Monday, July 20th, 2009


Scripps Networks. Brands for Life.
Delivering  the Right Audience, at the Right Time,
with the Right Mindset, to Buy Your Products.

HGTV #1 – Food Network #2 – FLN #3 – DIY Network #6T Great American Country #6T

Tune in Sundays at 9/8c for The Next Food Network Star,
Then catch HGTV’s Design Star at 10/9c!

Source: Simmons Engagement Study, Wave 6-9, 1Q-4Q08. W25-54 HHI $75k+; Rank among 74 ad-supported networks.
Qualifier: “Inspires Me to Buy New Products.” (T)=Tie. For more, visit .



Good morning. It’s Monday, July 20, 2009, and this is just a reminderEditorial staff on vacation all this week, returning on Monday, July 27!  Have a good week! 

While we are off this week, the passing of Walter Cronkite cannot go unnoticed.  Known as the “most trusted man in America,” Cronkite passed away Friday evening at the age of 92.  He anchored the CBS Evening News from 1961 thru 1982, and from him we learned of the assassination and death of President John F. Kennedy, we saw man’s first moon landing (40 years ago today), numerous national conventions, the Watergate scandal, the Civil Rights movement, the war in Vietnam and countless other momentous and not so momentous moments and stories.  In 1973 he described himself in an interview with The Christian Science Monitor as “a news presenter, a news broadcaster, an anchorman, a managing editor – not a commentator or analyst.  I feel no compulsion to be a pundit.”  And yet his impact was tremendous – in 1968 when he described the situation in Vietnam as a stalemate and unwinnable, President Lyndon B. Johnson was quoted to have turned off the television set and declared, “If I’ve lost Cronkite, I’ve lost middle America.”  Washington Post reporter Ben Bradlee credits Cronkite with keep the Watergate story alive.  In a column published in the Washington Post, Bradlee said, “Somehow many other editors felt when Cronkite — the great white father of the American people — said that the Washington Post was right, the story suddenly was worth their attention and coverage.” Affectionately known as Uncle Walter, Cronkite was born in 1916 in St. Joseph, Missouri.  He moved to Houston as a teenager, and attended the University of Texas at Austin.  He dropped out of college to become a radio announcer in 1935. He later moved on to KCMO in Kansas City, and soon thereafter married Mary Elizabeth “Betsy” Maxwell in 1940.  While in Kansas City,  Cronkite worked as part of the United Press and in that capacity covered the Nuremberg Trials, World War II and Soviet Russia. To quote the great man himself, “And that’s the way it is.”

Here are a few stories for you and of course this week’s list of Premieres and Finales …

Tonight’s Premieres:
The Weather Channel: Wake Up With Al at 6a
BBC America: Torchwood: Children of Earth at 9p
Investigation Discovery: Solved at 9p
ABC: Dating in the Dark at 10p
NBC: The Wanted at 10p
VH1: The T.O. Show at 10p

Tuesday, July 21 Premieres:
FOX: Hell’s Kitchen at 8p
TLC: Restorer Guy at 7p; Real Estate Pros at 730p; Moving Up at 8p
ABC Family: Ruby & the Rockits at 830p
Discovery Channel: The Colony at 10p

Wednesday, July 22 Premieres:
TLC: Toddlers & Tiaras at 10p

Thursday, July 23 Premieres:
The Style Network: How Do I Look? at 9p

Saturday, July 25 Premieres:
BBC America: Being Human at 9p

Sunday, July 26 Premieres:
BBC America: Doctor Who: Planet of the Dead at 8p


NBC acquired a 13-episode drama called Persons Unknown about strangers who awaken in a deserted town with no knowledge of how they arrived there and must work together to figure out how to escape. The project is produced by Fox TV Studios, a collaboration between Mexico-based Televisa and Italy’s RAI. Fox TV Studios recently sold two other internationally produced series stateside: Mental to FOX and the upcoming Defying Gravity to ABC. Persons Unknown is executive produced by Christopher McQuarrie, showrunner Reme Aubuchon and Heather McQuarrie. NBC has not announced the show’s premiere date.

