Source: NTI Explorer, L+SD AA Rtg. One Tree Hill program avg. 1/8/08-3/18/08 vs 1/10/07-3/25/07.

Cynopsis

03/24/08

Good Morning.  It’s Monday, March 24, 2008, and this is your first early morning briefing.

NBC Universal Domestic Television Distribution sold the 30m original version of Deal or No Deal for national syndication in more than 95% of the U.S. to begin this fall. The show will contain the same elements such as the banker, models and Howie Mandel as the daytimer’s host. Endemol USA who produces the primetime edition, will also produce the daytime version. The game show was sold to the NBC Local Media stations including WNBC/NY, KNBC/LA and WMAQ/Chicago, in addition to stations from such television groups as CBS, Sinclair, Gannett, Fox, Post-Newsweek, Lin, Hearst-Argyle, Dispatch, Media General, Local TV, Allbritton, Scripps Howard and Raycom among others.

Tonight’s Premieres:
ABC Family: Greek at 8p
Bio: I Survived … at 9p
MTV: The Hills at 10p

CBS told producers on the drama Jericho last Thursday that the show’s final episode will air this Tuesday night. Even with fan support that resurrected the series after CBS’ first cancellation last year, Jericho’s second season ratings were less than the first, averaging a 1.9 A18-49 rating on Tuesdays at 10p. CBS shot two endings for the series and has decided to air the one that will offer fans more resolution of the current season storyline, rather than a cliffhanger. A portion of the statement released by CBS said, “We have no regrets bringing the show back for a second try. We listened to our viewers, gave the series an opportunity to grow, and the producers put a great story on the screen.  We’re proud of everyone’s efforts.”

Tribune-owned KSWB, the long-standing WB and now The CW affiliate, will switch its affiliation at the end of August 2008 to Fox, reports B&C.  Added to the schedule, aside of course from all the Fox programming, will be a handful of hours of local news.  KSWB currently airs two newscasts daily – a morning show produced by KTLA/LA and simulcast on KSWB, and an evening news produced by KNSD/San Diego. The station losing the local market Fox affiliation is XETV, which is actually situated in Tijuana, Mexico, and owned by Grupo Televisa.  What will happen with The CW affiliation has not been announced.

If you were happily planted on your couch yesterday watching the World Golf Championships-CA Championship on NBC and know that as a result of several rain delays, the final play was called yesterday on account of darkness with no clear winner yet … take heart.  The Golf Channel will begin airing live coverage of the rest of the final round this morning at 830am (primetime re-play at 8pm).  And that then pushes back Golf’s coverage of the Tavistock Cup to 130p today.

A-Team … the movie?  Yep — set to be released on June 12, 2009.  No cast announcements yet.  The film will be scripted by Michael Brandt and Derek Haas, and directed by John Singleton.

Weekend Box Office Estimates: Mar 21-23, 2008
Dr. Seuss’ Horton Hears A Who! (Fox)       $25.1 million  2 wk total $86.5m
Tyler Perry’s Meet the Browns (Lionsgate)  $20.0 million  opening weekend
Shutter (Fox)                                           $10.7 million  opening weekend
Drillbit Taylor (Paramount)                        $10.2 million  opening weekend
10,000 B.C. (Warner Bros.)                       $8.7 million  3 wk total $76.1m
Never Back Down (Summit)                      $4.9 million  2 wk total $16.8m
College Road Trip (Buena Vista)                $4.6 million  3 wk total $32.0m
The Bank Job (Lionsgate)                         $4.1 million  3 wk total $19.4m
Vantage Point (Sony)                               $3.8 million – 5 wk total $65.3m
Under the Same Moon (Weinstein Co.)       $2.6 million  opening weekend
Source: Box Office Mojo

A CYNOPSIS MESSAGE FROM USA NETWORK

SOURCE: Nielsen Media Research. Click here for the full source data.

