Monday, March 6th, 2006



SpongeBob’s Biggest Knight –

*The “Lost in Time” Special on Nickelodeon was the highest-rated show on all of TV with K2-11 (12.9 rating/41 share) and K6-11 (14.7 rating/43 share) for the year, behind the Super Bowl; and the highest-rated SpongeBob episode EVER!**

Source: Nielsen Media Research. *SpongeBob (2/20/06, M 8-830p) Live SD US AA%, Cvg Shr vs. All ad-sup Cbl & Brd Nets (12/26/05-2/20/06) M-Su 6a-6a & M-Su 8p-11p. Cbl & Brd Prg Avgs (M 8-830p & M-Su 6a-6a) excludes Superbowl programming. **SpongeBob (7/17/99 -2/20/06) K2-11 US AA%. Qualifications available upon request.

Cynopsis: Kids!


Good morning. It’s Monday, March 6, 2006 and this is your first early morning Kids! briefing.

Among the winners at last night’s 78th Academy Awards were two favorites with kids and families including bests in Animated Feature Film-Wallace & Gromit  The Curse of the Were-Rabbit; and best Documentary Feature-March of the Penguins.

Viacom is planning to launch a social network portal that will go up against New Corp.’s  The Viacom effort is expected to launch later this year.  Given all of the heat that has begun to get from all sorts of groups and experts, not to mention schools warning their students of the dangers associated with participating on the site, Viacom is likely considering some sort of safety valves that can be incorporated into such a site to ward off similar criticisms and issues.

New Jersey Superior Court Judge Margaret Mary McVeigh has ruled in favor of Toys “R” Us, Inc. (TRU) in its breach of contract suit against Amazon, allowing TRU to create its own consumer retail website and providing for the toy seller and Amazon to part ways.  Filed last year the suit claimed that according to a 10-yr deal signed in 2000, TRU was to be the sole toy seller on Amazon, for which TRU says it paid a premium, and that the online retailer breached that deal by allowing third parties to sell toys on its website.  Amazon countersued saying TRU failed to maintain its product stock and looking to absolve the deal. Though both sides had sought monetary damages, the judge awarded none.

Funimation Entertainment has established Funimation Films with The Bigger Picture, a theatrical distribution company.  Funimation Films is a monthly initiative that will bring anime features and series premieres to movie theatres nationwide. Funimation Films is set to launch March 17 in select Landmark theaters including those in Atlanta, Austin, Chicago, Dallas, Minneapolis, Seattle, San Diego, San Francisco and Washington DC.  Under the new program the first anime titles include a special showing of the Dragon Ball Z movie The Return of Cooler, followed by the US debut of the Dragon Ball Z movie Fusion Reborn.  Launching this April and May are previews of the upcoming animate series Basilisk, a ninja/horror/action series, and Trinity Blood a post-apocalyptic/vampire/action series, both from Studio Gonzo.  The Bigger Picture, a subsidiary of Sabella Dern Entertainment, focuses on the distribution of movies targeted to audiences during off-peak hours.  The anime titles above are for older kids and teens.

Scripps Networks Inc’s Great American Country network launches a new family targeted two hour block today.  The block titled Mainstreet airs 6-8p and will feature music videos appropriate for all ages.  Mainstreet is part of the GAC network re-branding to reach a younger audience.


Australia’s Burberry Productions and LA’s PorchLight Entertainment are producing the CGI animation series Animalia (40 half-hour episodes) based on Graeme Base’s picture book of the same name.  Targeted to K6-9, the TV series will air on the UK’s CBBC, Australia’s Network Ten, Nickelodeon and the US’ PBS Kids GO!, with a Canadian agreement to be announced soon. BBC Worldwide is in charge of global distribution while North America is managed by PorchLight Entertainment.   The latter is also handling worldwide licensing and merchandising (outside of Australia, New Zealand and the UK).  The storyline follows two kids, Zoe and Alex, who visit and try to restore peace in the land of Animalia, a place inhabited by talking animals who are beset by mysterious events.  Ewan Burnett, Murray Pope, Graeme Base, Bruce Johnson and Tom Ruegger exec produce the series.

YTV will premiere Nickelodeon’s animated series The X’s on Thursday, April 6 at 4:30p, during its programming block, The Zone.

TV3 Malaysia has picked up several Jetix series from Buena Vista International Television-Asia Pacific.  W.I.T.C.H., Super Robot Monkey Team Hyper Force Go! and Alpha Teams On Machines will air on weekend blocks.

