Monday, March 13th, 2006


Cynopsis: Kids!


Good morning. It’s Monday, March 13, 2006 and this is your first early morning Kids! briefing.

Sony plans to release details of its PS3 launch on March 15, according to industry buzz in Tokyo. The announcement would give the company a jump on the Game Developers’ Conference set for next week in San Jose, CA, where Phil Harrison, President, Worldwide Studios for Sony Computer Entertainment, is expected to give details of the PS3 in his keynote address. Sony’s new technology reportedly has plenty of “wows” when it was shown to a few gamers in LA last week.  Word on the street is the set will sell at retail in the $1,000 range – there’s another wow.

Microsoft Corporation will offer the first Free Xbox Live Gold Weekend, which will provide users with free connection to the Xbox Live online multiplayer gaming service, March 31-April 2, 2006.  The weekend is sponsored by Verizon and will include several events such as a 72-hour multiplayer schedule of Xbox 360 games, Xbox Live Arcade leaderboard tournaments, play and win contests and Xbox Live veterans serving as hosts for new gamers.  The Xbox Live community numbers 2+ million members according to Microsoft.


At its 2006 Annual Meeting on Friday John Lassiter, Chief Creative Officer/Animation for both the Disney and Pixar Animation studios, screened a trailer of Pixar’s movie Ratatouille, slated for release summer 2007 and said the project will be headed-up by director by Brad Bird (The Incredibles).  Additionally, Disney CEO, Robert Iger spoke about the DVD release of the old Disney feature Song of the South, controversial due to its portrayal of African Americans.  Iger said the company had discussed the release of Song of the South and that he had recently watched the movie, and told shareholders that the company would not release the movie on DVD.

In reporting its 4Q and yearly results DreamWorks Animation announced that it will not make the previously announced features Tortoise and the Hare and Tusker.

Skyland, an original Teletoon co-production, is slated to launch on the network on Earth Day, April 22, 2006 at 730p.  Skyland is an animated sci-fi action adventure series set in the year 2451 as the earth has been shattered into millions of blocks that now float in orbit around the earth’s core.  The series revolves around Mahad and Lena, a brother and sister team, who are battling to free their Mother from the evil tyrants who now rule the earth.  Teletoon holds the exclusive Canadian broadcast rights to the series.

Also marking Earth Day this April, public television stations will air Planet H20 a 2-part magazine-style program targeted tweens/teens and families.  From Thirteen/WNET Planet H20 focuses on the topic of water conservation and includes a series of stories from different parts of the country. The program is hosted by Sara Paxton and America Ferrera.

As of tomorrow High School Musical fans will be available to download the Disney Channel movie and two new music videos from the show at the iTunes Music Store, where several music videos from the movie have been available since the end of February.  The movie will start making its way around the world on Disney Channels from June 2006, beginning with Australia and followed by France, Spain, UK, Japan and India among others.  While a sequel to High School Musical is in the works and slated for 2007, Disney’s more immediate plans include bringing the TV movie to a range of platforms.

Agogo Corporation Hong Kong’s animated series Cocco Bill (104 x 15 min) has been sold to China’s CCTV.  The series will air across China on CCTV1 as well as on CCTV 7 and CCTV 14.  Cocco Bill is a parody of westerns based on comic books of the same name by Italian Benito Jacovitti.  Cocco Bill is produced by De Mas & Partners, S.r.l. and Agogo Media Ltd.

BBC Magazines will launch Amy, its new 32-page lifestyle magazine targeted to Girls 5-8, on April 14, 2006.  Amy will include various activities and CBBC brands including Tracey Beaker, Blue Peter, Smart and really Wild Show as well as featuring items about movies, arts and crafts, puzzles, dancing and quizzes.  Published every three weeks, Amy will cost about $3.40 per issue.

And for those of you looking forward to Nick Jr.’s preschool series Wow! Wow! Wubbzy!, the premiere date will be in 2006, not in 2007.

