Monday, July 6th, 2009


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Good morning. It’s Monday, July 6, 2009, and this is your first early morning briefing.  And as always, if you prefer to watch this morning’s news instead of reading it, click here.  

Tonight’s Premieres:
ABC Family:  10 Things I Hate About You at 8p*
Planet Green: Ecopolis at 9p
VH1: The Great Debate at 10p

*Note: Tomorrow night ABC Family will premiere 10 Things I Hate About You at 8p; in Friday’s edition we said the series would premiere on July 28.



The home of the American Sportsman has a bold new look.


Sportsman Channel – Hunt. Shoot. Fish.


Tomorrow at 7a ET/10a PT E! Entertainment, ABC, CNN, MSNBC and NBC will broadcast live from the memorial service for Michael Jackson at the Staples Center in Los Angeles. Incidentally, demand to be at the memorial was high as more than 1.6 million fans registered to receive two tickets through the lottery for 8,750 pairs available. As seating is limited, some of ticket holder will sit inside the Nokia Theater where giant screen TVs will be set up. The City of Los Angeles is also bracing for a massive crowd to gather outside the Staples Center and are expecting anywhere from a quarter-million to 700,000 fans.
Coverage of the 96th Tour de France began July 4 on VERSUS, the exclusive television home in the US for the 2,000-mile bicycle race. VERSUS will present a total of more than 250 hours or an average of 13 hours of the Tour de France each of the 23 days including live coverage and an expanded primetime show. VERSUS’ coverage will include all 21 stages of the race, produced for the first time in full hi-def. Phil Liggett and Paul Sherwen serve as announcers for VERSUS with Frankie Andreu and Robbie Ventura as field reporters and Craig Hummer and Bob Roll hosting the nightly primetime show. This year’s race is particularly interesting as the last four race champs will be competing including Lance Armstrong (for the first time since 2005), Oscar Pereiro (winner in 2006); Alberto Contador (2007 winner); and Carlos Sastre (2008 winner). This year also marks the first year VERSUS holds the exclusive US TV rights for Tour de France, a five-year deal the network made with Amaury Sport Organization, the organizer of the race.
Per The Hollywood Reporter, veteran reporter Steve Brennan died on Thursday at Cedars Sinai Hospital, after battling cancer for the past year.  He was 57.  Based in Los Angeles, Steve had been with THR for the past 20 years and was known as a lively, creative, jocular man who reported fairly on the entertainment industry. As a Ireland native, Steve began his career at Independent Newspapers in Dublin, receiving a National Press Award for investigative reporting. Once he joined THR, he was also that publication’s Ireland correspondent, before he moved to LA in 1989. He will be greatly missed in our marketplace.  Steve is survived by his wife Bernadette, who often joined him on various press functions. Information on the funeral service is pending and will be reported here once we learn the specifics.

Top 10 Weekend Box Office Estimates: July 3-5, 2009
Transformers: Revenge of the Fallen (Paramount)    $45.5 million – 2 wk total $293.5m
Ice Age: Dawn of the Dinosaurs (20th Century Fox) $42.5 – opening week total $67.5m
Public Enemies (Universal)                                   $26.2 million – opening week total $41.0m
The Proposal (Disney)                                         $12.8 million – 3 wk total $94.2m
The Hangover (Warner Bros.)                               $10.4 million – 5 wk total $204.2m
Up (Disney)                                                      $6.6 million – 6 wk total $264.9m
My Sister’s Keeper (Warner Bros.)                         $5.3 million – 2 wk total $26.0m
The Taking Of Pelham 123 (Sony)                         $2.5 million – 4 wk total $58.5m
Year One (Sony)                                              $2.1 million – 3 wk total $38.1m
Night at the Museum: Battle at the Smithsonian (20th Century Fox) $2.1 million – 7 wk total $167.8m
Source: Rentrak


