Cynopsis: Kids!

06/29/09

Good morning. It’s Monday, June 29, 2009, and this is your first early morning Kids briefing.

After setting records in its open on Wednesday, Paramount‘s Transformers: Revenge of the Fallen (PG-13) joins last summer’s Warner Bros. release The Dark Knight (PG-13, July 2008) as the only two domestic movies to ever break $200 million in box office receipts in their five days, with Transformers: Revenge of the Fallen (PG-13) earning an estimated $201.2 million in 4,234 theaters trailing just behind The Dark Knight, which earned $203.8 million in 4,366 theaters, according to Box Office Mojo.  This weekend, June 26-28, accounted for 112.0 million of the receipts for the sequel, which opened with midnight showings on Wednesday, June 24.  In addition to regular theaters, the Transformers sequel also set an Imax five-day box office record.  According to Variety, opening on 169 Imax screens, the movie earned an estimated $14.4 million.  That’s twice the $7.3 million that Harry Potter and the Order of the Phoenix (PG-13, 2007) in its first five days in release in Imax theaters.

NEW PRODUCTION & DEVELOPMENT

Evan Rachel Wood and Alan Cumming are set to play Mary Jane Watson and the Norman Osborn/Green Goblin respectively in the Broadway musical Spider-Man, Turn Off the Dark, which is set to begin previews at the Hilton Theater on February 25, 2010 (a month later than initially planned), per Playbill.  Directed by Julie Taymor (The Lion King on Broadway, Across The Universe), Spider-Man, Turn Off The Dark features music and lyrics by Bono and The Edge.  No news yet on who will play Peter Parker/Spider-Man.  As for the production delay, the producers say that the state and city permit process and landmark approvals to create the production as designed have taken longer than expected but all is now in place.  Based on Marvel’s Spider-Man character and comic books, the book for the musical was penned by Taymor and Glen Berger.  The show is produced by Hello Entertainment/David Garfinkle, Martin McCallum, Marvel Entertainment/David Maisel, Sony Pictures Entertainment, and Jeremiah Harris in association with Omneity Entertainment/Richard Weinberg, the Mayerson/Gould/Hauser/Tysoe Group, Patricia Lambrecht and Jam Theatricals/S2BN Entertainment.

In other Broadway news, Kate DiCamillo‘s kid’s novel Because of Winn-Dixie is being adapted as a musical, per Publishers Weekly.  Published by Candlewick Press, a movie version of Because of Winn-Dixie was released by Fox in 2005.  Gerald Goehring and Michael Mitri of Patriot Productions, and Dorothy Berloni are producing the show.  While there is no creative team in place just yet, Winn-Dixie (the dog in the show) is being trained by Berloni’s husband Bill Berloni, the noted entertainment animal trainer responsible for training the original Sandy for the musical Annie and so many others.

MORE KIDS STUFF

All together now… “Who lives in a pineapple under the sea? …”  Fans will get to sing along this for SpongeBob SquarePants‘ 10th anniversary this summer when Nickelodeon and Sony Music Entertainment release, SpongeBob’s Greatest Hits on July 14 on iTunes and stores.  The album featuring 17 tracks new and from the last 10 years of SpongeBob SquarePants.  New songs include We’ve Got Scurvy, an original song performed by Pink, and a remix of the series theme song by Cee-Lo Green of Gnarls Barkley, as well as Don’t Be A Jerk (It’s Christmas), a new track co-written by Tom Kenny (the voice of SpongeBob) and Andy Paley.  Nickelodeon is also set to release new SpongeBob DVDs beginning this summer with SpongeBob SquarePants: To SquarePants or Not To SquarePants, available beginning July 21, which will be followed by a special compilation of SpongeBob SquarePants’ First 100 Episodes on September 22.

MARKETING/LICENSING

Upper Deck and Marvel Entertainment enter into a long-term licensing agreement for a range of games.  Under the deal Upper Deck will produce trading card games, miniature games and trading cards based on Marvel’s movies and comic book properties including the upcoming movies Iron Man 1, Thor, The First Avenger: Captain America and The Avengers.  The first products are slated to be available in January 2010.

