Monday, November 24th, 2008


The Ellen DeGeneres Show
The Place to Laugh. The Place to Dance. The Place for Women 25-54.

All Market Average
+20% Rtg vs Oct 08 TP   +  75% Shr vs Nov 08 LI
New York  WNBC 3pm
+25% Rtg vs Oct 08 TP   +  50% Shr vs Nov 08 LI
Los Angeles KNBC 4pm
+25% Rtg vs Oct 08 TP   +150% Shr vs Nov 08 LI

Source: NSI, WRAP Overnights, Wtg Mrkt Avg, 10/30- 11/20/08, Live Rtg, vs ¼ Hr LI

Cyn opsis


Good morning. It’s Monday, November 24, 2008, and this is your first early morning briefing. 

Apparently confident after its oral arguments in the FOX profanity appeal case, the FCC, with support from the Department of Justice, filed a petition for a writ of certiorari last Wednesday, asking the Supreme Court to overturn the CBS Janet Jackson Super Bowl halftime show decision. The FCC contends last July’s ruling from the Third Circuit Court of Appeals was flimsy. Ruling against the FCC, the lower court took away the FCC’s $550,000 fine to CBS stations saying it was “arbitrary and capricious.” The FCC also asked the Supreme Court to hold this new petition until after a decision is reached in the FOX case.

HALLMARK CHANNEL – The Leader in Original Movie Production


Shake-ups are happening with ABC’s primetime schedule. Last week, ABC announced to the producers of Pushing Daisies, Dirty Sexy Money and Eli Stone it will not order additional episodes of any of the three series. ABC says it might order episodes in the future yet that is considered unlikely, though the network has not officially cancelled any of the three one-hour programs. ABC did order more episodes of Life on Mars and beginning December 11, the series will go into hiatus and Private Practice will move into its time period. Life on Mars will resume January 28 at 10p following Lost which premieres the previous week. In addition, ABC will debut Scrubs on January 6, with two 30m episodes airing back-to-back the first two weeks then falling into the 930p slot. Although, per TV Week, ABC is also toying with the idea of scheduling Scrubs on Tuesdays at 9p, followed by the new Better Off Ted at 930p.

Over on NBC, a couple of shows will change places as Crusoe moves to Saturdays starting December 6 and Lipstick Jungle slides into the 9p Friday slot vacated by Crusoe beginning December 5, cites Variety. Lately, Lipstick Jungle has aired at 10p Fridays and since it has done better than expected in this time period, NBC opted to schedule its four remaining episodes airing them December 5 and 12 and January 2 and 9. On Fridays, Lipstick Jungle will be flanked by Deal or No Deal at 8p and Dateline NBC at 10p.

Members of the Screen Actors Guild may bring Hollywood to its knees a second time this year, as strike talks are looming. Two days of discussions, monitored by federal mediator Juan Carlos Gonzalez, did not produce an agreement between SAG and the Alliance of Motion Pictures and Television Producers. When the two entities parted, SAG offered this statement: “As previously authorized by the National Board of Directors, we will now launch a full-scale education campaign in support of a strike authorization referendum. We will further inform our members about the core, critical issues unique to actors that remain in dispute.” Even though SAG is alluding to a possible strike no actual ballot distribution timeline has been issued and 75% of its 120,000 voting members would have to agree a strike is necessary, which is something SAG leaders in the past have doubted would happen.

Fans of NBC’s The Office can view a larger dose or “producer’s cut” of the November 20 episode via The online-only episode, containing added scenes and extra footage, will be available tomorrow.

Fox is ditching its Saturday morning kids block altogether and will replace it with infomercials come January 2009, according to a report in Variety.  This comes on the heels of news earlier this month that Fox settled its lawsuit with 4Kids Entertainment, which will effectively end the 4KidsTV four-hour Saturday morning kids programming block (8a-12p), currently airing on Fox, at the end of December 2008.  Fox’s new two-hour infomercial block, entitled Weekend Marketplace, will air 10a-12 noon and has been cleared on 95% of Fox affiliates.  The remaining two hours previously included in the 4KidsTV block are being returned to the affiliates.  The 4KidsTV block had provide affiliates with 30 minutes of the FCC mandated three hours a week of kid-targeted educational programming.

