Cynopsis: Kids!

06/01/09

Good morning. It’s Monday, June 1, 2009, and this is your first early morning Kids briefing.

KidMangoTV, a new syndicated K3-10 aimed TV programming block premieres today, June 1, 2009, on the MyFamilyTV network.  Launched by PorchLight Entertainment and ValCom, via its subsidiary MyFamilyTV, KidMangoTV debuts with a four-hour daytime block (Monday-Friday) and plans to expand with a primetime block and an educational/informational (E/I) Saturday morning block later this year.  At launch KidMangoTV features kid-targeted programming that is created and acquired by PorchLight, including Jay Jay the Jet Plane, Four Eyes, The Secret World of Benjamin Bear and My Goldfish is Evil.  Additionally, today also marks the debut of a corresponding website www.kidmango.com, will also offer kid/family-aimed content including programs such as WordGirl, Pocoyo and Doodlez, as well as games, comics and music among other things.  Moving forward, the plan is to expand with a primetime block and an educational/informational (E/I) Saturday morning block later this year.

NEW PRODUCTION & DEVELOPMENT

Doctor Who finds a new companion in actress Karen Gillan for the forthcoming new season of the BBC‘s long running series.  Gillian will join the newest actor to taken on the role of Doctor Who, Matt Smith.  With filming set to begin this summer, the series will premiere on BBC One in spring 2010.  Of course … prior to the new season with new actors, there are three further Doctor Who specials featuring the current Doctor Who, David Tennant, which are slated for broadcast on BBC One between fall 2009 and the end of the year.  Additionally, the BBC has ordered an animated Doctor Who series spin-off (episodes about 6-minutes long) that will feature Tennant’s voice and will air on BBC’s Red Button service and CBBC, and as we told you last week Tennant will be featured in characters in a multi-episode arc of the kid-targeted series The Sarah Jane Adventures.  The animated spin-off follows on the heels of a 2007 animated special.

MORE KIDS STUFF

Funimation Entertainment acquires the rights to simulcast the anime series One Piece online in the US and Canadian as part of a new deal with Japanese producer Toei Animation, publisher Shueisha and broadcaster Fuji Television Network.  Under the agreement, Funimation can stream the new English-subtitled One Piece series in the US and Canada each week, one hour after each episode airs in Japan.  Each new episode of the current season will be rolled out weekly as One Piece continues its Japanese TV run, and can be found via www.onepieceofficial.com and shortly thereafter via Funimation partner sites.  Additionally, Funimation is set to release One Piece: Second Season, First Voyage on DVD on June 30, 2009.

MARKETING/LICENSING

The Licensing Shop attends Licensing International Expo 2009 this week in Las Vegas where it will begin inking licensing deals for 9 Story Entertainment‘s kid-targeted reality/adventure series Survive This (12×22 and a 1×60 finale).  Created by 9 Story and wilderness survival expert, Les Stroud, Survive This was commissioned by YTV (Canada) and is set to premiere this month on Cartoon Network in the US and YTV.

WordWorld LLC names 4Kids Entertainment as the global licensing agent for WordWorld, the 3D animated preschool series that airs on PBS Kids.  4Kids plans to build a licensing program that incorporates education and play values across a range of categories.  WordWorld is partially funded by the U.S. Department of Education as part of the Ready to Learn literacy initiative.

Cartoon Network and local cable affiliates are partnering with Crayola, the Food and Drug Administration (FDA) and Subway to promoted healthy living choices for kids and families via the TV network’s fifth annual Get Animated Tour.  Designed to educate K6-14 and get them energized about getting in shape and making healthy choices and featuring Cartoon Network’s shows and characters.  The tour runs throughout the summer (more info at www.cartoonnetwork.com) and includes interactive areas focused around different series and customized to communicate each sponsor’s branded message.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; May 2931, 2009:
Up (Disney/Buena Vista) PG                                              Opening Weekend $68.2m
Night at the Museum: Battle of the Smithsonian (Fox) PG       $25.5m-2 wk total $105.3m
Drag Me to Hell (Universal) PG-13                                      Opening Weekend $16.6m
Terminator Salvation (Warner Bros.) PG-13                          $16.1m-2 wk total $90.7m
Star Trek (Paramount) PG-13                                            $12.8m-4 wk total $209.5m
Angels & Demons (Sony/Columbia) PG-13                            $11.2m-3 wk total $104.8m
Dance Flick (Paramount) PG-13                                         $4.9m-2 wk total $19.2m
X-Men Origins: Wolverine (Fox) PG-13                                $3.9m-5 wk total $170.9m
Ghosts of Girlfriends Past (Warner Bros. (New Line)) PG-13     $1.9m-5 wk total $50.0m
Obsessed (Sony/Screen Gems) PG-13                                $665,000-6 wk total $67.5m
Source: Rentrak ( www.rentrak.com )

