Monday, May 12th, 2008



Online Marketing. PR. Promotion.
Creative and Innovative Campaigns Since 1997

electricArtists and USA Network are proud to announce that electricArtists will be handling the online marketing and promotion for the 2008 campaign for the USA Character Arcade.
A premiere casual gaming destination and community:

For more information
Howie Kleinberg: 212.354.2142  [email protected]

Cynopsis: DIGITAL


Good morning, it’s Monday, May 12, 2008, and this is your first early morning digital briefing.
The big social networking players have turned their attention toward a long-standing problem on the net usually referred to as data portability. MySpace was the first to announce a new set of tools that store all the usual profile info sites ask for then automatically transfer it to new sites you sign up for. A central, updateable interface will automatically share public profile data with Yahoo, eBay, Photobucket and Twitter. Not to be outdone, Facebook announced Facebook Connect, enabling third party sites like Digg to connect to user profiles, friends, photos, events etc. Participating web sites will also be able to allow users to log in and create accounts using their Facebook names and passwords.

Never underestimate the power of soccer.  Reach Hispanic sports fans only on GolTV.


Dish Network moves to reduce its deficit in HD offerings today by adding 22 additional national HD channels including ABC Family HD, Bravo HD, Cartoon Network HD, Sci Fi HD, USA HD, CNBC HD, CNN HD and Disney HD. Regional Comcast Sports Nets from the Bay Area and New England will also be added on Wednesday. The additions bring DISH’s total HD lineup to over 95 channels. 
Journalist/political activist Laura Flanders launches a new multiplatform show sponsored by Free Speech TV called Grit TV today online via and on TV from 8 pm ET on Dish Network channel 9415. The show employs interactive calls to action to entice audiences to join with her in getting involved. Longtime daytime host Phil Donahue is schedule to appear in the first episode.


Learning from MySpace’s trials and tribulations with online predators, Facebook reached an agreement with 49 state attorneys general to implement new rules and practices to protect young users. Among the new tools is a report abuse icon first adopted by the New Jersey Attorney General for myYearbook users.
Joost continues to add shows from the vaults of producer Aaron Spelling to its P2P platform including Beverly Hills 90210, Starsky and Hutch and the latest addition – The Love Boat.


Remember when Steve Jobs used the excuse that the Apple iPhone is tied to AT&T’s slow EDGE network because 3G web surfing was too power hungry? (The cynics among us figured it was so he could sell another iPhone to all the early adopters within a year.) Well Steve still seems to be concerned about this as the soon-to-be-released 3G iPhone will ship with the ability to toggle back forth between the EDGE and 3G network. (The Chronic Dev blog has a screenshot of the interface.)  
Vidnik is a nifty new idiot proof Mac application that allows you to record video from the built in iSight camera now standard on Mac laptops and Imacs then upload it to YouTube with a single click.


The E.W. Scripps’ board approved the plan to separate Scripps into two public companies, effective July 1. One will focus on interactive services and the other on local media business including the company’s TV stations and newspapers.
Mobile Virtual Network Operators (MVNO) Virgin Mobile USA and Helio are in talks to merge, according to a story first reported in Virgin and Helio, both of which resell services leased from Sprint Nextel, are two of the last surviving MVNO.  Among those who have failed to make a go of it include Disney Mobile, Amp’d and ESPN Mobile.
Carl Ichan stepped forward offering to buy the Circuit City chain if Blockbuster Video is unable to come up with the necessary financing or shareholder approval to acquire the ailing retailer. Mr. Icahn is Blockbuster’s largest shareholder.


The first annual Joan Ganz Cooney Center Symposium unveiled a series of new reports studying how digital media is shaping children’s learning. One authored by gaming expert James Paul Gee urges adult mentoring to help narrow the digital learning gap. Gee’s report finds that:

  • Digital media has the potential to increase vocabulary and the concepts attached to such words, for children whose families are unable to do so
  • Digital media naturally elicits problem-solving behaviors and attitudes in students
  • Digital media can also be used to track and individualize how people learn

His recommendations include funding digital research and development to invest in what works; establishing a digital teacher corps for the nation’s lowest performing schools; and modernizing public broadcasting investments in digital platforms for the next generation.

