A CYNOPSIS MESSAGE FROM IFC + SUNDANCE
“NEVER LET A SERIOUS CRISIS GO TO WASTE” – Rahm Emanuel
Chaos Theory states that random or unrelated events may be part of a new,
INDIENOMICS: Your guide to becoming Independently Wealthy
IFC + Sundance Channel = INDIENOMICS in action
Good morning. It’s Monday, March 16, 2009, and this is your first early morning briefing.
The Daily Show with Jon Stewart earned its second highest total viewer count of the year on Thursday with 2.3 million viewers (the largest viewer audience was on Inauguration Day with 2.6 million). Why the big audience? Stewart’s guest was CNBC host Jim Cramer. The interview is also available on TheDailyshow.com site, which is reporting its highest traffic numbers in 2009.
~ MORE STUFF ~
America’s Next Top Model held auditions in New York City this past weekend, and before the day was over three people were arrested for inciting a riot and disorderly conduct and six others were injured. At some point chaos broke out involving hundreds of people outside the Park Central New York hotel, reports the AP, though what exactly happened to create the free-for-all remains unclear. Once it was all over, the street outside the hotel was strewn with clothing, sleeping bags, beach chairs and shoes, all left by several potential auditioners who had been waiting on line, many overnight. This particular round of auditions were for shorter women, under 5’7″, the standard height minimum for previous ANTM auditions, and other auditions are schedule in several other cities across the US in the upcoming weeks.
In consideration of the economy and wanting to remain relevant to its viewers, Today‘s Matt Lauer will take his annual Where in the World trip starting May 1st, but Lauer will remain in the United States, visiting a variety of affordable vacation sites.
Perhaps not surprisingly, Nielsen reports 2008 saw a loss in ad spending among key TV industry categories:
There was some good news tho — two categories are up: Cable TV +7.8%, and Hispanic Cable TV was +9.6%. Total US dollars spent on advertising in 2008 totaled $136.8 billion, down nearly $3.7 billion from the previous year. Newspapers saw the deepest cuts in 2008 with national down 9.6% and local down 10.2%. Local Sunday supplements were down 11%. Among the biggest ad spenders, P&G cut its budget by 19.3% last year; Chrysler spending was down by 31.2%; Ford down by 28.5% and GM down by 14.9%. Only two of the major categories saw increases last year – Direct Response products were up by 9.2% and fast food restaurants were up by 3.8%.
TV Guide Network‘s season premiere of Idol Tonight delivered 325,000 households last Wednesday, marking a 26% increase over last season’s premiere. Idol Tonight airs ever Wednesday at 8p with hosts Kimberly Caldwell and Justin Guarini.
Two series are set join the MTV Tr3s schedule, both tailored for the MTV Tres Hispanic youth audience:
Former broadcast executive Paul M. Hughes passed away on Wednesday, March 11, 2009. He was 70. Hughes was Chairman of Hughes Broadcasting Partners and OG Holdings until 2000. Before that, he President of King World Broadcasting and President of Viacom International’s Broadcast and Entertainment Divisions. He had also served as EVP of New York rep firm TeleRep, Inc. Mr. Hughes is survived by his wife, Maureen, 3 children, Caroleen Mackin, James Hughes and Nancy Hughes, and his sister, Bernardine Hughes, and 7 grandchildren. In lieu of flowers, the family requests contributions be made in his name to the Convent of the Sacred Heart, One East 91st Street, New York, NY 10128.
Top 10 Weekend Box Office Estimates: March 13-15, 2009
MIP TV Program Call: If your company will be attending and showcasing programming at MIP TV 2009 in Cannes, France, at the end of next month, Cynopsis will send out a special MIP TV Shopping Guide edition the Thursday before the conference. To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre, your terms (barter, cash, etc.) and names and contact info of those attending from your company. If your company is interested in being included in this free guide, please send the details to
~ PRODUCTION & DEVELOPMENT ~
ABC added Donald Faison to the cast of The Law, joining Cedric the Entertainer. The project, from ABC Studios/DreamWorks, is about a group of LAPD reserve officers.
~ ELSEWHERE IN CYNOPSIS ~
CYNOPSIS DIGITAL – TODAY’S TOP STORY: The big news out of SXSW over the weekend (besides AT&T’s poor network coverage in Austin) is the launch of Facebook Connect – the social network’s technology for sharing data between Facebook and other apps – for the iPhone. The integration will allow developers to build or adapt existing applications to share data with users’ profiles including rich media such as photos. Even developers of popular applications like shakeable restaurant review app Urbanspoon have trouble gaining market share due to the sheer explosion of competitors. Now Urbanspoon users will be able to easily share their reviews with friends in their Facebook feeds, exponentially increasing the ability for apps to grow virally. More than 6,000 websites now utilize Facebook Connect to integrate with the 175 million-member social network. Full edition: CYN DIGITAL.
CYNOPSIS KIDS – TODAY’S TOP STORY: KidsCo has commissioned its first original production, a new arts and crafts series entitled Jass Time! (10×90 seconds). Produced in the UK by markthree media, Jass Time! will air across the KidsCo channel throughout Europe, Russia, Middle East, Africa and Asia. Hosted by Jassa Ahluwalia (19), the short-form series features demonstrations of simple craft projects (e.g. puppets, masks, a crown and jewelry etc.) with household items. KidsCo is a joint venture of NBC Universal, Cookie Jar Group and Corus Entertainment Inc. Full edition: CYN KIDS.
