Cynopsis

03.09.09

Good morning. It’s Monday, March 9, 2009, and this is your first early morning briefing.  

Tonight’s Premieres:
ABC: Dancing with the Stars at 8p; Castle at 10p
History: Battles BC at 9p

Animal Planet‘s newest series Night is set to debut on Wednesday, April 8 at 10p.  Authentic Productions’ series takes viewers into the dark of night to face all the wonder and terror of nocturnal nature in the jungles, forests, desserts and darkest depths of the oceans around the world, with host Brandon McMillan.

America’s Best Dance Crew finale on MTV Thursday night delivered a 2.97 rating among the 12-34 set, the highest delivery for this series, season to date, out delivering it season to date average of 2.2 rating by 22%. For the whole of the season, America’s Best Dance Crew reached 70.7 million total viewers, and 32.9 million in its sweetspot, persons 12-34.

The second season finale of USA‘s Burn Notice on Thursday night delivered 2.74 million viewers in the A18-49 demo, with 6.1 million total viewers, marking a season high.

Sci Fi Channel has a new series debuting tomorrow – WCG Ultimate Gamer launches Tuesday night at 10p, the first of eight 60 minute episodes.  The show features a group of contestants living together in a loft apartment in LA, and competing against each other to become the “Best All-Around Gamer” over the course of eight weeks.  The series is co-hosted by Hannah Simone and Joel Gourdin.  The players will participate in a series of gaming competitions and real life video game simulations, inspired by games such as Halo 3, Rock Band 2 and Dance Dance Revolution: Universe 3.  The winner gets $100 grand in cash, as well as represent WCG at the 2009 Grand Final in China to earn the title of The Ultimate Gamer.

Top 10 Weekend Box Office Estimates: March 6-8, 2009
Watchmen (Warner Bros.)                            $55.7 million – opening weekend
Tyler Perry’s Madea Goes to Jail (Lionsgate)    $8.8 million – 3 wk total $76.5m
Taken (20th Century Fox)                            $7.5 million – 6 wk total $118.0m
Slumdog Millionaire (Fox Searchlight)              $6.9 million – 17 wk total $125.4m
Paul Blart Mall Cop (Sony)                            $4.2 million – 8 wk total $133.6m
He’s Just Not That Into You (Warner Bros.)     $4.0 million – 5 wk total $84.6m
Coraline (Focus Features)                            $3.3 million – 5 wk total $65.7m
Confessions of a Shopaholic (Disney)             $3.1 million – 4 wk total $38.4m
Jonas Brothers: 3D Concert Experience (Disney) $2.8 million – 2 wk total $38.4m
Fired Up (Sony)                                          $2.6 million – 3 wk total $13.4m
Source: Rentrak

MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Wednesday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to
by Friday, March 20, 2009.

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A CYNOPSIS MESSAGE FROM HOROWITZ ASSOCIATES

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A&E Network has ordered 13 half-hour episodes of Tattoo Highway with master tattoo artist Thomas Pendelton, scheduled to launch this spring.  Pendleton will travel across country with his wife Monica in their 1970s tour bus converted into a mobile tattoo parlor. Tattoo Highway is produced for A&E by Juma Entertainment.

Tosh.0 is a new weekly series ordered by Comedy Central with host and comedian Daniel Tosh.  The series will include ten episodes, airing weekly, and set to premiere in June.  The mission of Tosh.0 is to change the way people think about the internet, with a closer look at blogs, vlogs, tweets and pokes.

ABC has ordered a new single camera pilot called Pulling, from ABC Studios.  Based on the 2006 British series, the story is about three women who decide to live together after one of them breaks off her engagement just 24 hours before the wedding.  The pilot is written by Rob Hanning and will be directed by Elliot Hegarty.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:  The world’s oldest profession has no place in new media, according to a lawsuit filed by the law enforcement agency made famous in The Blues Brothers. The Cook County, Illinois sheriff’s department has set its sites on the “er*tic services” segment of Craigslist, claiming that the largest online classified service also facilitates “the largest single sources of prostit*tion in the nation.” The sheriff’s office maintains that Craigslist’s Chicago er*tic services section collects 300 new posts each day and benefits indirectly by being able to charge $75 for employment job openings due to the traffic it generates. Craigslist CEO Jim Buckmaster, who oversaw a deal with 40 state attorneys general last year to begin charging a fee for er*tic services ads (proceeds from which are given to charity,) claimed to be “mystified” by the suit.  (Editor’s note:  The asterisk was inserted into this story so certain words would not trip off your spam filters!)    Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  What was a rumor appears to be true  Dakota Fanning (15) will get her fangs on to star in Summit Entertainment‘s movie The Twilight Saga: New Moon, the sequel to its Twilight film, per People.com.  Fanning will take on the role of Jane, a particularly evil vampire in the guise of a sweet young thing who is a member of the Volturi sect of vampires.  Principle photography for New Moon is scheduled to begin in Vancouver later this month, with the release date close behind in November 20, 2009.  New Moon is shooting back-to-back with The Twilight Saga: Eclipse (June 30, 2010), the third movie in the saga that is based on Stephanie Meyer’s Twilight books.  Full edition: CYN KIDS.

