Monday, November 24th, 2008


Cynopsis: Kids!


Good morning. It’s Monday, November 24, 2008 and this is your first early morning Kids briefing.  

Summit Entertainment‘s movie Twilight opened this weekend in 3,419 theaters earning an estimated $70.5 million, according to Box Office Mojo, making it the fourth largest opening ever for November.  Of the total weekend take, the movie grossed $35.8 million on Friday alone to become the second biggest opening day for a non-summer movie, behind Harry Potter and the Goblet of Fire, which rang in at $40.4 million on its opening Friday, November 18, 2005 in 3,858 theaters, per Variety.  The latter also notes that $7 million of Friday’s take came from the Thursday night midnight showings of the movie.  Summit had initially planned to release Twilight on December 12, 2008, but swooped in on the November 21 date when Warner Bros. announced in late summer its plans to shift its release of Harry Potter and the Half-Blood Prince from this weekend until July 17, 2009.

And on that note … Summit Entertainment officially gets going on the movie adaptation of New Moon, the second title in author Stephenie Meyer’s Twilight series.  I doubt the blood will drain from your face when I tell you that Robert Pattinson (Edward) and Kristen Stewart (Bella) will reprise their roles for the film  and please stop shrieking now.


Fox is ditching its Saturday morning kids block altogether and will replace it with infomercials come January 2009, according to a report in Variety.  This comes on the heels of news earlier this month that Fox settled its lawsuit with 4Kids Entertainment, which will effectively end the 4KidsTV four-hour Saturday morning kids programming block (8a-12p), currently airing on Fox, at the end of December 2008.  Fox’s new two-hour infomercial block, entitled Weekend Marketplace, will air 10a-12 noon and has been cleared on 95% of Fox affiliates.  The remaining two hours previously included in the 4KidsTV block are being returned to the affiliates.  The 4KidsTV block had provide affiliates with 30 minutes of the FCC mandated three hours a week of kid-targeted educational programming.

Today marks the first day of Thanks-For-Giving Week on Sprout.  The 24/7 preschool service will celebrate people to be thankful for during its daily morning show, The Sunny Side Up Show (9a), which will include visits outside the studio with a farmer, police officer, school teacher and firefighter.

The animated special My Friends Tigger & Pooh Super Sleuth Christmas Movie is set to premiere Saturday, December 6, 8:30-9:15a during Playhouse Disney, Disney Channel’s preschool programming block.

Televix Entertainment picks up the Latin American broadcast and home video distribution rights for Amberwood Entertainment‘s CGI animated series RollBots (26×30).  RollBots is slated to premiere on in the US on CW4Kids and in Canada on YTV this coming February 2009.

Beginning this month, the Lessons and Lyrics music segments and program clips of Rogar Studios‘ preschool series Sheira & Loli’s Dittydoodle Works are available on KOL Jr., AOL’s K2-5 targeted site.  KOL Jr. is also offering Dittydoodle Works coloring pages and a link to the public television series’ official website (  Additionally, Rogar has also launched its new Lessons in the Lyrics System (L.I.T.L.S.), a music-based learning system that includes episodes on DVD, a CD of songs, activity book etc., which is available via an infomercial (1×60 seconds) airing on kid-targeted TV nets and at


