Monday, July 28th, 2008


“. . . after too much reality of either the ‘real’ or the TV kind, I just need the equivalent of a Hallmark Card . . .
the easiest thing to do is . . . turn to the Hallmark Channel.”
Elizabeth Guider, The Hollywood Reporter

Entertainment Your Whole Family Can Enjoy

Hallmark Channel



Good morning. It’s Monday, July 28, 2008, and this is your first early morning briefing.

Tonight’s Premiere:
A&E: Paranormal State at 10p

Sunday at Scripps Networks. A Prime Time for “Star” Gazing.


Programming Notes for CBS:  Greatest American Dog and Big Brother Wednesday will be switching time periods beginning this week.  Greatest American goes to Wednesdays at 8pm, while the live eviction show for Big Brother goes to Thursdays at 8p. Also, Flashpoint and Swingtown will trade time periods with Flashpoint moving to Thursday at 10p, and Swingtown going to Fridays at 10p.

Disney-ABC Domestic Television syndicated series Wizard’s First Rule (working title) has been renamed Legend of the Seeker.  The one hour series is based on the epic fantasy book by Terry Goodkind called Wizard’s First Rule, and will be produced by ABC Studios.  The 22-episode series currently in production, has been cleared in 95% of the country including all top 50 markets.

American Public Television announces new and returning series coming to the schedule in August and September:

  • Spain … on the road Again is 13 one hour episodes, set to premiere on September 20th.  The series features Gwyneth Paltrow, chef Mario Batali, author/journalist Mark Bittman and Spanish actress Claudia Bassols as they experience the culinary pleasures, art, history  and music of Spain.
  • Africa Trek features Alexandre and Sonia Poussin undertaking an emotional three-year journey across Africa – covering 10 countries and more than 8,600 miles – where they battle illness, physical barriers, wildlife and weather extremes and discover a continent of rich culture and warm people. The 12-episode series of half hour shows is scheduled to release on Sept. 4
  • Returning series include America’s Heartland and Equitrekking, both scheduled to premiere on September 6th.

Premium gay network here! will premiere the first of nine episodes in Season #2 of its supernatural vampire soap series The Lair on Friday September 5th. Set in a small town, the series’ first season revolved around suspicions that arose when young men turned up dead with vicious, mysterious wounds on their necks. A young journalist determined to solve the crimes, discovers the Lair, a coven of vampires.

Animal Planet‘s Puppy Bowl has been counter-programming to the Super Bowl for the past few years.  Now to counter the Summer Olympics, Animal Planet plans to introduce Puppy Games 2008.  With more than 30 puppies representing a multitude of nations all within one Animal Planet Stadium, each will compete for the Gold in a variety of events including swimming, boxing, soccer and even gymnastics.  The three hour special begins on 08-08-08 at 6pm ET, with a sightly shorter version of the games airing on the same night as the Olympics closing ceremony, August 23rd, from 8-11p.

The FCC has approved the buyout by Sirius Satellite Radio Inc. of XM Satellite Radio Holdings Inc., for $3.5 billion.  Sealing the deal is the agreement by both companies to pay a combined $19.7 million in fines to a variety of FCC rule violations including towers being erected in unapproved locations.  The merger will allow for more than 18 million subscribers to have the programming from both satellite services available to them.

Top 10 Weekend Box Office Estimates: July 25-27, 2008
The Dark Knight (Warner Bros.)                     $75.6 million – 2 wk total $314.2 million
Step Brothers (Sony)                                  $30.0 million – opening weekend
Mamma Mia (Universal)                                $17.9 million – 2 wk total $62.7m
The X Files: I Want to Believe (Fox)               $10.2 million – opening weekend
Journey to the Center of the Earth 3D (New Line) $9.4 million – 3 wk total $60.2m
Hancock (Sony)                                         $8.2 million – 4 wk total $206.4m
Wall-E (Buena Vista)                                  $6.3 million – 5 wk total $195.2m
Hellboy II: The Golden Army (Universal)          $4.9 million – 3 wk total $65.9m
Space Chimps (Fox)                                   $4.4 million – 2 wk total $16.0m
Wanted (Universal)                                    $2.7 million – 5 wk total $128.6m
Source: Box Office Mojo


Sunday at Scripps Networks. A Prime Time for “Star” Gazing.

