Monday, July 13th, 2009

Cynopsis: DIGITAL


Good morning, it’s Monday, July 13, 2009, and this is your first early morning digital briefing. 

The biggest story to come out of Allen & Co’s star-studded media conference in Sun Valley over the weekend was that News Corp. plans to remake MySpace into an entertainment portal, courtesy of Rupert’s WSJ. Once the hottest social networking portal on the planet, MySpace has struggled over the past year to retain its users and managers. MySpace Music – its attempt at creating a comprehensive, U.S.-based major label music portal – has attracted a sizeable audience but not much of a return for its investors, according to reports. Meanwhile News Corp. is “unlikely” to build its own e-reader but the company is working with other manufacturers to speed development of the devices, according to comments made by Mr. Murdoch in an interview with Fox Business Network last week.


PBS announced an agreement with Hispanic news and information service impreMedia to live stream PBS’ NewsHour feed of Judge Sonia Sotomayor’s Senate confirmation hearings on impreMedia’s Web site expected to begin July 13, 2009 at 10 am ET., translated to Spanish. Live streaming of the hearings is also available online at, provided in conjunction with NPR and PBS. If confirmed, Sotomayor would be the first Hispanic U.S. Supreme Court justice and the third woman to serve on the high court.
Hearst’s Albuquerque-based broadcaster KOAT 7 announced plans to launch LBI Media’s 24-hour Spanish language network Estrella TV as a digital multicast channel on KOAT-TV in Albuquerque, KOCT-TV in Carlsbad and KOVT-TV in Silver City, NM.
A&E has updated its minisite to coincide with the premiere of season 2 of The Cleaner, based on the life of interventionist Warren Boyd. New content includes a behind-the-scenes video diary from star Esteban Powell as well as the thanks-william social dedication feature, allowing users to send notes to friends via social media sites who have influenced their lives in a positive way.
Emmy® Note:  Cynopsis will be rolling out five Special Edition issues focusing on the 2009 Emmy® Award nominees, going out to all Cynopsis subscribers.  These special editions will cover the following categories: 

  • 7/29 Special Edition:  Outstanding Comedy Series, Outstanding Directing for a Comedy, Outstanding Writing for a Comedy
  • 8/5 Special Edition:    Outstanding Drama Series, Outstanding Directing of a Drama, Outstanding Writing of a Drama
  • 8/12 Special Edition:  Outstanding Reality-Competition Program, Outstanding Reality Program; Outstanding Non-Fiction Series; Outstanding Non-Fiction Special
  • 8/19 Special Edition:  Outstanding Lead Actor in a Drama Series, Outstanding Lead Actor in a Comedy Series
  • 8/24 Special Edition:  Outstanding Lead Actress in a Drama Series, Outstanding Lead Actress in a Comedy Series

The nominees will be announced this Thursday morning, and if you’re among them … congratulations!!  And if you’d like to send us a description or brief bio of the nominated series/director/actor/writer (maximum of 150 words), we will include it in our special edition.   Please send the description to me at cynthia


Fresh on the heels of working to renegotiate its royalties agreement with the music industry, online radio site Pandora has raised $35 million in a new funding round led by Greylock Partners, per PE Hub. As part of a new monetization strategy Pandora will begin charging a small fee to users who listen to more than 40 hours of music per month.
Drew Massey, founder of shuttered online video portal ManiaTV, is making another go of it buying back the brand and a portion of its content for “small fraction” of the $26 million the company had raised from venture capitalists, per the NYTimes. He plans to run a much leaner operation this time around and has attracted a couple of big names to join the ManiaTV board including Canoe Venture CEO David Verklin and former NBC Entertainment Chief Warren Littlefield.


Cynopsis Presents:
The Emmy Awards® 2009 Special Issue Series
Beginning July 29th – A 5-Part Weekly Series

Dedicated to Emmy® Nominated Programming & Talent
Comedy, Drama, Reality and Non-Fiction Programming, Actor, Actress, Directing, Writing

Reach Emmy® voters and industry influencers with your ad message! 
Contact Chuck Bolkcom – [email protected] – 646-468-6180
Cynopsis Reaches Emmy® Voters with Impactful Awards Advertising Programs


