Monday, January 5th, 2009


Join Cynopsis and NATPE for “Coffee With” Q&A Sessions
Dana Walden & Gary Newman
Twentieth Century Fox Television Co-Chairmen
Wednesday, January 28, 8:00  9:00 am


Michael Steib
Director of TV Ads, Google
Thursday, January 29, 8:30am – 9:30 am
Register for NATPE, Promo Code ZERSN09, and save $500



Good morning. It’s Monday, January 5, 2009, and this is your first early morning briefing. 

Tonight’s Premieres:
ABC: The Bachelor at 8p, True Beauty at 10p
ABC Family: The Secret Life of the American Teenager at 8p
MNT: Masters of Illusion at 9p
Lifetime: Diettribe at 10p
MTV: Daddy’s Girls at 1030p


FX’s Damages is popular across the pond as BBC1 bought the rights to the 13-episode season two of the legal thriller starring Glenn Close, reported THR. The series, distributed by Sony, attracted an average audience of 2 million viewers in its Monday at 1035p time period and is also available on iPlayer, BBC’s interactive seven-day catch up service.

Going into overtime, NBC Sport’s Wild Card Playoff game last Saturday night posted an 18.3/30 in the overnights from 815-1145p while peaking during overtime with a 21.6/37 at 1130p. The Colts-Chargers game also earned NBC a 17.3/28 during regular primetime hours of 8-11p. 

ABC Family‘s original series Kyle XY will open the first episode of season three via the online site Fancast today airing it exclusively through January 11, according to Multichannel News. The series makes its debut on the network January 12 at 9p.  In addition, Fancast, created by Comcast Interactive Media, will offer viewers other exclusive content including an online chat with star Matt Dallas today at 4p PT/7p ET.

Actor Bernie Hamilton, 80, died last Tuesday night of cardiac arrest at Cedars-Sinai Medical Center. Hamilton was best known for his role as the practical Capt. Harold Dobey in the 1970s ABC police series Starsky and Hutch. During his career, Hamilton appeared in more than 20 feature films as well as guest roles on several television series before becoming a regular on Starsky and Hutch. Following his stint on Starsky and Hutch, Hamilton moved to the music industry where he produced R&B and gospel records for 20 years under the label Chocolate Snowman.

Top 10 Weekend Box Office Estimates: January 2-4 2009
Marley And Me (20th Century Fox)                 $24.1 million – 2 wk total $106.5m
Bedtime Stories (Disney)                             $20.3 million – 2 wk total $85.4m
The Curious Case of Benjamin Button (Paramount) $18.4 million – 2 wk total $79.0m
Valkyrie (MGM)                                           $14.0 million – 2 wk total $60.7m
Yes Man (Warner Bros.)                               $13.9 million – 3 wk total $79.4m
Seven Pounds (Sony)                                  $10.0 million – 3 wk total $60.0m
The Tale of Despereaux (Universal)                $7.0 million – 3 wk total $43.7m
Doubt (Miramax)                                         $5.0 million – 4 wk total $18.7m
The Day the Earth Stood Still (20th Century Fox) $4.9 million – 4 wk total $74.3m
Slumdog Millionaire (Fox Searchlight)              $4.8 million – 8 wk total $28.8m
Source: Rentrak

Program Call: If your company will be attending NATPE ’09 with programming, we will send out a special NATPE Shopping Guide edition the Thursday before the conference.To have your programming included, please send only the following info for your top 5 shows: title, availability date, number of episodes, length, type (i.e., movie, series, special, etc.), genre and your terms (barter, cash, etc.). If your company is interested in being included, please send the details to
by Friday, January 16, 2009.


After months of anticipation and speculation, BBC selected British actor Matt Smith as the new Time Lord on the Doctor Who series. Smith, who at 26 is the youngest actor to play this role, takes over from David Tennant when production begins this summer and a new full season opens in the U.K. on BBC in 2010. Tennant will still star in four Doctor Who specials this year.