Jenny Garth was cast as the female lead for a new CBS pilot My Best Friend’s Girl produced by Sony which also stars Eric Ladin, says THR. The pilot is about two guys who are best friends and co-owners of a motorcycle shop and things get shaky when one starts to date the other’s ex-wife (Garth). Ladin portrays a salesman who works in the shop.

CYNOPSIS DIGITAL – TODAY’S TOP STORY: CBS‘ re-cancellation of Jericho is being held up as more proof that internet popularity does not necessarily translate into on-air success. The show made headlines last year when the network heeded to non-stop pressure waged by hardcore fans on chat groups and fans sites, culminating with thousands of bags of peanuts being mailed to network executives. Ratings of the show have steadily declined after it kicked off its second season with 7.2 million viewers in February, during the originals-depleted Writers Strike.   Full edition: CYN DIGITAL. (Or to listen to the Cynopsis Digital Podcast click here or subscribe to it at iTunes here .)

CYNOPSIS KIDS – TODAY’S TOP STORY: Brian d’Arcy James has been cast as Shrek, in Broadway’s Shrek the Musical, based on DreamWorks Animation’s Shrek movies, which in turn is based on William Steig’s book Shrek.  Directed by Jason Moore, best known for his director of Avenue Q, Shrek the Musical features music by Jeanine Tesori and book by David Lindsay-Abaire.  Also joining the cast of the show are Chester Gregory II, he’ll play Donkey, and John Tartaglia as Pinocchio.  The cast also includes the previously announced Sutton Foster as Princess Fiona, Christopher Sieber as Lord Farquaad and Kecia Lewis-Evans as the Dragon.  Shrek the Musical opens December 14, 2008. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY:  LA and Dusseldorf-based Duo Entertainment has been bought by Germany’s Entertainment Value Associates (EVA) movie rights group, a subsidiary of Odeon Film AG.  The licensing/distribution company deals with TV and feature film products’ global rights (i.e., Crash and new 8-episode ZOS – Zone of Separation).  Kai-Roger Gruneke, EVA’s CEO, will take over DUO CEO duties from topper Philip von Alvensleben.  Philip’s new role has not yet been defined.  Full edition: CYN INTERNATIONAL. 

Thursday – A18-49 Analysis:  CBS swished in the winning ratings Thursday night with 3.3/9 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS’ NCAA Basketball dunked in the first victory of the night at 8p with 3.3/10. ABC found its momentum as Lost was #1 during 9p with 4.4/12. College basketball on CBS was back on top at 10p with 2.8/8.

Live + Same Day Household Ratings: Thursday, March 20, 2008 time period averages. Source: Nielsen Media Research

NBC: 5.8/10        Deal or No Deal 6.6/11, Celebrity Apprentice 5.8/9, Lipstick Jungle 5.1/9

CBS: 5.5/9           NCAA Basketball Championship: First Round Games 5.5/9

ABC: 5.4/9           Miss Guided 4.3/8, Miss Guided 4.3/7, Lost 6.9/11, Eli Stone 4.9/8

FOX: 4.7/8             Are You Smarter Than a 5th Grader? 4.4/8, Don’t Forget the Lyrics! 4.9/8

CW: 2.1/3            Smallville 2.2/4, Reaper 1.9/3

UNIV: 1.9/3         Al Diablo con los Guapos 2.3/4, Pasion 1.9/3, Amas de Casa Desesperadas 1.4/2

TELE: 0.6/1         La Traicion 0.4/1, Victoria 0.7/1, Pecados Ajenos 0.6/1

A18-49: CBS 3.3/9, ABC 3.0/9, NBC 2.8/8, FOX 2.4/7, UNIV 1.7/5, CW 1.3/4, TELE 0.4/1

Friday – A18-49 Analysis:  CBS scored a clean sweep Friday night at 3.1/10 A18-49, according to fast affiliate ratings from Nielsen Media Research. CBS’ college basketball NCAA Championship coverage did the best overall: at 8p CBS posted a 2.9/10; then peaked at 9p with 3.4/11; and settled back down with a 3.1/10 during 10p.