Microsoft launched the third version of its online video/rich media software platform Silverlight, promising smoother operation on multiple browsers and operating systems. The new version is designed to support higher quality audio and video for Intel-based Macs, including native H.264/Advanced Audio Coding (AAC) Audio, live and on-demand “Smooth Streaming” – as demonstrated by NBC Sports during its coverage of Wimbledon – and full HD 1080p playback over standard Hypertext Transfer Protocol (HTTP). Silverlight’s improved architecture also promises to reduce the number of severs needed to stream live events.
Envivio is also ready with an encoding and DRM-protected distribution solution optimized for Microsoft Silverlight 3. Envivio introduced its iLiveTV encoding and distribution platform the iPhone 3.0 OS in June.
Seattle-based online video streaming and services company Delve Networks is launching a self-service video platform sporting a simple drag-and-drop interface. The idea is to offer a basic suite of services including content management, ingestion, encoding, analytics and content delivery that small publishers can access and pay for online with a credit card. Pricing begins at $299/month.


Fans of HBO‘s Entourage can enter their friends in the Make A Friend Famous contest on Facebook, powered by Deep Focus. You play an Ari in training as the app encourages you to hit up your friends as potential clients and have them fill out a short profile with video, pics and info about what makes them special. Facebook users can vote up to 5 times a day to see who gets their mug on a custom made billboard in LA as well as an all-expenses-paid trip out to see it. 


Twitter has hired Alexander Macgillivray, Deputy General Counsel for Products and Intellectual Property at Google, to serve as the company’s General Counsel, reports the NYTimes.


Still not over the death of Michael Jackson? Leave a cathartic video of yourself, your child, dog, avatar or significant other Eternally Moonwalking from right to left across the frame. Videos submitted from around the world are selected randomly and streamed in a continuous, endless loop. Each video is numbered and labeled by name and locale. No matter how long you watch, no one comes close to Michael in the Moonwalking department but that’s not really the point. (Note – you may want to turn down the volume on your PC as the looping snippet from Billy Jean gets a bit monotonous.) The collaborative site is the work of the radio station Studio Brussels in Belgium.
Later — Wayne
 Wayne Karrfalt for Cynopsis: Digital

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Award Season Advertising Alert!
Reach Voters and Industry Influencers …
Impact Their Awareness

Customizable Advertising Programs from Cynopsis Media,
Impactful Ad Campaigns, Events, Special Projects

Find out why over 60 Networks use Cynopsis Media to drive results.

For information on delivering your message directly to key industry members,
contact Chuck Bolkcom, President –
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Cyn opsis CLASSIFIEDSFor More classifieds, visit the classifieds page here    .

JOB OPENING: VP, NETWORK-COMEDY/ABC/LA: Must have 7+ years of network, studio devlpmnt or current programming exp; ½ hour scripted from pitch to pilot; parent/ maintain current series. Apply Req #201321 (7/18)

JOB OPENING: VP, NETWORK-DRAMA/ABC/LA: Must have 7+ years of network, studio develpmnt or current programming exp; 1 hour scripted from pitch to pilot; parent maintain current series. Apply Req #200287  (7/18)

JOB OPENING: SR. ONLINE AD SALES EXEC/ Mindspark Interactive ( )/NYC: Grow & manage online ad sales for our most popular & engaging brands on the web.
E-mail resume to:  37681-JB–[email protected] (7/18)

JOB OPENING: COORDINATOR/MGR, DIGITAL VIDEO PRODUCTS/Nickelodeon/NYC: 2-5yrs exp w/ oversight/grown of Nick’s digital video business initiatives across various platforms + EOE/M/F/D/AAP. Apply (7/17)

JOB OPENING: EXP’D FIELD DIRECTORS/STORY PRODUCERS/EDITORS/NYC: A highly successful cable reality series is seeking experienced only. Reality show experience a must. Send resumes to: [email protected] (7/17)

JOB OPENING: VP, STRATEGIC MARKETING/Oxygen Media/NBCU/NY: lead a team in long-term strategic multiplatform initiatives to generate ad sales revenue. BA &10 yrs sales marketing exp. job#1062172 (7/16)

JOB OPENING: PUBLICIST /Telepictures Prods/LA: Publicist for TV project. News bkgd & exp on assign desk a must. Pitch/secure stories/content. Write/distrib releases. Fast paced enviro. 5-8yrs exp Res: [email protected] (7/16)

JOB OPENING: SR MANAGER, INTEGRATED MARKETING/Nickelodeon/NYC: 5+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Acct Mgmt exp, Stng Project Mgmt skills Digital A+ EOE/M/F/D/AAP. Apply (7/16)