Primetime Emmy® Awards Note: Cynopsis will be rolling out five Special Edition issues focusing on the 2009 Primetime Emmy® Award nominees, going out to all Cynopsis subscribers.  These special editions will cover the following categories: 

  • 7/29 Special Edition:  Outstanding Comedy Series, Outstanding Directing for a Comedy, Outstanding Writing for a Comedy
  • 8/5 Special Edition:    Outstanding Drama Series, Outstanding Directing of a Drama, Outstanding Writing of a Drama
  • 8/12 Special Edition:  Outstanding Reality-Competition Program, Outstanding Reality Program; Outstanding Non-Fiction Series; Outstanding Non-Fiction Special
  • 8/19 Special Edition:  Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series
  • 8/24 Special Edition:  Outstanding Lead Actress in a Drama Series, Outstanding Lead Actress in a Comedy Series

The nominees were announced last Thursday morning and if you’re among them … congratulations!!  If you’d like to send us a description or brief bio of the nominated series/director/actor/writer (maximum of 150 words – emailed 48 hours prior to publication date), we will include it in our special edition.   Please send the description to me at


Jon Goodman is returning to television in the sitcom pilot The Station, a single-camera comedy produced by Ben Stiller for FOX. 20th Century TV is the production company behind this project about CIA operatives in Central America on a secret mission to install a new dictator. Goodman will play a CIA veteran who mentors the lead CIA agent played by Justin Bartha. Goodman will also appear in the upcoming HBO Films’ You Don’t Know Jack with Al Pacino and Susan Sarandon.

Actress Jorja Fox is rejoining the cast of CBS’ CSI: Crime Scene Investigation as Sara Sidle, cites the AP. Fox left the drama two years ago and will be a part of the CSI: CI’s tenth season premiere opening September 24 and other following episodes.

CBS tapped Sarah Carter to join the cast of CSI: NY as a regular. Carter will portray a 20-something forensic school graduate with ambition to be become a crime scene clean up technician. Carter was last seen on two seasons of CBS’ Shark.

Futurama, debuting with new episodes in mid-2010 on Comedy Central, may have a whole new cast of actors voicing the animated characters. 20th Century TV, the series’ production company, is moving forward with auditioning new actors after not reaching an agreement with the existing cast based on their increased salary demands. The original voice cast included John DiMaggio, Maurice LaMarche, Billy West, Tress MacNeille and Katey Sagal. 20th Century approached the original cast members following last month’s deal where Comedy Central picked up the series with 26 new episodes.

Casting Call:   FOX is conducting a worldwide open call online to cast two characters for its upcoming 2010 comedy, Sons of Tucson. The plot is about a charming con man named Ron who is hired by three brothers to act as their father while their real one is serving prison time for a white collar crime. Specifically, FOX is looking to cast two of the brothers. Kids and teens, with or without acting experience are invited to upload their audition videos online through July 24 at . The show’s Los Angeles-based casting directors will review each audition video and contact those they are interested in. Details on the two brother characters “Robby” and “Brandon” are as follows:

  • Robby – (8 years old) is the youngest Gunderson sibling. He’s an impish and impulsive grade-schooler who needs Ron to bail him out when he accidently starts a fire at the back-to-school fair.It’s partially for this reason that the Gundersons hire Ron full-time to pose as their dad.
  • Brandon – (13-15 years old) is the oldest of the Gunderson boys. He views life and the family’s current situation through a somewhat warped lens. Energetic and upbeat, his eccentricity is charming at times, but his efforts to help his brothers often land them in hot water. He possesses terrific self confidence that is completely unearned.


Cyn opsis Presents:
The Primetime Emmy® Awards 2009 Special Issue Series
Beginning July 29th – A 5-Part Weekly Series

Dedicated to Primetime Emmy® Nominated Programming & Talent
Comedy, Drama, Reality & Non-Fiction Programming, Actor, Actress, Directing, Writing

Reach Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom –
– 646-468-6180

Exclusive Breakfast Sponsor of the 61st Primetime Emmy® Nominee Announcements


Thursday  A18-49 Analysis: FOX zeroed in on the A18-49 demo Thursday winning with a 2.0/7, according to final national ratings from Nielsen Media Research. At 8p, CBS’ Big Brother took the lead with 1.9/7 followed by UNIV’s Premios Juventud at 1.7/7. FOX boogied into first place during 9p with So You Think You Can Dance at 2.6/8 while UNIV’s Premios Juventud placed second again at 1.9/6. UNIV then made it to the top through 10p with the last hour of Premios Juventud at 1.8/6 while CBS’ The Mentalist was a close second at 1.7/6.

Live + Same Day Household Ratings: Thursday, July 16, 2009 (July Sweep Day 15)  time period averages. Source: NTI Galaxy, as dated. Live+SD.