Live + Same Day Household Ratings: Friday, March 21, 2008 – time period averages. Source: Nielsen Media Research

CBS: 5.2/9       NCAA Basketball Championship 5.2/9

ABC: 4.2/8        Grey’s Anatomy [r] 2.9/6, 20/20 4.4/8, 20/20 5.2/9

NBC: 4.1/8        Amne$ia 3.5/7, Dateline 4.4/8

FOX: 2.8/5         ‘Til Death [r] 2.3/4, The Return of Jezebel James 2.1/4, House [r] 3.4/6

CW: 2.4/4          Friday Night Smackdown! 2.4/4

UNIV: 1.7/3       Al Diablo con los Guapos 2.0/4, Pasion 1.6/3, Nuestra Belleza Latina 1.4/3

TELE: 0.6/1       La Traicion 0.4/1, Victoria 0.7/1, Pecados Ajenos 0.5/1

A18-49: CBS 3.1/10, ABC 1.7/5, CW 1.4/5, FOX 1.4/5, NBC 1.4/5, UNIV 1.4/5, TELE 0.4/1

Saturday – A18-49 Analysis:  CBS slam dunked each hour Saturday night as the network led overall with 3.3/11 A18-49, according to fast affiliate ratings from Nielsen Media Research. The NCAA Basketball Championship on CBS won with a 3.6/12 at 8p; a 3.2/10 during 9p; and finally a 3.1/9 at 10p.  

Live + Same Day Household Ratings: Saturday, March 22, 2008 – time period averages. Source: Nielsen Media Research

CBS: 5.4/10          NCAA Basketball Championship: Second Round Games 5.4/10

ABC: 4.7/9              Movie: The Ten Commandments [r] 4.7/9

FOX: 3.5/6            Cops 3.1/6, Cops 3.5/7, America’s Most Wanted 3.6/7

NBC: 3.2/6              Celebrity Apprentice [r] 1.8/3, Law & Order: SVU [r] 3.5/6, Law & Order [r] 4.3/8

UNIV: 1.3/2          Sabado Gigante 1.3/2

TELE: 0.4/1          Movie: Un Quijote Sin Mancha 0.3/1, Cine de Impacto/Estreno 0.4/1

A18-49: CBS 3.3/11, ABC 2.3/7, FOX 1.9/6, NBC 1.1/3, UNIV 0.9/3, TELE 0.3/1

Initiative tapped Jennifer Nyhan as VP/Group Account Director. Based at Initiative West’s office in Los Angeles, Jennifer will handle the Cadbury Schweppes account that encompasses Dr. Pepper, 7UP and Snapple products among other brands. Jennifer will manage all teams associated with the Cadbury Schweppes business including planning, buying, innovations and marketing.

Brent Lane is the new Director/Sales for WCYB-TV, WCYB-DT and WEMT-TV in Tri Cities VA/TN.

Cy Prince was appointed GSM of Cox Media Hampton Roads to head the local, regional and national sales activities in the Norfolk DMA. Cy, who has been in the media industry since 1988, begins his new post on April 9.

maniaTV upgraded Stefan Goldby from Head/Music Programming to VP/Programming to manage production for current webTV shows and new ones in development.

A CYNOPSIS MESSAGE FROM WE tv

This day in History:  Born on this day: Harry Houdini (1874), Steve McQueen (1930), Tommy Hilfiger (1952), Peyton Manning (1976)

