Cynopsis: Kids!
11/12/07
Good morning. It’s Monday, November 12, 2007, and this is your first early morning.
Vuze, the online entertainment platform, has inked a content deal with PBS to provide selected PBS programming on a download-to-own basis. Vuze is now offering PBS programs including PBS Kids programs such as Caillou and Teletubbies, as well as History Detectives, NOVA, and Scientific American Frontiers, as well as programming from selected local PBS stations. This deal comes just as PBS enters into a similar deal with BitTorrent.
Once there was just the “Me” generation, now there is the “Mii” generation you know the customizable cartoon-like Nintendo Wii characters (like avatars). Well, know what I’m talking about or not, yesterday Nintendo launched the Check Mii Out Channel, where folks can show-off their Mii creations and vote on those showcased there. Wii users, with units connected to the internet, can download the free Mii channel from WiiWare section of the Wii Shop Channel. Some of the celebrity Mii characters that I’ve seen in the past and over the weekend are pretty funny, and oddly accurate.
Atari releases the new videogame Asterix at the Olympic Games for PlayStation 2, Nintendo DS, Wii and PC in Europe. Based on the upcoming live-action Asterix movie of the same name, the game features live-action elements from the movie and CG animated content as well. Developed by Etranges Libellules, in collaboration with Asterix licensor Les Editions Albert Rene and the movie production company La Petite Reine, both the movie and game are, of course, based on the famous Asterix comics. The Wii, PS2 and PC versions of the game features two gameplay modes, the adventure mode follows the story playing as either Asterix or Obelix, while the antique mode lets players play as any one of 12 characters and go head to head with other players (online or in-person). The Nintendo DS game players take the role of either Asterix or Obelix through more than 120 sporting challenges to become the ultimate victor. The movie, Asterix at the Olympic Games, is set to open in Europe in early 2008.
Correction : The new series, Dad’s In The Attic, is actually a Breakout Films, Muse Entertainment, and Summit Crescent Productions co-production produced in association with Canada’s YTV and France 2. It was incorrectly listed here last week.
MORE KIDS STUFF
Warner Bros. Home Entertainment completes a deal to acquire UK-based TT Games, which is comprised of game developer, Traveller’s Tales, as well as TT Games Publishing, which publishes the LEGO Star Wars videogames and Bionicle Heroes among others. TT Games’ first two LEGO video games, LEGO Stars Wars: The Videogame (2005) and LEGO Star Wars 2: The Original Trilogy (2006), have sold 12+ million copies worldwide, and has just released LEGO Star Wars: The Complete Saga. TT Games holds the worldwide rights to develop LEGO video games, including LEGO Batman and LEGO Indiana Jones, both based on the respective movie franchises.
Nickelodeon & Viacom Consumer Products and Shutterfly, Inc. have entered into a license deal to create and distribute a new line of Shutterfly products, featuring Nickelodeon characters including those from SpongeBob SquarePants, Dora the Explorer, Diego from Go, Diego, Go, featuring. The new personalizable products, which begin rolling out this month include, photo books, adventure books, greeting cards and photo cards
MARKETING/LICENSING
Elmo will be shaking his … everything … again this holiday season as Fisher-Price Friends releases the limited edition TMX Elmo eXtra Special Edition at retail tomorrow, November 13, 2007. So, what is different between T.M.X. Elmo eXtra and the original T.M.X. Elmo? Well, visually, the new Elmo laughing plush sports a gold badge, but the rest comes when kids play with Elmo and through the right sequence of movements they “unlock” a few “surprises.” Don’t worry; Elmo eXtra comes with a card featuring a clue, in the form of a limerick. Now, for those who find themselves challenged and/or frustrated (no, not you of course), additional hints (also limericks), will be released weekly between November 19 and December 17 at www.fisher.price.com , with all of the correct sequences to be available on the site from January 2, 2008. Fisher-Price Friends is a unit of Fisher-Price.
STONE SOUP
It’s Cynopsis Broadcast Calendar time! We only have 2500, so they are only available on a first-come-first-served basis. You can order a max of 10 – but you’ll need to do it right away. Last year these went fast and furious! To order your 2008 broadcast calendars, email your name, full mailing address and phone number, to Joanne Flamini at [email protected] with BCST CALENDAR in the subject line. Please, no calls. If you don’t hear from us, you can expect to get your calendar within the next 2-4 weeks.
Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; November 9-11, 2007:
Bee Movie (Paramount (DreamWorks)) PG $26m-2 wk total $72.2m
Fred Claus (Warner Bros.) PG Opening Weekend $19.2m
Dan in Real Life (Buena Vista) PG-13 $5.9m-3 wk total $30.7m
The Game Plan (Buena Vista) PG $2.4m-7 wk total $85.4m
Martian Child (New Line) PG $1.8m-2 wk total $6.0m
Tyler Perry’s Why Did I Get Married (Lionsgate) PG-13 $1.6m-5 wk total $53.3m
Bella (Roadside Attractions) PG-13 $905,000-3 wk total $3.8m
Nightmare Before Christmas 3D (re-issue/Buena Vista) PG $854,000-4 wk total $14.1m
Across the Universe (Sony (Revolution)) PG-13 $850,000-9 wk total $22.4m
Lars and the Real Girl (MGM) PG-13 $685,000-5 wk total $3.4m
Source: Box Office Mojo
RATINGS
Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 10/29-11/4/2007 , 6a-6a:
K2-11 Total Delivery (000)
NICK: SpongeBob SquarePants (11/3; 11:30a) 2661
NICK: SpongeBob SquarePants (11/3; 9:30a) 2508
ABC: It’s the Great Pumpkin Charlie Brown (10/30; 8-9p) 2469
NICK: SpongeBob SquarePants (11/3; 11a) 2391
NICK: SpongeBob SquarePants (11/4; 9a) 2272
NICK: Back at the Barnyard (11/4; 10a) 2268
NICK: SpongeBob SquarePants (11/3; 5:30p) 2215
NICK: Back at the Barnyard (11/4; 12p) 2204
NICK: SpongeBob SquarePants (11/3; 9:30a) 2174
NICK: SpongeBob SquarePants (11/3; 6p) 2157
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 10/29-11/4/2007 , 6a-6a:
K6-11 Total Delivery (000)
NICK: Zoey 101 (11/4; 8p) 1675
NICK: SpongeBob SquarePants (11/4; 9:30a) 1633
DSNY*: Suite Life of Zack & Cody (11/4; 6:30p) 1557
NICK: iCarly (11/4; 7:30p) 1523
NICK: SpongeBob SquarePants (11/4; 9a) 1515
NICK: SpongeBob SquarePants (11/3; 11:30a) 1510
DSNY*: Suite Life of Zack & Cody (10/30; 7:30p) 1507
NICK: Drake & Josh (11/4; 3p) 1497
DSNY*: Suite Life of Zack & Cody (11/4; 6:30p) 1481
DSNY*: Hannah Montana (11/3; 7p) 1455
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 10/29-11/4/2007 , 6a-6a:
Tweens 9-14 Total Delivery (000)
NICK: Zoey 101 (11/4; 8p) 1628
CBS: NFL Various Teams (11/4; 4:28-7:27p) 1362
NICK: Unfabulous (11/4; 8:30p) 1316
DSNY*: Freaky Friday (11/2; 9-10:45p) 1282
NICK: iCarly (11/4; 7:30p) 1270
DSNY*: Suite Life of Zack & Cody (11/3; 7:30p) 1256
FOX: Simpsons (11/4; 8p) 1243
NICK: Drake & Josh (11/4; 3p) 1233
DSNY*: Suite Life of Zack & Cody (10/30; 7:30p) 1214
DSNY*: Suite Life of Zack & Cody (11/2; 7:30p) 1196
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 10/29-11/4/2007 , 6a-6a:
Teens 12-17 Total Delivery (000)
CBS: NFL Various Teams (11/4; 4:28-7:27p) 1730
FOX: Family Guy (11/4; 9:30p) 1562
FOX: Simpsons (11/4; 8p) 1362
FOX: Family Guy (11/4; 8:30p) 1306
FOX: Simpsons (11/4; 7:30p) 1027
DSNY*: Suite Life of Zack & Cody (10/30; 9p) 1011
FOX: American Dad (11/4; 9p) 914
NICK: Zoey 101 (11/4; 8p) 854
ABC: Desperate Housewives (11/4; 9-10:01p) 803
VH1: I Love New York 2 (10/29; 9-10p) 759
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**New abbreviation for Adult Swim, which airs on Cartoon Network
Final K6-11 Ratings for Saturday, November 3, 2007 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
CW (Kids’ WB!) 1.4/7 Avg. (7a-12p)
Will & DeWitt 0.5/6; Magi Nation 0.7/6; Tom and Jerry Tales 1.2/6; Tom and Jerry Tales 2.1/9; Skunk Fu! 1.7/7; Shaggy Scooby-Doo Get A Clue 1.9/8; Eon Kid 1.8/8; Johnny Test 1.5/6; Legion of Super Heroes 1.4/7; The Batman 1.2/6
ABC 0.7/3 Avg. (9a-1p)
The Emperor’s New School 0.4/2; The Replacements 0.7/3; That’s So Raven 0.9/4; That’s So Raven 0.9/4; Hannah Montana 1.1/5; Suite Life of Zack & Cody 1.0/4; Power Rangers Overdrive 0.3/1; Power Rangers Overdrive 0.5/3
FOX (4Kids TV) 0.7/3 Avg. (8a-12n)
Adrenaline Project 0.3/2; Yu-Gi-Oh GX 0.3/2; Chaotic 0.7/3; TMNT Fast Forward 0.8/3; TMNT Fast Forward 0.9/4; Dinosaur King 1.2/5; Viva Pinata 0.9/4; Sonic X 0.7/3
CBS (KEWLopolis on CBS) 0.5/2 Avg. (7a-12p, 7a-7:30a/10:30a-12p)