·        Next Food Network Star Ranks #1 in Program Engagement with Upscale Audiences.
·       Next Food Network Star Anchors the Highest Rated Primetime Week in Our History.
·       HGTV Design Star Achieves Highest Premiere Ratings in Our History.
·       HGTV Design Star Ranks #5 in Program Engagement with Upscale W25-54.
·       Tune in Sunday, 8/3 at 9p ET for the Season Finale of HGTV Design Star.

Source:  IAG and Nielsen Media Research. For details, visit


Bravo‘s The Real Housewives of New York City produced by Ricochet Television Inc., has begun production on season #2 and joining the five original housewives is designer, model, author and fashion editor Kelly Bensimon, a “staple on the Manhattan social scene.” A columnist for Hamptons Magazine, she is also editor at large for Hamptons, Gotham, and LA Confidential magazines.

truTV‘s newest original series, The Principal’s Office, is set to premiere on August 21 at 9p.  Cameras go behind the scenes with several school administrators as they deal with a variety of problems, from minor infractions to suspension-worthy violations, from outrageous excuses to the dreaded phone call home to mom and dad.  Each half hour introduces the principal, their unique styles and their schools, and follows several disciplinary issues as they unfold.

According to THR, MTV is working on a new unscripted project with Elizabeth Berkley and her husband Greg Lauren, based on Berkley’s teen girl empowerment workshops and website Ask-Elizabeth.  A pilot could be underway as early as this fall.

Tell Me You Love Me from HBO Entertainment and Pariah will not return to HBO for a second after Cynthia Mort, the show’s creator/executive producer said the show is having problems finding its direction. The first season of ten episodes ran last fall and HBO quickly picked up a second season after the fourth episode aired in October.

A new scripted drama series is coming to ShowtimeStudio, produced by MRC, is a fictional drama set in the 1970s at the infamous Studio 54 nightclub in NYC. The only character in the show based on a real person will be that of the club’s founder, Steve Rubell.  According to THR, the show begins in the months leading up to the club’s opening in April 1977.
Casting Note:  Bravo is kicking off a nationwide casting effort for season two of the competition series Make Me A Supermodel, produced by Tiger Aspect Prods. Based on the successful UK series, the men and women selected will compete for a chance to launch their modeling career in the hopes of becoming the next big supermodel.  Casting calls are being held in the following cities – LA, Portland OR, Miami and Nashville.  Please check at for more information and details.


Sunday at Scripps Networks. A Prime Time for “Star” Gazing.

CYNOPSIS DIGITAL – TODAY’S TOP STORYAre you ready for some football … online? The NFL and NBC Sports will announce a deal today to stream 17 regular season (mostly Sunday night) match-ups live on beginning with the season opener on Sept. 4, reports The WSJ. The move, brought by the league to NBC, is being described as an experiment to lure new viewers and engage current fans with interactive elements including multiple live camera angles and up-the-minute fantasy stats. The NFL, careful to protect broadcast contracts that will earn more than $3.7 billion this year, has been the last of the major U.S. sporting leagues to embrace the web as a distribution medium. Full edition: CYN DIGITAL.

Cynopsis Kids – now with HTML elements!

CYNOPSIS KIDS – TODAY’S TOP STORY:  (Now with HTML elements!)  Warner Bros.The Dark Knight earned an additional $75.6 million domestically this weekend according to Box Office Mojo, whisking the movie to a 10-day total of $314 million and setting, you guessed it, a new record for the fasting movie to earn $300 million. The previous record holder in the category was Pirates of the Caribbean: Dead Man’s Chest (July 7, 2006/Buena Vista), which toppled the $300 million mark in 16 days. More broken records are not far in the offing, including beating out Shrek 2, which took 43 days to best $400 million. But can it beat Titanic (December 19, 1997/Paramount), which stands at the all time biggest box office with $601 million? Or can it overtake Star Wars (May 25, 1977/Fox), the second place all time box office holder with $461 million. Full edition: CYN KIDS.

CYNOPSIS INTERNATIONAL – TODAY’S TOP STORY: MGM Networks has a new initiative in the works to grow its The MGM Channel‘s TV distribution to mobile subscribers, with the first move being a deal with Vodafone in Germany. This follows a soft launch in June. Full edition: CYN INTERNATIONAL.