Scholastic will publish a new 10 book series, entitled Rebel Force, and based on the first Star Wars movie star Wars Episode IV: A New Hope (1977), according to Publishers Weekly.  Set just after Episode IV, the first title in the K9-12 targeted book series, Rebel Force #1: Target, will be released in January 2009, along with Rebel Force #2: Hostage, with a new title released every four months through September 2011.  A longtime Star Wars licensee, Scholastic also publishers several other Star Wars books, including the Clone Wars books, a pop-up book and movie tie-ins.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 21-23, 2008:
Twilight (Summit Entertainment) PG-13                               Opening Weekend $70.6m
Quantum of Solace (Sony / Columbia) PG-13                        $27.4m-2 wk total $109.5m
Bolt (Buena Vista) PG                                                         Opening Weekend $27.0m
Madagascar: Escape 2 Africa (Paramount (DreamWorks)) PG $16.m-3 wk total $137.4m
High School Musical 3: Senior Year (Buena Vista) G               $2.0m-5 wk total $86.8m
The Boy in the Striped Pajamas (Miramax) PG-13                  $1.7m-3 wk total $2.7m
The Secret Life of Bees (Fox Searchlight) PG-13                    $1.3m-6 wk total $35.6m
Fireproof (Samuel Goldwyn) PG                                           $900,000-9 wk total $31.5m
Eagle Eye (Paramount (DreamWorks)) PG-13                        $680,000-9 wk total $99.8 m
The Haunting of Molly Hartley (Freestyle Releasing) PG-13     $470,000-4 wk total $13.3m
Source: Box Office Mojo


Dr. Helen Boehm, a longtime consultant on education content for kid’s entertainment and products, launches FCC Ready, a kid’s entertainment 


Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 11/10-11/16/2008 , 6a-6a:
K2-11                                             Total Delivery (000)
NICK:    iCarly Movie: iGo to Japan (11/10; 7-8:30p)  2926
DSNY*: Hannah Montana (11/16; 8p)                        2647
DSNY*: Suite Life on Deck (11/14; 8p)                      2461
NICK:    iCarly (11/15; 8p)                                        2392
NICK:    iCarly (11/10; 6:30p)                                   2378
NICK:    iCarly (11/19; 6p)                                        2374
NICK:    SpongeBob SquarePants (11/14; 5:30p)        2353
NICK:    iCarly Movie: iGo to Japan (11/12; 6:30-8p)  2302
DSNY*: Suite Life on Deck (11/14; 7:30p)                 2269
NICK:    iCarly Movie: iGo to Japan (11/11; 4-5:30p)  2263
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 11/10-11/16/2008 , 6a-6a:
K6-11                                              Total Delivery (000)
NICK:    iCarly Movie: iGo to Japan (11/10; 7-8:30p)  2314
DSNY*: Hannah Montana (11/16; 8p)                        2241
DSNY*: Suite Life on Deck (11/14; 8p)                      2067
DSNY*: Suite Life on Deck (11/14; 7:30p)                 1871
NICK:    iCarly (11/15; 8p)                                       1865
NICK:    iCarly (11/10; 6:30p)                                  1780
NICK:    iCarly (11/10; 6p)                                       1752
DSNY*: Suite Life on Deck (11/14; 7p)                      1711
NICK:    iCarly Movie: iGo to Japan (11/12; 6:30-8p)  1708
NICK:    iCarly Movie: iGo to Japan (11/11; 4-5:30p)  1703
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 11/10-11/16/2008 , 6a-6a:
Tweens 9-14                                    Total Delivery (000)
DSNY*: Hannah Montana (11/16; 8p)                         2137
DSNY*: Suite Life on Deck (11/14; 8p)                       1885
NICK:    iCarly Movie: iGo to Japan (11/10; 7-8:30p)   1875
DSNY*: Suite Life on Deck (11/14; 7:30p)                  1720
NICK:    iCarly (11/10; 6p)                                        1584
NICK:    iCarly (11/15; 8p)                                        1548
DSNY*: Wizards of Waverly Place (11/16; 8:30p)        1487
NICK:    iCarly (11/10; 6:30p)                                    1474
DSNY*: Suite Life on Deck (11/14; 7p)                       1467
NICK:    True Jackson, VP (11/10; 8:30p)                   1443
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 11/10-11/16/2008 , 6a-6a:
Teens 12-17                                                            Total Delivery (000)
FOX:       Simpsons (11/16; 9-9:31p)                                                1207
FOX:       Family Guy (11/16; 7:59-8:30p)                                         1059
FOX:       American Dad (11/16; 9:31-10p)                                        1037
DSNY*:   Hannah Montana (11/16; 8p)                                              1033
COMEDY: Jeff Dunham’s Very Special Christmas Special (11/16, 9-10p) 955
DSNY*:   Suite Life on Deck (11/14; 8p)                                              939
NICK:      iCarly (11/10; 6p)                                                               925
NICK:      iCarly Movie: iGo to Japan (11/11; 4-5:30p)                          898
DSNY*:   Suite Life on Deck (11/14; 7:30p)                                         879
NICK:      iCarly Movie: iGo to Japan (11/10; 7-8:30p)                          871
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Answer to Yesterday’s Trivia Question:  Who is Timmy’s evil baby-sitter in Nickelodeon’s The Fairly Odd Parents?   VICKY Kudos to: Tina Waganer-Tina and Friends/Eldersburg, MD; Alexis Taylor-TLC/Silver Spring, MD; Bridget Brady-WETA/Washington, DC; Charles Lippert/Fairfield, OH; Emmy Johnston-MTV Networks/Chicago, IL; Ariana Brill-UC Davis/CA; Beth Blenz-Clucas-Sugar Mountain PR/Portland, OR; Randee deMar-Palisades Media Group/CA; Izzy Neis-Six Degrees Games/LA