CYNOPSIS DIGITAL – TODAY’S TOP STORY:  Reports continue to trickle in speculating that CES 2009 (Jan. 8-11) will struggle to reach its usual attendance numbers this year due to severe cutbacks in travel and exhibition budgets. The Consumer Electronics Association is now estimating 130,000 attendees for the event – down from 140,000 last year – but many analysts expect an even more dramatic drop off. Accordingly, affordable gadgets such as netbooks (sub $500 laptops) are expected to be a focus, as well as futuristic technologies such as home 3-D video. This year’s all star keynote line-up of speakers includes Microsoft CEO Steve Ballmer, Sony CEO Sir Howard Stringer and Intel Chairman Craig Barrett. CES will also mark FCC Chairman Kevin Martin’s last convention appearance. He will join CEA President and CEO Gary Shapiro again in a one-on-one discussion about the upcoming digital television transition, cable compatibility and the state of the broadband industry.   Full edition: CYN DIGITAL.

CYNOPSIS KIDS – TODAY’S TOP STORY:  Bratz dolls will be able to remain on store shelves through 2009.  A US federal judge has given MGA Entertainment a stay of sorts, asking MGA and Mattel to come up with a proposal under which the dolls can continue to be manufactured and sold through the year, per the LA Times.  Under the original ruling, MGA would have had to pull the dolls from shelves as of February 11, 2009.  The judge made this new modified ruling “to address the concerns regarding the 2009 retail buying season.”   In 2008 Mattel sued and won a copyright infringement against MGA Entertainment concerning the Bratz dolls. Full edition: CYN KIDS.


Tuesday – A18-49 Analysis: NBC snuck in a win Tuesday night at 2.2/6 A18-49 according to final national ratings from Nielsen Media Research. Starting out, CBS won the 8p hour with an encore of NCIS at 2.6/8 while FOX’s House rerun and UNIV’s Cuidado con El Angel tied for second at 2.0/6 each. At 9p, NBC was the highest at 2.6/7 with a Law & Order: SVU repeat followed by UNIV’s Fuego en la Sangre at 2.1/6. Then during 10p, another helping of NBC’s Law & Order: SVU came in first at 2.7/7 while the annual Kennedy Center Honors special was next at 1.9/5.

Live + Same Day Household Ratings: Tuesday, December 30, 2008 time period averages. Source: NTI Galaxy, as dated.  Live+SD

CBS: 7.1/12          NCIS [r] 8.1/13, Kennedy Center Honors 6.6/11

NBC: 5.2/9             Law & Order [r] 3.6/6, Law & Order: SVU [r] 6.2/10, Law & Order: SVU [r] 5.8/10

FOX: 3.5/6              House [r] 3.7/6, Fringe [r] 3.2/5

ABC: 2.6/4             Happy New Year, Charlie Brown 3.4/6, Rudolph’s Shiny New Year [r] 2.6/4, According to Jim [r] 2.0/3, Eli Stone 2.4/4

UNIV: 2.2/4            Cuidado con El Angel 2.4/4, Fuego en la Sangre 2.6/4, Aqui y Ahora 1.6/3

CW: 0.7/1               90210 [r] 0.8/1, Privileged [r] 0.6/1

TELE: 0.7/1             Dona Barbara 0.6/1, El Rostro de Analia 0.6/1, Sin Senos No Hay Paraiso 0.9/1, Cartel T 0.7/1

MNT: 0.5/1              Shaken Not Stirred 1 [r] 0.6/1, Shaken Not Stirred 2 [r] 0.5/1

A18-49: NBC 2.2/6, CBS 2.1/6, FOX 1.8/5, UNIV 1.8/5, ABC 1.5/4, TELE 0.6/2, CW 0.4/1, MNT 0.3/1

Wednesday – A18-49 Analysis:  ABC was champion for the last night of the year Wednesday at 2.3/8 A18-49, according to final national ratings from Nielsen Media Research. ABC glided through a winner each hour: at 8p, the encore airing of Shrek 2 posted a 1.9/7 while the average of CBS’ repeat comedies Old Christine/Gary Unmarried tied with NBC’s Knight Rider at 1.2/4 apiece. ABC’s movie presentation did best again through 9p with 2.2/8 over CBS’ Criminal Minds rerun at 1.5/5. Gearing up for the ball drop, ABC’s New Year’s Rockin’ Eve special captured the 10p hour with a 2.8/10 with CBS’ CSI: NY repeat coming next at 1.3/4.

