Monday, January 5th, 2009




Cynopsis: Kids!


Good morning. It’s Monday, January 5, 2009, and this is your first early morning Kids briefing.

Bratz dolls will be able to remain on store shelves through 2009.  A US federal judge has given MGA Entertainment a stay of sorts, asking MGA and Mattel to come up with a proposal under which the dolls can continue to be manufactured and sold through the year, per the LA Times.  Under the original ruling, MGA would have had to pull the dolls from shelves as of February 11, 2009.  The judge made this new modified ruling “to address the concerns regarding the 2009 retail buying season.”   In 2008 Mattel sued and won a copyright infringement against MGA Entertainment concerning the Bratz dolls.

DreamWorks Animation will support the release of its animated movie Monsters vs. Aliens (March 29, 2009) with a three-minute 3D movie trailer during the Super Bowl broadcast on February 1, 2009 on NBC.  Per the AP about 150 million 3D glasses will be handed out for free as part of a promotional distribution deal at Pepsi/SoBe Life Water displays at various retailers nationwide.  DreamWorks Animation CEO Jeffrey Katzenberg says the 3D glasses are an improvement over those in the past, using Intel InTru 3D and ColorCode 3-D, according to the report.


The BBC has found a new Doctor for its series Doctor Who in Matt Smith, who at 26 is the youngest actor to take on the role.  Smith will be the 11th actor to serve as the Time Lord, taking over for David Tennant who is slated to leave the show at the end of 2009.  Smith is set to debut in the fifth series airing in 2010, which will also have a new head writer and executive producer, Steven Moffat, who is taking over from Russell T Davies.  Additionally, Piers Wenger will be the new Executive Producer for BBC Wales.  The identity of the new Doctor was revealed over the weekend on a special edition of Doctor Who Confidential.

Actors Hugh Jackman, Hugo Weaving (The Matrix and Lord of the Rings) and Ryan Kwanten (True Blood) will lend their voices to characters in the new Warner Bros. 3D animated feature Guardians of Ga’Hoole, according to Australia’s The Daily Telegraph. Directed by Zack Snyder and produced by Sydney based production company Animal Logic (happy Feet), Guardians of Ga’Hoole is based on the kid’s books by Kathryn Lasky and slated for release July 30, 2010.


An American Girl: Chrissa Stands Strong premieres tonight on HBO at 7:15p, followed by its release on DVD tomorrow, as well as the release of three books based on Chrissa.  The new movie is the first American Girl movie to focus on a modern girl doll, versus the previous movies that revolved around historic figures.  In the movie Chrissa, a fourth grader, and her family move mid-school-year to a new town and school where she is immediately teased and bullied by a group of girls.  Chrissa also serves as American Girl’s 2009 Girl of the Year.
American Girl is unit of Mattel. continues to offer the exclusive premiere of the Disney/Pixar animated short films Cars Toons including today’s debut of El Mater-Dor.

Sirius XM Radio premiered Kids Stuff, a new music and storytelling show aimed at preschoolers, over the holidays.  Kids Stuff airs Mondays-Fridays at 12p on Kids Place Live on Sirius and XM channels 116.  Kids Place Live offers daily programming for K2-10, including The Animal Farm (7a), The Absolutely Mindy Show (3p) and Robbie Schaefer’s Stuck in a Real Tall Tree (7p).


Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; January 24, 2009:
Marley and Me (Fox) PG                                                $24.1m-2 wk total $106.5m
Bedtime Stories (Buena Vista) PG                                   $20.3m-2 wk total $85.4m
The Curious Case of Benjamin Button (Paramount) PG-13    $18.4m-2 wk total $79.0m
Valkyrie (United Artists) PG-13                                       $14.0m-2 wk total $60.7m
Yes Man (Warner Bros.) PG-13                                       $13.9m-3 wk total $79.4m
Seven Pounds (Sony / Columbia) PG-13                           $10.0m-3 wk total $60.0m
The Tale of Despereaux (Universal) G                              $7.0m-3 wk total $43.7m
Doubt (Miramax) PG-13                                                 $5.0m-4 wk total $18.7m
The Day the Earth Stood Still (2008) (Fox) PG-13             $4.9m-4 wk total $74.3m
Twilight (Summit Entertainment) PG-13                          $4.5m-7 wk total $176.8m
Source: Rentrak