Today’s Trivia Question:  What is the name of snarky cartoon cat Garfield’s teddy bear and sleeping companion? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MGR, RSRCH PLAN’G & STRATEGY/Hallmark Channel/NY: Resp for supporting Ad Sales by supplying rsrch materials such as ratings estimates, ratings tracks, & competitive spending. Full posting/apply (12/3)

JOB OPENING: DIR COMMUNICATIONS/TLC/MD: Resp for prog publicity, mng nat’l/local mkt branding, work w/outside producers/agents/talent for ntwrk, 7+ yrs. Hands on exp. knowl of TV industry a must. Apply: Req#8642 (11/27)

JOB OPENING: PRODUCER /N. California: Launch edgy reality home makeover series. 4+ years as producer/writer, Excellent project mgmt skills a must. Resume to: [email protected] (11/27)

JOB OPENING: DIR AFF SALES /RLTV/MD: Manage distribution sales & affiliate relations efforts, manage staff, 5-10 years prior sales exp within cable & telecom industry pref. with MSO contacts, resume: [email protected] (11/26)

JOB OPENING: US DIRECTORS: Major ntwrk background wanted for one of the world’s leading non-fiction prod companies/Toronto. Proven track record in adventure, reality formats. Resume to: [email protected] (11/26)

JOB OPENING: MGR/SR MGR RESEARCH/MTV/NYC: 3+ yrs media/mkt res; str primary res/qual/quant sk. Str knwlg TV, media, web, pop cult/trends. Proven PC skills (MS Office). Some travel. EOE/M/F/D/AAP (11/26)

JOB OPENING: PROD, BRANDED ENT/Sundance/NY: Support branded ent mktg process. Pt person for all projs. 4+ yrs prod exp pref. Exc proj mgmt & proven writing skills a must. vod/web/affil sales knwlg a + #7584BR(11/25)

JOB OPENING: PROJECT MGR/Hearst Digital Media/NYC:Work w/ strategic web dvlpmnt /tech projects working to establish/expand services, mng advertising campaigns, and track project performance. Resumes to: [email protected] (11/25)

JOB OPENING: MEDIA INDUSTRY BUSINESS SYSTEMS ANALYST: Media Industry Business Systems Analysts. Multiple-NYC: Exp. w/ad sales, traffic, programming, production, rights mgmt. and requirements gathering. Use case development a plus. Apply to: [email protected] (11/25)

JOB OPENING: PROG DEV DIRECTOR/NYC:Needed for leading non fiction cable network. 3 month project developing content for network. Must have 3-5 yrs exp in network content dvlpmnt. Please apply to [email protected] (11/25)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

WINTER/SPRING INTERNSHIP CREDITS ONLY: PROG RESEARCH & ANALYSIS DEPT/Warner Bros. TV: Download overnight ratings from Nielsen, create/maintain various reports tracking series ratings & prgrm test scores.More info: & enter 106581 (12/3)

