Monday, June 8th, 2009


“If you’re keeping track at home, the No. 1 and No. 2 dramas
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– San Francisco Chronicle


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Cynopsis: DIGITAL


Good morning, it’s Monday, June 8, 2009, and this is your first early morning digital briefing. 

New media outlets are finding themselves at the center of all sorts of controversies these days. Craigslist is back in the hot seat after a North Carolina man used the site to recruit someone to attack his wife with him in the room. Meanwhile St. Louis Cardinals manager Tony La Russa filed a lawsuit against Twitter for publishing a fake account bearing his name. (Someone purporting to be La Russa tweeted sardonically about sore subjects including a drunk driving charge, according the AP.) Twitter co-founder Biz Stone defended the company’s Terms of Service policy and responded to the growing problem of unauthorized profiles by announcing plans to launch a “Verified Accounts” option later this summer. Verified Accounts will guarantee authenticity for “public officials, public agencies, famous artists, athletes, and other well known individuals at risk of impersonation.” Now we’ll know whether or not it’s the real Shaq and the actual Dwight Howard using the platform to place a digital smack down on one another …


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Studios, FearNET, Fremantle, FX, Granada America, The Gurin Company, Lifetime,
Lionsgate, MGM, Moderati, MTV, RDF USA/Pangea, ShineReveille, William Morris Agency
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Microsoft’s colorful new Bing search engine got off to a promising start last week, conducting 16.28% share of U.S. searches and a 5.62% share of worldwide searches, according to StatCounter. (Yahoo, by comparison, ended the week with 10.22% U.S. and 5.13% market share.) Microsoft began to unleash an expensive ad campaign for Bing, per the NYTimes, including TV commercials and a branded entertainment “Bing-a-thon” show on Hulu. The hour-long pitch, streaming live tonight at 8 pm ET, will star SNL’s Jason Sudeikis, Second City alum Fred Willard and Olivia Munn of G4. Those who watch the infomercial are rewarded with commercial free viewing on Hulu. is introducing a pair of online programming initiatives today to promote its wedding-themed programming. The “Bridezillas on the Loose” viral campaign allows participants to send mock news releases to their friends to show what happens when a Bridezilla gets loose on the public. The site is also giving visitors a daily chance to win $5000 in cash.


The creators of San Francisco-based comedy show Exit Stage Left will stage a performance of the season finale of its 13-episode series live on June 25 at the main theater stage at San Jose State Univ. Seats are limited but don’t worry – KoldCastTV will stream the show live on the net.


Online ad spending dropped by 5% during Q1 despite projections for growth, according to a joint release from the IAB and PricewaterhouseCoopers LLP (PwC). U.S. ad revenues totaled $5.5 billion for the quarter compared to $5.8 billion for Q1 2008, when ad spending spiked by 11% over the previous year. 
Lifetime announced a multi-faceted marketing program with Mary Kay, tied to the season 3 premiere of its hit original drama Army Wives. The partnership includes the vignettes produced by Nashville-based branded entertainment specialist Rink Entertainment in which celebrity make-up artist Ashunta Sheriff uses Mary Kay products to show viewers how to mimic the look of the series’ characters. The segments will be featured during commercial breaks of Army Wives, as well as online at and


Apple CEO Steve Jobs, survivor of pancreatic Cancer, is nearly ready to return to work after taking a 6-month medical leave to treat a hormone imbalance, per the WSJ. The fact that Apple’s stock has risen 68% since Mr. Jobs announced his leave is being seen as evidence that investors are confident that the company can survive without him.
Fox Interactive Media is abandoning plans to move into its plush new 420,000 square foot offices in Marina del Rey amid layoffs and financial difficulties, per the LA Times.


The Palm Pre sold out within hours upon launch at several stores on Saturday, but critics complained that the company is trying to simulate demand by severely limiting the supply to Sprint stores and electronics outlets like Best Buy. New shipments are expected later this week.
Mobile social networking service Cellufun is reaching out to buyers of the new Palm Pre who may be frustrated with the lack of apps available at launch by reminding them that its browser-based games work on the phone.