Thursday – A18-49 Analysis:  Fox led the march on Thursday night delivering an overall 2.3/8 A18-49 rating according to live + same day national ratings from Nielsen Media Research.  At 8p Fox and NBC tied, each delivering a 1.7/6 for the hour, with Greatest American Dog on CBS close behind at 1.6/6. So You Can Dance led at 9p with a 2.8/9, well ahead of the #2 program in the time period – CSI’s 1.6/5.  At 10p CBS’s premiere of Flashpoint earned a 1.7/5, with ABC’s Hopkins a close #2 with a 1.6/5.

Live + Same Day Household Ratings: Thursday, July 24, time period averages. Source: NTI Galaxy, as dated. Live+SD.

FOX: 4.9/9      Who’s Smarter than a 5th Grader 4.6/9; So You Think You Can Dance 5.2/9

CBS: 4.5/8      Greatest American Dog 4.0/8; CSI [r] 5.0/9; Flashpoint [p] 4.5/8

ABC:  2.9/5     Ugly Betty [r] 2.4/5; Grey’s Anatomy 2.7/5; Hopkins 3.7/7

NBC:  2.6/5     Last Comic Standing 2.8/5; Fear Itself 2.2/4

UNIV: 1.9/3     Al Diablo con los Guapos 2.0/4, Fuego en la Sangre 2.0/4, Rosa de Guadalupe 1.6/3

CW:   1.1/2     Smallville 1.2/2, Supernatural 1.0/2

MNT: 1.0/2      My Thursday Night Movie: King Arthur 1.0/2

TELE: 0.7/1     El Juramento 0.4/1, Victoria 0.8/1, Sin Senos No Hay Paraiso 0.8/1

A18-49: Fox 2.3/8, CBS 1.6/5, UNIV 1.6/5, NBC 1.5/5, ABC 1.2/4, CW 0.7/2, MNT 0.5/2, TELE 0.5/1


Angela Shapiro-Mathes will leave her position as President/GM of TLC, to be replaced immediately by Eileen O’Neill. The official announcement came Friday from David Zaslav, President/CEO of Discovery Communications, who said a change in the creative and organizational direction for TLC resulted in Shapiro-Mathes leaving the network.  Eileen has most recently been Pres/GM of Planet Green, and prior to that was the EVP/GM of Discovery Health Channel, newly named OWN and headed by Robin Schwartz.  Overseeing Planet Green while plans for new leadership are determined, will be Clark Bunting, Pres/Discovery Emerging Networks Group. 

Jon Diament named EVP/Turner Sports Ad Sales and Marketing, reporting to David Levy, President/Turner Broadcasting Sales, Inc and Turner Sports.  Jon most recently served as SVP/GSM for CNN Ad Sales and Marketing.  In his new role, he will provide leadership and strategy for all aspects of the division including ad sales, sponsorships and promotional efforts for Turner Sports properties, which consists of Major League Baseball, the National Basketball Association, NASCAR and the PGA.  Diament will continue to be based in New York.

Turner Sports and Entertainment Digital named Andrea Ching to the newly-created position of VP/Marketing and Promotions, Entertainment Digital.  Reporting to Walker Jacobs, SVP/Turner Sports and Entertainment Digital Ad Sales, Andrea is based in New York, and will be responsible for promotions, sales development and marketing for the group.   She is also charged with collaborating between both linear and digital sales teams for Turner’s extensive portfolio of brands which include TBS, TNT, Cartoon Network,, and among others. 

Granite Broadcasting Corporation announced the following appointments:

  • Jerry Giesler as VP/Platform Integration and Management, working with other Granite stations as the Company takes on management and/or ownership of additional properties in other markets and overseeing Granite’s Duluth, Minnesota television platform.
  • Dan Hoffman as VP/Sales, working with stations to develop wide-ranging sales standards, promote innovation, and assist in their efforts to overachieve their markets and revenue targets, while continuing to lead the sales operation at Indiana’s NewsCenter.
  • Mark DeSantis as VP/Promotion and Marketing, overseeing promotion and marketing, brand strategies, and research projects for all of Granite’s stations, and continuing to serve as President/GM of WEEK-TV in Peoria, IL.; and
  • Peter Neumann as Director/Content Strategy and News Operations, helping shift the Company to the same multilevel information delivery system he created at Indiana’s NewsCenter.