SPRING INTERNSHIP CREDITS ONLY: Discovery/NYC Hiring Interns across mult depts: Ad Sales, Mkt, Rsrch, Intl, Digital, Prog Dev, HR, Talent + more! Only 10 hrs/wk min. School credits. Apply: ID: 8501 (12/2)

SPRING/INTERNSHIP CREDITS ONLY: Doc prod co. seeks orgnzd/energetic Jrs/Srs as interns hungry & driven to gain exp in fast-paced envir. Specify winter or spring in app. Resp: office, shoot, & post-prod & dvlpmnt assistance. Apply: [email protected] (11/27)

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent/NY seeks ART DESIGN & MKTING Intern exp with digital photo editing, mkt research, MS Office, Photoshop, InDesign, and Illustrator; Email [email protected] (11/27)

SPRING/INTERNSHIP CREDITS ONLY: Big Tent Ent, NY seeks MARKETING INTERN: strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email: [email protected] (11/27)

WINTER/SPRING INTERNSHIP CREDITS ONLY: NYC, Superb Entertainment/NBC Universal: administrative support and script coverage for film/television development company. Apply to [email protected] (11/26)

SPRING INTERNSHIP CREDITS ONLY: Burbank Television Enterprises seeks intern-Digital Media Department. Duties: rsrch & edit library episodes, validate titles to ITD & other projects as assigned. Cover letter/resume to [email protected] (11/26)

SPRING INTERNSHIP CREDITS ONLY: Burbank Television Enterprises seeks (2) interns-Publicity/Talent Relations Dept. Duties: read publications/online media and attend & asst at functions. Cover letter/resume to [email protected] (11/26)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: ADVERTISING SALES MANAGER/(NY): Interactive and print ad sales leader available. Versatile, revenue generator (5+ yrs industry experience) [email protected] (12/3)

SITUATION WANTED: Seeking EXECUTIVE ASSISTANT Position: Reality & Hosting Guru seeking a change in career with a top company. Eager to learn & willing to work my way up! [email protected] (12/3)

SITUATION WANTED: Seeking F/T or Freelance ops. 9 yrs experience in Entertainment & Technology. Shoots, produces, writes, & designs. Will Travel. [email protected] (12/3)

SITUATION WANTED: Exp’d FREELANCE MEDIA BUYER 10+ yrs exp. negotiating R/TV/Cable/Sponsorships/Promotions for a variety of top brands. Contact: [email protected] (12/3)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hisp, & sales experience. Let me be your “Remote RD” for competitive, one-sheets, breakouts, Nielsen probs, etc. Avail – contract basis. Email: [email protected] (12/2)

SITUATION WANTED: NY CREATIVE MARKETER, PROMOTIONS & EVENT PLANNER with big brand media experience-WB, Bloomberg LP & Scripps Networks. Enthusiastic and dedicated looking for full, part, temp or freelance. Email [email protected] (12/2)

SITUATION WANTED: Exp’d ATL based MKTER looking for contract/FT wk. Let me help max. affiliate commitments. Extensive exp. w/ national/local/tradeshow promos & event planning. Will travel! [email protected] (12/2)

SITUATION WANTED: Skilled TELEVISION EDITOR w/ extensive exp. editing both long and short form for NBC, HBO, A&E, CBS, Discovery, MTV, PBS and Lifetime to name a few. Reel and resume avail. on request. Contact: [email protected] (12/2)

SITUATION WANTED: Adept at adaptations – established novelist and screenwriter will adapt your novel to the screen. [email protected] (11/27)

SITUATION WANTED: ASSOCIATE PRODUCER or ASSOCIATE STORY PRODUCER (L.A.), 9+ yrs in all aspects of production, exp. in reality, inc. game, & scripted. Valid passport – willing to travel. [email protected] (11/27)