A CYNOPSIS MESSAGE FROM www.IFC.COM – Official Website of the Independent Film Channel

Not on the Guest List? Well, YOU ARE NOW!

IFC.COM, the Official Website of the Independent Film Channel & the people who brought you TRAPPED IN THE CLOSET
are proud to present THE GUEST LIST

The Guest List @ IFC.COM features fresh daily, celebrity blog entries – from the likes of: Indie actress Jena Malone, Lizzy Caplan(Cloverfield), Stand-up Comic Jim Norton, musicians, Dave Stewart of the Eurythmics and Clem Burke from Blondie and Zach Galligan of Gremlins fame.

Log on to IFC.COM now to get on THE GUEST LIST.


The folks at Hulu are getting better at creating timely editorial features to keep users coming back for more. (Having all the content in the world will only get your so far – packaging it in new and exciting ways is necessary to keep things fresh for the user.) For example, check this collection out of dedicated to dear old Mom, accompanied by one-click embed links to MySpace, Facebook, Reddit, Furl, StumbleUpon and Click through the featured items on the home page to find season one of the original anime version of Speed Racer late last week. Now Hulu needs to bake in some interactive editorial features to really bring the catalog to life.

Later — Wayne
Wayne Karrfalt for Cynopsis: Digital

Cynopsis Digital Ad Sales: Jason Cesare 732-718-0629 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

CableU – Know Networks Better. Pitch Smarter. Click here


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Contact 305-864-9799 –

Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING: DIR PARTNERSHIP SALES/qubo/NY: 5+ yrs exp media sales to dvlp, present, & sell lng-term deals to nat’l clients, detailed-oriented, organized, multi-tasker, exc comm., some travel req. send resume: [email protected]  (5/17)

JOB OPENING: SALES ASST CABLEVISION BRONX/NY: Sales Asst Cablevision Bronx, NY  2+ yrs exp in mrkt, adv or bus related field.  Assist Dir.& Sales team. Strong Excel and Powerpoint skills. See full posting and apply to req 6162BR (5/17)

JOB OPENING: PROD SRVS PRODUCER/Nat Geo/DC: 5+ yrs exp at Network or Prod Comp. Documentary/field prod exp req’d. Knowledge of Avid and HD. BS/BA. Please apply at (5/17)

JOB OPENING:  DEVELOPMENT MGR/Nat Geo/DC: 3+ yrs related exp. Exp in development, production and business affairs req’d. BS/BA. Please apply at (5/17)

JOB OPENING:  ACCOUNT EXEC/WBXX-TV Knoxville, the #1 CW: Minimal requirements for this position are a BA degree, 2 years outside sales experience and an unquenchable drive to win. Resume: [email protected]  (5/17)

JOB OPENING: SALES ASSOCIATE-ONLINE ADVERTISING/Los Angeles: Responsibilities: Account Mngmnt, Mkt research, Campaign analysis. 2-3yrs sales exp. Media sales/planning or buying exp. Apply at Position XSA090 (5/16)

JOB OPENING: SR RSRCH DIR/Entertainment Rsrch Co/LA: Mng custom projects, proposals, methodology, survey design, analyze data/write reports. Ent. industry knwlg & vendor exp + (5/16)

JOB OPENING: PRODUCER (Redakteur) male/female/MDR (KI.KA), Germany: Resp. for national and intl. TV/Film co-prod. Fluent German essential. Full details: Apply: [email protected]  (5/16)

JOB OPENING: STRATEGIC PLANNING ANALYST/CNN Digital/NY: Dvlp rev reports 4 mgmt,review & approve ad sales deals. 1-2 yrs exp in ad sales indstry,proficient in Excel&media math. Web exp a+. Apply: [email protected]. EOE (5/15)

