Monday, November 16th, 2009

Cynopsis: DIGITAL


Good morning, it’s Monday, November 16, 2009, and this is your first early morning digital briefing.

Literally minutes before a court-imposed deadline, Google, the Authors Guild and the Association of American Publishers have returned with a revised settlement agreement that establishes a framework to allow Google to distribute millions of out-of-print book online. The changes address concerns from rights holders and authors – scaling back the number of countries covered by the pact to include only books either registered with the U.S. Copyright Office or published in the U.K., Australia, or Canada ­- while establishing new protections for potential rights-holders and authors. Google has also now written in a revenue split into the agreement. Book retailers such as Amazon, Barnes & Noble or local bookstores will be able to sell consumers online access to the out-of-print books with rightsholders receiving 63% of the split and retailers keeping the majority of the remaining 37% – equal to the share that Google retains. The DOJ is expected to comment on the modifications in the coming weeks.


TV may be made available Everywhere in the coming months, but don’t expect it to be available for free, according to comments made Disney CEO Robert Iger during the company’s conference call last week. The company, which recently named Rich Ross to head its movie studio, has had a tough year at the box office but has been buoyed by the performance of its TV networks including ABC, ESPN and Disney Channel.
is doing away with its live digital anchor-hosted newscasts from today, instead shifting its focus to streaming live events and producing original video packages, per WebNewser. The move will result in the elimination of some jobs including anchors Reggie Aqui, Nicole Lapin, Naamua Delaney and Melissa Long.
History has launched History International HD, a new 24-hour high definition television simulcast network, joining the existing AETN HD lineup that currently includes History HD, A&E HD, Bio HD, CI HD, Lifetime HD and LMN HD. HI HD launches this month in Time Warner’s New York City and Los Angeles markets, Brighthouse’s Tampa and Orlando markets and Cox’s Kansas and Arkansas systems.


Media center software provider Boxee has signed a deal with a consumer electronics firm to produce the first “Boxee Inside” set top box, according to a company blog post. The start-up will show mockups of the box at the upcoming Boxee Beta Unveiling event in Brooklyn, NY on Dec 7.
Hollywood’s most prolific comedy director/producer Judd Apatow (The 40 Year-Old Virgin, Knocked Up) will drop by the Funny or Die writers’ room to answer fan-submitted questions on his latest film “Funny People,” coming out on DVD and Blu-ray on Nov. 24. The live chat will be held at on Wednesday, Nov 18 from 12:30-1:00 pm PT.


Advanced Advertising & Interactive Television Research
Available to all Cyn opsis Media

Cyn opsis Media conducted a study to understand the progress being made in
Advanced Advertising and iTV solutions.

In partnership with Ensequence, WE tv, Wedding Central, & Comcast Spotlight, Cyn opsis Media is providing our readers with the understandings & findings of this industry-wide investigation.

Click to download the Research Study Executive Summary.



Video platform providers Ooyala is announcing an extensive partnership with video ad delivery specialist YuMe this morning to help publishers monetize live online video streams. Ooyala’s Backlot dashboard interface will now include an option to specify ad insertion points for YuMe overlays when publishing a live video stream. Ooyala premium content customers will be able to receive overlay ads from major brands within their live video streams, providing a new way to monetize events that attract huge numbers but have failed to be adequately monetized. YuMe, which added the ability to support dynamic ad insertion back in 2007, claims it serves over 15 million in-stream video ads daily for more than 500 publishers.
Auto advertising may finally pull out of its tailspin in next couple of years as online plays an increasingly important role, according to a new report from Borrell Associates. Digital spending accounted for 5.2% of all ad dollars spent in 2009 but that share is expected to grow to 11.4% or $4.3 billion next year. In-cinema auto advertising will grow at an even faster clip, up 18% to $77.3 million.


Rupert Murdoch’s promise to remove News Corp.’s articles from Google’s search service will come to fruition sooner rather than later ­­- in a matter of “months,” according to comments made by News Corp. Chief Digital Officer Jonathan Miller at a conference in Monaco covered by the UK Telegraph


Publishers must act fact to change their business models and take advantage of new opportunities offered by advances in digital distribution, according to new white paper by research firm StrategyEye. Publishers should take note that:

  • Google, aggregators (and now Twitter) increasingly ‘decide’ which sources audiences are directed towards – and will take a growing slice of available advertising pie
  • New blogs, aggregators, micro-sites and Twitter subscribers are all crowding out mainstream sources – and in many cases breaking or, at least, virally spreading news
  • Future value of traditional brands to next generation of audiences is highly uncertain
  • Large editorial journalist bases are expensive and out of tune with new world – a shift to a blend of ‘investigative’ writers and ‘curator’ writers is needed to save costs and deliver as modern users want
  • Users demanding personalization and centralized access to relevant content
  • By leveraging the iTunes billing account, Apple has proved it can convince consumers to buy apps with micropayments through its tied iPhone applications store