Thursday – A18-49 Analysis:    Fox won the night among A18-49 on Thursday, posting an overall 6.1/16 in the demo, according to fast national ratings from Nielsen.  American Idol at 8p dominated with a 7.6/21, well ahead of #2 program, Survivor (CBS) earning a 3.8/10.  At 9p, CSI was in front for CBS, delivering a 5.3/13, just two share points ahead of Fox’s Hell’s Kitchen.  And at 10p, ER led on NBC with a 3.4/9, out-delivering CBS’ Eleventh Hour with a 2.9/8, and a repeat of Private Practice on ABC with a 1.3/4

Live + Same Day Household Ratings: Thursday, March 5, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 9.2/15     Survivor 7.0/11, CSI 12.7/20, Eleventh Hour  7.8/13

FOX: 9.1/14     American Idol 12.2/19, Hell’s Kitchen 5.7/9

NBC:  4.6/7     My Name is Earl 3.5/6, Kath & Kim 2.7/4, The Office [r] 5.1/8, 30 Rock 4.5/7, ER 5.8/10

ABC: 3.9/6      Ugly Betty 4.3/7, Grey’s Anatomy [r] 4.0/6, Private Practice [r] 3.2/6

UNIV: 2.0/3     Cuidado con el Angel 2.1/3, Manana es para Siempre 2.3/4, La Rosa de Guadalupe 1.6/3

CW:  1.4/2      Smallville [r] 1.5/2, Supernatural [r] 1.2/2

ION:  0.8/1     Movie: The Outlaw Josey Wales 0.8/1

MNT: 0.8/1      My Thursday Movie:  Into the Blue 0.8/1

TELE: 0.7/1     Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.7/1, El Cartel 0.7/1

A18-49:  FOX 6.1/16, CBS 4.0/11, NBC 3.2/9, ABC 1.6/4, UNIV 1.6/4, CW 0.8/2, TELE 0.6/1, MNT 0.4/1, ION 0.3/1

Diverse London, part of Zodiak Entertainment, upped Mark Roberts to Head of Factual, to drive Diverse’s programming and development across specialist factual, documentaries, popular factual and docu-drama.  Roberts joined Diverse London as Executive Producer in November 2007 and his programming credits at the company include The Prisoner, The Real Slumdog Millionaires, Hope for the Last Chance Kids and Britain’s Rich List.
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This day in History: 1954 – WNBT-TV (now WNBC-TV), in New York, broadcast the first local color television commercials. The ad was Castro Decorators of New York City.

Answer to Yesterday’s Trivia Question:    Lt. Colonel Henry Blake had a large and cherished item shipped from the United States to his office in Korea. An item later used in a barter trade by Hawkeye and Trapper John for medicine.  What did Henry have delivered to his MASH office?  HIS ANTIQUE DESK  Kudos to: Cindy O’Connor-HRP/NY; Renee Strauss/New City; Joe Santamaria-NBC/NY; Brian LaMotta-FOX Stations Sales/New York; Scott Wallace-Showtime Networks/Overland Park, KS; Larry Glazer-WTTW/Chicago; Roger Schulte-KTGF/Great Falls, MT; Deirdre LaVerdiere-Bloomberg Television/Chicago; Pat Brady-CESD/LA; Sam Semon-Sony Pictures Television/Culver City; Sally Bialeck-WBDTD/LA

Today’s Trivia Question:  This sitcom series included two canines cast members – a poodle named Claude, and a bloodhound named Duke.  What show are these dogs on?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK ^™

Later — Cyn
03.09.09

Cynopsis Ad Sales:
Chuck Bolkcom – 646-468-6180 /

Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

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A CYNOPSIS MESSAGE

Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here    .

JOB OPENING: VP MARKETING/The Sportsman Channel/NYC: Resp for building consumer awareness while overseeing affiliate marketing, media planning & promotions. 7+ yrs exp in TV or digital media. Apply:
(3/14)

JOB OPENING: ReelzChannel/NYC/ SR TRAFFIC COORDINATOR: Daily log maintenance, prep & delivery 3+ yrs exp. TRAFFIC COORDINATOR: Ensures scheduling commercial materials are executed & trafficked. Both Apply:
(3/14)

JOB OPENING: PUBLICIST/SR PUBLICIST/MTV/NYC: 3+yrs exp. in TV PR including pitching/story placemnt, events, knwlg online press; Progrming focused; Strng writ/oral comm. skills, EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/13)

JOB OPENING: ACCOUNT EXECUTIVE/FISHKILL NY: Seeks AE for local ad sales.1-3 yrs ad sales exp. pref cable tv, radio, e-media adv. Valid NY DL. See full posting and apply to www.cablevision.jobs req 8247BR (3/13)