Rick Dees, host of The Rick Dees Weekly Top 40, will debut of The Rick Dees Weekly Top 40 Con Sabor (“With Flavor”), a bilingual music countdown radio show on LA’s Latino 96.3, KXOL, which has a 12+ audience.  The countdown will highlight the music of top Urban, R&B, Latin and Reggaeton artists, as well as interviews with artists in both Spanish and English.


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 35, 2006:
Tyler Perry’s Madea’s Fam. Reun (Lions Gate) PG-13 $13.0m-2 wk total $48.1m
16 Blocks (Warner Bros.) PG-13                                   Opening weekend $11.7m
Eight Below (Buena Vista) PG                                       $10.3m-3 wk total $58.8m
Ultraviolet (Sony / Screen Gems) PG-13                       Opening weekend $9.0m
Aquamarine (Fox) PG                                                    Opening weekend $7.5m
The Pink Panther (Sony) PG                                         $7.0m-4 wk total $69.8m
Date Movie (Fox) PG-13                                                $5.1m-3 wk total $40.7m
Curious George (Universal) G                                       $4.4m-4 wk total $49.2m
Firewall (Warner Bros.) PG-13                                      $3.6m-4 wk total $42.5m
Doogal (Weinstein Company) G                                    $1.9m-2 wk total $6.2m
Source: Box Office Mojo

Build-A-Bear Workshop, Inc., has sealed a deal to buy The Bear Factory, a UK-based stuffed-animal retailer owned by Hamleys, Ltd. for approximately $41.4 million.  Under the agreement, Build-A-Bear Workshop will also acquire Amsbra, Ltd., its franchisee in the UK.  There are 28 UK stores, one in the Irish republic as well as operating 13 stores throughout the Middle East, Europe and Asia.  The UK and the Irish Republic are expected to be converted to Build-A-Bear Workshop stores for holiday 2006.  The expanded operations will be managed locally by the Amsbra, Ltd. in tandem with the Bear Factory and a Build-A-Bear Workshop integration team.

AGU Entertainment has changed its name to The Tube Media Corp. to better reflect the company’s primary business, which includes the operation of a digital music network.


The Motion Picture Group, Inc. has appointed a new executive management team including, Henri Kessler as Chairman/President, Pliny Porter as CEO, and Scott Franklin as EVP.  Collectively, the new management team has produced and/or developed 25+ titles and won countless awards.  A finance and production company, The Motion Picture Group, Inc. intends to produce a slate of 15 feature films with budgets of between $1-20 million.

Claude Galipeau has been appointed SVP/Digital Media, Content Group at Alliance Atlantis Communications Inc.  Joining the company at the end of March, Galipeau will oversee the development/implementation of a digital media strategy for Alliance Atlantis.  Most recently he served as the Executive Director/Digital Programming and Business Development, CBC.  Previously Galipeau toiled for Alliance Atlantis as a VP/Broadcasting.

Answer to Friday’s trivia question
: What was the name of  the pet space monkey who hung out with its teenage sidekicks Jan and Jayce?  BLIP   Kudos to:  Cassel Kroll-The Lexicomm Group/NY; Jack Carson-Newco Media/Chicago; Randy Meredith-Brighter Minds Media/Worthington OH; Sam Ewing-Cookie Jar Entertainment/LA

Today’s Trivia Question: Who is Jonathan Bower?( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
03.06.06 –  3:43a
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]

Cynopsis : In Your Ear podcast available for download at iTunes and/or Yahoo Podcast at .
Subscribe, unsubscribe, or change a subscription for any Cynopsis edition:
Archived Editions:
Press Release Fax: 203-926-9865 (new number!)
All outgoing e-mails are scanned and sent out virus free.
Copyright Cynthia Turner 2006


JOB OPENING: MANAGER, AD SALES, SPECIAL EVENTS/Court TV, NY. For more info go to: (3/11)

JOB OPENING: RESEARCH ANALYST/Kraft Research Team/Chicago: Support day-to-day questions & projects w/ guidance from Sr team members. 1yr media res. related exp. BA deg, adv/mrktng or comm. a +. Strong PC skills. Fax res: 212.468.3330 (3/11)

JOB OPENING: EXEC ASST/Petry International/NY: 5yrs exp w/medium sized intl co. able to multitask strong communication & PC skills. Fluency in Mandarin/Spanish/French. degree pref. Email [email protected] / fax 212-230-5843 (3/11)

JOB OPENING: DIRECTOR, SALES ADMIN, E! and Style/NY. 5+ yrs exp w/ strong analytical skills; strategic thinker. Resp for managing pricing, stewardship, revenue analysis, inventory mgmt. REF#28557BR (3/11)