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; March 1012, 2006:
Failure to Launch (Paramount) PG-13                         Opening weekend $24.6m
The Shaggy Dog (Buena Vista) PG                             Opening weekend $16.0m
16 Blocks (Warner Bros.) PG-13                                  $7.3m-2 wk total $22.7m
Tyler Perry’s Madea’s Fam Reun (Lions Gate) PG-13 $5.8m-3 wk total $55.8m
Eight Below (Buena Vista) PG                                      $5.4m-4 wk total $66.4m
Aquamarine (Fox) PG                                                   $3.7m-2 wk total $12.2m
Ultraviolet (Sony / Screen Gems) PG-13                      $3.6m-2 wk total $14.8m
The Pink Panther (Sony) PG                                        $3.6m-5 wk total $74.6m
Date Movie (Fox) PG-13                                               $2.5m-4 wk total $44.3m
Firewall (Warner Bros.) PG-13                                     $1.8m-5 wk total $45.3m
Source: Box Office Mojo


In an effort to get kids interested in trading card collecting, the Topps Company and Sports Illustrated for Kids magazine have teamed-up to launch the Topps S.I. For Kids Card Club.  The club will be supported by a website and in a special section within the magazine, both of which will feature new cards, ways to collect, sports trivia and games, and information about top players.  Beginning March 22, Topps Opening Day baseball cards will be available at retail, with each $.99 cent pack featuring an S.I. For Kids trading card that highlight regular features within the magazine (e.g. Max Action, Funny Photos) and, of course, a stick of gum. 

Resilience LLC introduces The Bratz Couture apparel line this week at the ENK Children’s Club trade show in NYC.  Based on MGA Entertainment’s Bratz Dolls, the line of clothes features decorated denim, tees and sweaters; items in satin, faux fur and velveteen/denim decorated in Rhinestones; and stretch corduroy, printed georgettes, velour, and French terry with sequins.  The line was designed by Resilience’s Raphael Javaheri, Helene Stein and Jennifer Lee.


Gary McDonagh has been named Factual Programming Executive, Granada International.  He will report to Mark Reynolds, Head of Factual.  A freelance producer/director, McDonagh was most recently cameraman/director for Traffic Cops, a BBC1 primetime series and cameraman/director on Animal Precinct New York and Animal Cops Detroit, both produced by Granada Anglia for Discovery Animal Planet USA

The 13 members of The Walt Disney Board of Directors approved at the Annual Shareholders meeting on Friday are: John E. Bryson, John S. Chen, Judith L. Estrin, Robert A. Iger, Fred H. Langhammer, Aylwin B. Lewis, Moncia C. Lozano, Robert W. Matschullat, George J. Mitchell (Chairman), Leo J. O’Donovan, S.J., John E. Pepper, Jr., Orin C. Smith, and Gary L. Wilson.


Final K6-11 Ratings for Saturday, March 4, 2006 Broadcast Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
WB (Kids’ WB!) 1.8/8 Avg. (8a-12N)
Pillow Head1 0.7/5; Pillow Head2 1.3/7; Viewtiful Joe 1.7/7; The Batman 1.7/6; Xiaolin Showdown 2.4/8; Loonatics 2.2/8; Pokemon 2.2/8; Pokemon 2.3/9; Johnny Test 1.8/7; Johnny Test 2.0/8
ABC 1.8/7 Avg. (9a-12:30p)
Lilo & Stitch 1.3/5; Emperor’s New School 2.0/7; The Proud Family 2.1/7; That’s So Raven 2.5/9; Suite Life of Zack & Cody 2.5/9; Phil of the Future 2.1/8; Kim Possible 1.4/6; Power Rangers SPD 0.8/4
FOX (4Kids TV) 1.7/7 Avg. (8a-12n)
Magical DoReMi 1.2/6; Magical DoReMi 1.7/7; Bratz 2.1/8; Winx Club 2.2/8; Winx Club 2.1/8; Teenage Mutant Ninja Turtles 2.0/7; Sonic X 1.8/7; G.I. Joe 0.9/4
CBS (Nick on CBS) 0.7/3 Avg. (8a-9a/11a-12n*)
Lazytown 0.6/3; Go, Diego, Go 0.7/3; Go, Diego, Go 0.6/3; Backyardigans 0.7/3; Dora the Explorer 0.8/3; Little Bill 0.5/2; Blues Clues 0.7/3
*various start times
NBC (Discovery Kids on NBC) Avg. 0.7/2 (10a-1p)
Tutenstein 0.4/1; Time Warp Trio 0.4/1; Trading Spaces Boys vs. Girls 0.7/3; Darcy’s Wild Life 0.7/3; Flight 29 Down 0.8/3; Endurance 0.9/4