JOB OPENING: MGR INT’L FINANCE/A&E Television Networks/NY: Acctg & fin reporting, budgeting, forecast, analysis. BS/Acctg; CPA + 3 yrs Pub Acctg. Media 7 entertainment exp in multinational. Apply: www.aetn.com/careers.html (3/11)

JOB OPENING: HR RECRUITER/Flashpoint Academy/CHI: Seek employ opps nationwide; film/TV prod, video game dvlpmnt, animation/special effects, recording arts & science, & dig. mktg ind. Creative field exp pref’d. Res:
(3/10)

JOB OPENING: ONLINE MKTG MGR/MusicChoice/NY: Resp for mgmt of content/mktg assets on website. Create/execute online mktg plans. 5+ yrs online exp required. Prefer exp w/12-24 demo. 
(3/10)

JOB OPENING: DIR NAT ACCTS/LA/Lifetime: Dist products & services w/aff cable/sat/telco/max dist to ntwrk & ntwrk media. 5+ yrs sles/cbl & new media sales pref’d. http://www.mylifetime.com/about-us/apply-jobs (3/10)

JOB OPENING: ON AIR MEDIA COORD/LA/Lifetime: Asst developing/sched’g, media plans/prfcnt onair pro, etc/liaison btw groups/BA, BS, equiv. http://www.mylifetime.com/about-us/apply-jobs (3/10)

JOB OPENING:   PROD/DIR /Jupiter Entertainment /Knoxville: Conceptualize, prd/dir a hosted pilot. Strong point of view; exp working w/ talent in challenging envir. Deliver high qual prgrmng on cable budget. Reel/res:
   (3/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SUMMER INTERNSHIP/CREDITS ONLY: BLOGGER /Picture Earth/NY:Writer(s) sought for EarthFromAboveUSA.com‘s blog, launching April. Relevant degree or experience required. For school credit and/or bylines.Apply:
(3/13)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: WRITER: Children’s writer with exp at various prod co’s & Kids’ CBC. Portfolio in educational & comedic works for kids. Exp. in development, creative consulting, editing. Freelance. Contact
(3/14)

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:
(3/13)

SITUATION WANTED: MEDIA/CABLE/INTERNET ATTORNEY: Broad in-house experience in content production& distribution, operations, affiliate & ad sales. Available for project/consultant/full-time. Contact
(3/13)

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.
(3/13)

SITUATION WANTED: PRODUCTION MAKEUP ARTIST (NY) Over 20 years experience including keying top-rated network and cable tv shows, print, and film. Creative, competitive rates. Email:
(3/12)

SITUATION WANTED: DIR, STANDARDS & PRACTICES: Over 20 yrs exp of editing TV shows & theatricals for acceptable airing. Available on a FT basis and can also contract out to work project by project. E-mail:
(3/12)

SITUATION WANTED: WRITER (LA, NY): Comedy writer with experience at MTV, SNL, VH1, Fox, The Onion. F/T, P/T, freelance. Contact
(3/12)

SITUATION WANTED: MEDIA BUYER/LA Based: 14+ years exp, seeking full time permanent/freelance projects. Radio and tv experience. Experience includes entertainment, retail, auto, fast food, supermarket. Email:
(3/11)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV./NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact:
(3/11)

SITUATION WANTED: EXECUTIVE PRODUCER: Extensive creative directing experience in cross platform integrated marketing/advertising, television promotion, and digital production. Will travel. Fly Me!!
(3/11)

SITUATION WANTED: SALES MANAGER/BUSINESS DEVELOPMENT (Chicago): 24 yrs experience w/broadcast & cable seeks digital, OOH, emerging opportunities. Great communicator, solid relationships. Innovative & creative!
(3/11)

SITUATION WANTED: BUSINESS CONTINUITY/CRISIS MANAGEMENT/NYC: 5yrs production exp, 2yrs BCP exp. Crisis management for ent. industry, masters degree educated. F/T, P/T, freelance. Contact:
(3/11)

SITUATION WANTED: FREELANCE PUBLICIST 27 years experience in entertainment, personality, business PR creating & delivering campaigns on a range of clients. Will travel. Contact:
(3/10)

SITUATION WANTED: FREELANCE or Full-time MEDIA BUYER w/ over 25 yrs of buying exp. is newly available. Seeking F/T or Freelance wk from your office or my home (New York based) Please contact me @
  (3/10)

E-mail
or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT –  MONDAY, MARCH 9, 2009

ABC: Dancing with the Stars [p ], Castle [p ]
AZTECA: Los Que Callamos Las Mujeres Edicion Especial, Historia Detras del Mito, Al Extremo
CBS: The Big Bang Theory, How I Met Your Mother, Two and a Half Men, Rules of Engagement, CSI: Miami
CW: Gossip Girl [r], One Tree Hill [r]
FOX: House, 24
ION: ER, NCIS, NCIS
MNT: Masters of Illusion, Magic’s Biggest Secrets Finally Revealed [r]
NBC: Chuck, Heroes, Medium
PBS: Antiques Roadshow, Pledge Programming
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso, El Cartel
UNIV: Cuidado con el Angel, Manana es para Siempre, Cristina

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