Top 10 Weekend Box Office Estimates: November 21-23, 2008
Twilight (Summit Entertainment)                  $70.6 million  opening weekend
Quantum of Solace (Sony)                           $27.4 million 2 wk total $109.5m
Bolt (Buena Vista)                                       $27.0 million  opening weekend
Madagascar: Escape 2 Africa (Paramount/DW) $16.0 million  3 wk total $137.4m
Role Models (Universal)                               $7.2 million  3 wk total $48.0m
Changeling (Universal)                                $2.6 million  5 wk total $31.6m
High School Musical 3: Senior Year (Buena Vista) $2.0 million  5 wk total $86.8m
Zack and Miri Make a Porno (Weinstein Co.)  $1.7 million  4 wk total $29.4m
The Boy in the Striped Pajamas (Miramax)    $1.7 million  3 wk total $2.7 m
The Secret Life of Bees (Fox Searchlight)      $1.3 million  6 wk total $35.6m
Source: Box Office Mojo


The Leader in Original Movie Production

The premiere of Accidental Friendship (2.5 HH rating) pushes Hallmark Channel to #3 in Prime Time.

Source: Nielsen Galaxy Explorer (11/15/08), Live+SD coverage area HH rating, movie premiere program average; ranking among all ad-supported cable networks for Prime Time (8-11p time period average). Subject to qualifications upon request.


Tyra Banks will have a second show on The CW  the first being America’s Next Top Model, and now also moving to the network in September ’09 is her first-run syndicated The Tyra Banks Show. It will be the start of the show’s fifth season.  Distributed by Warner Bros. Domestic Television Distribution and produced by Bankable Productions in association with Telepictures Productions, the one-hour talk show will air in double runs Monday-Friday from 3-4p and 4-5p. The deal allows new episodes of The Tyra Banks Show to air in syndication on its affiliates through the 2008-09 season. Switching places, WBDTD will take Telepictures Productions’ court show Judge Jeanine Pirro into first-run syndication, serving it to stations for fall 2009. The court show is currently airing on The CW in a weekday two-hour programming block from WBDTD at 3-4p followed by The Wayans Bros. and The Jamie Foxx Show at 4-5p.


MTV pulls double duty as a new season of A Shot at Love – aka A Double Shot at Love – comes back December 9 at 10p with twin sisters Rikki and Vikki looking for love among a group of straight guys and lesbians. 495 Productions produces the reality-competition series.


CYNOPSIS DIGITAL – TODAY’S TOP STORY: Musicians and web celebrities gathered en masse for YouTube‘s first-ever live webcast on Saturday including Michael Buckley, and of course Obama Girl. The concert attracted a less-than stellar 700,000 concurrent viewers at its peak according to a TechCrunch analysis of streaming partner Akamai’s active stream data. (MSN’s Live Earth concert reached more than 10 million during its last event, by comparison.) Incidentally Black Eyed Peas front man will also appear in the next Live Earth concert on Dec. 7 at Andheri Sports Complex in Mumbai India, along with Bon Jovi, Roger Waters and a variety of Indian stars.  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Summit Entertainment‘s movie Twilight opened this weekend in 3,419 theaters earning an estimated $70.5 million, according to Box Office Mojo, making it the fourth largest opening ever for November.  Of the total weekend take, the movie grossed $35.8 million on Friday alone to become the second biggest opening day for a non-summer movie, behind Harry Potter and the Goblet of Fire, which rang in at $40.4 million on its opening Friday, November 18, 2005 in 3,858 theaters, per Variety.  The latter also notes that $7 million of Friday’s take came from the Thursday night midnight showings of the movie.  Summit had initially planned to release Twilight on December 12, 2008, but swooped in on the November 21 date when Warner Bros. announced in late summer its plans to shift its release of Harry Potter and the Half-Blood Prince from this weekend until July 17, 2009. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  Germany’s Interior Ministry has banned Hezbollah’s Al-Manar from the country as of November 11.  The government agency stated that the Beirut-based TV station’s programming was not allowed under the German constitution’s Article 9, part of which states that organizations cannot be run with the intention of violating “international understanding.”  As such, all satellite companies in the country cannot air the station.  Al-Manar, which has been banned in the U.S. since 2004, airs via satellite and locally but does not have a German physical presence.  This past weekend, the network’s director stated that the German ban violates global laws in place to protect media freedom.  Full edition: CYN INTERNATIONAL.


