Monday, March 19th, 2007



Nickelodeon Is the Leader

Nickelodeon has 35 channels worldwide: From the Midwest to the Middle East
and from the Far West to the Far East.

It’s Just One Reason We’ve Remained #1 for 12 Straight Years.*

* Source: NMR, NHI (2Q’95 thru 1Q’07 td-(01/01/07-02/11/07, by quarter) for K2-11, based on NAT% and imp across all
comp cable nets, total prog day. Live Feed. Qual avail upon request. © 2007 Viacom.

Cynopsis: Kids!


Good morning. It’s Monday, March 19, 2007 and this is your first early morning kids briefing.


Will she or won’t she return for the final two Harry Potter movies?  Daniel Radcliffe and Rupert Grint have both signed on again to play Harry Potter and Ron Weasley, respectively in the Warner Bros. movies.  As for Emma Watson, the actress who plays Hermione Granger, following months of rumors as to the answer to this question, over the weekend the to-do over her plans spiraled as News of the World, a weekly British Tabloid, published a story claiming that the actress has “refused” to re-up her contract for the last two HP movies, despite the producers offer “doubling her” fee to $3.9 million.  The report also quotes Grint saying, “Emma doesn’t want to do it any more.  She’s tired of being known as ‘that girl from Harry Potter’.”  Warner Bros. apparently confirmed for the tabloid that Watson has not signed as of yet.  At the same time BBC’s Newsround reports that a Warner Bros. spokesperson told it, “We’re extremely confident that Emma will be back for films six and seven.”  News of the World is published by News International Ltd., which is a subsidiary of News Corporation.


World Call Group is set to launch Wikkid, Pakistan’s first a kid-targeted satellite TV channel, this May 2007, per the Daily Times, which is owned by World Call Group.  The programming line-up on the new channel will include:

  • Cricket Crazy (50 minutes) focusing on cricket (the game) skills;
  • Natty’s Style School (30 min) offering tips for image conscious kids;
  • Chooti Duniya  a puppet show;
  • Meet Sangeet (30 min) a music series featuring kids;
  • Quiz Show;
  • Kitchen Clash  a cooking series;
  • Quran Stories  a half hour scripted program hosted by Sami Muzaffar;
  •  Street Smart (30 min) follows the story of two tweens;
  • Snake Pit (50 min) based on the novel of the same name;
  • Travel Bug (30 min) a entertainment/information series;
  • Sinbad Adventures on the Seven Seas;
  • Haaye School  a comedic look at school;
  • Aflatoon follows the misadventures of a character named Sunny;
  • Gup Shup with Laila (30 min) talk show;
  • Bachon ki Adaalat is a court show featuring trials of pop celebrities;
  • Morning Show  will offer the best in music, movies, video game reviews and so on.

German kids will find it quite convenient to watch An Inconvenient Truth following a collaborative effort between Paramount Pictures and Germany’s environmental bureau, per Hollywood Reporter.  In addition to 6000 German schools receiving a free DVD of the Al Gore movie this week, Germany’s CinemaxX will have matinee theater screenings for school classes in 27 cities.  The DVD will be released across Germany at the end of March.

Golden Spirit Enterprises Ltd. has signed a deal with Amazing Super Buddies Productions Inc. to serve as the Producer/Distributor for ABS: Power Force, a kid-targeted 3D TV series.  Currently in pre-production, the first season of ABS: Power Force will include 25×22′ episodes.  Under the agreement, Golden Spirit will receive a guaranteed 15% interest of gross receipts earned worldwide, which will include all character licensing and merchandise based on the series.  Additionally, Golden Spirit holds the distribution rights for the ABS: Power Force series and its characters under a joint pact with Industry Works Distribution, Inc.

BabyUniverse, Inc. and eToys Direct, Inc. have entered into a definitive agreement for an all-stock merger.  The merger, which has been approved by the boards of directors of both company’s, and assuming approval of shareholders, the deal is expected to close by second or third quarter 2007.