JOB OPENING: SUP. PROD./DISCOVERY/MD: Conceive/write/produce TV, print & radio campaigns (on/off-air mktg. initiatives) for Discovery. Field/shoot exp a must. Directing a +. 5-8 yrs exp writing/produce campaigns. Apply here: discovery/     (5/15)

JOB OPENING: PRODUCER/EDITOR/iN DEMAND Networks/NY: Produce, direct, edit video for Howard TV. BA/BS, 6+ yrs. producing exp. Final cut, File Mkr. Pro. Send resume: [email protected] (5/15)

JOB OPENING: DIR, ONLINE MKTG/KING.COM/LA: Must have online mktg incl. affil.  relations & Search Engine mktg (SEM)  5yrs digital mktg exp. Optimize existing partnerships and lead CRM in the US.  Resume to:  [email protected] (5/15)

JOB OPENING: ANIMATION DEVELOPMENT EXECUTIVE/Marvel Studios: 3+ yrs strong experience in ids action adventure genre. Knowldg of Marvel character base & strengths in story, script & visual dvlpmnt. Apply: [email protected]  (5/15)

JOB OPENING: ACCT EXEC (2)/NewsChannel8/Arlington VA: Present dynamic media advrtsmnt pckgs to various size bus., corps as well as federal, state & local governments. BA related area. & 2yrs of media sales exp. Res: [email protected]  (5/15)

JOB OPENING: WEB ACCT MGR/WJLA-TV/NewsChannel8/Arlington VA: Motivated & talented. Generate rev thru selling advrtsng on company’s web sites. 3yrs media sales exp w/preferably 1 yr Internet sales, BA related field. Res: [email protected] (5/15)

JOB OPENING: SR RESEARCH ANALYST/ABC FAMILY/NY: Track performance of prog using industry standard media research tools, lead responsibility for creating wkly research materials 2 yrs exp apply Req153488  (5/15)

JOB OPENING:  TiVo provides unique interactive ad solutions enabling advrtsrs to reach a time-shifting audience. SR DIR PRODUCT MNGMNT: Interactive TV or online interactive media exp. Redefine TV advrtsng! Details: visit us here (5/14) 

JOB OPENING: RESEARCH ANALYST/Zenith Media:  2+ yrs exp; Proficiency: Nielsen tools, TNS Media Intelligence, IMS data systems, ComScore, NetRatings,  Excel, PowerPoint [email protected] (5/14)

JOB OPENING: DATABASE COORDINATOR: NYC media & entertainment search firm/BA/2+ yrs experience/excellent research & communication skills/computer proficiency/highly motivated/requires little supervision. [email protected]  (5/14)

JOB OPENING: VP, DIGITAL MEDIA MKTG/NYC/Brdcstg Co: Strategic multiplatform exp: series websites, ecom, wireless, online, mktg/adv/branding tactics. Sal: six figures. Resume to: [email protected]  (5/14)

JOB OPENING:  INTERNATIONAL NETWORK AD SALES MANAGER/DISH Network/NY: Requires 5+ years ad sales experience relating to foreign language networks in US domestic market. Send resumes to:  [email protected]  (5/14)

JOB OPENING: MOBILE AD SALES EXEC/NY: Manage ad sales for mobile division at one of America’s top print and online publishers. 3+ yrs exp digital media sales,  pref mobile or agency background. Apply: [email protected]  (5/14)

JOB OPENING: VP PROGRAM RESEARCH/MTV/NY: 10+ yrs Nat’l TV Research. Strong leadership sk; detail-oriented, proactive; analytical sk. Expert w/Nielsen, etc. EOE/M/F/D/AAP. Apply (5/14)

JOB OPENING:  MGR, WORLDWIDE PROGRAM STRATEGY/DISNEY/BURBANK: Devlp program strategy, region/local. Eval launch plans. Schedule and Acquisitions. Children program 2+ yrs exp Intrnatl exp a + REQ 151307 (5/14)