~ RATINGS ~
Thursday – A18-49 Analysis: CBS led on Thursday night in the A18-49 demo, posting a 3.7/10, according to fast national ratings from Nielsen. Survivor was in front at 8p with a 4.1/12 demo rating, outpacing Bones’ 2.8/8 on Fox and ABC’s Ugly Betty 2.1/6. At 9p Grey Anatomy on ABC pulled out in front, earning a 5.0/12, and beating CBS’ CSI rating of 4.2/11, and The Office on NBC with a 4.1/11/ At 10p ER – featuring the one time guest return of Dr. Doug Ross (aka George Clooney) was in front with a 4.0/11.
Live + Same Day Household Ratings: Thursday, March , 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.
CBS: 8.3/13 Survivor 7.3/12, CSI 10/3/16, Eleventh Hour 7.2/12
ABC: 6.6/11 Ugly Betty 4.8/8, Grey’s Anatomy 9.1/14, Private Practice 5.9/10
FOX: 5.2/8 Bones 6.0/10, Hell’s Kitchen 4.5/7
NBC: 4.6/7 My Name is Earl [r] 2.7/4, Kath & Kim 2.5/4, The Office 4.5/7, 30 Rock 3.9/6, ER 6.9/12
UNIV: 2.2/4 Cuidado con el Angel 2.4/4, Manana es para Siempre 2.6/4, La Rosa de Guadalupe 1.7/3
CW: 1.9/3 Smallville 2.2/3, Supernatural 1.7/3
MNT: 0.9/1 My Thursday Movie: Passenger 57 0.9/1
TELE: 0.7/1 Dona Barbara 0.6/1, El Rostro de Analia 0.7/1, Sin Senos No Hay Paraiso 0.7/1, El Cartel 0.7/1
ION: 0.4/1 Movie: Tango & Cash 0.4/1
A18-49: CBS 3.7/10, ABC 3.5/9, Fox 3.2/8, NBC 3.1/8, UNIV 1.9/5, CW 1.3/4, MNT 0.5/1, TELE 0.5/1, ION 0.2/1
~ EXECUTIVE MOVES ~
Craig E. Engler upped to SVP/GM of SCIFI Digital, reporting to Dave Howe, President/SCI FI Channel. Craig previously served as SVP/SCIFI.COM and SCI FI Magazine. He will oversee the business and content development of SCI FI’s digital portfolio and SCI FI’s mobile and broadband offerings.
This day in History: 1850 – The novel “The Scarlet Letter,” by Nathaniel Hawthorne, was published for the first time.
Answer to Yesterday’s Trivia Question: This successful ad campaign created by the McKinney & Silver ad agency in North Carolina, was launched in 2003, and it still runs today. It is based on a European and UK practical joke. What is the campaign and who is the client? THE TRAVELING GNOME for TRAVELOCITY Kudos to: Darryl Diamond-PCI Communications/Alexandria; Gerry Bixenspan-TV Marketing/New York; Synda Kollman-Charter Marketing Group/Boca Raton; Terry Powers/Irvine; Gina Carey/Westwood; Jason Lang-Optimedia/Seattle; Yvonne Vega-Fox Mobile Group/Beverly Hills
Today’s Trivia Question: Who am I? I am three times divorced and a widower. I am now probably considered something of a loner, tho i most often seen in the company of four others. I live by an extensive list of rules, and generally require those around me to adhere to the same rules. For those who don’t go by my rules, a quick smack generally gets them to see things my way. Who am I? (Email
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JOB OPENING: SR ACCT EXEC/ACCT DIR Out-of Home media sales/NY: 5+ yrs nat’l sales exp w/clients & advrtsng agencies strat. plan’g groups. Proven track rec of new bus/acct dvlpmnt req’d. Exp w/Youth mkt a + Res to:
JOB OPENING: MGR/SPIKE MOVE STUDIO PRODUCTION/MTV/NYC: Promo production for movie studios. 3-5 yrs exp. in production & mktg. Passion for movies and exp with talent. Dynamic personality, EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/21)
JOB OPENING: DIRECTOR, INTEGRATED CONTENT & BREAK STRATEGY/MD: Work with Programming/Development, Ad Sales, Marketing& Digital for TLC. 8+ yrs in sales is required. Apply: http://corporate.discovery.com/careers/ #8817 (3/21)
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JOB OPENING: EXEC ASSISTANT, CONTENT DEVELOPMENT/MTV/NYC: 2+yrs exp. Exec Assist, Strg org/detail skills, Superior Cust. Service, Strng comm/comp skills, Able to prioritize/Meet deadlines EOE/M/F/D/AAP. Apply www.mtvncareers.com (3/20)
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JOB OPENING: TRAFFIC MGR/MGM AD SALES/NY: Resp for proper plcemnt of commercials & copy assgnmnt. Mng prod & reconcil of logs. Liaise betw Ad Agncies, Sls, Mktg & Prog depts to gather fitting copy materials. Apply www.MGM.jobs #6441 (3/19)
JOB OPENING: DEV EXEC/VA: Join team to create and pitch new TV programs, esp character-based. Must have exp in developing factual programs and knowledge of US cable net slates and players. Apply:
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SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at
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SITUATION WANTED: WRITER. I’ll gladly write/re-write what you don’t want to write! Summaries; reports; proposals, human resource materials; updates; copy; web content; synopses; and more. Contact Bernie.
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WHAT’S ON TONIGHT – MONDAY, MARCH 16, 2009
ABC: Dancing with the Stars, Castle
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