Anyone notice R2-D2 hanging out on the corner where your regular blue US Postal Service mailbox usually sits?  The Star Wars themed collection boxes are part of a new relationship between the US Postal Service and Lucasfilm Ltd and of course the Star Wars 30th anniversary.  Designed to look like the R2-D2, the little Star Wars droid, the Star Wars collection boxes also feature a website (uspsjedimaster .com), that when you get there offers clues to what the promotion is all about.  The mailboxes are for regular use, though I’m thinking I’ll look for a regular old blue box  you never know what a Star Wars fan might do to own their own piece of history.  More information about the promotion will come on March 28, 2007  but is anyone else thinking maybe Star Wars stamps?


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13. December 2931, 2007:
Wild Hogs (Buena Vista) PG-13                 $18.0m-3 wk total $104.0m
Premonition (Sony / Columbia) PG-13       Opening Weekend $18.0m
Bridge to Terabithia (Buena Vista) PG        $5.1m-5 wk total $74.9m
Ghost Rider (Sony / Columbia) PG-13        $4.0m-5 wk total $110.2m
Norbit (Paramount (DreamWorks)) PG-13  $2.7m-6 wk total $92.4m
Music and Lyrics (Warner Bros.) PG-13      $2.2m-5 wk total $47.4m
Amazing Grace (IDP) PG                           $2.0m-4 wk total $14.4m
Breach (Universal) PG-13                          $1.5m-5 wk total $31.3m
The Ultimate Gift (The Bigger Picture) PG   $800,000-2 wk total $2.5m
Happy Feet (Warner Bros) PG                    $665,000-18 wk total $196.6m
Source: Box Office Mojo

In Sweden, the 2007 5th Annual Astrid Lindgren Memorial Award for literature has been awarded to Venezuela’s Banco del Libro (Book Bank).  Founded in 1960, Banco del Libro is a non-profit organization that was initially set-up in 1960 as place to exchange textbooks.  Since that time Banco de Libro has developed and expended to become an organization that promotes reading and distributes books, across all genre of kid’s literature, throughout Venezuela including, “shanty towns, mountain villages, universities or out in cyberspace.”

It’s here!  Cynopsis launched a new daily edition today – Cyn opsis: Digital .  The edition focuses on the business of digital and broadband as it relates to the television industry and beyond.  It arrives in your inbox by around 4am each morning, and is also be presented as a daily podcast, available on the website as well as on iTunes. Check it out!  Here’s where you’ll find today’s issue:  Click here.


Rockstar Games has appointed Alex Moulee-Berteaux as its new Head of Marketing.  Moulle-Berteaux joins Rockstar from TBWA/Media Arts Lab, where he was most recently Worldwide Group Account Director for the Apple account.  Rockstar Games is a publishing label of Take-Two Interactive Software, Inc.

Tripp H. Thornton has joined Good News Holdings, LLC as VP/Sales.  Most recently, Tripp was EVP, The Brainy Baby Company.  Previously he toiled for companies including M&M Mars, Rubbermaid, Keebler and Wal-Mart.

Answer to Yesterday’s trivia question: Testing your Bionic Woman memory.  Jamie Sommers was very close to Steve’s Parents, but what “supposedly” happened to her own parents? AUTO ACCIDENT     Kudos to: Pamela Ross-Discovery Kids/NY; Lee Williams-Boomstone Animation Inc./Ottawa, ON Canada

Today’s Trivia Question: In what television series, did the family have a talking pet monkey named after the theory concerning evolution? ( click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Later — Gwen
Gwen Billings for Cynopsis: Kids!

Cynopsis Ad Sales:  Mark Bohn- 203- 583-1224 / [email protected]
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here

JOB OPENING:  MGR, MKT/AUDIENCE RESEARCH/Thirteen/WNET/NY:  Perform research pjcts, develop research-based mktg tools & sup a Coor. 5 yrs exp in media research req. See full posting & apply at (3/24)

JOB OPENING:  SALES PLAN’R/CBS TV DIST/NY: Mng all asp of advertising sched, build media plans, resolve discrepancies, process sales posts, fill inventory avails & clear oversells. Res/sal req: [email protected] (3/24)

JOB OPENING:  VP,  DISTRIBUTION AND MARKETING/Litton Entertainment  Syndication, network development, interactive strategy, corporate alliances;  Apply at j (3/24)

JOB OPENING:  DIR, AD SALES RESEARCH/GSN/NY: Oversees & coordinates research support for sales team. BA with 5 yrs. applicable exp.. Visit for complete desc. & to apply or submit your resume to [email protected] (3/24)