Digital marketing agency Fanscape has hired former MySpace staffer Clea Shearer as Senior Manager of Social Media Marketing. Clea is based out of Fanscape’s Los Angeles office and reports to Fanscape CEO Larry Weintraub and President Terry Dry.
Ju-Don Roberts
, Managing Editor of, will be joining Fox Digital Media and Fox Entertainment Group subsidiary Beliefnet as Executive Editor.


Comedic video portal My Damn Channel, the contractual home for Harry Shearer’s internet stylings, has been promoting the return of the legendary mock-metal band Spinal Tap. The band, the fictional subject of Rob Reiner’s classic 1984 comedy This Is Spinal Tap, has its own new web home as well, relaunched in March. (They’re there all the time, 24 hours a day.) Spinal Tap will release a new album digitally on Amazon, iTunes and on June 16 and return for a 25th anniversary “One Night Only World Tour” at Wembley Arena on June 30 with The Folksmen, (the comedians’ folk counterpart from Christopher Guest’s A Mighty Wind.) It’s interesting how fictional creations can be made into cottage industries with the help of a little viral marketing muscle. Spinal Tap has been amazingly digitally savvy for a trio of crusty old rockers. The band launched it’s first mock web site – “Tapster” – back in 2000 where their song “Back from the Dead” was made available for download. Then there’s all those Stonehenge videos Nigel Tufnel appeared in for (all due respect) National Geographic.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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JOB OPENING: NON-SCRIPTED MGR & VP DVLPMT/PROD Co:Create/dvlp new & current unscripted prgrmng brdcst/cbl ntwrks. Adapt intern’l formats for dom. dist.Exp reality dvlpmnt. Firm relationships cbl ntwrk execs & agents. [email protected] (6/13)

JOB OPENING: ACCT EXEC ADVRTSNG SALES/Cookie Jar Ent./NY: 3+yrs Advrtsng Sales exp. pref Kids; new buz dvlpmnt & growing existing buz; existing client/agency contacts a must. Apply: (6/13)

JOB OPENING: RESEARCH ASSOCIATE/TLC/SS: Analysis/reporting/interpretation of ratings. 2+ yrs mktg. research exp. with strong analytical & math skills required. Nielsen data & systems desired. Apply: Req# 8998 (6/13)

JOB OPENING: AD SALES PLANNER/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to build proposals & maintain schedules for advertisers. Industry experience req’d. Email [email protected] (6/12)

JOB OPENING: FREELANCE DIGITAL CONTENT COORD/AETN/NYC:Manage digital assets, archiving, reports, w/strong tech skills, client focus, attn to detail, exlnt org & comm skills Apply: (6/12)

JOB OPENING: VP STRATEGY & BUSINESS DEVELOPMENT/MTV Networks/NYC: 7+yrs exp. in Strat/Biz Dev; 3yrs in M&A/Consultng, Strng Analytic Skills, Exp in Entrtainmnt/Digital, MBA A+ EOE/M/F/D/AAP. Apply (6/12)

JOB OPENING: SR RSRCH ANALYST, DISTRIBUTION/AETN/NY: Support trad’l & new distrib platforms. Create reports/review synd res studies. 2+ yrs media res exp. Know Nielsen syst & other res sources. Apply: (6/10)

JOB OPENING: LEGAL SECRETARY/IFC-SUN/NY: Admin support to Legal Dept. w/Heavy phone,calendar& contract asst. 4+ yrs admin exp legal dept/law firm pref. Exc comm, organztl & PC skills must. Res: ref #8734BR (6/10)

JOB OPENING: AD SALES ASSISTANT/Gospel Music Channel/NY: fast growing cable net seeking dynamic individual to assist sales team and schedule and maintain commercial units for advertisers. Email [email protected] (6/10)