EXECUTIVE MOVES

Michael Polis is appointed to the newly created position of CEO, Wildbrain Entertainment.  The move comes as President and CEO, Wildbrain and its subsidiary Kidrobot, Charles Rivkin steps down from those roles later this week, having been nominated as President Obama’s candidate to serve as the US Ambassador to France.  Polis will report directly to Wildbrain’s board of directors.  Diego Marchioni, CEO, Kidrobot, will remain in his post and will also report directly to the board.

BRB Internacional names Michel Monier as its new International Licensing Director.  He will work in tandem with the co-production and sales department on style scripts, agent selection and contract management.  Previously, Monier worked in merchandising for companies including Toei Animation, The Licensing Company and Carrere Group.

RATINGS

Top 10 Combined Broadcast/Basic Cable shows among Kids 2-11 for the week of 5/18-5/24/09 , 6a-6a:
K2-11                                             Total Delivery (000)
FOX:      American Idol (5/20; 8-10:07p)                 2233
NICK:    SpongeBob SquarePants (5/23; 11:30a)       2155
NICK:    Penguins of Madagascar (5/23; 10a)            2093
NICK:    SpongeBob SquarePants (5/23; 12p)           2081
NICK:    SpongeBob SquarePants (5/23; 9:30a)        1944
NICK:    SpongeBob SquarePants (5/23; 11a)           1902
NICK:    iCarly (5/21; 6:30p)                                 1890
NICK:    Penguins of Madagascar (5/23; 10:30a)       1826
NICK:    SpongeBob SquarePants (5/24; 9:30a)        1792
FOX:      American Idol (5/19; 8-9:03p)                   1775
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Kids 6-11 for the week of 5/18-5/24/09 , 6a-6a:
K6-11                                             Total Delivery (000)
FOX:      American Idol (5/20; 8-10:07p)                  1599
NICK:    iCarly (5/21; 6:30p)                                   1325
NICK:    iCarly (5/20; 7:30p)                                   1249
NICK:    SpongeBob SquarePants (5/23; 11:30a)        1179
NICK:    Penguins of Madagascar (5/23; 10a)             1176
NICK:    iCarly (5/18; 7p)                                       1176
NICK:    iCarly (5/20; 7p)                                       1170
NICK:    SpongeBob SquarePants (5/24; 9:30a)          1163
NICK:    SpongeBob SquarePants (5/23; 9:30a)          1161
NICK:    iCarly (5/21; 6p)                                        1150
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Tweens 9-14 for the week of 5/18-5/24/09 , 6a-6a:
Tweens 9-14                                 Total Delivery (000)
FOX:      American Idol (5/20; 8-10:07p)                  2204
FOX:      American Idol (5/19; 8-9:03p)                    1383
NICK:    Ned’s Declassified (5/21; 8p)                       1090
NICK:    Ned’s Declassified (5/18; 8p)                       1033
NICK:    iCarly (5/20; 7:30p)                                   1024
NICK:    iCarly (5/18; 7p)                                        1001
NICK:    Ned’s Declassified (5/19; 8p)                        996
NICK:    Ned’s Declassified (5/20; 8p)                        958
NICK:    iCarly (5/18; 6:30p)                                     942
NICK:    iCarly (5/21; 6:30p)                                     941
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.

Top 10 Combined Broadcast/Basic Cable shows among Teens 12-17 for the week of 5/18-5/24/09 , 6a-6a:
Teens 12-17                                  Total Delivery (000)
FOX:      American Idol (5/20; 8-10:07p)                  1981
FOX:      American Idol (5/19; 8-9:03p)                    1292
NICK:    Ned’s Declassified (5/18; 8p)                         741
FOX:     Glee preview (5/19; 9:03-10:02p)                  734
NICK:    Ned’s Declassified (5/21; 8p)                         688
ESPN:    NBA Nuggets/Lakers (5/21; 8:56-11:56p)        681
NICK:    iCarly (5/18; 7:30p)                                     665
NICK:    iCarly (5/18; 7p)                                          642
FOX:     So You Think You Can Dance (5/21; 8-10p)      629
NICK:    Ned’s Declassified (5/20; 8p)                          626
Source: Disney from Nielsen Media Research Data
*Disney Channel is not an ad supported cable network, unlike the others in this listing.
**Abbreviation for Adult Swim, which airs on Cartoon Network