Final K6-11 Ratings for Saturday, March 4, 2006 Cable Networks only (Live + SD Data):
Source: Kids WB! Research from Nielsen Media Research Data
NICKELODEON 5.3/23Avg. (8a-12n)
All Grown Up 2.4/21; Fairly OddParents 3.7/24; Jimmy Neutron 5.0/24; Jimmy Neutron 5.2/21; SpongeBob SquarePants 6.6/25; SpongeBob SquarePants 6.6/24; Fairly OddParents 6.3/23; Fairly OddParents 6.5/24; The X’s 5.6/22; Danny Phantom 4.8/20
CARTOON NETWORK 3.1/13 Avg. (8a-12n)
Cartoon Cartoon 1.8/9; Ed, Edd & Eddy 2.1/13; Cartoon Top 5 (60 min) 3.0/13; Robotboy 3.5/13; My Gym Partner’s A Monkey 3.8/14; Ben 10 4.6/17; Zixx 3.3/12; Juniper Lee 2.2/9; Kids Next Door 2.4/10
DISNEY CHANNEL 1.5/6 Avg. (8a-12n)
Koala Brothers 1.2/11; Higglytown Heroes 1.5/10; Little Einsteins 1.2/6; JoJo’s Circus 1.1/5; Doodlebops 1.3/5; Stanley 1.0/4; The Wiggles 0.9/3; Lilo & Stitch 1.6/6; Lilo & Stitch 2.6/10; Buzz on Maggie 2.6/11

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday March 9, 2006, 6am-11pm, ranked by K2-11:
NICKELODEON:            K2-11 1276; K6-11 587; TWEENS 9-14 393
DISNEY CHANNEL:       K2-11   700; K6-11 380; TWEENS 9-14 321
CARTOON NETWORK: K2-11   597; K6-11 342; TWEENS 9-14 251
TOON DISNEY:              K2-11  110; K6-11    52; TWEENS 9-14   28
Source: MTVN Research from Nielsen Media Research Data

Answer to Friday’s trivia question
: Fox’s show King of the Hill features the character Peggy as a substitute teacher. What subject does she teach?  SPANISH    Kudos to: Vaibhav Bhatt-Discovery Kids/NY; Michelle Stavrou-CBS/NY; John Harman-Screenvision/NY; Jacque Alberta-Zonderkidz/Grand Rapids MI; Robert Twilley-Jupiter Entertainment/Knoxville; Kerri Huyck-KIDK/Idaho Falls/ID; Greg Munro-Comcast Spotlight/Denver; Peggy Smith-Family Screen Scene/Port Huron MI; Andy Nordvall-My Name is Earl Production/LA; Anthony Dente-DPS Film Roman/Burbank

Today’s Trivia Question: Where would you find a yellow friend named Binya Binya? (click here with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
Gwen Billings for Cynthia Turner’s Cynopsis Kids!
03.13.06 –
Ad Sales – Barbara Shapiro – 203-583-1224 / [email protected]
Classifieds – Trish Pihonak – 203.926-9878 (new number!) / [email protected]

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Copyright Cynthia Turner 2006


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