Thursday – A18-49 Analysis: CBS held sway over Thursday night with 3.9/10 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS thrived at 8p with Survivor at 4.0/11 with ABC’s Ugly Betty and the average of NBC’s sitcoms My Name Is Earl/Kath & Kim sharing second place at 2.5/7 each. ABC took top honors during 9p as Grey’s Anatomy finished first with 6.1/15 followed by CBS’ CSI at 4.9/12. NBC continued to reign during the 10p time period with ER at 3.5/9 with CBS’ Eleventh Hour at #2 with 2.8/8.

Live + Same Day Household Ratings: Thursday, November 20, 2008 (November Sweep Day 22) time period averages. Source: Nielsen Media Research

CBS: 8.6/14         Survivor: Gabon 7.6/12, CSI 11.3/17, Eleventh Hour 7.0/12

ABC: 6.9/11           Ugly Betty 5.4/9, Grey’s Anatomy 10.0/15, Life on Mars 5.3/9

NBC: 4.8/8            My Name Is Earl 4.2/7, Kath & Kim 3.5/6, The Office 4.9/7, 30 Rock 4.4/7, ER 5.9/10

FOX: 2.8/4           Kitchen Nightmares 2.9/5, Kitchen Nightmares 2.6/4

CW: 2.7/4             Smallville 2.9/5, Supernatural 2.4/4

UNIV: 2.0/3          Cuidado con el Angel 2.2/3, Fuego en la Sangre 2.3/3, La Rosa de Guadalupe 1.6/3

TELE: 0.7/1          Rumbo al Mundial-Honduras vs. Mexico Live 0.6/1, El Rostro de Analia 0.8/1

A18-49: CBS 3.9/10, ABC 3.7/10, NBC 3.3/9, FOX 1.9/5, CW 1.8/5, UNIV 1.5/4, TELE 0.6/2


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This day in History:  1961The Lion Sleeps Tonight became the first African song to hit the Number 1 spot on the American pop chart. The American version, recorded by The Tokens, was a translation of a South African folk song known as “Mbube” or “Wimoweh”.  Okay, sing with me now … “In the jungle the mighty jungle the lion sleep tonight” … yeah, you’ll have that song stuck in your head all morning!

Answer to Yesterday’s Trivia Question: On what TV program did Johnny Carson first team up with Ed McMahon? WHO DO YOU TRUST? (in 1958) Kudos to: Bob Von Kohorn-INVISION Inc./NY; Benjamin J. Newman-CBS Boston’s WBZ-TV/Boston; Howell Edwards-Peachtree Settlement Funding/Boynton Beach, FL; Steve Matela-Eurocinema/Charlotte, NC; Dan Loving-KOCB/KOKH/Oklahoma City; Jack Hodgson-Oklahoma State University/Stillwater, OK; Steve McDonald-KDAF/Dallas; Rich Koz-WCIU/Chicago; Bob Ramsey-KTXL/Sacramento; John Selig-KSWB/San Diego; Caroline Chang-KTVU/KICU/Oakland, CA; Rob Maron-I’m Serious Productions/LA
Today’s Trivia Question:  What was the name of the lurid crime novel written by Detective Ron Harris (Ron Glass) on the sitcom Barney Miller? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MGR, RSRCH PLAN’G & STRATEGY/Hallmark Channel/NY: Resp for supporting Ad Sales by supplying rsrch materials such as ratings estimates, ratings tracks, & competitive spending. Full posting/apply (12/3)

JOB OPENING: DIR COMMUNICATIONS/TLC/MD: Resp for prog publicity, mng nat’l/local mkt branding, work w/outside producers/agents/talent for ntwrk, 7+ yrs. Hands on exp. knowl of TV industry a must. Apply: Req#8642 (11/27)

JOB OPENING: PRODUCER /N. California: Launch edgy reality home makeover series. 4+ years as producer/writer, Excellent project mgmt skills a must. Resume to:

JOB OPENING: DIR AFF SALES /RLTV/MD: Manage distribution sales & affiliate relations efforts, manage staff, 5-10 years prior sales exp within cable & telecom industry pref. with MSO contacts, resume:

JOB OPENING: US DIRECTORS: Major ntwrk background wanted for one of the world’s leading non-fiction prod companies/Toronto. Proven track record in adventure, reality formats. Resume to:

JOB OPENING: MGR/SR MGR RESEARCH/MTV/NYC: 3+ yrs media/mkt res; str primary res/qual/quant sk. Str knwlg TV, media, web, pop cult/trends. Proven PC skills (MS Office). Some travel. EOE/M/F/D/AAP (11/26)

JOB OPENING: PROD, BRANDED ENT/Sundance/NY: Support branded ent mktg process. Pt person for all projs. 4+ yrs prod exp pref. Exc proj mgmt & proven writing skills a must. vod/web/affil sales knwlg a + #7584BR(11/25)

JOB OPENING: PROJECT MGR/Hearst Digital Media/NYC:Work w/ strategic web dvlpmnt /tech projects working to establish/expand services, mng advertising campaigns, and track project performance. Resumes to:

JOB OPENING: MEDIA INDUSTRY BUSINESS SYSTEMS ANALYST: Media Industry Business Systems Analysts. Multiple-NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to:

JOB OPENING: PROG DEV DIRECTOR/NYC:Needed for leading non fiction cable network. 3 month project developing content for network. Must have 3-5 yrs exp in network content dvlpmnt. Please apply to

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROG RESEARCH & ANALYSIS DEPT/Warner Bros. TV: Download overnight ratings from Nielsen, create/maintain various reports tracking series ratings & prgrm test scores.More info: & enter 106581 (12/3)

SPRING INTERNSHIP CREDITS ONLY: Discovery/NYC Hiring Interns across mult depts: Ad Sales, Mkt, Rsrch, Intl, Digital, Prog Dev, HR, Talent + more! Only 10 hrs/wk min. School credits. Apply: ID: 8501 (12/2)

SPRING/INTERNSHIP CREDITS ONLY: Doc prod co. seeks orgnzd/energetic Jrs/Srs as interns hungry & driven to gain exp in fast-paced envir. Specify winter or spring in app. Resp: office, shoot, & post-prod & dvlpmnt assistance. Apply:

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent/NY seeks ART DESIGN & MKTING Intern exp with digital photo editing, mkt research, MS Office, Photoshop, InDesign, and Illustrator; Email

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent, NY seeks MARKETING INTERN: strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email:

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC, Superb Entertainment/NBC Universal: administrative support and script coverage for film/television development company. Apply to

SPRING INTERNSHIP CREDITS ONLY: Burbank Television Enterprises seeks intern-Digital Media Department. Duties: rsrch & edit library episodes, validate titles to ITD & other projects as assigned. Cover letter/resume to

SPRING INTERNSHIP CREDITS ONLY: Burbank Television Enterprises seeks (2) interns-Publicity/Talent Relations Dept. Duties: read publications/online media and attend & asst at functions. Cover letter/resume to

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: ADVERTISING SALES MANAGER/(NY): Interactive and print ad sales leader available. Versatile, revenue generator (5+ yrs industry experience)

SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position: Reality & Hosting Guru seeking a change in career with a top company. Eager to learn & willing to work my way up!

SITUATION WANTED: Seeking F/T or Freelance ops. 9 yrs experience in Entertainment & Technology. Shoots, produces, writes, & designs. Will Travel.

SITUATION WANTED: Exp’d FREELANCE MEDIA BUYER 10+ yrs exp. negotiating R/TV/Cable/Sponsorships/Promotions for a variety of top brands. Contact:

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hisp, & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Avail – contract basis. Email:

SITUATION WANTED: NY CREATIVE MARKETER, PROMOTIONS & EVENT PLANNER with big brand media experience-WB, Bloomberg LP & Scripps Networks. Enthusiastic and dedicated looking for full, part, temp or freelance. Email

SITUATION WANTED: Exp’d ATL based MKTER looking for contract/FT wk. Let me help max. affiliate commitments. Extensive exp. w/ national/local/tradeshow promos & event planning. Will travel!

SITUATION WANTED: Skilled TELEVISION EDITOR w/ extensive exp. editing both long and short form for NBC, HBO, A&E, CBS, Discovery, MTV, PBS and Lifetime to name a few. Reel and resume avail. on request. Contact:

SITUATION WANTED: Adept at adaptations – established novelist and screenwriter will adapt your novel to the screen.

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel.

