Cynopsis

06.15.09

Good morning. It’s Monday, June 15, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premiere:
MTV: Run’s House at 10p

Following Friday’s DTV transition when 971 television stations nationwide changed from analog to digital, the FCC said the switch “caused no widespread disruption of free, over-the-air television broadcasts.” On Friday, the FCC’s help line did receive a record number of calls, tallying 317,450 total. By market, New York generated the most calls Friday totaling 10,941 followed by Chicago at 6,526; Los Angeles with 5,473; Dallas-Fort Worth at 4,329; and Philadelphia at 3,749. By Saturday, about a third of the calls focused on the converter boxes and how to operate them and another 20% of calls dealt with reception issues. Acting FCC Chairman Michael Copps said this about the transition and its results thus far, “I am pleased with the way our FCC team responded to the technical challenges that arose throughout the course of the day,” he said in announcing the call-center figures and outreach results. “But our job is far from over. This transition is not a one-day affair. We have known about re-scanning and reception issues for some time and have been doing our best to get the word out. We will continue to work with every consumer who needs assistance in making this important and necessary transition.”

A CYNOPSIS MESSAGE FROM USA NETWORK

Showtime brings back ten new episodes of its longest-running series Penn & Teller: Bullsh*t! with a seventh season beginning June 25 at 10p. The comedic pair will continue to shine a light on hypocrisy surrounding popular beliefs and institutions in our culture such as astrology, taxes and stress with a concluding episode about The Vatican on August 27.

National Geographic Channel (NGC) opens a new season of Hooked June 29 at 10p, following anglers and scientists catching monster fish around the world. Two of the new episodes this season features fish biologist/conservationist Zeb Hogan who is on a five-year quest to help save the world’s largest freshwater fish.

Over three Mondays in August, Discovery Channel is airing a six-part series Out of Egypt starting August 17 with piggy-backed episodes at 9p and 10p, per Variety. The series was co-created by Kara Cooney, an archeologist and UCLA professor along with her husband, Neil Crawford. Cooney will host and is also the head researcher and writer with the goal of the series to “desensationalize” the legends of ancient Egypt. Los Angeles-based Digital Ranch produced the series.

MTV’s series 16 and Pregnant made its debut Thursday night at 10p and posted a 1.54 rating among P12-34 and a total audience of more than 1.6 million viewers.

Top 10 Weekend Box Office Estimates: June 12-14, 2009
The Hangover (Warner Bros.)                        $33.4 million – 2 wk total $105.4m
Up (Disney)                                                 $30.5 million – 2 wk total $187.2m
Taking Of Pelham 123 (Sony)                        $25.0 million – opening weekend
Night at the Museum: Battle at the Smithsonian (20^th Century Fox) $9.6 million – 4 wk total $143.5m
Land of the Lost (Universal)                          $9.2 million – 2 wk total $35.0m
Imagine That (Paramount)                           $5.7 million – opening weekend
Star Trek (Paramount)                                 $5.6 million – 6 wk total $232.0m
Terminator Salvation (Warner Bros.)             $4.7 million – 4 wk total $113.8m
Angels & Demons (Sony)                             $4.2 million – 5 wk total $123.3m
Drag Me To Hell (Universal)                          $3.9 million – 3 wk total $35.2m
Source: Rentrak

A CYNOPSIS MESSAGE FROM TV GUIDE NETWORK^TM

Reveille bought the rights to develop a workplace comedy for the US called The Nightshift, a popular series in Iceland which has been on the air since 2007, per THR. The plot centers on three gas station employees who work nights and have to deal with a parade of strange customers. Reveille has experience with revamping international format for US audiences as it also produces NBC’s The Office and ABC’s Ugly Betty. Shine Reveille International will distribute The Nightshift globally.

Discovery Channel handed a 10-episode order for the series Garage Wars from A. Smith and Co., cites Variety. The series, described as a Project Runway for mechanics, has mechanics in three cities battling in a bracketed competition against each other to find the best garage in the country. The network and A. Smith and Co. are currently searching for two car experts to be hosts of the show. Executive producing the series will be Arthur Smith, Kent Weed and Frank Sinton of A. Smith and Co. in addition to Tod Mesirow.

CYNOPSIS DIGITAL – TODAY’S TOP STORY:   Digital transition weekend came in went without a major hiccup as government officials and tech installers worked overtime to meet demand for last-minute digital tuner installations. A total of 917 full-power stations turned off their analog broadcasts for good on Friday but the FCC said it received only 317,450 calls for help and info about the renewed digital coupon program. “Yesterday was a truly historic day,” remarked acting FCC chairman Michael Copps in and address on Saturday. “For TV broadcasting, it was a final farewell to the Dinosaur Age and the dawn of the Digital Age.” Facebook‘s vanity URL launch also seemed to go smoothly as no major outtages were reported.    Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:     In an effort to get kids outside and interacting with nature, the US Forest Service is partnering with the Ad Council to launch Discover The Forest, a tween and parents-targeted multimedia public service ad (PSA) campaign.  Discover The Forest officially debuted over the weekend in conjunction with National Get Outdoors Day.  Created pro bono by ad agency Euro RSCG, the Discover the Forest campaign (TV, radio, outdoor and online PSAs) encourages tweens to experience nature first hand with the goal of fostering an ongoing interest in nature and conservation.  Brigham Young University Ad Lab created the radio spots pro bono.  The US Forest Service and the Ad Council have been partnering on the Wildfire Prevention PSA campaign, featuring Smokey Bear, since 1944.    Full edition: CYN KIDS. 