Answer to Yesterday’s Trivia Question:  I have a fascination with troll dolls, love make-up and was once a roadie for Foghat. Who am I?  MIMI BOBECK (The Drew Carey Show) Kudos to:  Lisa Sweetman-Cablevision/West Nyack, NY; Brittany Yoder-Retirement Living TV/Columbia, MD; Jackie Corso-Lifetime Networks/NY; Patrick S. Wall-MMT/Atlanta; Jay Goslee-WTVF/Nashville; Stephen Benefield-Charter Media/Birmingham, AL; Lucie Prann-The Richards Group/Dallas; John Wick-Mandible/Lozano, TX; Greg Beckett-Flan King/LA; Brian Waldrop/Seattle; Lorrie Shilling-DIRECTV/El Segundo, CA; Steven Weisbaum-Saint Johns Health Center/Santa Monica, CA; Samuel Capelin/Sydney, Australia

Today’s Trivia Question:  What 1956 film introduced the hit song Whatever Will Be Will Be (Que Sera Sera) sung by Doris Day? (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn
03.24.08

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Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDS – For More classifieds, visit the Cynopsis.com classifieds page here

JOB OPENING: DIR.PROGRAMMING /DIY Network/Knoxville: Ideal candidate has 5+ yrs strong writing/producing/development exp for docu-soaps/reality/documentaries airing on competitive broadcast/cable networks. www.scrippsnetworks.com (3/29)

JOB OPENING: MTVN SR RESCH ANALYST/NYC:  Support affil sales/mktg; BA; 3 yrs media, broadcast/cable. Understd Nielsen ratings; prof Navigator, Explorer; knwl MRI a plus. Str analytical/PC. EOE/M/F/D/AAP.  Apply www.mtvncareers.com (3/29)

JOB OPENING: RESEARCH SPECIALIST/New York: Media Sales & Planning experience A+. Proficient with Galaxy, NPower, Adviews, & MRI. Team player, ability to juggle many projects. Email:
RE: UCTC/98308BR. (3/29)

JOB OPENING: DIGITAL AD SALES MGR/NYC: Seeking hands on ad sales mgr resp for the full sales cycle in a well known web services firm.  Prior media sales exp req’d, digital and B2B exp pref’d. Apply:
(3/29)

JOB OPENING: INSTRUCTIONAL MEDIA SERVICES MGR: Bloomsburg University of PA, Bloomsburg, PA #03-7-169. Deadline for full consideration: Postmarked April 21, 2008. For full position description, visit www.bloomu.edu/jobs .  AA/EEO. (3/29)

JOB OPENING: SR PROD GAMES/Nick Jr./NY: Min 4+yrs online game prod/ exp. w/mgt, design, plan’g, budget’g, staffing, tech, art, audio & QA; preschool knwlg (ages 2 to 6) games, both online/offline. EOE/M/F/D/AAP apply www.mtvncareers.com (3/28)

JOB OPENING: DIR BIZ DEV & OPERATIONS/MTV/NYC:  5+ yrs wrk exp; 3 yrs in top mngmt cnslt firm or ibank prior exp in M&A or biz dev. Strng analt/prob slv skills, strng proj mngmt & leadership EOE/M/F/D/AAP Apply www.mtvncareers.com (3/28)

JOB OPENING: MANAGER STRAT & BIZ DEV/ MTVN/NYC: 2 yrs min work exp, strg fin mdling, rsh skills, prior/mang wk under pressure, org/strg attn detail, media exp, mngmt cnslt/ibank bckgr. EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/28)

JOB OPENING: DIRECTOR OF MARKETING/MY SIMS (ELECTRONIC ARTS)/REDWOOD CITY CA:  Apply to this position, please click on this link: http://jobs.ea.com/pljb/ElectronicArts/United_States/applicant/jobClick.jsp?count=1&id=6569 (3/28)

JOB OPENING: SVP, PROG/Discovery/MD: Resp for plan/dir./executing net prog. strat, inc. leveraging new media, budget & network sched. BA, 12+ years exp w/maj. media company. Apply: www.discovery.com/careers , Req#7737  (3/28)

JOB OPENING: DIR, CREATIVE MKTG/Discovery/MD: Lead on-air mktg. strategy for launching network. Must have BA, 8+years exp in creative dev & brand positioning in tv & print media. Apply: www.discovery.com/careers , Req#7013 (3/28)

