A CYNOPSIS MESSAGE

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Cyn opsis: Kids!

07/27/09

Good morning. It’s Monday, July 27, 2009, and this is your first early morning Kids briefing.

Here in the US the new US Federal Communications Commission Chairman (FCC), Julius Genachowski, announced at a Senate Commerce Committee hearing that he has opened a new inquiry into kid programming rules, and how “the FCC can best protect children in a digital age,” while also taking into account current concerns and new opportunities in today’s world.  The effort, triggered at least in part by the ever-growing platforms where kids can access content, will also review the current FCC rules guiding kid’s programming, and may require broadcasters to air more kid-appropriate educational and informational programming than the three hours they are currently compelled to offer, while also looking to include rules for cable, satellite, mobile video content and the web as well as video games.  The current rules, under the Children’s Television Act, were mostly established in the 1990s (there has been some modification since then) and also contain rules concerning limits on advertising, including the amount of ads, during kid-aimed programming.  The Senate hearing also included discussion of the ability of parents/caregivers to identify and locate kid-targeted educational programming.

A Squared Entertainment, a new kid’s media company co-founded by former DIC Entertainment topper Andy Heyward and marketing veteran Amy Moynihan, has partnered with AOL on a slate of new edutainment animated webisodes (3-5 minutes each) including celebrities featuring Warren Buffett, Gisele Bundchen, Martha Stewart and Carl Sagan.  The webisodes will premiere on AOL, which will also help distribute them.  The webisodes include Secret Millionaire’s Club, featuring billionaire Buffett, and GiGi & the Green Team, featuring Bundchen, are scheduled to debut on AOL this fall with Little Martha, featuring Stewart, and Kosmos, inspired by the late Sagan and created by Cosmos co-author Ann Druyan, set to launch in spring 2010.  AOL has also teamed with MGX Lab to create interactive worlds for each property with games and activities.

Channel One Network, an Alloy Media + Marketing company, and CBS News are teaming to set up a new production unit.  Beginning this fall 2009, CBS News Productions will co-produce Channel One’s long standing news broadcast, Channel One News, a daily 12-minute broadcast that reaches 6+ million middle and high-school students across the US.  Channel One News will premiere its fall broadcast from a new set at CBS News facilities in NYC.

NEW PRODUCTION & DEVELOPMENT

Word out of San Diego Comic-Con is that director Lee Unkrich confirmed during a panel that Michael Keaton will indeed be part of Disney/Pixar’s Toy Story 3 3D movie, according a myriad of reports.  The news confirms the long rumored addition of Keaton as the voice of Ken, as in Barbie’s boyfriend.  Furthermore, John Lasseter told the crowd that the entire cast will be back for the movie, which is slated for release on June 18, 2010.

TMNT Productions, in association with Mirage Studios, taps John Fusco (Young Guns, Hidalgo, The Forbidden Kingdom) to pen the screenplay for the upcoming live-action Teenage Mutant Ninja Turtles feature film targeted for release in 2011.  The movie is being produced by Scott Mednick (300, Superman Returns) and Galen Walker (TMNT).  The project is being funded through Lightbox Productions.  4Kids Entertainment, master licensing agency for the Teenage Mutant Ninja Turtles property, will handle all licensing activity on TMNT movie-related merchandise.

MORE KIDS STUFF

The TV movie Degrassi fans  not to mention many Kevin Smith and Jason Mewes fans, have been awaiting is almost upon us!  Degrassi Goes Hollywood, The N‘s first original tw0-hour movie, will premiere Friday, August 14 at 8p.  In addition to a slate of celebrity appearances including director/actor Kevin Smith (Clerks, Jay and Bob Strike Back etc.), Jason Mewes (Clerks, Jay and Silent Bob Strike Back etc.), Perez Hilton, Pete Wentz, Vivica A. Fox, Kelly Carlson and Cassadee Pope, Degrassi Goes Hollywood also features the return of Degrassi characters including Paige (Lauren Collins), Marco (Adamo Ruggiero), Ellie (Stacey Farber) and Craig (Jake Epstein), along with the current cast of the series.  Degrassi Goes Hollywood also features six new original songs performed by series cast members, which will be available on the Degrassi Goes Hollywood (Music From The Original Movie!) soundtrack, out digitally July 21 and in stores August 4 on Bulletproof Records.

Nickelodeon shifts the premiere date of its new iCarly hour-long TV movie, iFight Shelby Marx, by one day and will now debut on Saturday, August 8 at 8p.  In the movie after jokingly challenging Shelby Marx, a female fighting champ played by Victoria Justice (Spectacular, Zoey 101), Carly hops into the ring to go one-on-one with Shelby.  In the week leading into the movie premiere, the network will feature back-to-back competition themed episodes of iCarly Monday-Friday, August 3-7, 6-7p.  Additionally, Nickelodeon launches an online iFight Shelby Marx mini site where viewers can get exclusive footage, game and downloads for the movie event.  By August 3, the original game, entitled iKick Butt, will be posted.