SITUATION WANTED: Film/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (11/27)

SITUATION WANTED: Award-winning WRITER/PRODUCER , animation & new media, available for freelance writing work. Experienced with short-form digital content. Reel & CV: or contact [email protected] (11/27)

SITUATION WANTED: Creative internat’l FREELANCE BUSINESS WRITER/JOURNALIST/PR PRO Ind expertise incl: music/ ent; technology & telecom;travel/hospitality; home luxury mkt, etc. Website: or email: [email protected] (11/27)

SITUATION WANTED: NY-based WRITER & EDITOR w/exp. in marketing, branding, websites, press releases, collateral & more. References and samples available upon request. Email: [email protected] (11/26)

SITUATION WANTED: SPORTS EXECUTIVE: Global Sr. level media professional w/ JD degree. Sell, acquire, strategize, negotiate deals, event producer, versatile & self-directed. E-mail: [email protected] (11/26)

SITUATION WANTED: Award winning network FIELD PRODUCER available for long and short form news, lifestyle, documentary, magazine and reality. Will travel nationally and internationally. Contact [email protected] attn: Melissa (11/26)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR: Guts + passion + excellence! tons o’ experience connecting w/all kinds of audiences all media. FREE COPY @ contact: [email protected] (11/26)

SITUATION WANTED: TV EXEC w station mgmt, programming, syndie sales exp. will be an asset to your co. Expert at team-building. In NY area now but only until wolf comes to door. Expensive to feed him! [email protected] (11/26)

SITUATION WANTED: Seasoned COPY EDITOR & WRITER w/extensive exp (over 10 yrs at WB) in mktg, PR and promotional ads and materials. Can provide many writing samples. Seeks freelance or FT. Please contact at [email protected] (11/26)

SITUATION WANTED: Creative, smart and enthusiastic PRODUCER with experience producing for VH1, MTV, A&E, and NBC looking for work as a field or show producer. Please email [email protected] for resume/reel.(LA) (11/26)

SITUATION WANTED: Did 2008 Internet Profits exceed expectations? Need stronger management to grow revenue w/greater efficiency? Former TV Advertising VP, original Double Click’er & Internet CEO understands your pain. [email protected] (11/26)

SITUATION WANTED: RADIO BROADCAST/AUDIO PRODUCER and 20-yr. L.A. based on-air-pro seeks F/T, P/T or freelance work in digital prod./broadcast opers. Top-notch skills/references! Visit or email [email protected] (11/26)

SITUATION WANTED: AD NETWORK ARCHITECT: one stop shop! Contract creation, publisher identification, recruitment and management. Increase revenue immediately. Contact: [email protected] (11/25)

SITUATION WANTED: DOCUMENTARY PRODUCER, DIRECTOR, WRITER/LA: Five prime time Emmy Awards. National Geographic on NBC and PBS. Discovery, History Channel and MSNBC. Contact email: [email protected] (11/25)


SITUATION WANTED: PROGRAM SCHEDULING AND ACQUISITIONS EXECUTIVE seeks return to work! Experienced in Cable, Broadcast, and Distribution. Open and Flexible. Startups a specialty. [email protected] (11/25)

SITUATION WANTED: DIRECTOR, CREATIVE DIRECTOR with INTERNATIONAL EXP. Seeking emplymt, 20+ Yrs exp in commercials, motion pictures, music videos, etc. Links to work, reels, and resume aval. on request Email: [email protected] (11/25)

SITUATION WANTED: DIGITAL MEDIA GM specializing in P&L and team mgmt seeks short-to-mid-term assignment analyzing/implementing budget/staff/operational changes. 13 yrs online mgmt,Ivy MBA. [email protected] (11/25)

SITUATION WANTED: ELITE CASTING DIRECTOR: Renown for Specific Type Casting, & Creating Casting Miracles. Nationwide & Regional. Head of Casting; Major Networks, Cable & New Age Media, Cutting Edge Style. [email protected] (11/25)

E-mail [email protected] for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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