Top 10 Parent Companies/Divisions – October 2009
Parent Company   Unique Audience  Time per Person
                                (000)              (hh:mm:ss)
1 Google                  156,635              2:34:50
2 Microsoft               138,773              2:06:16
3 Yahoo!                  134,745              3:06:11
4 Facebook              107,482              6:09:48
5 AOL LLC                 91,205              2:30:32
6 News Corp. Online   79,817             1:28:46
7 InterActiveCorp       71,310             0:16:52
8 eBay                       66,191            1:25:29
9 Amazon                  63,372             0:26:11
10 Wikimedia Found.   62,084             0:17:07
Source: The Nielsen Company
Average U.S. Internet Usage, Combined Home & Work – October 2009
Metrics                                                    Oct-09
Sessions/Visits per Person                            53
Domains Visited per Person                          87
Web Pages per Person                             2,645
PC Time per Person                            67:49:39
Duration of a Web Page Viewed             0:00:58
Active Digital Media Universe          196,637,941
Current Digital Media Universe Est   233,964,000
Source: The Nielsen Company


Netbook market leader Acer has released a model that runs on either Windows XP or Google’s Android mobile operating system, now available on The Acer AOD250-1613 features a 10.1-inch screen, 1GB of RAM and retails for only $350.
Dell confirmed plans to sell a smartphone designed to serve Brazil and the burgeoning Chinese market. The Mini 3 handset, also running on Android, will be available through China Mobile and Claro.


Lion Television Inc. has upped production executive Allison Corn to the newly created position of VP/Production and Development.


Apple caught flack last week when it rejected the clever Bobble Rep iPhone app from Mad Magazine’s Ray Griggs, which provides large-headed caricatures and contact info for all 540 U.S. Senators and Representatives. Shake the phone and the oversized heads weave and bob. (The reason given was that it was “defamatory” to the poor politicians – really? Political cartoons have been around as long as the printing press!) The negative publicity might have something to do with it reversing course, as the 99 cent app has now been approved. The App store’s seemingly draconian standards for approving applications have come under fire for being random, and at times, anti-competitive. But now that the Justice department is watching, it would seem that a sufficient blast of negative publicity can get spurned developers a second shot.  


Tune-In, Ratings, & Influentials Advertising Alert!
With 55,000 subscribers, Cynopsis readers are media execs from every corner of the business.

Drive Tune-In – Cynopsis delivers!
Ratings success – Cynopsis delivers!
Buzz from reaching Influencers – Cynopsis delivers!

1st thing each morning, in a fast, fresh format – the media industry will start the day with your message.

Impactful Ad Campaigns, Events, Special Projects
To start reaching decision-makers directly, contact Chuck Bolkcom – [email protected] , 646.468.6180

Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

Cynopsis Media Facebook Page here – all of our Job Listings and Top Stories reported here first!

Cynopsis Ad Sales:
Chuck Bolkcom, Pres/COO – 646-468-6180 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Member of Interactive Advertising Bureau (iab)

To subscribe to any Cynopsis edition(s) click here
To unsubscribe , click here or click the button at the end of this email.

Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: DIR AFFILIATE SALES & MARKETING/HALLMARK CHANNEL/NY: Increase distribution for Hallmark Channels; please see full posting and apply at (11/21)

JOB OPENING: MGR DIGITAL ADSALES FINANCE/ min. 5 yrs ad sales financial exp. Respon. for fin. analysis of digital metrics. Strong business partner exp. Ad Servers/Yield systems req. Res + CL to [email protected]. EOE (11/21)

JOB OPENING: STRATEGIC MKTG MGR/(USA)/NBCU/NY: Devel. & execute revenue generating, multi-platform mktg opportunities for potential & current clients, support USA network’s sales goals. BA 5 yrs exp. , #1109143 (11/20)

JOB OPENING: DIRECTOR, MARKETING PARTNERSHIPS/Nat’l Geo Channel, DC. Lead/develop promo partnerships. BA & 7yrs exp & cable network pref. Apply job# FNG17451 (11/20)

JOB OPENING: EXEC PROD/NYC: Proven track rec to lead prod arm of NYC post shop. Resp for successful completion of projs across all mediums. Bring proven leadership skills to all phases of prod thru post. Res: [email protected] (11/19)

JOB OPENINGS:  (2) DIR, SALES & ACCT MGR/The Hotel Networks/Chicago: 3+ yrs Ad Sales Exp, OOH/Dig-Place Based+, Creative, Aggressive, Proven Sales Pro, Exp w/ Sales Promo, Excel Comm Skills, Self-Motivated. [email protected] (11/18)

JOB OPENINGS:   MGR, STANDRD PRACTICES/RADIO DISNEY/BURBANK: Revw commercial copy/audio for policy compliance. Revw lyrics, video, sweepstakes, online content. Knwldg kids issues, COPPA, CARU, FCC, radio. 212770 (11/18)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIPS CREDIT ONLY: Rock Ridge Music/Newark NJ: call tour promoters & retail stores, work directly w/RRM staff & artists, Internet promo/research, computer savvy, familiar w/social networking sites [email protected] (11/20)