Final K6-11 Ratings for Saturday, May 23, 2009 Broadcast Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
ABC 0.8/4 Avg. (9a-1p)
The Emperor’s New School 0.6/3; The Replacements 0.9/4; That’s So Raven 0.8/4; That’s So Raven 0.8/4; Hannah Montana 1.1/6; Suite Life of Zack & Cody 1.3/6; Power Rangers RPM 0.5/3; Power Rangers RPM 0.5/3
CW (TheCW4Kids) 0.7/4 Avg. (7a-12p)
Huntik 0.2/2; Sonic X 0.8/5; Gogoriki 0.7/4; Gogoriki 0.7/4; Dinosaur King 0.9/4; Teenage Mutant Ninja Turtles 0.9/4; Chaotic 0.9/4; Chaotic 0.8/4; Yu-Gi-Oh 0.8/4; Kamen Rider Dragon Knight 0.4/2
CBS (KEWLopolis on CBS) 0.3/1 Avg. (7-10a/10a-12p)
Cake 0.4/2; Horseland 0.5/3; Dino Squad 0.2/1; Strawberry Shortcake 0.1/1; Care Bears 0.1/0; Sushi Pack 0.3/1
NBC (Qubo on NBC) Avg. 0.2/1 (10a-1p)
VeggieTales 0.2/1; 3-2-1 Penguins 0.2/1; Turbo Dogs 0.2/1; Babar 0.3/2; Zula Patrol 0.3/2; My Friend Rabbit 0.2/1

Final K6-11 Ratings for Saturday, May 23, 2009 Cable Networks only (Live + SD Data):
Source: Disney Research from Nielsen Media Research Data
NICKELODEON 4.1/24 Avg. (7a-1p)
Fairly OddParents 2.7/31; Fairly OddParents 3.5/31; Back at the Barnyard 3.6/24; Back at the Barnyard 4.4/25; SpongeBob SquarePants 4.4/23; SpongeBob SquarePants 4.8/24; Penguins of Madagascar 4.8/24; Penguins of Madagascar 4.1/21; SpongeBob SquarePants 4.0/21; SpongeBob SquarePants 4.8/26; SpongeBob SquarePants 4.6/26; SpongeBob SquarePants 3.7/22
DISNEY CHANNEL 2.1/12 Avg. (7a-1p)
My Friends Tigger & Pooh 1.5/18; Little Einsteins 1.5/13; Special Agent Oso 1.7/12; Handy Manny 1.5/9; Mickey Mouse Clubhouse 1.7/9; Mickey Mouse Clubhouse 1.5/8; Imagination Movers 1.9/9; Handy Manny 1.6/8; Phineas & Ferb 2.2/11; Phineas & Ferb 2.8/15; Spy Kids 3: Game Over (90 minutes) 3.7/22
CARTOON NETWORK 1.6/10 Avg. (7a-1p)
George of the Jungle 1.1/10; Transformers: Animated 2.0/13; Secret Saturdays 2.2/13; Pokemon: Diamond and Pearl  Galactic Battle 2.4/12; Star Wars: Clone Wars 2.3/12; Ben 10: Alien Force 1.6/8; Batman: Brave & The Bold 1.7/9; Bakugan 2.0/11; League of Super Evil 1.3/7; Ben 10: Alien Force 1.1/6; Ben 10: Alien Force 1.1/7
DISNEY XD 0.8/5 Avg. (7a-1p)
Suite Life of Zack & Cody 0.5/6; Phineas & Ferb 0.9/8; Phineas & Ferb 1.1/7; Jimmy Two Shoes 0.9/5; Kid Vs. Kat 0.7/4; Phineas & Ferb 0.9/4; Monster Buster Club 0.5/3; Yin Yang Yo 0.5/2; Suite Life of Zack & Cody 0.6/3; Suite Life of Zack & Cody 0.7/4; Suite Life of Zack & Cody 1.1/6; Suite Life of Zack & Cody 1.0/6

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A CYNOPSIS MESSAGE

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Answer to Yesterday’s Trivia Question:   Baby Bob was a series on CBS in 2003-03.  Before a TV series, this Baby That Never Ages was a commercial spokesbaby on the internet for what product?  QUIZNOS (on the FreeInternet.net browser)  Kudos to: David S. Larson-CBS Television/NY; Pat Brady-CESD/Los Angeles

Today’s Trivia Question:  Who works for the United Biscuit Company?  (Email Cynthia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
06.01.09

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