A CYNOPSIS MESSAGE FROM PROMAX/BDA

Thursday – A18-49 Analysis: ABC was the champ Thursday night, scoring best with the A18-49 demo at 4.1/13 according to final national ratings from Nielsen Media Research. First up, NBC’s I’m A Celebrity . . . Get Me Out of Here! won at 8p with 1.8/6, followed by a three-way tie for second at 1.6/5 each among ABC’s average of its NBA Pre-Game specials, FOX’s Bones repeat and UNIV’s Cuidado con el Angel. ABC tipped the scale in its favor the last two hours of primetime as NBA Finals Game 4 delivered a 4.8/14 at 9p, pacing well ahead of second place FOX’s So You Think You Can Dance at 3.3/9. During 10p, ABC’s NBA game jumped to a 6.1/18 while CBS’ encore of The Mentalist came next at 1.7/5.

Live + Same Day Household Ratings: Thursday, June 11, 2009 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 6.3/11      Jimmy Kimmel Live: Game Night 2.5/5, NBA Countdown 3.2/6, NBA Finals: LA Lakers at Orlando (Game #4) 9.4/17

CBS: 5.0/9          Old Christine [r] 3.1/6, Old Christine [r] 3.3/6, CSI [r] 5.9/10, The Mentalist [r] 6.1/10

FOX: 4.5/8          Bones [r] 3.6/7, So You Think You Can Dance 5.3/9

NBC: 2.8/5         I’m A Celebrity . . . Get Me Out of Here! 3.3/6, The Office [r] 2.3/4, 30 Rock [r] 2.1/3, The Listener 3.0/5

UNIV: 2.2/4       Cuidado con el Angel 2.1/4, Manana es para Siempre 2.6/4, Mujeres Asesinas 1.7/3

MNT: 1.0/2        My Thursday Night Movie: Honeydripper [r] 1.0/2

CW:  0.9/1         Smallville [r] 0.9/2, Supernatural [r] 0.8/1

TELE: 0.6/1        Mas Sabe el Diablo 0.5/1, El Rostro de Analia 0.7/1, Sin Senos no Hay Paraiso 0.6/1

ION: 0.3/1         Thursday 7PM Movie: Major League II 0.2/0, Thursday Night Movie: Major League II [r] 0.3/1

A18-49: ABC 4.1/13, FOX 2.5/8, UNIV 1.8/5, CBS 1.6/5, NBC 1.5/4, CW 0.5/1, TELE 0.5/1, MNT 0.4/1, ION 0.2/1

This day in History: 2003 – In northeast London, a trailer was stolen that contained thousands of copies of J.K. Rowling’s book “Harry Potter And The Order Of The Phoenix.” The empty trailer was discovered two days later.

Answer to Yesterday’s Trivia Question:   If you’re hanging out at The Brick, what show are you on?  NORTHERN EXPOSURE  Kudos to: Barry Schiffer-WJZ-TV/Baltimore; Steve Kurtzer-Zimmerman/Ft. Lauderdale; SallyAnn Mancuso-AETN/NY; Bill Shane-Eastlan Ratings/Naples FL; John Kukla-KDFW/Dallas; Brooke Romagnano-WGNO/New Orleans; Dave West-Sandbox Pictures/Burbank; Lorrie Shilling-DirecTV/El Segundo; Randy Warner–R-Train Management/LA; Greg Carroll-IMG/Big Fish Ent/Santa Barbara; Caroline Godin-One Girl Revolution/Toronto

Today’s Trivia Question:  In three different productions of this series, the title characters real identity was Peter Brady, Dr. Daniel Westin and Darien Fawkes.  His secret identity tho, was always the same — who is this guy? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn
06.15.09

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JOB OPENING: MGR, MEDIA RELS/Radio Disney/LA: Press liaison for radio netwk; kids/tweens progrmng; pitch/ secure coverage in print/broadcast outlets; top writing skills; 5+yrs publicity exper . Apply www.disneycareers.com Req #198584 (6/17)

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A CYNOPSIS MESSAGE

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SITUATION WANTED: COUNSEL/STDS & PRACTICES/DEV (NY/LA: IP atty w/ 15 yrs in Events, B’way, TV (CBS, MTV, Nick, Golf) looking to fuse legal knowledge w/ love of entertainment. Open to all opportunities. Email
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WHAT’S ON TONIGHT –  MONDAY, JUNE 15, 2009

ABC:  The Bachelorette, Here Come the Newlyweds
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: Big Bang Theory [r], How I Met Your Mother [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  Gossip Girl [r], One Tree Hill [r]
FOX: House [r], Lie to Me [r]
ION:  Ghost Whisperer, NCIS, NCIS
MNT: Masters of Illusion [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC: I’m a Celebrity … Get Me Out of Here, L&O: Criminal Intent, Dateline
PBS: Antiques Roadshow, American Experience, America at a Crossroads
TELE: Mas Sabe el Diablo, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Manana es para Siempre, Cristina    

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