Care Bears 0.5/2; Strawberry Shortcake 0.5/2; Cake 0.7/3; Sushi Pack 0.5/2; Dino Squad 0.4/2; Horseland 0.5/2
NBC (Qubo on NBC) Avg. 0.4/2 (7:30a-12p)
Jacob Two Two 0.2/1; Dragon 0.3/1; My Friend Rabbit 0.3/1; 321 Penguins/Larryboy Adventures 0.5/2; Veggie Tales 0.8/4; Jane and the Dragon 0.6/3
Final K6-11 Ratings for Saturday, November 3, 2007 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.3/23 Avg. (7a-1p)
Jimmy Neutron 1.5/22; Jimmy Neutron 2.0/21; Fairly OddParents 3.1/21; Fairly OddParents 4.5/24; SpongeBob SquarePants 5.4/23; SpongeBob SquarePants 5.1/21; Back at the Barnyard 4.9/21; Tak and the Power of Juju 3.8/17; SpongeBob SquarePants 5.7/26; SpongeBob SquarePants 6.2/29; Back at the Barnyard 5.0/26; Back at the Barnyard 3.9/20
CARTOON NETWORK 1.9/10 Avg. (7:30a-1p)
Cartoon Cartoon Top 5 (60 min) 1.2/15; Chowder 2.8/19; Out of Jimmy’s Head 2.8/15; Pokemon: Diamond & Pearl 2.6/11; Pokemon: Diamond & Pearl 3.0/12; Ben 10 2.5/11; Ben 10 2.6/12; Code Lyoko 1.3/6; Yu-Gi-Oh GX 1.0/5; Pokemon 1.0/5; Pokemon 1.3/7
DISNEY CHANNEL 1.7/9 Avg. (7a-1p)
The Wiggles 0.9/15; Higglytown Heroes 1.4/15; My Friends Tigger & Pooh 1.6/10; My Friends Tigger & Pooh 1.9/10; Mickey Mouse Clubhouse 2.3/10; Mickey Mouse Clubhouse 1.8/7; Little Einsteins 1.5/6; Handy Manny 1.2/6; Johnny and the Sprites 1.0/4; Charlie and Lola 1.2/6; Freaky Friday (105 min) 3.1/16
TOON DISNEY (Jetix) 0.7/4 Avg. (8a-1p)
Legend of the Dragon 0.2/3; Jackie Chan Adventures 0.4/4; NASCAR Racers 0.4/3; Power Rangers Ninja Storm 0.5/3; Brother Bear (110 min) 0.9/4; The Emperors New School 0.8/4; The Emperors New School 0.8/4; The Emperors New School 0.6/3; The Emperors New School 0.6/3
Live + Same Day Ratings Kids Cable Network Averages (000) for Tuesday, October 6, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1157; K6-11 559; TWEENS 9-14 423
DISNEY CHANNEL: K2-11 942; K6-11 630; TWEENS 9-14 468
CARTOON NETWORK: K2-11 517; K6-11 315; TWEENS 9-14 248
TOON DISNEY: K2-11 135; K6-11 73; TWEENS 9-14 51
Source: MTVN Research from Nielsen Media Research Data
Live + Same Day Ratings Kids Cable Network Averages (000) for Wednesday, October 7, 2007, 6am-11pm, ranked by K2-11:
NICKELODEON: K2-11 1074; K6-11 490; TWEENS 9-14 366
DISNEY CHANNEL: K2-11 898; K6-11 559; TWEENS 9-14 381
CARTOON NETWORK: K2-11 528; K6-11 290; TWEENS 9-14 225
TOON DISNEY: K2-11 183; K6-11 83; TWEENS 9-14 49
Source: MTVN Research from Nielsen Media Research Data
Answer to Yesterday’s Trivia Question: This “Monkee” starred in the 1956-1958 TV series Circus Boy. Who is he? MICKEY DOLENZ (or MICKEY BRADDOCK) Kudos to: Estrella J. Diaz-TBS/TNT/CourtTV/NY; David Hughes-BangUp Prod./Southport, CT; Randy Meredith-Brighter Minds Media/Worthington, OH; Marion Green-MaHari Productions/Montclair,NJ; Joy Starr-HIT Entertainment/Allen,TX; Julie Syers-Briggs & Caldwell/Houston; Tom Boyd-WGN/Chicago; Michael Hawkins-PromoDoctors/Irving, TX; Ehrich Van Lowe-striking writer/LA; Chris Loprete-Disney Consumer Products/Glendale; Tammi Denbow- Fox/LA; Justin Meadows-Disney/ABC Television Group/Burbank
Today’s Trivia Question: On Playhouse Disney’s Higglytown Heroes, what is the name of the red squirrel? (Click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!
11.12.07
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JOB OPENING: MEDIA PLANNER/Orange County, CA: minimum 3-5 years experience at large agency. Broadcast, Online, Print and OOH experience with knowledge of Strata Software and strong excel skills. www.disneycareers.com (11/17)
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JOB OPENING: SALES COORDINATOR: Support the Ad Sales staff for our Ad Sales Group in the New York office. To apply please visit our website at www.directv.com/careers and refer to job number 700654. (11/13)
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