JOB OPENING: JR ACCT EXEC/Cablevision: Seeks Jr AE for local ad sales dept in Elmsford, NY. Min 1 yr exp in media/ad sales and be a good closer. Send res to [email protected] with ID 0303CYN16127MRK in subject. (3/11)

JOB OPENING: SCHEDULING PLANNER/HGTV-KNOXVILLE: Execute on-air promotions and assist w/ promo assets planning. BA or 4yrs exp in promo coordination/scheduling reqd. Email resume: [email protected] & ref. job #5081-U (3/11)

JOB OPENING: SALES PLANR, AFFIL/Scripps Ntwks/NY:2+yrs.exp.cable/rel. field. Asst sales team max dist. Exec mktg. Prgrms/events, create/maint budgets/rpts/proposals/presentas. Some travel [email protected] job#4452 (3/11)

JOB OPENING: SALES REPRESENTATIVE/NY: needed for cutting edge internet broadcast network.  Must be able to take us to the door of major corporate brands. Reply: [email protected] (3/10)

JOB OPENING: PARALEGAL-AETN, NY. Extensive exp in contract drafting and negotiating terms of agreements. Entertainment law exp preferred. Res & Sal Req: [email protected] (3/10)

JOB OPENING: DIGITAL ACCT EXEC, Telemundo, LA. 5-7 yrs online exp. Develop/negotiate online business. Create media-based business solutions for client issues. Excellent comm. skills. Apply job # 468178 (3/10)

JOB OPENING: DIGITAL ACCT MGR, Telemundo, LA. 2-3 yrs online exp. Coordinate/manage online business w/AE. Generate plans. Work w/traffic to ensure schedules run. Account servicing. Apply job # 468183. (3/10)

JOB OPENING: TRAINEE/AGENT-IN-TRAINING PROGRAM-LA: Major NY/LA talent agency with Adult + Kids MP/TV/On-Camera Comml., Voiceover, Hosting, B’cast Journalism divisions. Fast paced, degree required. Fax ltr/res to HCY 310-276-6193 (3/10)

JOB OPENING: DIR, RESEARCH/CONTENT MKT/MPT/Baltimore MD: 5yrs media/agency/research exp. Qual/Quan exp, Nielsen A+, strng analyst skls/creating sales pieces req. GO TO: Or email [email protected] EOE (3/10)

JOB OPENING: ADMINISTRATOR AD SALES MRKTNG/GSN/NYC: 3+ yrs mktg exp. Dvlp Ad Sales Mktg Collateral, execute added value elements & plan events. Proficient  MS PP. Organized, detailed w/strong writing skills. Res: [email protected] (3/10)

JOB OPENING: RESEARCH ANALYST/GSN/Santa Monica, CA: Responsible for research w/new technology-wireless, GSNI, 2-screen, website. Work w/interactive, promo & outside vendors. 1+yrs res. exp.  Proficient MS PP. Res: [email protected] (3/10)

JOB OPENING: SALES COORD  per diem/UPN Network NY, NY: Sched & coord comm’l for all broadcast on UPN. Allocate billboard & positioning. Detailed w/ exc comm & phone skills. Apply at (3/9)

JOB OPENING: SENIOR RESEARCH PROFESSIONAL/SMITHGEIGER /LA/NY. Design & enterprise quant & qual research plans. Deliver findings to blue chip clients. Adv degree. 8 years exp. Ex comm a must. [email protected] (3/9)

JOB OPENING: PRODUCER /NYC: Prod Co seeks organized, detail oriented producer to oversee studio & field-based cooking segments, pre-pro, writing, editing, mng team, pilot to series. Reply: [email protected] (3/9)

JOB OPENING: SALES PLANNER, Cable, NBC Universal. Solid planning exp at cable net/agency; prep/exec sales proposals, oversee/maintain accounts, liaison btwn AE & client. Excellent comm skills. Apply  job # 490237 (3/09)

JOB OPENING: MANAGER, PROGRAM PLANNING/E! Networks (Los Angeles): Manage day-to-day ops of the dept. Manage, create, maintain weekly program schedules. Apply Job category-Original Programming E! (3/09)

JOB OPENING: AUDIENCE RES. MGR/MTVN/LA: Self-starter w/ 3+ yrs. exp. media research/related field to support Ad Sales & addtl depts. using tradtl res. & innovative category &consumer resources. EOE/M/F/D/AAP. (3/09)

JOB OPENING: TRAFFIC COORDINATOR/A&E TV Networks/Stamford, CT:  Build & prepare brdcast logs for upload, distribute unsched. airtime.  AA/BA/BS.  Traffic & log building exp. Knwldg of Gabriel system.  Resume:  [email protected] (3/09)