Live + Same Day Household Ratings: Wednesday, December 31, 2008 time period averages. Source: NTI Galaxy, as dated. Live+SD.

ABC: 3.7/7           ABC Wednesday Movie of the Week: Shrek 2 [r] 3.4/7, New Year’s Rockin’ Eve ’09 4.3/9

CBS: 3.6/7           Old Christine [r] 2.7/5, Gary Unmarried [r] 2.5/5, Criminal Minds Special [r] 4.1/8, CSI: NY Special 4.3/9

FOX: 2.8/5           Bones [r] 2.8/5, Bones [r] 2.7/5

NBC: 2.6/5           Knight Rider 2.7/5, Law & Order: SVU [r] 2.6/5, New Year’s Eve with Carson Daly 2.3/5

UNIV: 1.4/3         Premios Juventud 08 [7p start] 1.2/2, Don Francisco Presenta 1.4/3

CW: 0.8/2            How to Deal [r] 0.8/2

MNT: 0.5/1          Celebrity Expose [r] 0.6/1, Celebrity Expose [r] 0.5/1

TELE: 0.3/1         Fiesta de Ano Nuevo 0.3/1

A18-49: ABC 2.3/8, CBS 1.3/4, UNIV 1.2/4, FOX 1.1/4, NBC 1.1/4, CW 0.4/2, MNT 0.3/1, TELE 0.3/1

This day in History:  1970All My Children premiered on ABC.

Answer to Yesterday’s Trivia Question:  Caroline Duffy create and drew what comic strip?  CAROLINE IN THE CITY Kudos to: David Danowski-Cookie Jar Entertainment/NY; Julie Stowell-Tribune Media Services/Queensbury, NY; Matt Meachem-Tribune Media Services/Queensbury, NY; Gerry Bixenspan-TV Marketing/NY; Jenna Brush-KARK Channel 4/Little Rock, AR; Don Tapani-FOX4/My27/Dallas; Larry Glazer-WTTW Television/Chicago; Susan Arl-CLTV/Oak Brook, IL; Lorrie Shilling-DIRECTV/El Segundo, CA; Paul Blutter-General American Group, Inc./Northridge, CA; Sheila K. Moore-Univision Television Group/Bakersfield, CA; Matt Sautter-Dish Network/Denver; Michelle Lemmon-Canwest Broadcasting/Toronto

Today’s Trivia Question:  Which sitcom character sometimes went by the alias Anastasia Beaverhausen?   (Email
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Cyn

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SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain.


SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision

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WHAT’S ON TONIGHT –  Monday, January 5, 2009

ABC: The Bachelor [p ], True Beauty [p ]
AZTECA: Lo Que Callamos Las Mujeres Edicion Especial, Historia Detras del Mito, Al Extremo
CBS: The Big Bang Theory [r], How I Met Your Mother [r], Two and a Half Men [r], Worst Week [r], CSI: Miami [r]
CW: Gossip Girl, One Tree Hill
FOX: BCS Bowl Pre-Game [7:30], Fiesta Bowl ’09: Texas vs. Ohio State
MNT: Twilight Zone [r], Twilight Zone [r], Masters of Illusion
NBC: Superstars of Dance, Momma’s Boys
PBS: Antiques Roadshow, The Story of India
TELE: Dona Barbara, El Rostro de Analia, Sin Senos No Hay Paraiso
UNIV: Cuidado con el Angel, Fuego en la Sangre, Cristina

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