The animated series Wow! Wow! Wubbzy! enters into cross-promotional food programs with a range of partners including Minute Rice, Darling Clementines, On-Cor Frozen Foods, Joy Cone Company, and Jolly Time Pop Corn.  Several of these promotions, set for this summer and fall, will feature Wubbzy on their product labels, mail-in rebates redeemable for Wubbzy DVDs and a product purchase.  Produced by Bolder Media, Wow! Wow! Wubbzy! can be seen weekdays on Nick Jr. and Noggin as well as on www.nickjr.com .

STONE SOUP

Sesame Workshop unveiled plans to expand its Healthy Habits initiative with the help of a new gram from the Robert Wood Johnson Foundation at the National Association for Family Child Care’s (NAFCC) annual conference.  Healthy Habits for Life aims to inform family childcare providers, parents and caregivers about ways to fold healthy nutrition and physical activity into daycare settings for preschoolers.  Sesame Workshop plans includes conducting a study, in both English and Spanish, for a typically underserved community to assess the effectiveness and impact of the initiative’s messages and strategies.  Thirteen thousand bilingual Sesame Street Healthy Habits for Life: Child Care Resource Kits will be distributed through the NAFCC in Alabama, Georgia, Maryland, North Carolina, Ohio and Tennessee.

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; June 26-28, 2009:
Transformers: Revenge of the Fallen (Paramount (DreamWorks)) PG-13 Opening Weekend $201.2m
The Proposal (Buena Vista) PG-13                                                   $18.5m-2 wk total $69.1m
Up (Buena Vista) PG                                                                     $13.0m-5 wk total $250.2m
My Sister’s Keeper (Warner Bros.) PG-13                                          Opening Weekend $12.0m
Year One (Sony/Columbia) PG-13                                                    $5.8m-2 wk total $32.2m
Star Trek (Paramount) PG-13                                                         $3.6m-8 wk total $246.2m
Night at the Museum: Battle of the Smithsonian (Fox) PG                    $3.5m-6 wk total $163.2m
Land of the Lost (Universal) PG-13                                                  $1.1m-4 wk total $46.8m
Terminator Salvation (Warner Bros.) PG-13                                       $1.1m-6 wk total $121.9m
Angels & Demons (Sony/Columbia) PG-13                                         $1.1m-7 wk total $130.2m
Source: Rentrak

RATINGS

Disney Channel‘s premiere of its new original movie, Princess Protection Program premiered Friday, June 26 8-9:45p, was the top entertainment show in the time period for the year and on Friday across broadcast and cable TV among Total Viewers 2+ 8.5 million, K6-11 3.1 million and Tweens 9-14 3.2 million.  The US premiere of the TV movie was also the network’s highest numbers in those demos for the time period in more than a year since the debut of Camp Rock (6/20/08).  Additionally, the evening’s new episode of Wizards of Waverly Place now stands as the series most watched episode with Total Viewers 6.0 million, Kids 6-11 2.5 million and Tweens 9-14 2.5 million.

Live + Same Day Ratings Kids Cable Network Averages (000) for Thursday, June 25, 2009, 6am-11pm, ranked by K2-11:
DISNEY CHANNEL:     K2-11 1230; K6-11 924; TWEENS 9-14 768
NICKELODEON:          K2-11 1105; K6-11 659; TWEENS 9-14 530
CARTOON NETWORK: K2-11   606; K6-11 459; TWEENS 9-14 395
DISNEY XD:               K2-11   215; K6-11 163; TWEENS 9-14 124
Source: MTVN Research from Nielsen Media Research Data

A CYNOPSIS MESSAGE

Answer to Yesterday’s Trivia Question:   The Initiative is a secret government project on what former primetime series?  BUFFY THE VAMPIRE SLAYER  Kudos to: Meredith Wayne-TeleRep/NY; Alex Vassilio-MTVN/ NY; Elise Leonard-Litzky PR/Hoboken; Sara Gross-MTV Networks/NY; Denise Selby-Hasbro/London

Today’s Trivia Question:  If you were seated in the Peanut Gallery of this popular kids show, 44 of the most coveted seats of any children’s program, what show were you attending?
   (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
06.29.09

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