JOB OPENING: EXEC PROD, On-Air Promos/A&E/NY:  Mng freelance prod w/ script revisions, graphics& production of spots.  BA/BS + min 5 yrs. exp long form pgm prod, incl 3 yrs previous mngmnt exp brdcast/cable.  [email protected] (3/09)

JOB OPENING: AE, AD SALES/The Hotel Networks/NYC Dynamic growing co. seeks exp media sales professional. Send res. to [email protected] (3/8)

JOB OPENING: ANALYST, PROGRAMMING RESEARCH/TBS/TNT: Analysis and reporting for movies & specials. Min 1+ yr media research experience. Knwlg. of Nielsen systems and media math essential. Visit www.turnerjobs (3/8)

JOB OPENING: KTXL FOX 40 seeks an ACCOUNT EXECUTIVE.  For more info visit . To apply send resume to; Fax: (916) 733-3110; Email: [email protected]. EOE (3/8)

JOB OPENING: OFFICE ASSISTANT/JUMA BURBANK Administrative position. Must have excellent phone, writing & computer skills, incl exp w/ Photoshop & Powerpoint. Extensive research involved. Must be a self-starter. [email protected] (3/8)

JOB OPENING: DEVELOPMENT & PROD ASSOC/JUMA BURBANK: Highly creative individual sought as development & production assoc. 2yrs+  writing, development & prod exp. Final Cut, iMovie. Report to Head of Production & Dev. [email protected] (3/8)

JOB OPENING: MKG/LICENSING COORDINATOR/Silver Lining Productions/NY: Support for Lic & Mktg Directors. MS Office, Powerpoint, Mac knwldg, good multi-tasker. 4yr degree & prior licensing exp pref. Email: [email protected] (3/8)

JOB OPENING: PRODUCTION COORD/Silver Lining/NY: Support for TV development/prod team. Must be good multi-tasker & work well under pressure in small office environment. Prior prod. exp req’d. Email: [email protected] (3/8)

JOB OPENING: VP, RESEARCH/Starz Entertainment Group/Englewood CO: 10+yrs res. exp, media pref’d. BA degree bus. admin, MBA pref’d. Operat’l & mrktng exp Cable MSO’s, DBS providers, TV prgrmrs.  Fax Cvr Ltr/resume to: 720.852.5891 (3/8)

JOB OPENING: SALES ASSISTANT/TBS & TNT, Detroit: Support AE and sales planner w/ all aspects of the sales process (book/maintain order & admin tasks). Col deg or prior office exp preferred. Email [email protected] (3/8)

JOB OPENING: SALES PLANNER/TBS & TNT,Detroit: Seeking solid planner to support AE with creating proposals, data analysis, targeted research & sales pieces. Col deg, prev ad sls or agency exp req. Email [email protected] (3/8)

JOB OPENING: ACCT EXEC/TBS & TNT/Detroit: Opening for outstanding sales person.Candidates should have 3+ yrs sales exp in related field proven record in building & maintaining client relationships. Email [email protected] (3/8)

JOB OPENING: ASSOC. RES. ANALYST/CNN/NY: Multi-tasker, strong analytical/problem solving skills & MS Office proficient; media exp a +,details@ Email: [email protected] (3/8)

JOB OPENING: MUSIC CHOICE/NYC/AD SALES COORD: Day-to-day acct mgmt, media flighting, campaign delivery & post reports. Liaison with Operations, Research & Programming depts.1-2 yrs exp. Growth Opportunity!! [email protected] (3/8)

JOB OPENING: MUSIC CHOICE/ADMINISTRATIVE ASST/NYC: Support of Ad Sales dept. Produce presentations & materials. Handle customer inquiries & provide phone backup staff. 2-3 yrs. exp. in sales administration. [email protected] (3/8)

JOB OPENING: ASST REGIONAL MKTING MGR/National CineMedia-NY: Experience in writing presentations & proficient in PowerPoint, great multi-tasker. Min. of 5 years of mkting or direct mail experience pref Email: [email protected] (3/7)

JOB OPENING: REGIONAL MKTING COORD/National CineMedia-NY: Support Regional Mkting Mgr & Regional Sales Team. PC savvy, MS Office, great writing skills, good multi-tasker, Experience in mkting a plus. Email [email protected] (3/7)

JOB OPENING: ADMINISTRATIVE SALES ASSISTANT/TWI/NY: Admin support and researching sales leads. Min. 1 yr. exp. Full job description on Careers page @ ., send resumes to:  [email protected] (3/7)

