Monday, June 8th, 2009


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Good morning. It’s Monday, June 8, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
The Closer at 9p; Raising the Bar at 10p
Bravo: Kathy Griffin: My Life on the D-List at 10p
Showtime: Weeds at 10p; Nurse Jackie at 1030p


USA Network Presents

Outstanding Lead Actress in a Drama Series
Mary McCormack

To view full episodes of In Plain Sight and other USA Network shows go to

USA Network – Awards Welcome.



USA Network‘s premiere of Burn Notice last Thursday at 9p was up among key demos resulting in 2.8 million A25-54, 2.5 million A18-49, 1.2 million A18-34 and 6 million total viewers. Compared to Burn Notice’s season two premiere, these viewer totals equal +4% with A25-54, +7% with A18-49 and +11% in total viewers. At 10p, USA opened its new series Royal Pains attracting 2.5 million A25-54, 2.3 million A18-49, 1.1 million A18-34 and 5.6 million total viewers.

ABC is shifting its summer programming to accommodate an earlier-than-planned return premiere of I Survived a Japanese Game Show which will open June 17 following Wipeout, cites Variety. The reality show was scheduled to make a come-back July 8. The comedies Surviving Suburbia and The Goode Family will switch from Wednesdays to Fridays at 8p and 830p respectively starting this week, taking the place of Wife Swap encores. Then on Wednesdays, ABC will air back-to-back episodes of Wipeout.

In another scheduling change, The CW is holding off on debuting its new reality show Blonde Charity Mafia this summer, opting to wait until next season, reports TVWeek. The series, which was slated to premiere July 7, focuses on young “movers and shakers” living in Washington, D.C.

WE tv is jumping into the multiple baby genre with the debut of Raising Sextuplets this Thursday at 10p. The series, produced by Eric Schiff Productions, Inc., is based on the successful 2008 one-hour pilot special OMG! Sextuplets! about the birth of the six Masche children and their parents, Jenny and Bryan. The six-part series will center on this same family and the kids are now two years old.

Top 10 Weekend Box Office Estimates: June 5-7, 2009
Up (Disney)                                                 $44.2 million – 2 wk total $137.3m
The Hangover (Warner Bros.)                          $43.3 million – opening weekend
Land of the Lost (Universal)                            $19.5 million – opening weekend
Night at the Museum: Battle at the Smithsonian (20th Century Fox) $14.7 million – 3 wk total $127.3m
Star Trek (Paramount)                                  $8.4 million – 5 wk total $222.8m
Terminator Salvation (Warner Bros.)                $8.2 million – 3 wk total $105.5m
Drag Me To Hell (Universal)                            $7.3 million – 2 wk total $28.5m
Angels & Demons (Sony)                               $6.5 million – 4 wk total $116.1m
My Life In Ruins (Fox Searchlight)                   $3.2 million – opening weekend
Dance Flick (Paramount)                               $2.0 million – 3 wk total $22.7m
Source: Rentrak


Twentieth Television sold all seven seasons of the FOX comedy Malcolm in the Middle to Nick at Nite, per B&C. The series will open July 5 on the network, airing in primetime at 8p and joining other comedies George Lopez, Everybody Hates Chris (starting in September) and Home Improvement. Regency Television produced Malcolm in the Middle and it is distributed by Twentieth Century Fox Television Distribution.

Planet Green acquired a Canadian series called The 100-Mile Challenge distributed by Passion Distribution and produced by Paperny Films, per THR. The series follows six Canadian families as they stop eating mass-produced food products and opt to eat items grown within a 100-mile radius for 100 days. Passion Distribution, which holds the international rights to the series, also has format agreements out in France, Benelux and Asia.


FOX is developing a reality series from A. Smith & Co. called I Married a Stranger about prospective brides who don’t meet their husbands until they exchange marriage vows. The series follows a different woman during each episode that has been unlucky on the dating front, who agrees to the proposition of a “blind” wedding. The woman’s friends and family will select from six candidates who are eliminated until two remain. Both finalists will appear at the wedding with one becoming the groom. FOX has finished production on a pilot and is considering a series order. Arthur Smith, Kent Weed and Scott Jeffress all serve as executive producers. As a follow up for viewers, I Married a Stranger will also show footage from each couple’s honeymoon and offer two-month updates to see how the relationships are progressing.

Picture This Television, the production company behind the Bravo reality series Kathy Griffin: My Life on the D-List is developing a reality series starring teen chef, Greg Grossman, according to THR. Fourteen-year-old Grossman, who grew up in East Hampton, NY began a catering business when he was 11, bringing him notoriety and to the attention of celebrity chefs.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:   New media outlets are finding themselves at the center of all sorts of controversies these days. Craigslist is back in the hot seat after a North Carolina man used the site to recruit someone to attack his wife with him in the room. Meanwhile St. Louis Cardinals manager Tony La Russa filed a lawsuit against Twitter for publishing a fake account bearing his name. (Someone purporting to be La Russa tweeted sardonically about sore subjects including a drunk driving charge, according the AP.) Twitter co-founder Biz Stone defended the company’s Terms of Service policy and responded to the growing problem of unauthorized profiles by announcing plans to launch a “Verified Accounts” option later this summer. Verified Accounts will guarantee authenticity for “public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation.” Now we’ll know whether or not it’s the real Shaq and the actual Dwight Howard using the platform to place a digital smack down on one another …  Full edition: CYN DIGITAL

CYNOPSIS KIDS – TODAY’S TOP STORY:  BBC Worldwide Channels Asia inks a new deal to launch CBeebies, BBC Knowledge and BBC on Singapore’s pay TV platform StarHub TV.  The 24-hour channels will officially launch on the service on August 1, 2009, and will reach some 527,000 subscribers.  The three new channels will join BBC World News and BBC Entertainment, which are already available on StarHub’s pay TV platform. Full edition: CYN KIDS