SITUATION WANTED: Film/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision

SITUATION WANTED: Award-winning WRITER/PRODUCER , animation & new media, available for freelance writing work. Experienced with short-form digital content. Reel & CV: or contact

SITUATION WANTED: Creative internat’l FREELANCE BUSINESS WRITER/JOURNALIST/PR PRO Ind expertise incl: music/ ent; technology & telecom;travel/hospitality; home luxury mkt, etc. Website: or email:

SITUATION WANTED: NY-based WRITER & EDITOR w/exp. in marketing, branding, websites, press releases, collateral & more. References and samples available upon request. Email:

SITUATION WANTED: SPORTS EXECUTIVE: Global Sr. level media professional w/ JD degree. Sell, acquire, strategize, negotiate deals, event producer, versatile & self-directed. E-mail:

SITUATION WANTED: Award winning network FIELD PRODUCER available for long and short form news, lifestyle, documentary, magazine and reality. Will travel nationally and internationally. Contact
attn: Melissa (11/26)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR: Guts + passion + excellence! tons o’ experience connecting w/all kinds of audiences all media. FREE COPY @ contact:

SITUATION WANTED: TV EXEC w station mgmt, programming, syndie sales exp. will be an asset to your co. Expert at team-building. In NY area now but only until wolf comes to door. Expensive to feed him!

SITUATION WANTED: Seasoned COPY EDITOR & WRITER w/extensive exp (over 10 yrs at WB) in mktg, PR and promotional ads and materials. Can provide many writing samples. Seeks freelance or FT. Please contact at

SITUATION WANTED: Creative, smart and enthusiastic PRODUCER with experience producing for VH1, MTV, A&E, and NBC looking for work as a field or show producer. Please email
for resume/reel.(LA) (11/26)

SITUATION WANTED: Did 2008 Internet Profits exceed expectations? Need stronger management to grow revenue w/greater efficiency? Former TV Advertising VP, original Double Click’er & Internet CEO understands your pain.

SITUATION WANTED: RADIO BROADCAST/AUDIO PRODUCER and 20-yr. L.A. based on-air-pro seeks F/T, P/T or freelance work in digital prod./broadcast opers. Top-notch skills/references! Visit or email

SITUATION WANTED: AD NETWORK ARCHITECT: one stop shop! Contract creation, publisher identification, recruitment and management. Increase revenue immediately. Contact:

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER/LA: Five prime time Emmy Awards. National Geographic on NBC and PBS. Discovery, History Channel and MSNBC. Contact email:


SITUATION WANTED: PROGRAM SCHEDULING AND ACQUISITIONS EXECUTIVE seeks return to work! Experienced in Cable, Broadcast, and Distribution. Open and Flexible. Startups a specialty.

SITUATION WANTED: DIRECTOR, CREATIVE DIRECTOR with INTERNATIONAL EXP. Seeking emplymt, 20+ Yrs exp in commercials, motion pictures, music videos, etc. Links to work, reels, and resume aval. on request Email:

SITUATION WANTED: DIGITAL MEDIA GM specializing in P&L and team mgmt seeks short-to-mid-term assignment analyzing/implementing budget/staff/operational changes. 13 yrs online mgmt,Ivy MBA.

SITUATION WANTED: ELITE CASTING DIRECTOR: Renown for Specific Type Casting, & Creating Casting Miracles. Nationwide & Regional. Head of Casting; Major Networks, Cable & New Age Media, Cutting Edge Style.

for rates and specs for Job Openings.

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WHAT’S ON TONIGHT –  Monday, November 24, 2008

ABC: Dancing with the Stars: Finals, Samantha Who?, Boston Legal
AZTECA: Camino a la Fama, Historia Detras del Mito, Al Extremo
CBS: The Big Bang Theory, How I Met Your Mother, Two and a Half Men, Worst Week , CSI: Miami
CW: One Tree Hill [r], One Tree Hill
FOX: Terminator: The Sarah Connor Chronicles, Prison Break
ION: Boston Legal, NCIS, NCIS
MNT: Twilight Zone [r], Twilight Zone [r], Magic’s Biggest Secrets Finally Revealed
NBC: Chuck, Heroes, My Own Worst Enemy
PBS: Antiques Roadshow [r], The Rape of Europa
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego on la Sangre, Cristina

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