JOB OPENING:  MGR RSRCH/FX Network/LA: Diverse responsible for mult ntwrks, strong Nielsen systems & analytical skills req’d, ability to translate data into actionable info a +; team player pref’d. Apply: FNG11916 (5/14)

JOB OPENING:  EDITORIAL DIR, POP CULTURE & BLOG/VH1/NYC: 5+ editorial exp, 3+ yrs. writing exp, Knowledge of online writing and content development. EOE/M/F/D/AAP.  Apply (5/13)

JOB OPENING: PR/FerenComm/NYC: TV agency seeks Sr. AEs w/strong contacts to oversee PR campaigns for talk, drama and lifestyle series  to apply, email  [email protected]   (5/13)

JOB OPENING: WEB DESIGNER/NY: 3+yrs exp designing/dvlpng interactive rich media creative, strng flash/action script skills, Bachelor degree in graphic design, amazing portfolio a must, ent. exp. a+. Apply: [email protected] (5/13)

JOB OPENING: DIRECT RESPONSE SALES PRO/HISPANIC TV Rep firm seeks exp’d DR seller. Minimum 2 yrs of National and or Spot experience Bilingual preferred but not required  Send resume to:  [email protected]   (5/13)

JOB OPENING: MGR MKTG PROMO/Disney ABC Kids NYC: Dev custom mktg solutions for TV ad partners to drive sales rev; lead integ mktg efforts; help sell-in mktg proposals to client/agency; apply Req 157616  (5/13)

JOB OPENING: RESEARCH ANALYST/Zenith Media/NYC:  2+ yrs exp;  Proficiency: Nielsen tools,TNS Media Intelligence, IMS data systems, ComScore, NetRatings, Excel, PowerPoint [email protected] (5/13)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SUMMER INTERNSHIP CREDITS ONLY: Stone & Company Entertainment seeks motivated interns interested in television development, 2-3 days wk with strong writing and creative skills. E-mail resume/CL to attn: Patti Stone [email protected]  (5/17)

SUMMER INTERNSHIP CREDITS ONLY: Eco Radio Show: Asst to host/prod-/writg/editng/typng/resrch/sched/website updtes/wkly announce/listenr calls/email respnsd/blogging & sound edit +/begin @sap wrk summer/longer – [email protected] (5/16)

SUMMER INTERNSHIP CREDITS ONLY: ART DESIGN & MKTING INTERN/Big Tent Ent, NY: exp with digital photo editing, mkt research, MS Office, Adobe Photoshop, InDesign, and Illustrator; good computer skills. Email: [email protected]  (5/15)

SUMMER INTERNSHIP CREDITS ONLY: MARKETING INTERN/Big Tent Ent/NY: Strong MS Office skills, knwldg of mktg and licensing, and good written and oral skills. Email: [email protected] (5/14)

SUMMER INTERNSHIP CREDITS ONLY: ECO-WEBSTORE INTERN/LA:  Phones/writg /editng /typng /resrch /website updtes. Strng comm skills & good attitude /Per asst CEO, begin ASAP. thru summer. Res/Cvr: [email protected] (5/14)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact [email protected] for more information ….

SITUATION WANTED:  MKTG CONSULTANT: Accomplished 23 yr Advrtsng Mktg Veteran exp’d in writing Mrktg Prgrms, with Sales Promotion, Direct Mktg, Strategy Dvlpmnt.
Will consider agency & freelance assignments: Contact [email protected] (5/15)

SITUATION WANTED: RESEARCHER: Skills tested under life & death circumstances: over nine years as an operative at a private investigative firm specializing in death penalty defense cases. What’s at stake for you? LA. [email protected] (5/13)

E-mail  [email protected] for rates and specs for Job Openings. 

Interested in posting your Video Resume?  Contact [email protected] for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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