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Facebook upstaged Wimbledon over the July 4 weekend in the British press after the wife of the new head of England’s spy agency MI6 posted pictures of her husband, family and friends on the social networking site. (Mail Online has some of the since-removed images here.) Apparently Lady Shelly Sawers was unaware of the site’s privacy options, making details of the family’s private life available to any and all of Facebook’s 200 million+ users. (Perhaps it’s time for Facebook to launch an educational campaign to alert users about what their options are?)  Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:    The weekend box office race for the number one movie comes down to a tie with Fox‘s newly released 3D animated movie Ice Age: Dawn of the Dinosaurs and DreamWorks/Paramount’s Transformers: Revenge of the Fallen, now in its second week, each taking in an estimated $42.5 million domestically for the July 4th holiday weekend.  So we’ll have to wait until the final numbers to come in to see which movie took the weekend domestically.  Ice Age: Dawn of the Dinosaurs earned a total of $215.5 million in worldwide box office receipts, $148 million of that was gleaned internationally in 101 markets, which, per Variety, makes it the biggest international open for an animated movie ever.  Full edition: CYN KIDS


Thursday – A18-49 Analysis:Ratings for Thursday, July 2 are delayed due to the holiday weekend and will be posted in tomorrow’s edition.


Former SVP/Programming with WE tv, Steve Cheskin joins TLC in the new position as EVP/Programming. Steve begins at TLC tomorrow and will oversee the strategic programming for the network including scheduling and program development. Based at TLC’s headquarters in Silver Spring, MD, Steve will report directly to Eileen O’Neill, President/GM, TLC. Most recently while at WE tv, Steve developed such shows as Amazing Wedding Cakes, Little Miss Perfect, The Locator and Platinum Weddings. Also in joining TLC, Steve returns to Discovery Communications where he previously served as GM for the Travel Channel, interim GM and VP/Programming for TLC as well as various positions at Discovery Channel where he, along with others, developed the concept for Shark Week.

Cineflix Productions tapped Charles Tremayne as EVP/Programming to manage the company’s factual programming in the UK and US. Charles will also spearhead the opening of Cineflix’s New York office. Charles begins his new position this month and previously worked for RDF USA for the last two years. At Cineflix, Charles will report to Simon Lloyd, President/Programming.


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This day in History:  1997 – The Mars Pathfinder released Sojourner, a robot rover on the surface of Mars. The spacecraft landed on the red planet on July 4th.

Answer to Yesterday’s Trivia Question: We first heard of the town of Lanford, Illinois when this show debuted in 1988.  What sitcom family lives there?  THE CONNORS on ROSEANNE Kudos to: Kyle Luna-Animation Insider/Tobyhanna, PA; Brian Teta-Late Show with David Letterman/NY; Gary Armstrong/NY; Rusty Ricketts-WideOrbit Inc; Taunya Tourville-Bennett-New Mexico’s CW/Albuquerque; Christina Angelique Garr-Journalicious Media/Dallas; Leigh Ann Schwarzkopf-Lookout Marketing/Minneapolis; Ryan Ward-Southwest Media Group/Dallas; Margot Carlson-MDots Design/Universal City; Kate Yerves/Los Angeles; Keri O’Keeffe-NBC/LA; Randi Smalley-TLC/LA; Thomas Frank-verve Media; Michael Vernon-Self-Inflicted Entertainment/Marsh Lake, Yukon; Jessica Schmiedchen-Toronto

Today’s Trivia Question:   Whose answering machine had this message on it, sung to the theme of Greatest American Hero:   “Believe it or not George isn’t at home. Please leave a message at the beep. I must be out or I’d pick up the phone. Where could I be. Believe it or not I’m not home…beep”  ?? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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JOB OPENING: DIRECT SALES-TV & SPORTS VERTICAL/Vibes Media/Chicago: 10 yrs sales exp/6 yrs TV/Broadcast. Drive revenue by executing sales strategy for mobile marketing/ad programs. Apply (7/9)

JOB OPENING: PUBLICIST/The Weather Channel/Atlanta: Implement consumer media relations/promotions efforts for prgrms/content, talent, rsrch & marketing. 5-7 years relevant experience required. Apply: (7/8)

JOB OPENING: VP, BUSINESS PLANNING/Cablevision/Bethpage, NY: 10+ yrs business, strategy & operations plan’g exp including budgeting & forecasting. Strong mngmnt, quantitative & negotiation skills. Apply

JOB OPENING: DIR OF VOD SERVICES/Univision Communications Inc/Miami: 7+ yrs TV Exp, Bilingual Spanish, oversee VOD Operation, Promotions, & Ad Delivery & mng VOD team of preditors, coord., traffic. Apply
EOE (7/7)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: GRAPHICS INTERN: Live TV-Will work with on-air graphics & projects. Intermediate level- Adobe Creative Suite 3 or 4-Illustrator, Photoshop & After Effects. Unpaid/College Credit. Resume & CL  

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: ASSOCIATE PRODUCER/LA BASED: /Reality/Ent/Docs. NBC; CBS; Spike; Dis; TLC; E!; VH1; MTV Travel Channel; runs on Batteries.

