likely demographic to have simultaneous TV/Internet usage, but Adults 35-54 have the most simultaneous usage minutes

 
The premiere of 30 Rock last Thursday on NBC seems to indicate a similar win/win relationship between online and on air views. Following the viral explosion of Tina Fey’s Sarah Palin impersonations on SNL, the show was watched by a record 8.5 million viewers (4.1 rating/10 share in 18-49 demo)  – a huge boost from last season’s average audience of 6 million.
 

~ EXECUTIVE MOVES ~

 
Online boarding pass provider Sojern, Inc. hired Neil Strow as its East Coast Sales Director. Based in New York, Strow will be responsible for driving sales and growing the Sojern advertising network. Previously Neil served as VP/Ad Sales for the Travel Ad Network (TAN).
 


~ WEBSITE OF THE DAY ~

 
Polling isn’t just for politicos. The ability to “ping the crowd” to gage public opinion can be invaluable for marketers, programmers or other curious souls who want to get a feel for which way the wind is blowing. Now you don’t need a weatherman to know which way that proverbial wind blows. Check out Urtak.com, a new collaborative public opinion tool that queries its users with thoughtful yes or no questions designed to measure political, social and moral trends. Ask, answer and browse previously asked questions and categories. The Question of the Day is meant to query particularly timely issues.

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital
11.03.08

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Mark Bohn- 203-583-1224 / mark@cynopsis. com
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A CYNOPSIS MESSAGE FROM CYNOPSIS MEDIA: TOP TIER



What would a year be without something new from Cyn opsis? Introducing …

Cynopsis Media: Top Tier
Executive Search Division

High level executive search, candidates fully screened and vetted, meeting precisely your criteria.

For more information, call Trish Pihonak 203.926.9878
if you’re looking to make an executive change, or are looking for a change of scenery yourself.
[email protected]
Cynopsis Media: Top Tier



Cyn opsis CLASSIFIEDSFor More classifieds, visit the Cynopsis.com classifieds page here    .


JOB OPENING: DIRECTOR, ANIMATION PROGRAM SALES: Resp for coordinating prgrm sales to domestic, internat’l free-TV & pay-TV broadcasters as well as home entertainment distributors. Resumes to: [email protected] (11/8)

JOB OPENING: DIR PRODUCTION OPERATIONS/National Geographic Television: Oversee the production management of documentary programs. To apply, visit www.nationalgeographic.com/jobs Job ID 3676. EOE (11/8)

JOB OPENING: MGR, NEW MEDIA INVENTORY/DISCOVERY/NY: Mng stewardship/optimization of dig. accts. Frcst inventories, analyze site activity, work closely w/ad sales client to guarantee deliverables. Apply: www.discovery.com Req#8394 (11/8)

JOB OPENING: DIR/PROG DEV/TLC/SS: Communicate/Coordinator w/Ind. Producers-Prod, other Companies/Depts outside of Discovery; serve as network liaison btw prod/dev. Apply: www.discovery.com Req#8335 (11/8)

JOB OPENING: SR RSRCH ANLYST/Lifetime (LA): Analyze & prdce reprts- daily ratings & compet perfmnce to guide Prgm, Mktg, & Aff Mktg strat. Exp TV Rsrch/data anlyst/Star Trak/Nielsen/math/stats. Res: [email protected] (11/8)

JOB OPENING: DIR NAT ACCTS/Lifetime/LA/Drive distr prds & srvcs w/aff cable, sat & telco distrs/Ensre cntrct cmplnce & negt/anlyz spec prfrm bnchmrks/Exp: 5+ yrs in sales/Ext trvl/BA,BS or equiv req/Res: [email protected] (11/7)

JOB OPENING: DIR RESEARCH/NY: Min 5 yrs exp in TV/Digital research, primary research(banners &tabs), exp w/Comscore, Nielsen’s, strong written & analytical skills, BA/BS or equiv exp, Rez: http://www.mylifetime.com/about-us/jobs (11/7)

JOB OPENING: SERIES PRODUCER/Chorion/NYC: Experienced show runner with children’s animation experience needed for upcoming TV series. Send resume to [email protected] Must be based in NY (11/6)

JOB OPENING: CLIENT SUPPORT SPECIALIST/NY: Liaison between clients & tech. suppt & dev. groups in co. for software defects, user q’s, tracking, advert. or media indust. exp. DealMaker exp. a + Resumes to: [email protected] (11/6)

JOB OPENING: PUBLICISTS/ANIMATION-WEB-MOBILE/ Beck Media & Marketing/L.A.: Seeks accomplished pros (5+ yrs) with Animation and/or Tech PR experience for web, tech, and toon clientele. Resume and cover letter to [email protected] (11/6)

JOB OPENING: SALES MKTG MGR/Univision Online/NY: Resp for creating/mngng mkt prgrms/materials that will enable Bus Dev to enlist new websites to Ad Ntwrk, in addition help sales close new client bus. [email protected] (11/5)

JOB OPENING: ACCOUNT EXEC/Fuse/LA: Sell national on-air media. Incr exst’ing clnts, gen new biz. Prsnt new prgm’ing, brand pos, mktg opps. Excl. interpers’l/org skills/MS Excel & PP. Send Rez to: [email protected] “AELA” in sub (11/5)

JOB OPENING: DIR, ON-AIR PROMO/LA: Resp for mngmnt of creative/graphics (internal & ext vendors), ops, ovrsee promo schdulng & mgmt. 5-7 yrs on-air mngmnt/ops exp req’d; brdcst &/or cable ntwrk a must. www.foxcareers.com FNG14268 (11/5)

JOB OPENING: DIR MKT/RLTV/MD: Dev & execute affiliate mkt and media plans, set ROI and benchmarks, dev cross-plat partnerships and mkt alliances, 10+ yrs exper w/strong bus skills. Resume: [email protected] (11/4)

JOB OPENING: SR. COUNSEL/HIT Entertainment/NYC: Mid-level atty to draft and negotiate contracts & lic agreements. Exp kids ent, lic and/or branded products. Res: [email protected] (11/4)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIPS CREDITS ONLY: Fujisankei Communications Intl/ NY: Seeks INTERN for ATAKU CHANNEL, a mobile TV channel for anime broadcast on MobiTV & Sprint Live. Submit cover letters/resumes to [email protected]. More info: www.fci-ny.com (11/6)

FALL INTERNSHIPS CREDITS ONLY: SESAME WORKSHOP/NYC seeks INTERNS for Sesame Street & International Production, dept. for various projects. Knwlg of MS Word/Excel/ email Res: [email protected] Stipend offered (11/6)

FALL INTERNSHIP CREDITS ONLY: Soapbox Studios: An Atlanta based Post-production, Music Engineering, and Creative Design Studio seeks winter 2008 interns. Please contact [email protected] (11/5)

FALL INTERNSHIP CREDITS ONLY: The Research department at CBS Television Distribution, in Los Angeles is looking for qualified paid Interns for Fall 2008. Please send resume to [email protected] (11/5)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact [email protected] for more information ….

SITUATION WANTED: Passionate & creative market researcher with 12 years exp. seeks to share skills and knowledge w/ companies to grow in challenging consumer landscape. Most recently was VP w/ Top 20 research co. [email protected] (11/7)

SITUATION WANTED: Freelance event planner/mktg director with 8+ yrs of experience in the entertainment/media industry. Available to help w/ event plan’g, proposal writing or mktg prgrm dvlpmnt. [email protected] (11/6)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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