CBS: 4.8/9          Big Brother 3.7/7, CSI [r] 5.0/9, The Mentalist [r] 5.6/10

FOX: 4.0/7          Bones [r] 3.4/7, So You Think You Can Dance 4.6/8

ABC: 2.3/4          ABC News Special: J.K. Rowling: A Year in a Life 2.9/6, Grey’s Anatomy [r] 2.0/3, Private Practice [r] 2.1/4

NBC: 2.2/4          30 Rock [r] 2.3/5, The Office [r] 2.0/4, The Office [r] 2.1/4, 30 Rock [r] 1.9/3, Listener 2.6/5

UNIV: 2.2/4         Premios Juventud 09 2.2/4

CW: 0.8/2           Smallville [r] 0.9/2, Supernatural [r] 0.8/1

MNT: 0.8/1          My Thursday Night Movie: Soldier 0.8/1

TELE: 0.6/1         Mas sabe el diablo 0.5/1, El Rostro de Analia 0.7/1, Ninos Ricos 0.6/1, Victorinos 0.5/1

ION: 0.3/1          Thursday Night Movie: Batman Returns [r] 0.3/1

A18-49: FOX 2.0/7, UNIV 1.8/6, CBS 1.7/6, NBC 1.2/4, ABC 0.9/3, CW 0.4/1, MNT 0.4/1, TELE 0.4/1, ION 0.2/1


Mark Rosenthal named to CEO/Current Media, owner of cable network Current TV.  Rosenthal steps in as Joel Hyatt, co-founder of Current TV with Al Gore in 2005, is upped to Vice Chairman.  Rosenthal will oversee domestic and international business activities of Current Media.  Current TV is now available to 60 million subscribers.

This day in History:  1969 — The Eagle touched down on the moon and Walter Cronkite, live on the air for CBS News, exclaimed “Oh boy!”

Editorial staff on vacation all this – we’ll be back on Monday, July 27!  Have a good week!

Later — Cyn

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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

DIGITAL MEDIA TECH/NEW YORK: Digital Media tech for post prod, encoding & prod of graphics. Visit (7/31)

JOB OPENING: ON AIR TECHNICIAN/New York: OnAir Tech Master Control Ops Prod & post production duties. Apply @ (7/30)

JOB OPENING: CNS-PROJ COORD/Comcast/NY: Supp Sales & Traffic sys by identifying, resrchng/resolving tech/bus issues. Help w/Quality Assurance, app train’g/implementation. Apply: 6 EOE (7/30)

JOB OPENING: SR CREATIVE EXEC ON-AIR PROMOS/WB Telepictures Prods/Burbank CA: Oversee branding, positioning & creative dir for promo dept for TV shows, websites, new show launches & dvlpmnt projs. Apply: (7/28)

JOB OPENING: SUPPORT SPECIALIST/Invision Inc/NY: 2+yrs Media Ad Sales, initial contact for clients, problem determination & resolution, track & identify software fixes, good communication& writing skills Apply

JOB OPENING: RESEARCH PROJ. MGR-FREELANCE/Disney ABC TV Group/Burbank: Supp. ABC rsrch -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply:

JOB OPENING: VP, NETWORK-COMEDY/ABC/LA: Must have 7+ years of network, studio devlpmnt or current programming exp; ½ hour scripted from pitch to pilot; parent/ maintain current series. Apply Req #201321 (7/18)

JOB OPENING: VP, NETWORK-DRAMA/ABC/LA: Must have 7+ years of network, studio develpmnt or current programming exp; 1 hour scripted from pitch to pilot; parent maintain current series. Apply Req #200287  (7/18)

JOB OPENING: SR. ONLINE AD SALES EXEC/ Mindspark Interactive ( )/NYC: Grow & manage online ad sales for our most popular & engaging brands on the web. E-mail resume to: 

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at

FALL INTERNSHIP CREDITS ONLY: AUDIENCE RESEARCH/Premiere Radio Networks/NY: Fall Intern, Ad Sales Audience Research, 2-3 days/15-24 hrs/wk, Majors: Mktg, Adv., Media. Skills: Excel, PowerPoint. Contact

FALL INTERNSHIP CREDITS ONLY: PR/DIY Network/Knoxville: Fall press/editorial intern- press dept. 2-3 days/16-24 hrs/wk, Majors: Journalism/PR/Comm, Skills: AP Style, Writing, MS Office. click on “Careers.” Req # 945 & 946 (7/29)

FALL INTERNSHIP CREDITS ONLY: MKTG/ON-AIR/ Fox Reality Channel/LA: Fall intern-mktg & on-air promo depts. 3 days,15-20 hrs/wk. Majors: Mktg, Adv, PR/Comm, TV/Film. Skills: Writing & computer; On-Air Pro/Avid a plus.