This fall Phineas and Ferb’s Quantum Boogaloo, a two-part time travel episode of Phineas and Ferb, will premiere on Disney XD.  Additionally, beginning this September Phineas and Ferb fans are invited to go online ( www.disneychannel.com or www.disneyxd.com) to vote on their favorite musical numbers from the series with the top ten to be showcased in a special episode, Phineas and Ferb’s Cliptastic Countdown, slated to bow in October 2009.

Decode Enterprises inks a deal with TG4 (Ireland) for six programs.  In the package of 120+x30 hours of programming, the Irish broadcaster acquires Kindle Entertainment’s the live-action show My Spy Family, as well as preschool animated series Franny’s Fee, Halifax Films’ Animal Mechanicals and Bob on the Go! (season two) as well as, for older kids, Aardman Animations and Decode Entertainment’s Chop Socky Chooks and Canadian/Hong Kong/Singapore co-production Clang Invasion.  Clang Invasion was developed by Singapore’s Scrawl Studios and the Media Development Authority of Singapore (MDA) in co-production with Decode, YTV and animation company Agogo Entertainment Ltd.

Gorilla Nation, an online ad rep firm, expands its GNKids‘ sales division to GNKids and Teens. The expanded division will provide marketers with a one-stop solution for reaching kids, tweens and now the teen demographic.

Marvel announces a more thorough list of the voiceover talent, including special guests, for its new animated series The Super Hero Squad Show (26×30), which is slated to debut on Cartoon Network in the US this September 2009.  The Marvel produced series features the voices of Tom Kenny (best known as SpongeBob) as Iron Man, Captain America and M.O.D.O.K., Grey DeLisle (Fairly OddParents and The Replacements) as Ms. Marvel and the Enchantress, Alimi Ballard (Numb3rs) as the Falcon, and Charlie Adler (Cow & Chicken, Transformers 1 & 2) as Dr. Doom.  The series will also feature special guest voiceovers by: Shawn Ashmore as Iceman, LeVar Burton as Rhodey, Taye Diggs as the Black Panther, Robert Englund (A Nightmare on Elm Street) as Dormammu, Greg Grunberg as Ant-Man, Mark Hamill as the Red Skull, Lena Headey as the Black Widow, Tricia Helfer as Sif, Cheryl Hines as Stardust, Wayne Knight as Egghead, James Marsters as Mr. Fantastic, Jennifer Morrison as the Wasp, Adrian Pasdar as Hawkeye, Kevin Sorbo as Ka-Zar, George Takei as Galactus and Michelle Trachtenberg as the Galkyrie, and Stan Lee as the voice of the Mayor of Super Hero City.

Cartoon Network unveils the cast for its first hour-long live-action narrative pilot Tower Prep (working title).  Production is slated to being on Tower Prep this August in Vancouver, Canada featuring Ian played by Drew Van Acker, a rebellious teen and his new friends played by Ryan Pinkston, Elise Gatien and Dyana Liu, who are trapped at a mysterious prep school and trying to figure out what they are being trained for and how to escape.  The pilot is executive-produced and written by Paul Dini (Lost, Gatchaman, Batman Beyond), with Terry McDonough (Breaking Bad, The Street) on board to direct.

CBeebies re-commissions Kindle Entertainment for a new season of the preschool series Big and Small.  Lenny Henry will continue to serve as the voice of both characters.  The series is a co-production of Kindle Entertainment and 3J’s Productions for BBC, produced in association with Treehouse TV and Studio 100.

Treehouse (Canada) acquires the UK preschool photo-puppet animated series 3rd & Bird! (50×10, 1×20 Christmas special) from BBC Worldwide. Treehouse will premiere 3rds & Bird! on Monday, September 7 at 6:25p, and the series will then air weekdays at 6:25p and Saturdays at 8:30a and Sundays at 5p.  3rd & Bird was created by Josh Selig and produced in London and NY by his Little Airplane Productions.  Fisher-Price is the master toy licensee for 3rd & Bird!, holding the global rights (excluding Asia) to develop preschool, infant and toddler toys including electronic and non-electronic plastic figurines, toys, vehicles, playsets and feature and standard plush.