JOB OPENING: RESEARCH MANAGER/Fox/NY: Sales Research Fox Broadcast. 6+ yrs exp resrch/data  analy cable/brdcast. Exp w/ Nielsen systems, MRI, Simmons, Str analytic sk. BS/BA. Please apply at www.foxcareers.com . (3/28)

JOB OPENING: SR RESEARCH ANALYST/AD SALES/Sony Pictures TV:  3-5 yrs experience req. Nielsen software, Excel, PwrPnt proficiency req. Midtown Mnhtn. Apply: www.sonypicturesjobs.com (3/28)

JOB OPENING: REGIONAL MANAGER/Comcast: Regional Manager, Affiliate Relations – Comcast Networks : To view full job description please use this link – http://track.jobviper.com/ViewJob.asp?id=491804-1576-3561 (3/28)

JOB OPENING: VP, INTERNET STRATEGY AND DEVELOPMENT/Versus: To view full job description please use this link – http://track.jobviper.com/ViewJob.asp?id=492084-1576-1261 (3/28)

JOB OPENING: AD SALES– Account Manager/iSorpresa!/DFW Area: Minimum 3 yrs. exp. selling Hispanic cable network, must have BA/BS & exp. in one of these areas: Kids, Cable, or Hispanic Media. Send resume to:
(3/28)

JOB OPENING: VP, INTERNET STRATEGY AND DEVELOPMENT/Versus/PHL: To view full job description please use this link – http://track.jobviper.com/ViewJob.asp?id=492084-1576-1261 (3/28)

JOB OPENING: VP RIGHTS & CLEARANCES/ STANDARDS & PRACTICES LEGAL & BUS/A&E TV, NY: Mng tracking Rgts info to bus units. Dvlp S&P program, R&C initiatives – 7+ yrs R&C; mgmt, skills.  Resume w/salary: www.aetn.com/careers.html (3/27)

JOB OPENING:  TECH, STUDIO OPS/POST PROD/Rainbow Media/Bethpage NY: Min. 2 yrs Dub & QC exp. incl. editing, duplication, encoding. 12am to 8am shift. See full posting and apply to www.cablevision.jobs red id 5468BR (3/27)

JOB OPENING:  SALES PLANNER/Screenvision Cinema/NY: 2 yrs exp developing sales proposals. Asst in sales presentations and post analyses.Familiar w/ Nielsen, MRI, ADVIEWS and Redbook. Apply online at: www.screenvision.com (3/27)

JOB OPENING: LICENSING MGR/Veggie Tales/Nashville TN: 3+ years exp, secure/manage licensees for Big Idea’s VeggieTales. Some travel req’d. Rpt to SVP of Marketing. Res to:
   View job:  http://bigidea.com/jobs (3/27)

JOB OPENING: PRODUCER /DISNEYCHANNEL: Degree, 6 yrs Dev/Deploy Net Content; Leader, meet deliverables, HTML/budget accountable. Visit: www.disneycareers.com (Req ID 91315) (3/27)

JOB OPENING: SALES ASSTS/Discovery/NY: Support Acct Execs with acct. maintenance. Strong cust. service skills. Exc communicator. Multitasker/Team Player. Attn to detail. Great PC skills. Apply: www.discovery.com/careers , Req#7512  (3/27)

JOB OPENING: SENIOR PM/NYC: “A” List Cable TV Network seeking Sr. PM for Ad Sales group. Exp. w/Ad Sales & vendor management required. PMP cert. a plus, not required.  Apply: 
   (3/27)

JOB OPENING: VP NONFICTION DEVELOPMENT/NY: Prod co seeks creative, ambitious, dev exec to create & develop hit non-fiction TV series. 7+ yrs exp in non-fiction. Strong writing skills & prod experience. Resume:
  (3/26)

JOB OPENING: RESEARCH ANALYST/National CineMedia/NY: Media research & sales support. MRI, Scarborough. Fast, deadline-driven. Strong analytic, computer skills. Bach deg, 1-2 yrs exp. Include salary req.
(3/26)