Disney Channel wound down 2008 the top network for the year in primetime among K6-11 (1.0 million) and Tweens 9-14 (842,000), and the number two network in prime with Total Viewers 2+ (2.4 million).  2008 saw the network premiere its TV movie Camp Rock (June 20), which was cable’s top entertainment telecast of the year among Total Viewers 2+ (10.1 million) and Tweens 9-14 (3.8 million), as well as new series including The Suite Life on Deck that was tops with k6-11 (2.0 million) and Phineas and Ferb (February 1, 2008), which was cable’s top animated debut ever with tweens 9-14 (653,000).

Online, was the year’s top entertainment website for 2008, with 10.5 million average monthly unique visitors.  The site earned its best month ever in August 2008 with 14.5 million unique visitors.

Cartoon Network completed 4th Quarter 2008 with increases in primetime and total day across all kid targeted demos versus 4th Quarter 2007:

  • Q4 primetime delivery built among K 2-11 (802,000) increased by +17%, K6-11 delivery (568,000) up by +19% and Tweens 9-14 (458,000) by +12%.  Specifically, Har Har Tharsdays (Thursdays 7:30-10p) grew among K2-11 (1,065,000) by +24%, K6-11 (768,000) by +38%, and with Tweens 9-14 (638,000) by +55%.
  • The network also saw Total Day growth for Q4 2008 with k2-11 (628,000) up by +8%, K6-11 (421,000) by +13%, and Tweens 9-14 (307,000) an increase of +12%.

Yearly 2008 – Year-to-Year Comparison: Total Day Rankings among K6-11 (000) 12/31-12/28/08 vs. 1/1-12/30/07, Cable Networks Only:
Network:                   (000)     %diff
NICK~:                         676         Flat
DSNY:                          553         -9%
CARTOON**:                393         -3%
NAN*:                          228         +7%
ADSM**:                      132         -22%
TOON DIS.:                    69         -8%
NICKTOONS:                  44         +19%
DISCOVERY:                   41         -15%
MTV:                              28         -15%
ESPN:                             26         +24%
~Nickelodeon Total Day 6a-11p
*NAN Total Day 9p-6a
**Cartoon Network & Adult Swim share channel space ADSM airs
Sat.-Thurs. 11p-6a
The networks listed are mostly those cable networks that regularly appear on the K6-11 weekly ranking charts.
Source: Disney Research from Star Media Multitrak Reporting System Live+7 Blended with Live+SD from 10/16/2006 to date; Data prior to 12/26/2005 is based on Live Viewing

Answer to Yesterday’s Trivia Question: 
Fatso, Stretch and Stinkie were the exact opposite of this more personable character.  What was this friendly little guy’s name?  CASPER Kudos to: Monica Lenti-MTV Networks-The N/NY; LeNea Ricks/Idaho Falls, ID; Andrew Berman-TMS Entertainment/Encino, CA; Stephanie Wang-Disney Interactive Studios /Glendale, CA; Izzy Neis-Six Degrees Games/LA; Claire Wilmut-Boomstone Animation, Inc./Ottawa

Today’s Trivia Question:  What is the name of the Coneheads’ home planet? (Email [email protected] with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later — Gwen
 Gwen Billings for Cynopsis Kids!

Cynopsis Kids Ad Sales:
Chuck Bolkcom – 646-468-6180 / [email protected]
Mark Bohn- 203-583-1224 / [email protected]
Classifieds – Trish Pihonak- 203-926-9878 / [email protected]

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Cynopsis CLASSIFIEDSFor More classifieds, visit the classifieds page here   .