JOB OPENING:  AD SALES MARKETING MGR/AETN NY: Dvlp mktg tools aimed at agency planning groups. Manage dvlp of events, promotions & programs to support nat’l ad sales. 2-3 yrs min agency plnng exp. Apply:   (3/24)

JOB OPENING:  CONTRACTS ADMINISTRATOR/RAINBOW/NYC Area: Draft agreements, coord. rights clearances re film & TV product, keep databases. Exp in clearances, paralegal or contract admin in legal dept. Resumes: [email protected] (3/24)

JOB OPENING:  DIRECTOR MARKET RESEARCH VH1/CMT/Logo: BA/BS; 7 yrs exp qual/quant mkt resrch; strong analytical sk; Exp w/variety of media platforms incl digital. EOE/M/F/D/AAP. Apply (3/24)

JOB OPENING:  ADMINISTRATIVE ASST, PUBLICITY/Hallmark Channel LA: Support SVP and dept. 2 yrs. min exp. See full posting & apply at (3/23)

JOB OPENING: SR MGR, MEDIA STRATEGY & PLAN’G/National Geo Channel/DC: Dvlp & execute off/on-air media plans; partner w/external media agency; oversee bcst logs; 3+yrs media plan’g within ntwrk or media agency; (3/23)

JOB OPENING: CREATIVE SRVCS PROJ MGR/Sundance Channel/NY: 4-6 yrs exp print prod proj mgmt at an agency or netwrk. Strong client serv skills. Must understand print & web design process. Resumes to: [email protected]      (3/23)

JOB OPENING: ADMINISTRATIVE ASST/Affiliate Distribution/NY (Mid-town): Support RVP and regional NDS Teams. 2 yrs. min exp. See full posting & apply at (3/23)

JOB OPENING: MGR, PROMOS & EVENTS/IFC/NY: Plan & exec Promo/Event marketing campaigns to support partners & Affil. Cable outreach, Nat’l film fest, guerilla mktg. 3+ yrs Promo/Event mktg. res: ref #2934BR (3/22)

JOB OPENING:  SALES ASSISTANT /Hallmark Channel-NY: Works with AE’s and Planners to service & maintain agencies/clients on daily basis. See full posting at   Resumes: [email protected] (3/22)

JOB OPENING:  MGR, PRODUCTION ADMIN/WE tv/LI: Support prod admin on bus affairs, budgets, contracts & rights/clearances for Orig Prog. 5-7 yrs exp. Degree. Hands on Prod exp. Res: ref# 2828BR (3/21)

JOB OPENING:  EXECUTIVE ASSISTANT/FEARnet (Comcast, Sony, Lionsgate), PA: Experienced assistant needed to support network President. Degree required/Film major preferred. Apply: Job Req. #45145BR (3/21)

JOB OPENING:  CONS AD COORD/COURT TV/NY: Support Mgr/Dir with advertising & media; Passionate about Advertising & TV industry; Organized; Resourceful; Driven; Creative. Req #69427BR    (3/21)

JOB OPENING: FREELANCE FORMAT PROD/AETN Int’l/NY/CT: Screen, prepare, research matl’s to create int’l master. Supv edits in HD, SD, long/short form. BA, 2+yrs video, audio, edit session, post prod exp. Apply: [email protected] (3/21)

JOB OPENING:  Beck Media/LA: Seeking PR TALENT w/ 2+ years of TV/Web/Tech/Emerging Media or related experience. Excellent writing/media pitching w/ positive attitude. Comp based on experience. Resume/cover to [email protected] (3/21)

JOB OPENING:  HEAD OF KIDS/BLUEPRINT ENTERTAINMENT/TORONTO: must have exp. in dev & prod for the CDN, US & Int’l mktpl; strong relatshp with dom/int’l b’casters, co-prods and creative talent. Apply [email protected] (3/21)

JOB OPENING: SALES PLANNER/Cablevision/NYC: Support growing Interactive/VOD ad sales team by creating customized sales presentations & proposals. 2+ yrs Sales/Agency exp. res: ref #2805BR (3/21)

JOB OPENING: CAMPAIGN MGR/Cablevision/NYC:  Track& analyze campaigns& usage data for Interactive/VOD. Strong analytics background, internet metrics exp. pref. res: ref #2802BR (3/21)