SITUATION WANTED:  WEB PRODUCER/WRITER/LA:  with 10+ years experience. I can make your site shine! Former gigs include, CBS 2, Comedy Central, AOL and more. Contact
. (7/11)

SITUATION WANTED:  AD SALES EXPERIENCE. Recent college grad with 3 years of ad sales and marketing experience with major media companies. Entry-level work is fine. Please feel free to contact me

SITUATION WANTED: AWARD WINNING MKTG/MEDIA/AD PRO with 11+ yrs exp. Mngd biz of major TV & cable nets. Passion = creative, breakthrough media executions that deliver significant ROI. Seeking FT position at respected co.

SITUATION WANTED: SPORTS PRODUCER/TALENT BOOKER (NY): Seeking F/T or Freelance. 10 years expr. w/major Sports networks. Field, Segment, Writer, Talent Booker(w/vast PR-agent contacts). Contact:

SITUATION WANTED: ANIMATION PRODUCER/LINE with 17+ yrs exp. Kid’s 2D Digital Animation TV Series. Animator, Designer Director Producer and VP of Production for several Int’l Co Pros. Travel OK. ON Canada Email:

SITUATION WANTED: RESEARCH DIR/STRATEGIST 20+ yrs media, Nielsen, Hispanic, research, strategy, presentation, & sales experience. Email:

SITUATION WANTED: 5 PRIME TIME EMMYS/ DOC. PROD, DIR., WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email:

SITUATION WANTED: MARKETING/PROMOTIONS/Boston: Marketing/promotions professional seeks television, web marketing, social networking focused position. Experienced in international markets. Creative + will travel.

SITUATION WANTED: TEACHERS COLLEGE (Columbia) graduate MA in Early Childhood Ed seeking job in children’s educational media. Passionate, motivated curriculum expert w/ classroom experience, proficient in Spanish.

SITUATION WANTED: NY POST PRODUCTION SUPERVISOR looking for a full time or freelance position. Offers 6 years of SD/HD experience in all areas of post production.Please e-mail me @
. Resume available upon request (7/8)

SITUATION WANTED: PROVEN MEDIA EXEC.w/11+ yrs exp in Production, Programming Develop, Mktg, Publicity & Biz Dev within Multi-media, Film, TV, & Retail industries, seeks the right FT job. Email

SITUATION WANTED: PRODUCER: 4+ yrs exp. Entert & Music TV shows for MTV & others. Writer & Field Prod. Strong Mng, people, ethic skills. Direct talent, artist on field. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.

SITUATION WANTED: WRITER/ PRODUCER TV producer w/ 15 yrs experience producing long& short form prgrmng.Directed studio shoots &field pieces.Enjoys ‘telling a good story!’ Available FT or freelance. Contact:

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (7/7)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project.

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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ABC:  The Bachelorette, Here Come the Newlyweds
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Extranormal de Impacto, Al Extremo
CBS: How I Met Your Mother [r], Rules of Engagement [r], Two and a Half Men [r], Big Bang Theory [r], CSI Miami [r]
CW:  One Tree Hill [r], Gossip Girl [r]
FOX: House [r], Lie to Me [r]
ION:  Ghost Whisperer, NCIS, NCIS
MNT: Masters of Illusion [r], Magic’s Biggest Secrets Finally Revealed [r]
NBC:  Law & Order [r], L&O: Criminal Intent [r], Dateline
PBS: Antiques Roadshow, History Detectives, Make ‘Em Laugh: The Funny Business of America
TELE: Mas Sabe el Diablo, El Rostro de Analia, Victorinos
UNIV: Cuidado con el Angel, Manana es para Siempre, Cristina    

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