JOB OPENING: ACCT EXEC/ADVRTSNG SALES/NY: Independent Media Co. seeks salesperson min 3 yrs TV sales exp to sell cross platform sponsorships & syndicated prgrmng. Creative thinker & entrepreneurial skills a must. [email protected] (3/7)

JOB OPENING: DIRECTOR, ON-AIR PROMOTION/HGTV, Knoxville. 7+ yrs station/cable network experience pref’d.Excellent writing, project management and leadership skills req’d. Resumes: [email protected]; ref job #5077-U.  (3/7)

JOB OPENING: MANAGER, DEVELOPMENT (FREELANCE), VH1/NYC. 4+yrs Knwlg of prod concepts/biz affairs/pop culture, Strng research/writing skills a must EOE/M/F/D/AAP. Send resume to: [email protected] (3/7)

JOB OPENING: MANAGER, ONAIR PROMOS OPERATIONS, SPIKE/NYC. 5+yrs entertainment/media exp, 2+yrs proj. mgmt exp, Strong detail/organization skills, High volume, Strng relationship builder, EOE/M/F/D/AAP. Apply (3/7)

JOB OPENING: DIRECTOR, BRAND & CONSUMER RESEARCH, Spike/NYC. 6+yrs media/consult/research exp, Qual&Quan exp, Multiplatform exp req, Strng analyst skills, Nielsen exp A+ EOE/M/F/D/AAP. Apply (3/7)

JOB OPENING: MANAGER, OPERATIONS/CREATIVE GROUP, TVLand-NickAtNite/NYC. 5+yrs entertainment/media exp, 2+yrs proj. mgmt exp, Strng detail/org skills, High vol, Strng relationship builder, EOE/M/F/D/AAP. Apply (3/7)

SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SPRING INTERNSHIP – CREDITS ONLY: Broadband TV network seeks intern to help in MARKETING & BUSINESS  development. No direct experience necessary but strong phone skills/enthusiasm are musts. Send resume & cover letter to [email protected] (3/11)

SPRING INTERNSHIP – CREDITS ONLY:  Upbeat Production Company seeks enthusiastic people for “hands on”assistance. Internet research & a major interest in all aspects of production are a must. Flex hrs. Email/Apply: [email protected]  (3/10)


SITUATION WANTED: CREATIVE DIRECTOR: for Network, Cable, Post-House or Agency. 10+ yrs ad agency exp. Strong bkg. in TV/Film Prod, Marketing, NB & PR. Will lead staff to new levels and up your numbers. Will relocate.  [email protected] (3/9)

SITUATION WANTED:  MENTOR: Looking for seasoned EP or Senior Prod. in NYC to mentor producer w/ 10 yrs. prod exp. I’m driven & ready to take it to the next level. Please part w/ some of your hard-fought knwldg  [email protected]    (3/9)

SITUATION WANTED: AUDIENCE RESEARCH/Grad Student (Media, New School, NYC): Seeks work TV/film res. Exc analytical, writing & presentation skills. Educated in research methods, strategy & media theory. Mrktng background. [email protected] (3/8)

E-mail [email protected] for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

Related Stories

04/22/24: Cynopsis Media Tech Update

Video advertising

A CYNOPSIS MESSAGE FROM PREMION PREMION Premium CTV/OTT Advertising BUILT WITH THE POWER OF LOCAL Local CTV/OTT Expertise in all 210 DMAs TAG BRAND SAFETY CERTIFIED and TAG CERTIFIED AGAINST FRAUD Premium Brand-Safe Streaming TV Advertising 125+ Leading TV & Media Brands, Precision Targeting, Attribution & Measurement LEARN MORE AT PREMION.COM Monday […]

Cynopsis 04/22/24: CBS cancels “So Help Me Todd”

CBS cancels "So Help Me Todd"

Monday April 22, 2024 Today’s Premieres A&E: Intervention at 8p; Quarter Ton Teen at 9p HGTV: Ugliest House in America at 9p History: Proof Is Out There: Military Mysteries at 9p Magnolia: Restoration Road With Clint Harp at 8p Netflix: CoComelon Lane TLC: 90 Day Fiance: Love in Paradise at 8p IN THE NEWS Decent […]

04/21/24: Cynopsis Jobs

Shaking Hands

DIRECT RESPONSE ACCOUNT EXECUTIVE TV One NEW YORK, NY – HYBRID REMOTE Carry out the entire sales process from initial contact to deal close as well as build and maintain exceptional relationships with advertisers and agencies by communicating TV One Network’s values and brand strength. Full info HERE *** […]