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at

SITUATION WANTED: WRITING or PROD ASTNT/WRITER/ALL PROD WORK in NY: TV, Film, Web or Commercial. Graduate of Northwestern U’s TV/Film + Business Programs. Strengths in writing, all levels of prod + finance Contact:

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact:

SITUATION WANTED: 7 years experience: Interned for a President, Executive Assistant to SVP, VP, and personal assistant to film director and celebrity. Looking for Executive Assistant Position in film/TV.

SITUATION WANTED: MEDIA PLANNING/Los Angeles Full Time/Freelance; 10+ yrs exp. Experience-General Market and Hispanic. Works independently or manages staff. Large and small agency exp.

SITUATION WANTED: EDITOR in L.A. and/or NYC Credits: MTV, Nickelodeon, The Weinstein company. View Reel at Contact email:

SITUATION WANTED: SUPERVISING STORY PRODUCER: Story Producer for top network and cable reality shows (Dancing With the Stars, Flipping Out) available after July 24 in Los Angeles. Plays well with editors.

SITUATION WANTED: PRODUCER: 4+ yrs exp. Entert & Music TV shows for MTV & others. Writer & Field Prod. Strong Mng, people, ethic skills. Direct talent, artist on field. Bi-lingual Spanish. FCP, Photshop, Mini DV Cam.

SITUATION WANTED: Seasoned special sales/sub rights PUBLISHING PRO is searching for the next great opportunity in children’s media, licensing or product development.Creative, strategic and conceptual seller. Please contact me at

SITUATION WANTED: MEDIA BUYER/FREELANCER avail w 10+ yrs exp buying local, online and nat’l media. Assist w strategy, planning costs, competitive analysis, buy execution and maintenance. Able to work remotely.

SITUATION WANTED: SEASONED SPECIAL SALES/SUB RIGHTS PUBLISHING PRO seeks next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Please contact me at

SITUATION WANTED: Experienced ENTERTAINMENT/MEDIA/NY with in-house television exp 2 yrs. (HBO,NBC) editing/managing/producing. Seeking a production, managerial full time position.

SITUATION WANTED: SALES AND MKTG. COORD/MGR/LA: 2 yrs. of exp. in the cable industry, integrated media intelligence, licensing, product development. Hungry, reliable, intelligent, immediate start.


SITUATION WANTED: SR SALES POSITION: seasoned media pro including 11 yrs at agencies in planning, 5 yrs selling ntl cable,& 2 yrs selling emerging media. I am looking for my next great sales career.

SITUATION WANTED: With 7 years of TELEVISION ADVERTISING SALES experience with major media broadcasting companies in NYC and Dallas, I am seeking a Local/National Media Sales position. Contact me at

SITUATION WANTED: RESEARCH DIR/STRATEGIST – See what 20+ yrs media, Nielsen, Hisp, research, sales, presentation experience can do for you.Email:

SITUATION WANTED: FIELD PRODUCER / DIRECTOR, NYC BASED: 8 yrs. experience in reality and doc series. Exp. on Sony Z-1 cam. Bi-lingual (Eng & Span) Available for work immediately. Contact:

SITUATION WANTED: Seasoned special sales/sub rights publishing pro is searching for the next great opportunity in children’s media, licensing or product development. Creative, strategic and conceptual seller. Email:

SITUATION WANTED: Experienced ENTERTAINMENT/IP ATTORNEY/NY with in-house television/music exp drafting/negotiating various types of contracts. Seeking in-house or law firm opportunity.

SITUATION WANTED: STORY PRODUCER/EDITOR – FIELD PRODUCER/DIRECTOR/LA: 10 yrs exp. from conception to final edit in Reality TV, Film, New Media & Video Production. Seeking next great project.

SITUATION WANTED: Emmy award winning doc producer/director/exec producer . 20+ years experience: history, music, public affairs, doc reality for PBS, BBC, A&E, Nat Geo etc. Great international co-pro experience:

SITUATION WANTED: Recent college graduate with 3 years of AD SALES EXPERIENCE in the media industry such as CNN, and Com Radio. Please feel free contact me via email at
    Located in NYC (7/18)

SITUATION WANTED: PRODUCER/EIC/PROD MGR/LA: 10+ Yrs Industry Experience. TV/Web/ Industrial. Seeks long term full time position. Camera and FCP savvy.  Package deal. On schedule and under budget! Contact –

or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

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