Adam Townsend named EVP/Investor Relations for CBS Corporation, reporting to both Leslie Moonves, President/CEO, CBS Corporation and Marty Shea, EVP/Investor Relations.

Glam Media, Inc. named Michael Adair, former head of sales finance for Google North America, as VP/Corporate Development and Finance. In this newly created position, Mitch is responsible for the evaluation and execution of Glam Media’s strategic investments, corporate development and corporate finance.

Bernstein-Rein added Jules Boasberg as its new SVP/Growth Officer. He has been hired to lead the agency’s increased new-business efforts in acquiring clients in existing and new categories. Boasberg also joins Bernstein-Rein’s senior management team and reports to company President Steve Bernstein.
Carlyn Gilbert joins Tribune Company as EVP/Multimedia Sales Group. Tribune’s recruitment classifieds tele-sales division. Her initial responsibilities include re-vamping and retooling MSG, as well as developing and executing plans for division expansion beyond recruitment advertising.


Summer’s in full swing, and all of cable’s highly anticipated new series have premiered …
Do U know how they’re doing?

CableU ‘s June 2008 Xpress Report tells all:
year-ago and month-ago demographic changes, performance trends,
programming hits and misses, and timely insights on the
CableU Top 30 networks.

For a limited time, CableU ‘s exclusive monthly wrap-up is FREE to everyone! (one week only)
Click here for more. – Know Networks Better. Pitch Smarter.


This day in History:  2000 – Kathie Lee Gifford made her final appearance as co-host of the ABC talk show Live with Regis and Kathie Lee.

Today’s Trivia Question:   On the series TV Arrested Development, what was the name of the Bluth family yacht before it was destroyed? (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

Cynopsis Ad Sales:
Mark Bohn- 203-583-1224 /

Classifieds – Trish Pihonak- 203-926-9878 /

Cynopsis website – Video Resumes, Extended Classified Ads, Archives, and the Cynopsis Daily Video

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: MKTG PROD MGR/DISCOVERY/LA: Resp for overseeing elements for cross promotional opportunities for TLC. 3-5 yrs exp in on-air promo/mktg/ prod.  Ad sales exp a +. Full posting and apply: Job number 8109 (8/2)

JOB OPENING: SR ANALYST NICKELODEON FINANCE: Mnthly analysis for kids & family group. Report variances, monthly reporting incl. all P&L analysis. Apply via site: E/O/E (8/2)

JOB OPENING: SR. RESEARCH ANALYST w/ABC-TV/NY: 1-2 years experience in Research,College degree {BA},experience with Nielsen systems. Contact:

JOB OPENING: DIRECTOR, MULTI PLATFORM PROGRAMMING/SOAPnet/ABC Burbank: BA, 7yrs TV, Nielsen Exp, SIMS scheduling, Digital media development, scheduling, manage teams, collaborate (REQ id 170791) (8/2)

JOB OPENING: SR. RESEARCH PROJECT MANAGER/CNN/ATL: Design/manage/present web analyses and primary research projects for CNN Digital businesses. 5+Yrs research/online analytics/Masters pref’d. Apply:

JOB OPENING: MNGR INTEGRATED MKTG/Fuse/NY: Write proposals. Develop & execute multi-platform opp’s for Ad Sales clients. 5 yrs exp in digital/promos/integrated mktg. Rez to:
“Intg Mktg Mngr” in sub (8/1)

JOB OPENING: DIRECTOR ON-AIR PROMO/Nickelodeon/NYC: 10+ yrs exp. producing on-air promos for a network; Exp. in multi modes of production: clip, design & live action; Solid mgt exp. a must. EOE/M/F/D/AAP apply (8/1)

JOB OPENING: PROMO COORD w/ USA Network- NBC UNI/NY: Min 1 year in Mrk/Promo. BA in Comm/Film/TV or related exp. keyword job #835194 (8/1)

JOB OPENING: TRADE MKTG COORD/WE tv/NYC: Provide day-day oper & org support to Ad/Affiliate Mktg team on Ad Sales sponsorship. 1-3 yrs Admin/ops exp in trade/Ad Sales mktg, advtg, prod, creative. res ref #6682BR (8/1)