JOB OPENING: SR. MGR, RESEARCH/Music Choice-Support sales, mrktng& prgrmng initiatives across multiple platforms w/accurate & actionable research. BA/BS, plus 6-8 yrs relevant media research exp. required [email protected] (1/10)

JOB OPENING: ADMIN ASST/Comcast Networks/NY: Asst Sr execs w/ daily admin duties.3-5 yrs exp asst Sr execs.Strong writ/verbal comms skills; det-oriented. MS Off. knwlg a must. Must Apply @ EEO/AA/Drug free (1/10)

JOB OPENING: PRODUCER/EDITOR: Univ. of Albany seeks a creative and experienced Producer/Editor to create entertaining and engaging youth-oriented content. Details    (1/10)

JOB OPENING: STARTV’s office in NY is seeking a SALES MANAGER to develop and build ad sales operations.Must have 5 years TV/major media experience and knowledge of the South Asian market. Send resume to [email protected] (1/8)

JOB OPENING: Several PRODUCERS AND APs needed for a verite docu. MUST be NYC based. If you can research and book subjects, and operate a camera to shoot verite. Please send a resume/letter with no typos [email protected] (1/6)

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at [email protected].

WINTER/SPRING INTERNSHIP/CREDITS ONLY: ENTERTAINMENT/MKTG & COMM INTERNS/Cynopsis Media/Shelton CT: Asst various depts as needed in advrtsng sales, mktg, & rsrch. Highly orgnzd & reliable Sophomores/Jrs/Srs; Excellent MS Word/Excel skills. Contact: [email protected] (1/6)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED …  There is no charge for placing your Situation Wanted ad … for more information contact Trish Pihonak at [email protected]

SITUATION WANTED: Recent Harvard grad and FREELANCE WRITER will do pretty much anything involving words and writing them. Currently writing for a Gawker blog. Hard worker, strong writer, great bargain. [email protected] (1/10)


SITUATION WANTED: FILM/TV/ENT PR/NYC: Seeking F/T or Freelance opps. Write press releases/pitch to targeted print/online & brdcst media, track news clips, editorial calendar opps, build press lists w/Cision [email protected] (1/10)

SITUATION WANTED: NON-FICTION DEVELOPMENT PRODUCER. I will write and develop your pitch & produce and direct a winning sales tape.  3 Emmy noms; unscripted or narrative formats; LA based, will travel. [email protected] (1/10)

SITUATION WANTED: VP/DIRECTOR NEW MEDIA SALES-Unprecedented SUCCESS building Revenue/Content/Operations/Infrastructure. Creative, solutions based TEAM builder and motivator, Let’s Talk, [email protected] (1/10)

SITUATION WANTED: Chicago, IL-Experienced MEDIA SUPERVISOR with experience in both buying in planning.Has experience with both big and small clients, and can juggle multiple projects at once.Please contact [email protected]. (1/8)

SITUATION WANTED: MEDIA SUPERVISOR/PLANNER/BUYER available for permanent/temp assignments.15 years experienced with local and national  small & large campaigns utilizing TV/Radio/Print/Online. Contact me at: [email protected] (1/8)

SITUATION WANTED: STILL PHOTOGRAPHER/VIDEOGRAPHER with 20 years experience on location and in studio in film/tv and music business looking for related position in the industry. Contact [email protected] (1/8)

SITUATION WANTED: TONY NOM. B’WAY PROD/THEATRE CONSULT/ACQUIS. & DEV/NYC: 30+ yrs exp. in theatre. Superb theatre/film/TV contacts seeks FT or Consulting Position w/Studio/Prod Co. looking for properties. Contact: [email protected] (1/8)

SITUATION WANTED: UPFRONT FREELANCER/PROJ MGR with 15+ cable TV mktg experience. Can also help with ad sales, consumer and affil mktg related projects inc. promotions, sweeps, events, proposals, trade shows. [email protected] (1/7)

SITUATION WANTED: Chicago, IL-Experienced MEDIA SUPERVISOR with experience in both buying in planning. Has experience with both big and small clients, and can juggle multiple projects at once. Please contact [email protected] (1/7)

SITUATION WANTED: WRITER/EDITORIAL DIRECTOR guts + passion + excellence! tons o’ experience connecting w/all kinds of audiences, all media. FREE COPY @ contact: [email protected] (1/6)

SITUATION WANTED: VP/DIRECTOR NEW MEDIA SALES -Unprecedented SUCCESS building Revenue/Content/Operations/Infrastructure. Creative, solutions based TEAM builder and motivator, Let’s Talk, [email protected] (1/6)

E-mail [email protected] for rates and specs for Job Openings.

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