SPRING INTERNSHIP CREDITS ONLY:  Trylon SMR (, a NYC PR agency, is seeking a Spring intern that has familiarity with the media industry and tech sector, and strong internet skills. [email protected] (11/17)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DESIGN, ILLUSTRATION & ART DIRECTION (NYC)20 years experience working concept through completion. Portfolio: Email: [email protected] (11/21)

SITUATION WANTED: DESIGN, ILLUSTRATION, WEBSITE, VIDEO EDITING & ART DIRECTION (LA) Extensive industry experience.  Portfolio: / Email: [email protected] (11/21)

SITUATION WANTED: EXPERIENCED FINANCIAL AND TURNAROUND EXECUTIVE – Over 20 years experience. Seeks challenging situation at broadcast/internet/print media company. [email protected] (11/20)

SITUATION WANTED: PRODUCER/WRITER/EDITOR(LA)10+ yrs in news, reality, features, docs, clip shows w/ ESPN, HBO, E! Ent., NFL Net, TruTV. Field and story producer, final cut/avid exp, great w/ deadlines & talent [email protected] (11/20)

SITUATION WANTED:CONTRACT MANAGER/ADMINISTRATOR: 10 yrs Contract/Sales Admin: avails, reporting, etc.; looking to work out of home office, or in the NY area. Contact e-mail: [email protected] (11/20)

SITUATION WANTED:CAMERA OPERATOR/LA Based… MTV, TRUTV, ABC, Watch my reel at: Contact email: [email protected] (11/20)

SITUATION WANTED: BIZ & LEGAL AFFAIRS ATTY: seeks studio position/10+ yrs exp/new media, content licensing, IP, rights mgt, use of name & likeness/ [email protected] (11/20)

SITUATION WANTED: MARKETING MANAGER/LA with exp in independent film, home entertainment, television and entertainment partnerships seeks opportunity to make a difference for the right company. Email for resume. [email protected] (11/20)

SITUATION WANTED:  EIC/Line Prod/Dir.Ops. 10+yrs Versed in: live, synd, news, reality, lg. event sports & Ent. Budgeting Lg & sm. Exc. org. skills, Movie Magic, & union contracts.  At ease in fast paced control room envir. [email protected] (11/19)

SITUATION WANTED:  MEDIA SALES/MARKETING MANAGER/LA: 15+ years experience in educational, documentary, advertising media sales.True Closer!!!!!  [email protected] (11/18)

SITUATION WANTED:  EIC/Line Prod/Dir.Ops. 10+yrs Versed in: live, synd, news, reality, lg. event sports & Ent. Budgeting Lg & sm. Exc. org. skills, Movie Magic, & union contracts.  At ease in fast paced control room envir.[email protected]  (11/18)

SITUATION WANTED:CAMERA OPERATOR/LA Based: MTV, TRUTV, ABC, Watch my reel at: Contact email: [email protected]  (11/17)

SITUATION WANTED: PRODUCER/WRITER/DIRECTOR (NY) Ultra-creative, award winning, all formats, all genres, all major networks and major cable. Fast, frugal and fun! [email protected] (11/17)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Cynopsis Media LLC
One Corporate Drive, Suite 724
Shelton, CT 06484

All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2009


Related Stories

03/27/23: Cynopsis Media Tech Update

internet tech


03/27/23: “You” renewed for fifth and final season

"You" renewed for fifth and final season

  A CYNOPSIS MESSAGE FROM SCRIPPS NETWORKS LEADERS IN STREAMING ION, Court TV, ION Mystery, Scripps News, Bounce XL, Grit Xtra, and ION Plus Scripps Networks’ Connected TV Brands are distributed on every major platform: Amazon Freevee, Pluto TV, Roku, Samsung TV Plus, Tubi, Vizio WatchFree, and more! ION is one of the most viewed […]

03/26/23: Cynopsis Jobs


ACCOUNT EXECUTIVE FETV NYC Represent FETV and FMC to media community via ongoing communications & relationship building. Maintain & develop strong working relationships w/both agencies & internal departments in support of sales efforts. Work w/sales management and pricing & planning to achieve quarterly revenue goals. 5+ yrs media sales exp. preferably in cable TV. Full […]

03/24/23: Good news for “Accused”

Good news for "Accused"

Friday March 24, 2023 Today’s Premieres Apple TV+: My Kind of Country Disney: Secrets of Sulphur Springs at 8p; Saturdays at 9p Hulu: Up Here Netflix: Love Is Blind; I Am Georgina Sunday’s Premieres CNN: Eva Longoria: Searching for Mexico at 10p Fox: HouseBroken at 9:30p Fyi: Barrett-Jackson: REVVED UP at 10p Hallmark Channel: Ride […]

03/23/23: Game Developers Conference in San Francisco

  Thursday March 23, 2023 Good morning! It’s Thursday and this is your early morning Esports and gaming brief. Stinging rain, bike valet stations and long lunch lines at Chipotle have made for a feisty atmosphere at the 2023 Game Developers Conference in San Francisco this week, which is hosting tens of thousands of attendees. […]