Cartoon Network Asia picks up the cable and satellite rights to Korea’s Sunwoo Entertainment‘s animated action-adventure series MixMaster2 (40 episodes), to 91+ million viewers across 25 Asia Pacific countries.  Slated for launch in 2010, MixMaster2 is the second season of series and is set to premiere first on Cartoon Network in both Korea and across the Asia Pacific region. The series is both produced and distributed by Sunwoo, and the first time a Korean animation company has partnered with an international broadcaster.  The series is based on the MixMaster MMORPG, which continues to be popular throughout Asia.

MARKETING/LICENSING

Air. Water. Earth. Fire. Toys.  Spin Master inks a licensing deal with Nickelodeon and Viacom Consumer Products (NVCP) to serve as the global master toy licensor for Nickelodeon Movies and Paramount Pictures‘ new live-action movie The Last Airbender, which is slated for release in the US on July 2, 2010.  Directed by M. Night Shyamalan, the movie is based on the Nickelodeon’s animated series Avatar: The Last Airbender.  Under the licensing deal, Spin Master and NVCP will produce a wide-ranging line of products including: action figures, vehicles, playsets etc., featuring favorite heroes and villains from the property.

Marvel Entertainment enters into a consumer products licensing agreement with Jarden Corporation for the sporting goods category.  Under the deal Jarden has the rights to develop products featuring Marvel characters and sub brands, including Super Hero Squad, Spider-Sense Spider-Man, Wolverine Classic, Spider-Man Classic, Marvel Heroes and Marvel Extreme.  The agreement encompasses several of Jarden’s sporting brands, including Rawlings (playground balls, sports balls, sports sets etc.), Shakespeare Fishing (kid’s fishing equipment), Coleman (outdoor camping gear), Stearns (kid’s and adult personal flotation devices and towables), and the United States Playing Card Company (playing cards and puzzles).

Tiger Aspect Productions appoints RDF Rights (RDFR), a unit of the RDF Media Group, as its new UK Licensing Agent for Mr Bean, which will celebrate its 20the anniversary in 2010.  Under the two-year deal RDFR will create a range of new products and also roll out licensing deals into territories where Tiger Aspect does not have international licensing agents.  In celebration of Mr Bean there will also be a new HD TV special, and the original live-action series will be re-broadcast in a new HD format and special edition DVDS will be released in various territories.

STONE SOUP

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 24-26, 2009:
G-Force (Buena Vista) PG                                                             Opening Weekend $32.2m
Harry Potter and the Half-Blood Prince (Warner Bros.) PG                   $30.0m-2 wk total $221.8m
Ice Age: Dawn of the Dinosaurs (Fox) PG                                        $8.2m-4 wk total $171.3m
Transformers: Revenge of Fallen (Paramount (DreamWorks)) PG-13      $8.0m-5 wk total $379.1m
The Proposal (Buena Vista) PG-13                                                  $6.4m-6 wk total $140.1m
(500) Days of Summer (Fox Searchlight) PG-13                                 $1.6m-2 wk total $3.0m
Up (Buena Vista) PG                                                                     $1.6m-9 wk total $283.6m
My Sister’s Keeper (Warner Bros.) PG-13                                          $1.3m-5 wk total $45.0m
I Love You Beth Cooper (Fox) PG-13                                               $735,000-3 wk total $13.4m
Night at the Museum: Battle of the Smithsonian (Fox) PG                    $635,000-10 wk total $173.0m
Source: Rentrak

EXECUTIVE MOVES

BBC Children’s appoints Damian Kavanagh as the new Controller of CBBC later this year.  Kavanagh will take over for Anne Gilchrist, who, after three years of heading the department is, as previously announced, joining the BBC in-house Comedy department as Creative & Business Director.  Kavanagh, who had worked with Gilchrist and was a commissioning executive on multiple kid-aimed shows (e.g. Hider In The House, The Sorcerers Apprentice and The Underdog Show) and Head of Scheduling for BBC Children’s, will oversee all programs and multiplatform commissioning for the CBBC Channel and the two dedicated blocks on BBC One and Two.  Most recently, Kavanagh served as Head of Planning and Scheduling, Daytime and was an Executive Producer working on a range of programs.

Anne Mullen is upped to SVP/On-Air Creative Strategy, Nickelodeon.  She will oversee on-air creative for Nickelodeon, including Nick Jr. and Nick at Nite, on-air promotion and brand communication with the network’s programming, brand marketing and digital teams, as well as working with senior creative team to develop a strategy for the whole Kids and Family Group TV channels and websites.  Mullen reports to Russell Hicks, CCO/Nickelodeon/MTVN Kids and Family Group.  Most recently she had been VP/Preschool Production, and previously toiled for Sundance and Razorfish.

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A CYNOPSIS MESSAGE

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Today’s Trivia Question:    As a civilian, my name was Elsie Ethrington.  Who am I better known as?    (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!
07.27.09

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