JOB OPENING: PRODUCTION COORDINATOR/LIFETIME NY: Track schedule, assets, budgets, & deliverables. Hire crews. Gather/maintain legal restrictions. Oversee voice-over talent. Apply at: (3/20)

JOB OPENING: MGR, DIGITAL PLATFORM PROGRAMMING/COMEDY CENTRAL/NY: Mng prgrmng dept’s functions on multiple media platforms. 4yrs exp TV program. Strong knwlg: TV prod/sched. Strong time mngmt skills. (3/20)

JOB OPENING: JUNIOR PUBLICIST-LIFETIME NY: Resp. for all Lifetime Movie Network programming consumer and trade publicity, specifically LMN Original Movies. Apply at: (3/20)

JOB OPENING: MARKETING ANALYST/NBCU Bravo/NY: Must have BA & 5 years exp. at agency; Responsibilities: Analyze spending patterns; develop/execute promotional concepts; run SMRB/MRI data. Apply: #564318  (3/20)

JOB OPENING: SPEC PROJECTS CREATIVE DIR/Rainbow/NY: Dir. Manage & direct corp. off-air & sales video projects, ads & events. 5+ yrs exp. Strong writing, producing, branding, mngmnt & diplomacy skills. [email protected] (3/20)

JOB OPENING: RESEARCH ANALYST/NY: Responsibilities incl rsrch support for prgrmng & interpreting ratings for WNBC & WNJU TV Stations. Visit to apply through job #: 576472 or resume to [email protected] (3/20)

JOB OPENING: ACCT EXEC/GALAVISION Network/LA: Highly-motivated w/ sales/media/presentation skills, solutions orientated & agency/client relations. Fax res & cvr letter to Jim Baral (310)348-3626 or: lagalajob    (3/23)

JOB OPENING: AD SALES ASST/Galavision/NY: Detail-oriented, exc comm/math/MS Office skills; asst Sales Team w/presentations/reports/clerical work. Spanish speaking highly pref/not req. Cvr letter & resume:  [email protected]       (3/20)
SPRING INTERNSHIPS – These positions are for credit only – nobody gets paid here. They are posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at  [email protected] .

WINTER INTERNSHIP CREDITS ONLY: Roger LA , a motion graphics firm, is looking for an Intern three days a week. Knowledge of Photoshop, Illustrator and After Effects is required. Please inquire to Elaina Porter [email protected] . (3/24)

SPRING INTERNSHIP COLLEGE CREDITS ONLY:  INTERNS /LIME, NY: basic research/admin stuff like compiling press clips, updating/creating bios, further develop LIME’s media lists. Resumes subject intern to: [email protected]  (3/20)


SITUATION WANTED:  PROMO COPYWRITING: Uber-copywriters. Fortune 500 entertainment clients. Copy runs, tag lines that delivers a creative kick in the chest. We get things did! Contact [email protected] (3/24)

SITUATION WANTED:  DIGITAL MKTG EXEC (NYC): 3 yrs Mktg exp., MBA (UK/Germany), currently doing MSc in Online Mktg at NYU and in tern at Nickelodeon. Highly efficient, passionate about multi-channel mktg. possibilities. [email protected] (3/24)

SITUATION WANTED:  Exc team player seeking  MEDIA MRKTNG, AD SALES, PROMOTIONS, PRGRMNG OR PROD position.  Most current job is working as the  Prgrmng & Prod. Asst. at MTV Networks.  Detail oriented.  [email protected] (3/23)

SITUATION WANTED: CELEBRITY BOOKER &REALITY/NON-FICTION CASTING DIRECTOR: Thousands of contacts to celebrities/experts/authors/real people/show hosts, etc. Extensive exp w/TV Talk Shows & Reality Shows. Contact: [email protected] (3/22)

SITUATION WANTED: EXP AFF SALES, DISTRIBUTION & BIZ DEV EXEC w/20yrs in media sales seeks F/T position w/cable network, new media or startup co. Exp w/startups, Biz strategy&building solid relationships. Contact: [email protected] (3/22)

SITUATION WANTED: COORDINATING PRODUCER: Strong list of proven skills, attention to detail, getting the job done rights, on time and under budget. I’m your LA-based go to guy.  Contact [email protected] (3/20)

E-mail Trish Pihonak for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish Pihonak for specs.

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