JOB OPENING: SVP LEGAL AFFAIRS/DISNEY ABC CABLE NTWK/LA: Top legal counsel/Sr mgmt advisor; JD 20+ yrs ent legal exp w/expert knwldg of cable ind. child/family prgrmng, media regulatory issues. Req # 196288 (6/10)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

FALL INTERNSHIP CREDIT ONLY: Intern for TV Syndication Co.Learn various aspects of TV Rsrch including ratings positioning, tracking and software. Min 10 hrs per wk in AM. Resume/Covr lttr to: [email protected] (6/12)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (6/13)

SITUATION WANTED: WRITER/DIRECTOR: Very fast, flexible and creative writer for movies, TV, rewrites, polishes or script consulting. LA based, will travel. References/reel available upon request. Contact Chris: [email protected] (6/13)


SITUATION WANTED: Bilingual Latino PRODUCER/DIRECTOR specializing in documentary & TV of Women, LGBTQ and Urban Youth, including testimonial commercials in English and Spanish, contact [email protected] (6/12)

SITUATION WANTED: PR & MARKETING PROFESSIONAL with 13 yrs exp in non-profit fine arts, music, film, TV & finance is seeking FT opportunity in LA or NYC. Exceptional writer & communicator. Contact Marni at: [email protected] (6/12)

SITUATION WANTED: Mult-talented TELEVISION EXECUTIVE w 20 yrs exp in sales, marketing, programming, finance, research, operations. Cable, satellite, IPTV. VOD, PPV, subscription. Let’s talk! Contact [email protected] (6/11)

SITUATION WANTED: TV/PRINT/RADIO/ONLINE/EVENTS MRKTG/PRODUCTION EXPERT NY: Cost cutting, well rounded,client services expert who can get the job done. Fantastic references. Freelance or FT. [email protected] (6/11)

SITUATION WANTED: FILM/TV/Ent PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (6/11)

SITUATION WANTED: WRITER/DIRECTOR/PRODUCER  Exceptional and fast writer, client friendly, EPK’s and DVD bonus features, webpods, video games for Disney, Universal, New Line etc. In LA, will travel or relocate. [email protected] (6/11)

SITUATION WANTED: Experienced MARKETING/EVENTS COORDINATOR with experience in the music and entertainment industry seeks freelance and/or full-time opportunity in NYC. Please contact via [email protected] (6/10)

SITUATION WANTED: ASST PRODUCER/COORD/MGR/PA (NY) Experience: ABC, NBC, CBS, BBC, MTV, Food Network, History Channel, Sesame Street, NY1. Seeks FT, PT, freelance. Resume: Email: [email protected] (6/10)

SITUATION WANTED: CELEBRITY TALENT BOOKER/RESEARCHER LA Looking for long-term freelance or staff position. Solid PR contacts, incredible research skills, great problem-solver. References on request. [email protected] (6/9)

SITUATION WANTED: EVENTS/PRODUCTION/TALENT BOOKING, COORD’N & MGMT NY – Produce high-profile int’l events/productions; corporate/non-profit; nat’l TV credits, superb contacts. Freelance or FT. Contact Jodi: [email protected] (6/9)

SITUATION WANTED: 3+ yrs as a dynamic, exp & results oriented sales professional w/ an extensive track record of creating new buz opportunities in North/Central America, Europe/Caribbean. MA graduate, email [email protected] (6/9)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (6/9)

SITUATION WANTED: PRODUCER/WRITER/DIR. All things non-fiction. Vh1, NBC, TLC, CMT, CNN, E!.; field and post; reality treatments and sales tapes.
3 Emmy noms. [email protected] LA based, can travel. (6/9)

SITUATION WANTED: RESEARCH DIRECTOR 20+ yrs media, Nielsen, Hispanic, research & sales experience. Save money over a FT director. Let’s talk.Email: [email protected] (6/9)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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