JOB OPENING: DIRECTOR, INTEGRATED MARKETING/Nickelodeon/NYC: 8+yrs mrktg/sales exp. in mrkting/ad agency in Ent/Media, Strng Ideation/Acct Mgmt exp, Stng Projct Mgmt skills, Heavy travel EOE/M/F/D/AAP. Apply (7/16)

JOB OPENING: PROMO WRITER/PRODUCER/EDITOR/2C Media/Miami Beach: Develop promo campaigns for major nat’l networks. Strong writing, conceptual, and promo exp a must, edit a plus! Co info @ Contact: [email protected] (7/16)

JOB OPENING: VP PROGRAM EXEC/NY: Heavy scheduling & promotions exp with kids/teens audience a must. Online exp a plus. Send resume: [email protected] (7/15)

JOB OPENING: DIR. PROGRAMMING/DIY/KNOXVILLE: Manage all aspects of commissioned shows. Strong writing/story editing, field producing skills req’d, reality TV exp a+. 3 yrs TV prod exp for cable nets req’d. (7/15)

JOB OPENING: DEVELOPMENT EXEC/SAN FRAN: Head of doc & reality development at established prod co. Previous writing/sales/sizzle reel production exp. a must. Apply to: [email protected] (7/15)

JOB OPENING: RESEARCH PROJ. MANAGER-FREELANCE/Disney ABC TV Group Supp. ABC research -surveys, focus grps, etc. Track/Analyze ratings. Min 3 yrs in TV res. req. Nielsen Galaxy Explorer req. Apply: [email protected] (7/14)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free , and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected] .

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Recent college graduate with 3 years of AD SALES EXPERIENCE in the media industry such as CNN, and Com Radio. Please feel free contact me via email at [email protected]     Located in NYC (7/18)

SITUATION WANTED: PRODUCER/EIC/PROD MGR/LA: 10+ Yrs Industry Experience. TV/Web/ Industrial. Seeks long term full time position. Camera and FCP savvy.  Package deal. On schedule and under budget! Contact – [email protected] (7/18)

SITUATION WANTED: EIC/LINE PRODUCER with 10+ yrs exp. Variety, Docu-Reality, Game Show, Scripted, Competition/Elimination- Mngd biz of Prod. Co’s. for major TV & cable nets. Looking for next project. [email protected] (7/17)

SITUATION WANTED: EMERSON GRADUATE/LA reliable and intelligent available full-time for any paid position. FCP, Film, Digital, Experience in Live Radio. [email protected] (7/17)

SITUATION WANTED: DOCUMENTARY. PRODUCER, DIRECTOR, WRITER in L.A. Credits: National Geo, PBS, Discovery, History CH, TLC and MSNBC. Contact email: [email protected] (7/17)

SITUATION WANTED: 20+ yrs. experience in TV Broadcasting & Cable ACCOUNTING/FINANCE. Seeking FT/PT or Temp-to-Perm position: immediate start. Please contact [email protected] (7/16)

SITUATION WANTED: Talented ENTERTAINMENT MARKETING PRO/LA: Ready to hit the ground running! Email for resume [email protected] (7/16)

SITUATION WANTED: PROVEN BRDCST EXEC: 28 yrs exp in the Cable Broadcasting industry –all aspects of Sales Operations, Traffic, Scheduling, Log Management. Seeks opportunity to contribute experience. Email: [email protected] (7/16)

SITUATION WANTED: Freelance celebrity MAKEUP ARTIST based in NYC/TRI STATE AREA: Television. Print. Film. Beauty. Bridal. Contact: [email protected] (7/16)

SITUATION WANTED: College graduate with Bachelor’s Degree in Electronic Media and Film. Efficient in audio and video productions. [email protected] ; 908-268-2078 (7/16)

SITUATION WANTED: EXPERIENCED GRAPHIC DESIGNER (LA) Reality-TV, Film, Commercial, Documentaries & Corporate. Creative & Flexible. Seeking Freelance or Staff Position, Remote or In-House. Reel & Contact Info: (7/15)

SITUATION WANTED: SCRIPT DOCTOR/PROD w 16 yrs as Brdcst exec can consult/edit/polish your TV/film/web pitch/bible/screenplay. Credits inc. DeGrassi, DaVinci, Dragon Boys. Exp w/ convergence models No freebies. Contact: [email protected] (7/14)

SITUATION WANTED: POST-HOUSE GM: With 15 years experience in Film, TV and Radio. Excellent management skills with Heavy client base in NYC. All inquires must be confidential.  [email protected] (7/14)

E-mail [email protected] or call Trish Pihonak at 203.926.9878 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email [email protected] for specs.

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