JOB OPENING: AD SALES ACCT EXEC/NYC/iaTV, America’s first 24/7 Asian Pop Culture TV network: will be responsible for generating advertising revenue for iaMedia properties. Min 2 yrs sales exp required. (7/31)

JOB OPENING: SALES PLANNER/Hallmark Channel/NY: 2 yrs exp in Sales planning or buying; or 3 yrs Sales Asst exp. See full posting and apply at (7/31)

JOB OPENING: Seeking freelance FINAL CUT PRO EDITORS for short term/ongoing day shifts. 5+ years experience. Please send resume and reel to
  Must be willing to work in Stamford, CT (7/31)

JOB OPENING: PROGRAMMING ACQUISITION ANALYST/DIRECTV/El Segundo/CA: Negotiate, analyze, administer, and track programming acquisitions contracts for PPV/VOD content, with all major studios. Send resume to:

JOB OPENING: CONTENT DIRECTOR, SCI FI/NBC Universal/NY: Devel content strategy for expanding SciFi brand. Integrate content on new & existing sites. BA degree w/ 5 yrs exp. #827774 (7/31)

JOB OPENING: MGR, MEDIA RELS/Disney Channel/LA: U.S. press liaison for kids/tweens TV progrmng; pitch, secure press coverage; top writing skills; 5+ years publ exper; rapport w/TV press. Apply Req #170422. (7/30)

JOB OPENING: MEDIA PLAN’G COORD/SOAPnet/Burbank: PLAN’G/SCHED’G ON-AIR PROMO; 2+ yrs exp brdcst/cable mktg/adv. Detail-oriented a must; strategic thinker. Encoda, Grip-it! Filemkr Pro a +. Apply Req # 168063 (7/30)

JOB OPENING: INTERACTIVE PROD MGR/Taunton/Newtown-CT: Lead cross-functional team to develop online social networking tools & distributed media capabilities for various digital efforts. Apply: (7/30)

JOB OPENING: SR RESEARCH ANALYST/Scripps/Knox TN: in support of interactive 4 all Scripps sites. to apply direct:
 or (7/30)

JOB OPENING: RECRUITER : NYC Entertainment Executive Search Firm/media or recruiting experience req’d/motivated/research skills/excellent communication skills/computer proficiency/self-starter

JOB OPENING: SENIOR PRODUCER-GAMES/LIFETIME NY: Lead the planning and execution of all Lifetime branded and non-branded games across or partner sites. Apply at: (7/29)

SPRING AND SUMMER INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED … Interested in posting your Video Resume? Contact
for more information ….

SITUATION WANTED: Organized, responsible and enthusiastic Admin./Coordinator with over 10 years of experience and writing, research and production skills seeks Exec. Asst. or Coord. position at network or prod. co.

SITUATION WANTED: Baltimore Bound with Mkting/Product Dev/Event Planning experience. Manage advertising & mktg comm. efforts; direct catalog photography/act as stylist; oversee event budgets/timelines/logistics.

SITUATION WANTED: STORY EDITOR/DEVELOPMENT ASSISTANT: Story/content developer w/ major prod. co. exp. seeks full/part-time, also projects. Unusually strong background in analysis, coverage, story notes. 917-620-6502 (7/29)

for rates and specs for Job Openings.

Interested in posting your Video Resume? Contact
for more information ….

Are you looking for a job? Post your Situation Wanted Ad here — Email
for specs.

WHAT’S ON TONIGHT – Monday, July 28, 2008

ABC: High School Musical: Get In the Picture, Wanna Bet, The Mole
AZTECA: Camino a la Justica, Historias Engarzadas, Pasiones Prohibidas
CBS: The Big Bang Theory [r], How I Met Your Mother [r], The New Adventures of Old Christine [r], CSI: Miami [r]
CW: Gossip Girl [r], One Tree Hill [r]
FOX: Bones [r], House [r]
ION: Quantum Leap, The Dead Zone, ER
MNT: Celebrity Expose [r], Decision House [r]
NBC: American Gladiators, Nashville Star, Dateline
PBS: Antiques Roadshow [r] , History Detectives , Chasing Churchill: In Search of My Grandfather
TELE: El Juramento, Victoria, Sin Senos No Hay Paraiso
UNIV: Al Diablo con los Guapos, Fuego on la Sangre, Cristina

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