JOB OPENING: VP SALES/SE Multimedia Co: Merging traditional and internet media sales.  Vision, coaching skills, passion and ability to handle complexity paramount. $150-$200k 1st year, no caps. Reply to
(3/26)

JOB OPENING: NATL SLS ASST/UNIVISION COMM/NY: Provide support for AE’s, act as liaison w/ stations/clients. Highly orgnz’d, det oriented & proactive w/ exc comm. skills.  All MS & Donovan skills req’d. Res:
   (3/26)

JOB OPENING: ASSOC AE DIGITAL/History/A&E Chicago: Sell digital advertising solutions to clients/agencies. Dvlp new business. Client service & acct mgmt. 1 yr digital plng exp. Sales exp pref’d. Apply: www.aetn.com/careers.html (3/25)

JOB OPENING: DIR OF PROD/Sirens Media/DC: 5+ years Prod. Management experience.  Excellent personnel management, budgeting, scheduling skills. Key role at growing company. Send info/references to
  (3/25)

JOB OPENING: REGN’L/NAT’L SALES MGR/KSBI-TVDT/OKC: Proven success record & 5+ yrs exp working regn’l /nat’l accts. Knwlg of Nielsen ratings & effective/creative pckgng strategies a must. Some travel required. Res:
  (3/25)

WINTER AND SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at
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SUMMER INTERNSHIPS CREDITS ONLY:  Entertainment Production Co. in Armonk, NY seeks interns. Responsibilities: general office work, phones, mailings, research, errands. Email resume to
  (3/26)

SPRING INTERNSHIP CREDITS ONLY:TV/Film DUBBING/SUBTITLING/The Kitchen/Miami. Seeks spring intern to join active language production team. Bi-lingual a plus. Resume to
(3/25)

SUMMER INTERNSHIP CREDITS ONLY:  Trylon SMR ( www.trylonSMR.com) is a NYC PR agency seeking a summer intern that has familiarity with the media industry and tech sector.4-5 days a week.
(3/25)

SUMMER INTERNSHIP CREDITS ONLY:  PR/MKTG Internship/Shelton CT HQ: The Cynopsis Foundation seeks 2 highly organized, mature interns to work with planning/organizing summer gala. Great communications skills a must. Email:
    (3/25)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume?  Contact
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SITUATION WANTED: SR. H.R. PRO/NYC: 19 yrs exp seeking short/long-term/perm oppty in media field. Bkgrd incl: Employee Relations, O.D., Recruitment, Training. Call Ray Palen at (631)732-2926 or via email at:
(3/27)

SITUATION WANTED: PRODUCER: 7 years exp. writing, producing & directing. Specialize in documentary, editorial, biography, reality, & short form narrative. Also new media projects, viral web media, VOD, mobile.
(3/27)

E-mail 
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Interested in posting your Video Resume?  Contact
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Are you looking for a job? Post your Situation Wanted Ad here — Email
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WHAT’S ON TONIGHT – Monday, March 22, 2008

ABC: Dancing with the Stars, The Bachelor: London Calling
AZTECA: Ladrones, Cambio de Vida, Bellezas Indomables
CBS: The Big Bang Theory, How I Met Your Mother, Two and a Half Men, The New Adventures of Old Christine, CSI: Miami
CW: Gossip Girl [r], Pussycat Dolls Present: Girlicious
FOX: House [r], New Amsterdam
ION: Mama’s Family, Mama’s Family, Drew Carey Show, Drew Carey Show, Baywatch
MNT: Celebrity Expose [r], Paradise Hotel 2
NBC: My Dad is Better than Your Dad, Deal or No Deal, Medium
PBS: Antiques Roadshow , Frontline
TELE: La Traicion, Victoria, Pecados Ajenos
UNIV: Al Diablo con los Guapos, Pasion, Cristina

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