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Thursday – A18-49 Analysis: ABC dribbled past the competition Thursday night to win among A18-49 with a 3.8/11 according to fast affiliate ratings from Nielsen Media Research. ABC won the 8p hour with its before-game specials  Jimmy Kimmel Live: Game Night and NBA Countdown averaging a 2.8/9 and followed by NBC’s I’m A Celebrity … Get Me Out of Here! at 1.9/6. ABC’s NBA Finals game took off at 9p posting a 4.3/12 while FOX’s So You Think You Can Dance placed second with 3.1.9 and UNIV’s Manana es para Siempre came in third at 1.6/5. Also this hour, NBC’s new The Listener tied for fourth place along with CBS’ CSI repeat at 1.5/4 each. ABC finished the night winning the 10p hour as well with the NBA Finals at 4.4/12 and CBS’ The Mentalist encore trailed next with 1.9/5.

Live + Same Day Household Ratings: Thursday, June 4, 2009 time period averages. Source: Overnight Affiliate Ratings, Live + Same Day, Nielsen.

ABC: 5.7/10      Jimmy Kimmel Live: Game Night 4.5/8, NBA Countdown 4.3/8, NBA Finals: Orlando at LA Lakers (Game #1) 6.4/11

CBS: 4.9/8          The Big Bang Theory [r] 3.9/7, Old Christine [r] 3.5/6, CSI [r] 5.2/9, The Mentalist [r] 5.7/10

FOX: 4.6/8          Bones [r] 4.1/7, So You Think You Can Dance 5.1/9

NBC: 3.6/6         I’m A Celebrity … Get Me Out of Here! 3.5/6, The Listener [p] 3.6/6, The Listener 3.7/6

UNIV: 2.0/3       Cuidado con el Angel 1.9/4, Manana es para Siempre 2.2/4, Mujeres Asesinas 1.7/3

CW:  0.9/2         Smallville [r] 1.0/2, Supernatural [r] 0.8/1

TELE: 0.5/1        Mas Sabe el Diablo 0.4/1, El Rostro de Analia 0.6/1, Futbol Estelar 0.6/1

ION: 0.4/1         Thursday 7PM Movie: Ace Ventura – When Nature Calls [8p rating only] 0.4/1, Thursday Night Movie: Ace Ventura – When Nature Call [r] 0.5/1

A18-49: ABC 3.8/11, FOX 2.4/7, CBS 1.6/5, NBC 1.6/5, UNIV 1.4/4, TELE 0.5/1, CW 0.4/1, ION 0.3/1


This day in History:  1948 – Milton Berle hosted “Texaco Star Theater” NBC-TV. It was the show’s debut.

Answer to Yesterday’s Trivia Question:   If you’re a dog named Flash, who is your owner?  Roscoe Coltrane on Dukes of Hazzard  Kudos to:  David S. Larson-CBS Television/NY; Jim Halterman-Progressive Television/New York; Penny Bouton-KLJB/KGCW/Davenport; Kyle Brawner-KDAF/Dallas; Adam Leston-WDJT/Milwaukee; Brian Fleming-Tribune Television New Orleans/New Orleans; Andrew Simonian-Standard Media Company/Los Angeles; Sean Fernald-3Mac Studios/Los Angeles; Adam Friedman-Endemol USA/West Hollywood; Angelle Haney Gullett-McGraw-Hill/Studio City; Mark Bishop-marblemedia/Toronto; Mira Quinn-William F. Cooke TV Programs/Toronto; David Ball-Comcast International Media Group/E! Entertainment UK

Today’s Trivia Question: Melvilles lives above … what?  (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: NON-SCRIPTED MGR & VP DVLPMT/PROD Co:Create/dvlp new & current unscripted prgrmng brdcst/cbl ntwrks. Adapt intern’l formats for dom. dist.Exp reality dvlpmnt. Firm relationships cbl ntwrk execs & agents.

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JOB OPENING: RESEARCH ASSOCIATE/TLC/SS: Analysis/reporting/interpretation of ratings. 2+ yrs mktg. research exp. with strong analytical & math skills required. Nielsen data & systems desired. Apply: Req# 8998 (6/13)

JOB OPENING: AD SALES PLANNER/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to build proposals & maintain schedules for advertisers. Industry experience req’d. Email

JOB OPENING: FREELANCE DIGITAL CONTENT COORD/AETN/NYC:Manage digital assets, archiving, reports, w/strong tech skills, client focus, attn to detail, exlnt org & comm skills Apply: (6/12)

JOB OPENING: VP STRATEGY & BUSINESS DEVELOPMENT/MTV Networks/NYC: 7+yrs exp. in Strat/Biz Dev; 3yrs in M&A/Consultng, Strng Analytic Skills, Exp in Entrtainmnt/Digital, MBA A+ EOE/M/F/D/AAP. Apply (6/12)

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FALL INTERNSHIP CREDIT ONLY: Intern for TV Syndication Co.Learn various aspects of TV Rsrch including ratings positioning, tracking and software. Min 10 hrs per wk in AM. Resume/Covr lttr to:

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

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ABC:  The Bachelorette, Here Come the Newlyweds
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: Big Bang Theory [r], How I Met Your Mother [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  Gossip Girl [r], One Tree Hill [r]
FOX: House [r], Bones [r]
ION:  Ghost Whisperer, NCIS, NCIS
MNT: Masters of Illusion [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC: I’m a Celebrity … Get Me Out of Here, Dateline
PBS: Antiques Roadshow, American Experience
TELE: Mas Sabe el Diablo, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Cristina    

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